Filed under: A Bit Of Inspiration, Anniversary, Birthday, Death, Family, Love, Mum, Mum & Dad
Today would be Mum’s 94th birthday.
And even though she died in 2015 – aged 83 – there is a part of me that still thinks she could have lived to this age if her heart operation hadn’t gone the way it did.
Not that the surgery was bad … the problem was that Mum’s heart condition was caused because of an illness she had as a small child and no one had realised its impact until things started to go a different way in the operation than anyone expected or had planned for.
But if that hadn’t happened … I fully expect Mum would be alive.
Actually, not just alive, but living.
Slower – for sure – but still curious, interested and engaged in life because as I’ve said many times, she always told me to be interested in what others are interested in, which was a belief she didn’t just follow, but lived every day.
In a perfect world, she’d now be living with us in NZ … and despite her being fiercely independent, I think she would have done it.
I even think she would have loved it.
Being nearer only son.
Seeing her only grandson.
Chatting to her daughter in law.
Patting the lovely – but slightly stupid – Bonnie.
God I would have loved to have witnessed this. To have witnessed her living in the peace and tranquility of our house in the trees. And while I am sure she would have occasions where she felt far from home – be that Italy or England – I really believe that would be countered by the safety, comfort and warmth she’d experienced being close to people who love her and that she loved.
I always remember how much she loved me coming home to visit her.
How she loved how the house because a cauldron of noise as I – and my friends – filled it with laughter and chatter.
And while we would have ensured she had her own space for her own life, I suspect that she would have spent more time with us than alone. Or she would once we told her we loved her hanging out with us – as I also suspect she’d be so worried she was crowding us out, she would stay out of her way.
Because Mum always was doing more for others than herself.
Looking out for them.
Wanting to do the best for them.
And while that is kind and generous and loving – I wanted her to feel cared for.
I wanted her to feel loved, protected and put first.
And while we had our moments of niggles as I tried to do this for her – while she did all she could to resist it – towards the end we had found a place of harmony and understanding which meant the world to me, because that is how we were for most of our life together and how I would have loved to have seen our life together if we had ever been able to bring her to NZ.
But alas that didn’t happen.
In fact, when Mum died a lot that I am quoting in this fantasy extention of my family life, hadn’t happened either.
We hadn’t left China and moving to NZ wasn’t even on the radar.
Hell, we had to move to America and England before that was to happen – and even then that was motivated as much by COVID as it was by Colenso.
Then there’s the fact we had only just had Otis … and don’t even get me started on Bonnie.
And yet, that image of Mum with us resides in my heart. I’d truly have loved it and so today – in her honour – I’ll be cooking a dinner that I know she would have wanted to cook for us.
Nothing fancy, but a true Italian pasta sauce – simple and yet delicious as hell.
Because the one thing Mum taught me was that love isn’t complicated, it’s just showing you care.
Happy Birthday Mum, I love you so much.
I wish I had more photos of you that I could use in these posts.
The fact I don’t just reinforces how you have gone and how much I miss you.
So a big kiss to you and to Dad.
You’re forever with me.
Rx
Filed under: 2026, A Bit Of Inspiration, Dad, Death, Gambling, Goodbye, Life, Love, Mum, Mum & Dad
This is a weird post but I watched something recently that reminded me how grateful I am I was present for two of the worst moments of my life.
When I was younger, the idea of being with my parents when they were about to die was horrific to me. Not because I didn’t love my parents – but because I did.
Massively.
I’ve written a lot about how wonderful they were.
How grateful I am to have had them as my Mum and Dad … for their unshakeable love, support, encouragement and care – even when I pushed my luck with all that to the absolute extreme.
And it was that force of love that made me think being there when they were about to die, would be the worst pain I could ever experience.
And I was right. It is the worst pain. But it would have been even worse if I’d not been there when it was the end.
Because being with loved ones at the final goodbye is not really about you. It’s about them.
Letting them know they can go without being alone.
That the people who care for them the most are there to give them the love, support and acceptance they need to make their final step.
Is it horrible?
That doesn’t even come close to summing up how bad it feels.
Is it important?
Neither does that …
Because being with a loved one at the most tragic of times helps prepare you for welcoming in the memories of the best of times.
It won’t happen immediately.
It won’t happen without incredible pain and sadness.
It may – like it did for me – require therapy to help you deal with it.
But it will happen.
Because underpinning all of it is the knowledge you were there when they needed you most.
They say when you put a dog down, the last thing they look for is you.
That you are the person who has always given them the sense of safety and love that lets them live the happiest of lives.
Of course, humans are not dogs … but that sentiment feels right.
The ultimate demonstration of love is being with someone at the most painful of times you could both ever face.
And while I appreciate that some people will be physically unable to get there … and while I truly understand the idea of doing it is horrific and tragic … I implore you, if there is a chance to say goodbye at the final curtain – do it.
It is OK to feel scared.
It is OK to be upset.
It is OK to not know what to do or say.
But I assure you, going will make you feel better in the long run.
Because at the end, we all want to feel we showed how much someone mattered to us and we all want to know we meant something to someone … which is why I am eternally grateful I was able to be at my Mum and Dad’s side when it was the end for them. And while it took a long time to move past the final days that relived over and over again in my head – and while I hate I have to refer to the same few photographs I have of them over and over again – I am so happy my mind is now filled with the colour and joy they added to my life.
That they still do.
And I know they would love that too.
Filed under: 2026, Anniversary, Attitude & Aptitude, Birthday, Dad, Daddyhood, Death, Emotion, Empathy, Family, Fatherhood, Jill, Mum, Mum & Dad, My Childhood, My Fatherhood, Otis
I’m not back, but today would have been my Dad’s 88th birthday so I had to mark the occasion.
Eighty Eight!!
That means he’s been gone 28 years. Or said another way, literally half my life.
HALF! That is both wild and seemingly impossible.
And yet it’s true, which is why I’m extra happy he’s been in my thoughts a lot recently. Not that he was ever out-my-mind, but his presence has been more – errrrm – present and I like it.
I loved being an only child.
I was spoilt with love, support, care and attention.
I never wanted for brothers or sisters and always adored the company of Mum and Dad.
Even during my angst-ridden teenage years.
I feel extremely grateful for that … though it was only when I saw the relationship some of my friends had with their parents, that I truly sppreciated how lucky I was.
Which is why when my parents died, the loss was overwhelming.
In some ways, it felt like I experienced their death twice.
Because while Dad was first and Mum followed 16 years later – there was a moment immediately after Mum was gone that I truly realized – and felt – that I was truly alone.
It felt weird and sad and scary …
A strange mix of abandonment and feeling like an orphan.
It was a very challenging time, even though I was an adult with my own family.
In fact, if it wasn’t for them, I genuinely wonder how long it would have taken for me to feel I had got back on an even keel, because even with them, it took years.
The thing with death – as I’ve written many times before – is that while people are very supportive towards you at the moment of loss, within 24 hours they have generally all moved on with their lives. That’s not meant as a diss … they have their own issues and challenges to deal with … but the impact of that is you feel even more alone.
But if I think I had it bad when Dad died, my poor Mum had it worse.
Not only had she lost her husband of 35 years – a man she had been taking care of 24/7 for over 3 years after he suffered multiple debilitating strokes – she also saw her only son leave her to go back to Australia where he lived.
When I try to put into words the sense of isolation and loss I felt when I realized I no longer had any ‘real world’ parental support, I think of how Mum must have felt those first few days after losing Dad and feel so sad that maybe I didn’t really understand it until too late.
Didn’t really understand it till I wrote this post.
But as I said, my Dad – and Mum – have been on my mind a lot recently.
Or should I say, part of my energy.
It’s given me a real sense of comfort and warmth rather than just a feeling of loss.
They come up in conversation.
Everyday moments trigger good, funny and special memories with them.
When I talk about them, it in a weird blend of past and present tense.
Put simply, it’s lovely.
A feeling I’m closer to them than I’ve been in years.
Of course, I would do anything to still have them around … have them be part of my life and my families … share, experience and build more moments and memories … but as dead parents go, this is quite a wonderful period I am having with them.
Which is why today – on what would be Dad’s 88th birthday – I won’t just be thinking of him and feeling the loss of him not being around any longer, I’ll be talking to him and letting him know that despite being gone half my life, the love and impact he had on me for those first 26 years of my life still have a grip of comfort, adoration and respect.
Which as proof of doing a good job as a parent goes, is pretty much the pinnacle.
So happy birthday Dad. I still feel very lucky I get to call you that.
Rx
Filed under: 2026, A Bit Of Inspiration, America, Asia, Auckland, Authenticity, Bonnie, Cats, China, Comment, Content, Context, Craft, Creativity, Dad, Daddyhood, Death, Design, Emotion, England, Family, Freddie, Happiness, Harmony, Jill, LaLaLand, Love, Loyalty, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, Names, Otis, Queen, Resonance, Respect, Rosie, Shanghai, Tattoo
I got my first tattoo when I was 42.
I was holidaying in LA, saw a tattoo shop and – after some encouragement from my friend Paul – went in and had a big one on the underside of my arm.
Hey, nothing like jumping all in eh.
But from that moment, the tattoo became something very important to me.
To be honest, I’d always wanted one but chickened out because of the fear of pain – but not only did it not hurt at all [in fact I fall asleep when I have them] I discovered it the ultimate way to express my sentimentality towards people, dates and things that held a very significant place in my life.
Since that day way back in 2012, I’ve had loads of tattoos.
Birthdays.
Postcodes.
Phone numbers.
Signatures.
Names, pictures and paws of pets.
Honoring Mum, Dad, Jill, Otis and China.
Personal philosophies and heroes.
Nottingham Forest and Queen.
Some weird shit for some friends.
And nods to LA, UK, NZ and Italy.
There’s not one that I regret because each and every one of them is there for a reason.
No ‘moments of stupidity’.
No ‘this would be good for a laugh’.
No ‘tribal or badly translated rubbish’.
Each tattoo represents something deeply important and significant to me – even if to the causal observer, it may look like I have a bunch of random and weird stuff across my arms.
I say all this because recently, Otis asked if I had any tattoos for him, to which I proudly pointed to the one of his name and his date of birth.
And while he seemed moderately pleased with this, it apparently wasn’t enough because he asked if he could design one … a tattoo that captured who he was and what he believed. And I stupidly said ‘yes’, which is why I am currently in negotiations with him to decide which of these will be inked upon my body in the next few weeks.
For the record, the reason the potential designs are all in type is because I don’t have any room on my arms for a picture and he wants to ensure it is something that can be – and will be – seen at all times, haha.
Now before you think I’m blindly pandering to my son’s whims and wants … he genuinely loves rice. In fact he has it every night for dinner which he claims is because he was born in China … so while his tastes may well change or evolve over time, ‘Rice Is Life’ does capture who he is and what he believes, which means – for me – it ticks all the criteria boxes needed to go out and make it a permanent symbol on my body.
The ad industry could learn from kids for their powers of persuasion.
Filed under: 2020, 2023, 2024, 2025, 2026, A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, Anniversary, Aspiration, Attitude & Aptitude, Australia, Authenticity, Bangkok Shakes, Bank Ads, Bassot, BBH, Billionaire, Birkenhead, Birkenstocks, Birthday, Black Lives Matter, Bonnie, Brand, Brand Suicide, Brian Clough, British, Business, Campaign Magazine, Canada, Cannes, Career, Cats, Chaos, Charinee, Childhood, Children, China, Chris Jaques, Clients, Clothes, Colenso, Collaboration, Colleagues, Comment, Community, Complicity, Confidence, Conformity, Content, Context, Contribution, Corona Virus, Corporate Gaslighting, Creativity, Culture, Curiosity, Cynic, Dad, Daddyhood, David Terry, Death, Deutsch, Din Tai Fung, Disney, Distinction, Dog, Dolly, Dream Bigger, Dream Small, Dysgraphia, Education, Egovertising, Embarrassing Moments, Emotion, Empathy, England, Entertainment, Experience, Family, Fatherhood, Fear, Football, Freddie, Freelance, Friendship, Fulfillment, Gaming, Goodbye America, Goodbye China, Goodbye England, Goose Fair, Government, Grand announcements, Happiness, Harmony, Headers, HHCL, Holiday, Home, Hong Kong, Hope, HSBC, human_2, Imagination, Immaturity, Important Birthdays, India, Innocence, Innovation, Insight, Internet, Interviews, Italy, Japan, Jaques, Jill, Jillyism, Jorge, Katie, Kev, LaLaLand, Leadership, Linkedin, Logic, London, Love, Loyalty, Luck, Luxury, Management, Marcus, Marketing, Marketing Fail, Marketing Science, Martin Weigel, Maya, Mediocrity, Mental Health, Metallica, Michael Jordan, Michael Mann, Miley, Mr Ji, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, Netflix, New Zealand, NHS, Northern, Nottingham, Nottingham Forest, Nurses, olympics, OnStrategy, Otis, Parents, Paul, Paula, Pearl Jam, Perspective, Photography, Planes, Planners, Planning, Point Of View, Police, Popularity, Prams, Prejudice, Pretentious Rubbish, Pride, Process, Professionalism, Queen, R/GA, Relationships, Relevance, Reputation, Research, Resonance, Respect, Rick Rubin, Rockstar Games, Rodi, RoObin, Ros, Rosie, RulesOfRubin, Shanghai, Shelly, Si Vicars, Silvana, Singapore, Sport, Spotify, Starbucks, Steve Jobs, Strategy, Stubborness, Stupid, Success, Sunshine, Sydney, Taboo Categories, Talent, Tattoo, Technology, The Kennedys, The Kennedys Shanghai, Toxic Positivity, Uncorporated, Virgin Atlantic, Viz, Wedding, WeigelCampbell, Wieden+Kennedy
Yes, it’s Friday.
And yes, it’s the first of May.
But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.
