Filed under: 2026, A Bit Of Inspiration, Attitude & Aptitude, Brand, Colenso, Comment, Creative Development, Creativity, Culture, Effectiveness, Efficiency
That’s right … creativity helps business make money.
I know there’s a bunch of people who like to claim otherwise, but they’re wrong.
More than that, creativity can help business make money in ways traditional approaches can’t.
Be it distribution, market share, heritage, price-point, tradition, routine, apathy, complexity and god knows what else … creativity always finds a way because – as Martin Weigel and I explained at Cannes back in 2023 – creativity can do what logic can’t.
This blog has literally thousands of examples of it.
From making me, a teetotaler, buy alcohol to making a print ad, produce sound waves to making pasta look even more beautiful than it tastes to making drinking beer from a bottle, an act of love … to helping shelter dogs become adoptable dogs, creativity is a beautiful and powerful thing.
But here’s the thing …
Creativity may always start with the mind, but it needs to be turned into something for it to change something.
I’m fed up of hearing people talking about creativity rather than doing something with it.
Or about it.
Sure, you can argue talking can also bring change … but to me, that’s a cop out.
Creativity needs to be allowed to make an impact.
It needs to be allowed to grow into something powerful and interesting.
Because if you inhibit that, you’re not ‘being safe’, you’re taking the biggest gamble of your life.
History is littered with examples of success that could never of happened or imagined without the influence of creativity.
Creativity helped make hundreds of millions want to become an athlete.
Creativity helped make Americans try sushi.
Creativity helped make the best selling calculator of all time.
For all the consultants out there, flogging their self serving, one-size-fits-all systems, frameworks and models … the inconvenient truth is this.
Business needs creativity more than creativity needs business.
Filed under: A Bit Of Inspiration, Christmas, Colenso, Creativity, Culture, Management
I’m back.
Actually I didn’t go away, as the meeting was postponed at the last moment.
I know … I know … that means I could have written posts through all of last week, but the plans changed so last minute that – to be honest – I just couldn’t be arsed and I knew anyone who does still come visit here, wouldn’t be exactly complaining, haha.
In some ways not going was a good thing because it was going to be in Shanghai and I am still filled to the brim on the energy and dumplings from my last visit there a few weeks ago.
Despite having not lived there for 10 years and it still evolving at a speed ‘brand transformation consultancies’ could only wish for, it still feels like home … still feels where I am at peace … still feels where I belong … even if in its continual evolution, it has arguably become too slick and too easy so some of the magic that makes the country so unique, has gone.
But I’ll take it as I continue to be transfixed by it.
And seeing so many friends and eating so much Din Tai Fung didn’t hurt either, haha.
It was strange seeing so many people I knew as I walked around. A decade away and yet I still bumped into more people in those few days than I have ever in NZ.
Or anywhere else for that matter.
I think part of it is the time I lived in China was a pretty unique, magical and mad time … and so I shared experiences that you would never have anywhere else. It’s the sort of thing that creates deep bonds with the people you’re doing it with … something probably similar to soldiers or police officers, albeit without the same dangers, obviously. Whatever, it was both personally and emotionally wonderful for me … especially when you compare it to the photo below – hahaha.
Let me start by saying I love my partners.
Angela Watson and Simon Vicars are two of the very best.
Not just as creative partners, but as humans.
Great people who happen to be very talented – which means our context is life rather than simply ads.
It makes a huge difference.
Not just to the work we make, but the conversations we have.
We have a genuinely good relationship – based on shared values, ambition and trust – which is handy, given we share a desk and nothing would reveal any cracks between us than that, especially the way Ange and Si ‘spread’ far beyond their space – hahaha.
But what I value most is our ability to have the hard conversations … safe in the knowledge it’s always coming from a place of wanting the best for Colenso … so if we ever hold each other to task about standards and expectations, we don’t see it as a sign of a toxic relationship, but a healthy one.
Which is handy, given this photo clearly shows Ange and Si’s inability to hide their feelings towards me … hahaha.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Communication Strategy, Corporate Evil, Corporate Gaslighting, Creativity, Culture, Management, Mental Health, Miley
Once upon a time, I saw someone who was doubted by their bosses.
Not because they were bad, but because their bosses were.
Blinkered.
Delusional.
Arrogant.
Toxic … albeit in a ‘positive’ way.
And of the opinion your job is to do whatever the client, or the bosses, want – regardless ofstandards, time or impact it has on the health and wellbeing of the team around them.
And yet each day, this individual did all they could to try and ‘win’ their bosses over.
But they failed.
Partly because they wanted to do the right thing, even if it was the harder thing.
Partly because they had their own ideas when their bosses just wanted them to blindly follow orders.
Partly because their bosses took some pleasure in bullying people into submission.
One day I took them out and asked what they were doing.
They told me they worked hard.
They told me they wanted to do the right thing for the client and the company.
They told me they just wanted to prove to their bosses they were good.
To which I told them this:
“Have you considered that if you win your bosses over, it means you’ve failed?”
There was a brief pause before they asked me what I meant – to which I told them that if they did eventually win their bosses approval, it would be because they had defaulted to what they wanted them to do/be rather than them bringing their bosses over to their standards or ideals.
I should point out that while this individual was young, they had excellent standards and taste and had come from a place where they’d done work that had been widely acknowledged as very good.
It’s ultimately what got them hired.
Except they now realized it had less to do with their new company valuing what they do and more to do with their new company valuing the PR they could now spin among clients and industry media.
I know, it’s mad, but it’s not uncommon.
I also experienced something like this and it took me ages to see it for what it was because I couldn’t believe someone would hire me and then actively NOT want me to do what made them want them to hire me in the first place.
The point is, while we should always try to demonstrate our value through the work we do, when you find yourself in a situation like this [and Corporate Gaslighting has shown us, there’s a lot of people in this position], the best action is to stop trying to prove yourself and start focusing on improving yourself.
That might mean doing additional training.
That might mean seeking external help and advice.
But more often than not, that might mean realizing you’re in the wrong place.
Of course, you need to be objective in evaluating your situation before you make that decision … but should you realise you’re in an organization that only focuses on what you’re doing wrong, regardless of what you do or why you did it … then you may have to accept you’re working for a place that won’t grow you, only destroy you.
And if you think that’s as toxic as it can gets you’re wrong.
Because as bad as that is, it’s ten times worse when the person doing the abusing has never achieved anything of note or worked anywhere of note because their goal is to make you play down to their standards rather than up to your potential … often to protect their ego from having to face the reality of their own shortcomings. [Which is why they’ll undermine your confidence rather than see your skills]
Also known as ‘Tom-syndrome’, as in Tom … from Succession.
Now I obviously appreciate suggesting getting a new job is a big thing – especially in this job market – however it’s also worth remembering that even acknowledging your reality can be a positive step forward, because not only will you start to realise their comments reveal far more about them than you, you can stop look at new opportunities without feeling you failed at proving your value to your bosses.
Because you never were going to … unless you acted just like them.
Which you weren’t going to, because you are better than that. And them.
Filed under: 2026, A Bit Of Inspiration, Culture, Curiosity, Experience, Innovation, Technology
As many of you know, I love technology.
Well, that’s not completely correct … I love gimmick, gadget technology.
Robot dogs.
Robot balls.
Robot guitars.
If it does something interesting – or something stupid – you can be pretty sure I will not only love it, but I will do my best to own a version of it. Or in the case of my Robot Dogs, a hundred of them. [Long story]
Obviously, we know the speed and rise of technology is ridiculous, but you have to be of a certain age to really appreciate it.
There was an article years ago that argued people born between the late ’60s/early ’70s were the only generation who could truly appreciate the internet’s impact … in so much as they would have been old enough to have established life prior to its emergence, while still being young enough to embrace all it offered as it became more and more everyday and mainstream.
Whether that is true, is anyone’s guess … but I know many of the things I now take for granted, were once the sort of idea that belonged in science fiction cartoons.
Now I appreciate that makes me sound the oldest man in the universe, but recently I saw 2 things that really brought it home to me. And hopefully to you.
The first is the Apple Mac Neo – Apple’s ‘budget’ laptop – is run off a computer chip found in an iPhone.
I don’t know about you, but I find that amazing.
Sure, I knew my iPhone was powerful, but knowing it can run an entire computer – albeit an ‘entry level one’ – makes me look at it with new found respect … not to mention makes me appreciate how far technology has come, given back in 1956 the IBM 305 RAMAC – a computer that needed a lorry to transport it due to its size and weight – only had 5 fucking megabytes memory.
FIVE!!!
But even that doesn’t quite capture the advancement of technology in a way everyone can relate to …
Doesn’t quite capture the computing power we take for granted every single day …
But this will.
Recently, a computer engineer got the 80’s classic video game to run on the screen of a pregnancy test.
That’s right … the screen of a device that tells you whether you’re pregnant or not, can be programmed to turn it into a video game.
Sure, they had to adapt its inner workings a little.
Sure, it is hardly the best user experience in the World.
But the reality is, this everyday device has the computing power to run an entire video game.
A VIDEO GAME!!!
But you want to know something even crazier than that?
Well, it’s not that it can tell you whether you’re CARRYING LIFE INSIDE OF YOU, which is pretty amazing in itself. Nor is it that it has more memory than the giant IBM computer above. On no … the craziest thing is every pregnancy device has more computing power than we used to land a man on the fucking moon.
Yep, a product we buy and literally PEE ON, then THROW IN THE BIN is more powerful than all the computing power we had to send astronauts into OUTER FUCKING SPACE!!!
Kind of sad that for all this advancement, we use it to doom-scroll each day.
Or worse, read this bloody blog.
And that – ladies and gentlemen – not only explains how far technology has come and how much technology surrounds every aspect of our life … but how casually we treat, use and disrespect the most powerful tools humanity continually creates.
Filed under: 2020, 2023, 2024, 2025, 2026, A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, Anniversary, Aspiration, Attitude & Aptitude, Australia, Authenticity, Bangkok Shakes, Bank Ads, Bassot, BBH, Billionaire, Birkenhead, Birkenstocks, Birthday, Black Lives Matter, Bonnie, Brand, Brand Suicide, Brian Clough, British, Business, Campaign Magazine, Canada, Cannes, Career, Cats, Chaos, Charinee, Childhood, Children, China, Chris Jaques, Clients, Clothes, Colenso, Collaboration, Colleagues, Comment, Community, Complicity, Confidence, Conformity, Content, Context, Contribution, Corona Virus, Corporate Gaslighting, Creativity, Culture, Curiosity, Cynic, Dad, Daddyhood, David Terry, Death, Deutsch, Din Tai Fung, Disney, Distinction, Dog, Dolly, Dream Bigger, Dream Small, Dysgraphia, Education, Egovertising, Embarrassing Moments, Emotion, Empathy, England, Entertainment, Experience, Family, Fatherhood, Fear, Football, Freddie, Freelance, Friendship, Fulfillment, Gaming, Goodbye America, Goodbye China, Goodbye England, Goose Fair, Government, Grand announcements, Happiness, Harmony, Headers, HHCL, Holiday, Home, Hong Kong, Hope, HSBC, human_2, Imagination, Immaturity, Important Birthdays, India, Innocence, Innovation, Insight, Internet, Interviews, Italy, Japan, Jaques, Jill, Jillyism, Jorge, Katie, Kev, LaLaLand, Leadership, Linkedin, Logic, London, Love, Loyalty, Luck, Luxury, Management, Marcus, Marketing, Marketing Fail, Marketing Science, Martin Weigel, Maya, Mediocrity, Mental Health, Metallica, Michael Jordan, Michael Mann, Miley, Mr Ji, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, Netflix, New Zealand, NHS, Northern, Nottingham, Nottingham Forest, Nurses, olympics, OnStrategy, Otis, Parents, Paul, Paula, Pearl Jam, Perspective, Photography, Planes, Planners, Planning, Point Of View, Police, Popularity, Prams, Prejudice, Pretentious Rubbish, Pride, Process, Professionalism, Queen, R/GA, Relationships, Relevance, Reputation, Research, Resonance, Respect, Rick Rubin, Rockstar Games, Rodi, RoObin, Ros, Rosie, RulesOfRubin, Shanghai, Shelly, Si Vicars, Silvana, Singapore, Sport, Spotify, Starbucks, Steve Jobs, Strategy, Stubborness, Stupid, Success, Sunshine, Sydney, Taboo Categories, Talent, Tattoo, Technology, The Kennedys, The Kennedys Shanghai, Toxic Positivity, Uncorporated, Virgin Atlantic, Viz, Wedding, WeigelCampbell, Wieden+Kennedy
Yes, it’s Friday.
And yes, it’s the first of May.
But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.