Filed under: A Bit Of Inspiration, Advertising, Apathy, Attitude & Aptitude, Authenticity, Black Lives Matter, Brand, Communication Strategy, Corporate Evil, Crap Marketing Ideas From History!, Creativity, Culture, Disney, Embarrassing Moments, Experience, Inclusion, Individuality, Marketing, Marketing Fail, Packaging, Perspective, Relevance, Resonance, Respect
Good news. Bad news.
Good news: Given I had yesterday off, that means you only have 4 days of this blog to deal with. Seriously, this is the slowest ‘easing you back into my rubbish’ that I may have ever done. What a Saint.
Bad news: There’s no more holidays for ages so prepare for a lot of it. That is if anyone reads this any more. Or if anyone read it, more like. Especially given the lack of comments which was – let’s admit it – the only reason people popped along. Damnit.
Anyway, I thought I had posted this a while back only to discover it was still in my ‘to post file’. The good news is 99.96% of my posts fail to hit the ‘topical sweet spot’ so I can still post it and no one will bat an eyelid.
I have a strange relationship with the Disney organisation.
I appreciate their history.
I appreciate their creativity.
I appreciate their craft and film making.
But they can also be a bunch of assholes.
This is not just based on the 3 years of weird shit – good and bad – I experienced with them when we were launching their park in Shanghai at Wieden [only for them to take the business off us at the last moment and hand it to Ogilvy simply because as the first park in the digital age – we wanted to use digital to bring the story of the characters journey to China to life] but because they have a history of putting their name to anything if they’ll get paid for it.
Now I have to admit they’re very successful at doing that … but it just reinforces there’s two groups the organisation. The craftspeople and the greedy exploiters.
OK, that’s like every company I suppose, but they just don’t even try to hide it … which is almost impressive if it didn’t rob you of the hope of someone good to believe in.
I know … I’m a sentimental idiot.
So you can imagine how pleasantly surprised I was with how Disney decided to handle the merchandise for Black Panther Wakanda.
Rather than sell the rights to Kmart to be shoved on as many t-shirts as possible, they partnered with Actively Black.
Actively Black is a community-first, black owned and run company committed to advancing representation of Black creatives, designers, and brands and they actively invest in the health and wellness of Black communities worldwide.
They’re an amazing organisation and so it’s no surprise the merchandise proceeds would be put towards educational programs and resources that promote physical, mental and emotional health, HBCU athletics, social justice initiatives and DEI advocacy.
It was a great move, especially given the importance and significance of Black Panther in the Black and African American community. Not to mention honouring the tragic loss of Chadwick Boseman.
It seemed Disney understood that of all the characters in the Marvel universe, this was one that had an even more significant role and position in culture and should be treated as such.
I say ‘seemed’ because then I saw this …
And to give you more details, there’s this …
What the absolute fuck?
A screwdriver set.
A FUCKING SCREWDRIVER SET!
I know Disney have form pimping their icons out, but a Kmart screwdriver set?
All that good will.
All that consideration.
All that sense they actually understood.
Let’s hope the reason is as my friend John stated:
“Calm down Rob … don’t you get that you need some serious power tools to dismantle the capitalist white supremacist patriarchy”.
We all know it isn’t.
But I wish it was.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Black Lives Matter, Context, Creativity, Culture, Management, Marketing, Marketing Fail, Prejudice, Racism, Social Divide
I write a lot.
It may be rubbish, but I still churn it out.
Every week day, coming up to TWO DECADES.
Jesus Christ.
And yet despite that, a lot of it seems to be popular.
Or should I say popular in relation to the quality of the writing and what I deserve and expect.
Now over the years I’ve written about all manner of topics.
The impressive standing of my best friend’s penis.
You name it, I’ve probably written some rubbish about it.
And yet for all the stuff I put out, there’s one topic that never seems to capture the imagination like all that other stuff … and yet it is arguably, the most important and serious stuff I write.
It’s about diversity and inclusion.
Or more specifically, how we can, need-to and should do more.
Whenever I write about that, there is a noticeable decline in ‘engagement’.
Not just in terms of people commenting, but reading.
I find that fascinating and terrifying.
Why is this happening?
I may understand a lack of commentary but a lack of reading?
+ Is it that there’s so much on this topic that despite the changes not happening fast enough, people are over it?
+ Is it that people know they’re not doing enough and don’t want to read something that reminds them of that?
+ Is it that people think I’m trying to position myself as some sort of expert and don’t respect my opinion?
+ Is it that people think I’m just trying to be ‘woke’ and don’t want to encourage me?
+ Is it people just don’t give a fuck?
A few years ago my beloved friend, Chelsea, noticed this also happening on my instagram.
Same situation as this blog …
More likes/comments than I deserve up until I post something serious about race.
Then – at best – a murmur and – at worst – silence.
I don’t know the reason for this, but it is happening.
It even happened recently on two articles I wrote for Little Black Book, promoted on Linkedin.
The first – about the process of strategy – received a combined 1121 likes, 99 comments and 55 shares. But the other – promoted exactly the same way, but about the importance of making space for People of Colour to be themselves and respecting that value that brings – received 17 likes and 2 comments.
SEVENTEEN!!!
A topic far more important than how strategy is up its own arse got seventeen likes.
I am not an expert in this stuff.
I’ve made – and make – more mistakes than I should.
But I am committed to change and creating change and for all the talk of the industry wanting to do the same, it seems it only suits when they decide it suits. Of which there is no better definition of privilege.
None of this will surprise People of Colour.
They face this two-faced bullshit everyday of their lives.
I don’t care if people think I’m being woke.
I don’t care if people don’t read what I write.
I don’t even care if people don’t respect me.
This is about people talking a lot about the most serious issue facing our industry but doing practically nothing. Or worse, doing a small thing and then deciding it’s a big thing because it suits their agenda, even though they haven’t once asked the people it’s supposed to be there to help. It’s pathetic. Fucking pathetic.
I’d rather hear people say they don’t care or believe in D&I than talk earnestly about its importance but don’t do anything about it. Not even use their platform or position to keep the topic, top of mind.
The problem with our industry is it’s increasing lack of relevance and resonance with business, creativity and culture. The great irony is the most influential, interesting, and commercially powerful things in business, creativity and culture are born from People of Colour communities, especially Black/African American culture.
At the very least white culture should care because it can keep them earning a living.
But no. They think they are good enough to do it. Good enough to understand things they can never quite grasp as it comes from a lived experience they have never had to face. So they miss the nuance, the heritage, the soul.
Or maybe it’s not that at all.
Maybe it’s something else.
Fear.
Fear of being left behind by the knowledge, understanding and context of People of Colour.
Because unlike them, People of Colour see culture from the inside, the outside and deep within its creative soul. This not only helps them understand what’s influencing culture better than most white people, it means they understand white people better than white people.
So they can offer more insight and understanding.
More creativity and opportunity.
More openness and authenticity.
Giving them knowledge that not only puts most white people to shame, but can put most white people out in the cold.
That’s probably the reason.
White people want to keep People of Colour down.
Not all. But that doesn’t matter … because that many do creates this situation.
Continues this situation.
And while I’m not saying everyone who reads my posts – or should I say, doesn’t read them – are racist, I am saying maybe we all need to think about what we’re doing … because we can’t say we don’t know about the issues regarding diversity and inclusion just because we avoid reading about it.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Black Lives Matter, Comment, Culture, Diversity, Emotion, Empathy, Equality, Management, Racism, Relationships, Relevance, Resonance, Social Media
Adland – and most companies for that matter – love to talk about their commitment to diversity and inclusion.
And while they tend to be most vocal about it when there is a global news story that highlights the racism and oppression People of Colour experience EVERY SINGLE DAY, I do believe it is something many companies care about.
The problem is, very few seem to be doing anything other than caring about it.
No change.
No new decisions.
No policy shifts.
Recently I saw a poster advertising a conference in Australia about Africa.
This was it …
Notice anything?
Yep … a conference in Australia about Africa without a single Person of Colour being represented. Not one.
A conference in Australia about MINING in Africa without a single Person of Colour being represented.
[Though someone who saw it suggested the conference organisers may try and suggest the blank speaker space could classify as a Person of Colour]
Now I appreciate mining is hardly the most ethical industry, but even then the lack of representation shocked me so I tweeted about it saying this was a perfect demonstration of how much companies still had to learn about D&I.
“Surely no one could disagree” I thought …
Oh yes they could.
Rather than just go, “that’s bollocks”, some people tried to defend it … accusing me of having no context.
My 2 favourite comments were this:
“Let’s not jump to conclusions. I personally feel after a 2-second Google they have their intentions in the right place – well apart from the plundering of natural resources, but that’s a different outrage post. If anything they are guilty of crappy comms and maybe BBDO in Oz (or Africa) might like to say G’day?
“As organisers of Africa Down Under (ADU), Paydirt Media acknowledges the comments on social media and the interpretations which may be drawn by the advertised preliminary line-up for the in-person element of this year’s ADU,” the organisers said in a Twitter thread.
“As the premier forum for Australia-Africa business relations, ADU has always strived to ensure its programme is truly reflective of the diversity of African mining. In 2019, the last event before the pandemic, the programme featured 24 African presenters and 15 female presenters. “Ongoing travel restrictions mean we will be unable to welcome our African-based colleagues in person this year but once the full programme – including virtual participants – is released we are confident balance will return.
“We look forward to announcing participants from the African continent – including Australian-based African diplomats – in the coming weeks.”
And then this one …
“Are these specific companies spouting anything about diversity and inclusion though?”
Right there is the typical corporate response to these things.
Protecting the company behind it.
Suggesting you are jumping to conclusions.
Saying that they’re good and this is a misunderstanding.
Yeah … yeah … if I’ve heard it all before, imagine how People of Colour must feel.
Which is why my responses were as follows:
“This is the sort of excuse churned out year after year to justify acts like this. A conference about Africa without a single Person of Colour as a speaker is not about difficulty, it’s about complicity, so maybe you’re looking at it from totally the wrong perspective.”
and for the second comment …
“Ahhhhh, so you’re saying companies that don’t talk about D&I don’t have to care about it which is why it’s fine to have an all white speaker group for a conference on Africa. Is that your point?”
I know people make mistakes … but this is not one of those, this is a deliberate act. There is no excuse for this. They can say they asked hundreds of People of Colour to be a part of the even and they said no – it still won’t wash. Because even if that was true, it would surely suggest there was something wrong with the whole premise of the conference if people from Africa didn’t want to be part of a conference in Africa.
“But maybe there aren’t many People of Colour working in the mining industry based in Australia, Rob?” I hear a prejudiced, white privileged individual ask.
And while I don’t know the answer to that, I do know if that’s the case, why are there so many bloody white people working in the African mining industry based in Australia?
It’s all bollocks.
And what is worse is the justification some people try and give this shit – with special focus on the organisers and their desperate attempt to look like they have tried really, really hard to make it more inclusive. Despite NOT ONE Person of Colour being included as a headline speaker.
As I wrote a while back about female leadership, change doesn’t even require white people/men to give up their seat … they could just make room for someone else to join them, but apparently even that is too much to ask.
We all are complicit..
We can all do more.
We all need to do more.
Hell, when white supermodels can use their privilege to create space for People of Colour to win [not just be seen, but win] the least we can do is exactly the same.
So to the people who will claim what I’m doing is promoting ‘woke cancel culture’, I would respond with this:
1. Yes I am.
2. Being referred to as woke is not bad as it means you have compassion for others.
3. You are the problem and you’d better be prepared for me to push back with the same energy you have adopted over years to maintain your privilege and power.
Anyone who defends this sort of shit is insane.
There is no excuse for it.
Ever.
Even having 5 People of Colour on that huge poster of faces would be too few, so to take the side of the organisers for NOT HAVING A SINGLE PERSON OF COLOUR is an act of prejudice.
You may not relate to being called that.
You may not accept being called that.
But your actions reveal it … because nothing says privilege than thinking your experience is everyone’s experience.
Filed under: Black Lives Matter, Comment, Culture, Diversity, Empathy, Equality, Hello America, Honesty, Resonance, Respect
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Apathy, Attitude & Aptitude, Authenticity, Black Lives Matter, Business, Comment, Confidence, Corporate Evil, Creative Development, Creativity, Culture, Distinction, Diversity, Emotion, Empathy, Fake Attitude, Insight, Management, Perspective, Planners, Prejudice, Relevance, Resonance
So I know we’re only in day 2 of this blogs 2021 life … but I gave you a couple of weeks of peace to ease into the year and wrote an exceptional bad post – even by my low standards – to prepare you for the onslaught so I feel I’ve been very respectful.
Talking of respectful, here’s an example of people doing the absolute opposite of it.
OK, this happened last year – the year where everything was shit – but it still blows my mind this shit is still being spouted.
What’s worse is when I first saw it – and tweeted about it – a person I vaguely know stood up for it.
Went on about how it’s hard to hire people of colour people there’s not many out there.
That he – as a small business owner – had to go for the best person who is easiest to get because he can’t spend time searching.
Bizarrely, this was his attempt to show he wasn’t racist – because “he saw no colour, just wanted talent”.
Of course he saw no colour, he was just hiring white people.
But then this is not a new excuse spouted by people being racist – whether conscious or not.
Putting aside the fact people who ‘see no colour’ are basically admitting they define and judge others by their own standards or expectations, which – by the nature of corporate hierarchy – are white standards. And putting aside the fact that maybe their attitude to want ‘easy’ stops any person of colour applying because they think they stand no chance of being given a shot. The reality is this abdication of guilt, blame throwing and deliberate ignorance are classic signs of racism.
Talent is everywhere.
Open the door and you will see them.
If you claim you don’t, it’s either because you’re not looking or they know you won’t let them succeed.
Adland is so guilty of this.
A few months ago – when Black Lives Matter was on the front pages of the World’s newspapers – the industry was screaming about how they wanted to make a difference.
Create huge change.
Well, adland … where’s the fuck is it?
Where’s the leadership changes?
Where’s the over-indexing of people of colour being hired?
Where’s the shifts in pay and promotion structures to create fundamental change?
Recently I wrote a tweet:
“Given adland has stopped being vocal about the need to be better with D&I practices, have we solved it?”
One of the people who responded told me how many agencies had actively changed their policies.
How committed they were to changing things.
And while that was nice to hear, the problem is the person who said this was white.
White people do not get to say if things are changing.
White people do not get to say if things are working.
White people do not get to place the burden of responsibility on others.
The only people who can say things are changing – or working – are people of colour.
That we fail to see this shows how far we have to go.
And the really worrying thing is people of colour may just give up on us.
They may take their talent and just go work in totally different industries.
One that sets them up for success.
Values their authenticity not their complicity.
Respects their talent and remunerates them fairly for it.
I wouldn’t blame them for it.
In some ways, I just wish they all got together and started their own company.
My god how amazing would that be.
It would also be the one thing that almost guarantees change would happen in adland.
Because while agencies may have good intentions, they suck at making things happen.
It seems most of the time the attitude is ‘how do we get all the benefits without the effort?’
If the situation was truly as bleak as they – and bank CEO’s – seem to think, why aren’t they investing in development of talent and operational change to liberate this incredible talent pool? Why do they get to just ‘bemoan’ the lack of talent rather than actually do something to change that situation.
I believe there’s two reasons.
1. They don’t want the hassle – professionally or economically.
2. They know there’s talent out there, they just don’t want to hire it.
Please note I’m not saying investment in education and infrastructure change would be wrong.
We know that people of colour are continually disadvantaged by a system designed by white people, for white people.
By changing that, we would see the potential of millions literally being realised … people who could and would make a difference. Not just for other people of colour, but all people … because while they should be prejudiced to those who have held them back for centuries, they’re not.
We can only dream of being that decent.
But it’s important to note that only embracing that view dismisses the huge number of people of colour who have defied every obstacle placed in their way to be ready to make a difference.
I don’t mean are ready ‘to be trained’ to make a difference, I mean are ready to make a difference.
People already doing amazing things – creatively and commercially.
Who have worked twice as hard to get half the benefits.
Expressing their talent in ways that go far beyond just making ads, but literally adding and creating culture rather than – as many of us white people do – take from it.
If the industry is serious about change, then the best thing we can do is stop spouting shit like ‘we see no colour’ and do the opposite … because one of the best ways to change this situation is to actually start seeing it.
Openning our eyes to the talent that is on our doorstep. In our offices. In our communities.
Because while those who choose to deny their existence may like to think they’re making a statement of fact.
Or expressing some sort of superior standard.
We know the the truth is they’re admitting they don’t look because they don’t care.
Fuck each and everyone of them.