A few weeks ago, we joined Costco.
Frankly I did it more out of curiosity than any desire to shop, but one Saturday morning we all popped off to check it out.
Now I don’t know what hell is like, but I imagine it’s its similar to what I encountered and experienced.
To be fair the staff were fantastic, helpful … kind … full of personality … but the customers!!!
Actually calling them customers is wrong.
Angry animals would be a much better description.
Sharp elbows … sharp tongues and endless dickhead moves and behaviours.
It was like a cross between a rugby match against sworn enemies and the opening of the January sales.
Utter mayhem.
And while I get the attraction for big families or small businesses … for everyone else it’s kind-of like gluttony disguised as ‘value’.
Yes, the prices are cheaper than in the everyday supermarket, but is anyone ever going to consume a 9-litre bottle of vinegar?
Of course, once you’re there, there’s no way out …
Before you know it, you’re trapped in a world of superlative sizes.
Purchasing massive packets of Reece’s Pieces and Coffee Mate … an orgy of excess that reveals human evolution is based more on environment than time.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Confidence, Content, Context, Creative Brief, Creative Development, Creativity, Culture, Management, Marketing
A while back I was in conversation with a very successful football team manager.
In many ways, they’re the managers, manager.
When I asked how – or who – they used to look to for guidance, inspiration or technical advice, they immediately responded with:
“Learn from winners, not players”.
And when I asked why only winners … they replied:
“Because winners face greater challenges than players and still come out on top”.
Interestingly, later in the conversation, they indicated their definition of ‘winner’ was more than simply someone who has achieved success in a league or a tournament … but someone who has achieved success in multiple league or tournaments, because – to paraphrase an old Nike campaign I did – it’s easier to get to the top than to stay there.
Which made me think about my industry …
Because when I look at who we can turn to, to evolve the standards, abilities and skills of our people, I feels there’s more players than winners.
Of course, being ‘a winner’ is much harder to define in our industry …
+ Creativity is as subjective as fuck.
+ Awards have become as much about how you enter as what you enter.
+ Success is defined by more factors than simply scoring more goals than the opposition.
+ The environment we operate in – and who against – is always changing at rapid rates.
+ You can be respected for your opinion without ever having made work that is respected.
+ Blah blah blah blah.
What bothers me most is how much of the industry outsources its training to people who are good players, but often not great players. And by that, I mean people who never made great things, even if they have great opinions on things.
Some may question why it’s important to have actually made things …
Well it’s simple. Anything is easy when you don’t have to do it, so those who have, have better advice than those who don’t.
That doesn’t mean they don’t have things of value to teach, but to paraphrase the manager I interviewed – those who have made work of note, have better lessons to give than those who have simply an opinion on making good work.
That said, it’s not players fault they’re being paid by companies to train their staff. What is far scarier are the reasons why they’re being asked:
One. It’s cheaper for companies than investing in on-going, personalised training for staff.
Two. Few companies have their own philosophy towards work, so having broad training schemes work for their needs.
Three. You are only as good as the people you are exposed to, and many companies confuse billings or popularity with craft and quality.
I know our industry faces many challenges from clients who value different things. But fundamentally, this issue was caused by our industry selling the value of creativity and understanding society down the river. By focusing on ‘players rather than winners’ to drive our standards and knowledge … we’re not moving putting ourselves back in contention, we’re just delaying our downfall.
To leave this post with a final football punditry reference.
We need to get back to playing to win, not playing not to lose.
Filed under: America, Attitude & Aptitude, Australia, Authenticity, China, Content, Context, Corona Virus, Creativity, Culture, England, Environment, Government, Perspective, Social Media, Technology
So I’m back.
I had a lovely time and Croatia is proper beautiful.
I know that’s a big call given I spent 2½ days there, the rest travelling, but it was.
God I miss travelling.
You’d think after almost 20 years of basically living on an airplane, I’d be over it … but there’s something so magical visiting new places and meeting new people.
Of course the environment is even more important – and COVID has shown we can do a lot without having to be in the same room – however being in another country and culture is a powerful and important experience. Especially given all the nationalistic bullshit going on … so having people engage with each other in different environments and geographies – rather than just stay in their own bubble – is probably better for the state of the World than just keeping to your own shores.
Nothing highlights this more than the paranoia regarding TikTok.
All apps are harvesting data, but because the parent company of TikTok is Chinese, governments and business are telling their employees they can’t have the app on their phone.
And yet TikTok, unlike other social media firms, have not – as far as I understand – been caught using the data in illegal ways. And even if they have, I am sure it’s no where near to the level of other companies that have been caught.
But here we go … the classic racism and prejudice towards China.
I know I’m biased.
I also know China has many issues.
But as I’ve said many times, the actions of other governments are equally as bad … they just hide it better, package it better [if that’s what you can call something as sick as Guantanamo Bay] or use the focus on China to distract people more convincingly.
Then there’s the fact some of the stuff the Chinese Government do get away with – and they do – is other politicians wet dream. Specifically the Republican and Tory parties.
Anyway, I don’t know what the problem is because as you can see from the photo above, if TikTok thinks I’m 15, then the data they’re harvesting is nothing to worry about.
Oh hang on, unless that’s my mental – not physical – age, and then we have a lot to worry about indeed.
Sorry for the rambling, jet lagged, post.
I wish I could say tomorrow will be better, but we all know it won’t be.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Content, Creativity, Culture, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless
So tomorrow I am off to Croatia to do my Jerry Maguire talk.
That means there will be no posts from me until the 26th.
You lucky, lucky people.
I’ve never been to Croatia, so I’m looking forward to it.
Or I should until I checked the website of the festival and saw the names who will be in attendance and felt massive imposter syndrome … only cranked up to 11 when I saw I was a key note speaker.
Oh jeez.
And if that wasn’t bad enough, I’ll be presenting slides like this:
I know … I know … it sounds like the sort of inner-monologue you’d hear on an episode of Peep Show.
Worse, it sounds like the inner monologue of Mark AND Jez.
I’m doomed … but not a much as the audience in Croatia. Boom Tish.
Have a lovely time without me, see you – very jet-lagged – on the 26th.
[Unless I discover Zdravo doesn’t mean ‘hello’ in Croatian and I’m arrested for indecency]
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Colleagues, Comment, Content, Context, Dad, Planners Making A Complete Tit Of Themselves And Bless
A while back, someone sent me the image above with the words, “you’re in a cartoon”.
While they didn’t specify which of the 2 characters they were referring was me, it doesn’t take a rocket scientist to work out which.
I have an incredible knack of saying things that come out the wrong way.
Or can be interpreted as coming out the wrong way.
But believe it or not, I never intentionally do that.
OK, I 96.3% of the time never intentionally do that.
I swear it’s because of my Dad …
He had an incredible array of techniques, questions and words to put people either on the back-foot or to get them to reveal their true agenda … so I think I got it off him.
Of course, he was a brilliant prosecutor and I’m an OK advertising planner … so what he did was not only part of his job, but something he was revered for how he did it, whereas mine is, errrrrm … not any of that.
That said, some of his techniques are things I have used for years.
For example, when someone say’s something I disagree with – rather than just say “can you help me understand what you’re actually trying to say” [which I also occasionally do, hence the cartoon], I simply repeat whatever they’ve said to me, but in a slow voice and an intonation at the end that makes it sound like a question.
You’d be amazed how often this makes the other person back down or rephrase what they said in much more palatable way.
And while I am still learning at how to be a better person, the one thing I can honestly say is that at least I’m asking questions to learn and understand rather than just make corporate small-talk.
God I hate that stuff.
The attempt to bond over mutual superficial bullshit.
It’s not schmoozing … at least there’s a purpose for that, it’s pandering.
And while this could easily be read as an excuse, that sort of shit is – for me – far more insulting than anything I may accidentally or unintentionally aggressively say.