Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Authenticity, Business, Collegues, Complicity, Confidence, Culture, Emotion, Empathy, Freddie, Friendship, Honesty, Individuality, Leadership, Legend, Queen, Relationships, Reputation, Respect
Once upon a time, I wrote a post about why we should be like Freddie Mercury in the boardroom.
To be honest, I also wrote about how we should be more like Freddie Mercury fullstop.
I still think that … but I also think there is another member of my favourite band we should embrace.
Not Brian May with his degrees, poodle haircut and home built guitar.
Nor drummer Roger Taylor … with his rock star smile, lifestyle and notches on the bedpost.
No, I mean the bassist … John Deacon.
On first impressions, John is a typical bass player.
Quiet.
Comfortable in the background.
Doing everything to not bring attention to himself.
Yes … I appreciate there are a few exceptions to this rule – Flea, Nikki Sixx, John Entwistle, even Level 42’s thumb slapping maestro, Mark King – but John is not one of them.
I once had him driving behind me in London and he was in a Toyota Yaris.
But behind the introverted persona was someone who was most definitely exceptional.
Not just in terms of writing some of the bands biggest hits – from Another One Bites The Dust to I Want To Break Free.
Nor do I mean in terms of still being married to his first love and having a bunch of kids who all live happily in Putney.
[His son used to have a great Youtube channel but sadly he took it all down a while ago]
No … what I mean by calling him exceptional is that he’s 10000% his own person.
Not in an arrogant rockstar way, but in his own way.
Have a look at this …
I bloody love that photo.
Love it.
Not just because it’s Queen live on stage.
Nor because Freddie is in his magnificent prancing poser phase.
But because despite being on stage, playing at deafening and blinding volume and wattage to tens of thousands of adoring fans, standing behind one of the most flamboyant and iconic rock stars of all time as – at the time of that photo – a member of the biggest band on the planet … John looks like he’s just come from his job working as an insurance salesman at a building society in Norwich.
Put simply, John didn’t give a fuck.
He loved the band – at least the majority of the time – but not enough to change who he was.
Where many would have succumbed to the pressure of being more ‘rock star’, John simply wanted to be more him.
Whatever ‘him’ was on any given day.
And what I love as much is the band didn’t give a fuck about it either.
Despite the other 3 members embracing their rock god characteristics – at least on stage – they accepted John for who he was.
Not that they could have got him to change if they tried.
Because while it has been well documented that John was a fragile soul – suffering from depression and always feeling slightly disconnected given he was the last member to join the band – John was as stubborn as a mule.
Not in terms of not listening to reason, but in terms of knowing who he was and what he believed.
At a time where the word ‘authenticity’ is banded about like it’s confetti … no one deserves that label more than John Deacon.
And while I am sure that led to all manner of tension in the band, they obviously trusted and respected him, even to the point they let him take control of the bands financial dealings … which not only resulted in them becoming multi, multi, multi millionaires, but – for a couple of years – becoming the highest paid company directors in the World.
We live in times where complicity is not just expected, but often demanded.
Where the rule of thumb is you fall in line with whatever the whim of whoever calls the shots.
But John Deacon didn’t follow that path.
Not because he was a rock n’ roll rebel … but because in his quest to be as good as he could be, he didn’t want it to come at the cost of losing who he was.
And while that may have resulted in John Deacon being one of the most underrated bass players of his time, we cannot forget it also resulted in him becoming one of the most successful musicians of all time.
And richest.
Despite never fitting in …
Be that with his choice of stage attire or the expectations of others.
Which leads to the point of this post …
Too often we feel we need to be like others to be accepted by others.
Adland is typical in this, but then so many other industries operate the same way.
It’s like group-think oppression … a clique that you feel you have to be a part of to stand a chance of being seen for yourself.
Which is mad and shit and rarely works out.
Which is why John Deacon should be a role model for us all.
Someone who never lost sight of who he was, what was important or what he expected from those around him.
Forever working hard but never taking anything for granted.
Including himself and his family.
From the outside, Queen may not come across as the poster child for ‘healthy working environment’.
And John Deacon doesn’t appear as the most natural of role models.
But as role models go – it may not be very rockstar – but it is very good advice to follow.
So wherever you are in your life or your career, be more John Deacon and find a job where they accept you like a member of Queen.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand Suicide, Complicity, Consultants, Context, Craft, Crap Products In History, Creative Development, Creativity, Devious Strategy, Experience, Innovation, Leadership, Management, Marketing, Marketing Fail, Mediocrity, Reputation, Strategy, Technology
A few years ago, my wife – a designer – was working for a company on a freelance project.
She met them for the briefing and they told her, “We want people to see us as innovative”.
To which she replied, “I think the only way you do that is by doing innovative things”.
Now she wasn’t saying this to be an asshole, she was trying to be helpful … but, of course, they didn’t see that, even though she was absolutely right.
OK, some companies get away with it.
There’s one I know very well who position themselves as progressive … but look a little deeper and you see the innovation is more in their language and wrapping than anything truly ground breaking. And what’s more, they do the same thing – albeit with a different skin – for different companies time and time again.
To be fair, some of what they do/did is truly progressive, but that is most definitely the exception rather than the rule because their current business model appears to be far more about duplication and replication than innovation.
And that would be fine … except they position themselves as innovation pioneers.
It works because nothing attracts conservative companies than the ability to pretend/think they’re innovative or disruptive when – as Lee Hill once brilliantly observed – all they’re really doing is simply ‘modernising to the times’.
Or said another way, they’re simply catching up to where everyone else is, rather than leaving them behind.
It’s a commercial co-dependency.
They talk to you so you can think you’re innovative and you pay them to allow them keep thinking they are.
The reason I say all this is because I recently saw this in Pudong Airport …
It’s for Austrian/American chef Wolfgang Puck and his restaurant chain.
Now Wolfgang has achieved a great deal in his life …
He is the only chef awarded the ‘Outstanding Chef of the Year’ award on multiple occasions.
His 1982 restaurant Spago – which was a revelation – created the concept of the open kitchen.
He is responsible for serving celebrities a special banquet after the Academy Awards.
All good and grand.
However for all the ‘innovation and success’ Wolfgang has achieved, his Wolfgang Puck chain is anything but … exemplified by the fact that this hoarding claims, “To be truly original is to invent the future of food … to question, to experiment” and yet all the pictures accompanying this statement are about as basic as my dress sense.
Cheeseburger.
Prawn salad.
Steak.
Now I am not saying this food won’t be tasty. But I am saying it is not original and it most definitely is not inventing the future of food.
Of course, there is a lot of [bad] marketing that is underpinned by exaggeration and hype. And I totally appreciate China loves the superlative … however, as exciting as the people behind this restaurant may be about this concept and regardless how ‘new’ this may be to China [clue: it’s not] they’re selling the illusion of innovation rather than the reality of it.
And why do I care?
Because people are falling for this shit.
And while that is their issue, the result of this is the systematic downgrading of standards and ambition.
And truth.
Where more and more people are falling for average because it’s been sold to them as exceptionalism.
And it is convenient for them to believe that because it doesn’t challenge or question, it just comforts with convenience.
The result being those who are being innovative … the ones who are trying to do things differently … are met with immediate distain and dismissal. Judged, insulted and dismissed.
Please note I am not in any way claiming to be one of these people. But I know those who truly are. And so many have failed to achieve the impact and success they deserve because the business of illusion innovation is easier to buy than actual innovation.
And while I could say that is their problem, a lot of it is because of what they refuse to do.
Like guarantee results.
Or sell one-size-fits all process.
Or blindly accept the opinion and views of people because of their title.
Or follow research methodologies that are designed for totally different scenarios.
But that happens a lot. I’ve seen it. We all have.
Which is why I think the best thing that can save marketing is maybe to stop marketing.
Stop playing the games of how so many operate.
Stop valuing convenience, complicity and popularity in favour of truth, action and change.
Stop judging people on how much cash they bring in and more on what they’ve done/do.
Stop playing down to a price rather than up to a quality.
This industry is littered with brilliant creative, innovative, progressive doers and thinkers.
They’re everywhere and yet they rarely seem to be championed or celebrated.
At best they’re viewed as a novelty. At worse, a destructive force.
The Emperor’s New Clothes may get short-term economic results.
It may keep people employed and give the C-Suite big, fat bonus cheques.
But what it is also doing, is ensuring we fall backwards.
Not just killing our credibility, but denying a future to those who could bring us back.
And as acts of corporate hostility go, I find that one of the worst of all.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Authenticity, China, Chinese Culture, Comment, Content, Context, Corona Virus, Creative Development, Creativity, Culture, Design, Differentiation, Distinction, Effectiveness, Emotion, Entertainment, Environment, Fashion, Imagination, Individuality, Innovation, Leadership, Management, Marketing, Metallica, Perspective, Point Of View, Positioning, Resonance, Respect, Shanghai, Strategy, Technology
I appreciate the title of this post sounds dodgy.
Not to mention that photo. Let’s face it, me and fashion are hardly bedfellows.
But that photo [which is real, by the way] is to celebrate that next week I’m in China to attend the WWD World Fashion Summit.
I know … I know … it all sounds like I’m making something up so I don’t have to write any blogposts next week, but it isn’t.
I am an invited guest at one of the fashion industries most important conferences.
Of course it’s not because of how I dress, but for the work I do for one of my clients … the godfather of global street culture and the founder of the most successful, progressive and innovative luxury [contemporary and street culture] retailers on the planet: SKP and SKP-S.
I wish I could talk more specifically about the work I’ve done for him over the past 3+ years … because it has been some of the most creatively rewarding, commercially informing and artistically collaborative times of my career.
Put simply, he is one of the most audacious people I’ve ever had the privilege of working with.
Even François-Henri Pinault – the CEO of Kering – calls him one of fashions greatest pioneers.
And he is …
Hell, when I met him, one of the first things he said to me was:
“I want people to get used to living on another planet, because one day – based on how we keep treating this one – they’re going to have to do just that”.
Sure, it’s the words only a billionaire can say, but who wouldn’t be captivated by that?
But he’s not crazy …
In fact, the more time I spend with him, the more I recognise his genius.
I could write a 1000 blog posts about what I’ve learned from him …
What real entrepreneurship is.
What true conviction in your beliefs means.
What category disruption and innovation really looks like.
What you do to ensure luxury embraces the influence of street culture.
But that’s maybe for another day. What I will say is that despite being one of the most important and influential figures in fashion, he also loves his anonymity – preferring to make statements through the work he does … from pretty much every up-and-coming street culture brand you can point a stick at … to helping build the next-gen of fashion icons like Fenty and Gentle Monster through to building the most brilliantly bonkers [and most profitable luxury store on the planet] SKP and SKP-S.
[To give you an idea of how bonkers, their new offering in China, features a tapestry of gardens – designed by the architects of The High Line, in NYC – that is ¾ of a mile wide. And the reason they were able to do that is because all the infrastructure has been placed beneath ground, so it’s invisible to the naked eye until you are in the place. And if you think that’s bonkers, every location is wildly different in look and theme … but connected by a unifying story that’s more Marvel than BusinessWeek.]
But if that wasn’t enough, I get to go back to China.
The last time I was there, was Jan 3rd 2020 … just before COVID closed the World.
I think everyone knows what China means to me. It is the most special place in my life.
Yes, I know there’s a bunch of fucked up stuff that happens there, but there’s a bunch of fucked up stuff that happens everywhere … and in my 7+ years of living in Shanghai, I can honestly say I was blessed with generosity, friendship and acceptance.
It’s why I am proud Otis was born there.
It’s why I will challenge any prejudice or ignorance spoken about there.
It’s why I am so happy that I get continue to work with clients who are based there.
Of course, I know a lot will have changed in the intervening 3 years.
We used to say that the speed of China was so fast, that it was like a new generation was born every six months. And while it’s not anywhere like that now, it’s still more dynamic than most countries … which is why it makes perfect sense to hold one of the most important global fashion conferences there.
For all the ‘superficiality’ people say about fashion, I can honestly say that the more I’ve spent deep in the industry, the more inspiring I’ve found it.
The craft.
The imagination.
The focus on society, art and design.
The openness to different influences and ideas.
The desire to continually explore, imagine and challenge.
Or said another way … the stubborn commitment to allowing creativity to thrive, wherever it may take you.
Like with Metallica, this client has invited me to places I never even knew existed, let alone ever imagined I could be.
Magical people … imaginative ideas … insane possibilities …
But what’s made it even more amazing is they have asked me collaborate with these people and ideas … to find new ways to allow creativity to flourish – be it architecture, robots or writing stories that unite different worlds in different ways.
I appreciate it sounds like I’m bragging.
I guess I am.
But the reality is it’s more shock and gratitude.
I do think I am good at what I do, but to have all this – especially at my stage of career – does feel like I’ve won some sort of creative lottery.
And in some ways I have.
But the prize is not simply the work – or the cash – but the reminder …
Because the ad industry often sees creativity only through the lens of ads.
Oh sure, we’ll talk about craft and design, but it tends to always be in the context of communication.
Hell, we bang on about ‘big ideas’ when all we’re really talk about is big ‘advertising’ ideas.
There’s nothing wrong with that … advertising is creative and important.
But creativity is more than ads.
It has the power to shape and influence.
To create new meaning to old things and ignite deep emotions in the new.
It values culture and imagination far more than media channels and eco-systems … which results in the work being far more than ‘packaging’ for selling stuff, but creating the things that are worth buying.
I love the industry I work in. It has given me a life richer than I could ever have imagined. But somewhere along the line, it seems we love everything but the thing we’re supposed to love. Distracted by terminologies and techniques that – ironically – makes more things the same than different.
But fashion isn’t like that.
My client isn’t like that.
Which is why – you will understand – I’m so happy I won’t be here to write any posts for another week.
For once, your gain … is also mine.
So until the week after next, have fun. I know I will be.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Colenso, Colleagues, Context, Culture, Dad, Distinction, Dysgraphia, Effectiveness, Emotion, Empathy, Equality, Fatherhood, Football, Jill, Leadership, London, Loyalty, Management, Marketing, My Fatherhood, Nottingham Forest, Otis, Parents, Perspective, Police, Relevance, Resonance, Respect
I hope I’m a decent leader.
While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do.
Because – believe it or not – I try hard to be.
Sure, I make some mistakes.
And I can definitely be a pain in the ass.
But I am committed and invested in being the best boss I can be.
I consider myself fortunate because over the years, I’ve had incredible ‘teachers’.
From my parents to mentors to some old bosses … and of course, a few who were so shite, they taught me what not to do, haha.
And while there are many things I believe, adopt and hold dear, one of the most important is: always back your team in public and resolve disputes in private.
It sounds obvious … and it is … but it’s not always followed.
I’ve heard some shocking examples on Corporate Gaslighting … stuff that doesn’t just sound vicious, but the act of megalomaniacs.
But in terms of backing the team, there were few better than football manager legends, Brian Clough and Sir Alex Ferguson.
Yes, I accept they may have had some usual ways of doing this – and demonstrating this – but players knew that unless something exceptionally terrible had happened, their managers would always back them should they face public or managerial scrutiny.
Of course, there was a cost for this …
A cost that was simple but exhaustive.
And it was that the gift of being backed was reciprocated with dedication, focus and effort.
And that – to me – is key.
It’s OK to make mistakes.
It’s alright to sometimes mess things up.
But it can’t be because you were lazy or distracted.
I’ve said it many times, but I believe my job is to ensure that when someone in my team leaves, as they all will at some point, they go because they have a better job than they ever could have imagined.
Chosen for who they are, not just what they do.
Known for what they’ve created, not how well they’re known.
Chased for what they’ve changed, not what they maintained.
OK, there are some exceptions to that – mainly personal reasons, like love or a chance to chase something they’ve always wanted – but I believe I have a responsibility to them to help develop their natural talent, find and release their distinct strategic voice and move things out the way so they can create the most interesting shit of their lives.
It’s why my absolute worst scenario is someone leaving for a sideways move.
Oh my god, I would honestly feel I’d failed them.
And that’s why I place so much importance in backing them and showing my belief in them.
That doesn’t mean it’s blind faith.
We have very honest conversations a lot.
From gentle chats to bi-annual check-in/reviews … but they’re in private and focused on being through the lens of me wanting them to win.
Whether I achieve this is something only they can say. I hope most would agree with it [even those when we’ve parted ways] but if not, then I can assure them I’m working harder to be better.
The reason I say all this is because I saw something recently that I thought was a perfect example of backing the team.
It’s from the British Police.
Now they are getting a lot of stick at the moment. A lot totally deserved.
But this time it’s not them trying to justify an indefensible act … it’s something that resonated with me, because of Otis’ dysgraphia.
It was this.
The British Police – or maybe it’s all Police these days – have a bad reputation.
It’s manifested in mistrust and a lack of people wanting to sign up.
And while I fully appreciate they have a tough job and want to get better [as we saw with West Midland’s Police hiring my mate, Kay, to be their ‘artist in residence’ to better understand and connect to youth culture] … it’s acts like this that are more likely to help the public see the human side of the force as well as the compassionate side.
Anyone who runs a team knows it can be a painful job.
Some days it can feel more like being a cat-litter tray.
But when they know you’ll back them, they’ll back you with their talent, focus and commitment.
Well done Carlisle Police … we need more backing of people with neuro-diversity. Because the more we back those who are different, the more they will show the difference they can make.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Colleagues, Communication Strategy, Content, Context, Craft, Creative Development, Creativity, Culture, Customer Service, Differentiation, Emotion, Empathy, Experience, Food, Happiness, Honesty, Imagination, Innovation, Italy, Leadership, Love, Loyalty, Management, Marketing, Mischief, Packaging, Resonance, Singapore, Social Divide, Standards, Strategy, Viz, Wieden+Kennedy
In the UK there was an adult comic called Viz.
It was filthy, hilarious and – for a long time – very successful.
And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details.
Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine. Most people wouldn’t even see it, let alone read it … but if you did, you found magic in that small print.
Mischief. Personality. Information.
Nothing told you how much this was a labour of love for the people behind the magazine than their dedication to instilling their personality into every nook and cranny they could find … whether people would see it or not.
Brilliant stuff.
I say this because I saw a label a friend had put on a product they were selling at their shop.
Ai Ming was a planner in my team at Wieden+Kennedy.
She was very good … but decided one day, it was time for a change and so she went back to Singapore to open a Cheese Shop.
I know … sounds a bit random … but wait, it get’s better.
You see Ai Ming had an idea.
A way to combine her love of cheese and travel and be paid for it.
So she started The Cheese Ark … a cheese shop in Singapore, dedicated to selling cheeses from small, independent makers across Europe.
Oh but that’s nowhere near the end of the story …
So when she left Wieden – and before she returned to Singapore – Ai Ming went to work on a small farm in Italy for a few months. [I think]
While there, she discovered how amazing cheese tasted when it was made by people who loved and nurtured their product.
To her, it was a whole new world of taste and made every other cheese she had tried, feel unworthy of being labelled as such.
But she also learned something else …
You see she discovered many of these small, independent cheese makers were in danger of going under, because they didn’t have a way to compete with the big boys.
Said another way … this incredible tasting cheese could become obsolete.
So rather be sad, she decided to do something about it.
Enter The Cheese Ark … a shop that only sells cheese that originates from these small independent farms. A shop that is one of the only places in the World where you can get your hands on this incredible produce. A shop that charges enormous amounts of money to own a piece of their incredible cheese … not simply so you can have your taste buds tingled in ways you could never imagine … not simply because it allows you to show off to your friends about your good taste and status … not simply because it pays for Ai Ming’s travel, shop, employees and profit … but because by buying so much from each of these small farms across Europe, she can ensure that these small, independent cheese farms not only survive, but thrive.
Hence it’s called ‘The Cheese Ark’ … because its literally saving the lives of cheese.
How fucking incredible is that?
But Ai Ming is not just a creative business thinker, she’s full of personality and passion … which leads me to the point of this post.
You see I recently saw something that reminded me of those Viz publishing details I loved.
Something that communicated more than just the necessary details.
It was this …
How good is that?
I bloody love it.
A notice on a packet of cheese that’s more interesting, engaging, compelling and charming than 99% of ads – or any marketing material – out there.
Sure, not many people will see it.
Most may actively choose to ignore it.
But for those who do, they’re not just rewarded with the thrill of discovering something as enjoyable as the product inside it, they know they’re dealing with someone who really cares about what they do.
And they do. Because what Ai Ming has created is the Noah’s Ark of Cheese.