Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Comment, Confidence, Culture, Education, Emotion, Empathy, Equality, Honesty, Leadership, Legend
I hate losing.
Absolutely hate it.
But I also understand there are benefits to it.
Well, if you lost despite giving your all.
Because losing is a lesson.
It forces you to take a long hard look at yourself.
What you did.
What you didn’t.
What you can improve.
What you need to improve.
What you can take forward with you.
And while there’s the famous Vince Lombardi quote:
“Show me a good loser and I’ll show you a loser”
… I’ve found those who take loss on the chin aren’t necessarily doing it because they don’t care, they’re doing it because they do.
But recently I found incredible quote from Muhammad Ali.
A new way to look at the role of losing … and I love it.
What a way to own loss …
Turning the narrative from despair to character.
Changing judgement into inspiration.
And to do that when you’ve lost the ‘fight of the century’ … incredible.
But then Ali always knew the role and responsibility he held.
He may not have wanted it, but he was not going to close the door on those who needed it.
Needed him.
Needed his direction, inspiration and articulation.
Needed to know there was a chance of a better life than the one others wanted them to have.
Which is why it makes everything even more perfect that he then went on to win that fight.
Twice.
Because honour in losing was just preparation for his honour is victory.
In a World of white, toxic machismo … how we could do with Ali’s majesty right now.
Filed under: Advertising, Apathy, Attitude & Aptitude, Brand, Business, Comment, Communication Strategy, Consultants, Creative Development, Creativity, Culture, Distinction, Emotion, Imagination, Management, Marketing, Marketing Fail, Perspective, Planning, Point Of View, Relationships, Relevance, Resonance, Respect, Strategy
Don’t get me wrong, commercial creativity has a job to do.
It needs to create the cultural conditions for people to think/act in ways that benefit your client.
What ‘benefit’ means is both open to debate and individual contexts and needs.
But here’s where the problem lies.
Because for many companies, it’s no longer about creating the cultural conditions … it’s explaining EXACTLY WHAT THEY WANT PEOPLE TO THINK, SEE AND DO.
What they think is ‘advertising’ is delusional dictator-ing. If dictatoring is a word.
And there’s 2 reasons why it’s delusional …
The first is people do what is in their best interests, not a companies. And so unless a company lets go of their fragile ego and God-complex, they’re never going to understand or resonate with their audience. Resulting in either being ignored, or forever ever having a utility style relationship.
The second is when your only focus is telling people what you want them to think, see and do … you often discover it’s exactly the same as what everybody else in your category wants people to think, see and do.
So you end up with this.
Brand gets a lot of stick these days.
Its whole role and value is being questioned.
But the irony is the problem isn’t with the value of brand, but the understanding of what some people think a brand is.
Because a brand isn’t contrived wrapping paper placed around a functional product feature … it’s an idea that is as distinctive for how it see’s the world as it appears in it.
That some people will find this shocking not only explains why we are subjected to such ugly noise day after day after day, but how little companies/venture capitalists/consultancies understand, respect and value culture.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Emotion, Empathy, Experience, Jill, My Fatherhood, Otis, Parents
First of all, I know Otis is 8.
But he said this to me when he was still 7 so deal with it.
As I have written previously, Otis was diagnosed last year with dysgraphia.
Dysgraphia is a form of dyslexia – specially writing and some motor skills, like holding a pen.
It doesn’t limit the capacity for learning, but it does affect how you do it.
I also wrote how amazing his school has been in helping him deal with this … letting him use technology for written assignments [text to speech] while very gently helping him keep practicing writing with a pen.
The effect has been remarkable.
He is happier, more expressive and even cheekier than before.
It genuinely feels like he has been freed from a feeling of oppression. Of not being good enough. And now he recognises his ability and his possibility. It’s so, so beautiful and I can never thank his school and teachers enough.
Of course, this is something he’s going to have to live with for the rest of his life. But thanks to his school – and technology – he doesn’t have to fear dysgraphia, he just can get on with it.
And get on with it he is.
A few weeks before the end of the year, he proudly showed us some work he had written.
As in, written with a pen, not technology.
That he showed us was incredible – because previously he did all he could to hide his writing from us. Whether it was because he was ashamed by it or simply believed it couldn’t be good as his classmates as he wasn’t as quick as them is open to question, but it is not hard to imagine that may be the case.
But here he was, showing us what he’d done.
I said to him, how good it was to which he replied with an viewpoint that was not only incredibly mature … but is a valuable lesson for anyone and everyone facing challenges in their life.
He said:
“Just because you struggle with some things doesn’t mean you can’t improve”.
How incredible is that?
He was seven when he said it. SEVEN!
That’s better advice than anything you hear from professional life coaches.
So to my dearest Otis …
I’m so, so proud of you.
Your attitude towards life is wonderful and inspirational.
And of course, you’re right.
You can improve.
You can always get better.
It’s not about glory, it’s about improvement.
Thank you for reminding me that life isn’t all black and white.
That how we evolve and improve and engage and embrace life is all done in the grey.
You’re such a brilliant human and we’re so proud to be your Mum and Dad.
Filed under: A Bit Of Inspiration, Advertising, Anniversary, Attitude & Aptitude, Birthday, Colenso, Colleagues, Creativity, Culture, Cunning, Daddyhood, Emotion, Empathy, England, Family, Happiness, Health, Home, Hope, Jill, Love, Loyalty, Martin Weigel, Mercedes, Mum, Mum & Dad, Otis, Parents, Paul, Queen, Relationships, Resonance, Rosie, Shelly
So this is it, the last post of 2022.
Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish.
I have to say, I miss the comments.
I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.
But lack of comments aside, it’s been a big year … mainly because it has been the first year in a couple of years without any lock-down. And yet I still find it bizarre seeing people not wearing masks and being able to get on a plane again.
To think of the isolation, suffering and pain so many people suffered, the speed of the bounce-back has taken my breath away. Of course there are still people enduring tough times … but given the horror of the pandemic has seemingly been replaced by the threat of nuclear war and economic collapse, maybe COVID wasn’t so bad after all.
That said, I’m so grateful for the ability to travel again as it meant I was able to go on a trip that I’ll never, ever forget.
A trip where I got to see my beloved Martin getting married in Portugal.
A trip where I got to see my beloved Nottingham Forest getting promoted at Wembley.
A trip where I got to see my beloved Queen in concert with a ticket I bought 2 years earlier.
A trip where I got to see my beloved Paul, after the longest time we’ve been apart in 52 years.
It was, without exaggeration, one of the most special times in my life … with stuff I thought I may never see – or see again – so you will understand why I still feel so grateful to be able to have experienced it.
But beyond that, there were many other things that made this year memorable.
We did some fun work including Beyond Binary, Rick and Morty, Phone It In and Give Up On Humans. Our agency Christmas gift was interesting too. I say interesting, but I mean ridiculous, especially compared to last years more sophisticated Restraining Order, haha.
I wrote a pretty decent April Fools post that conned a few people.
And then, more seriously, I wrote some posts about my dalliance with depression, fulfilment, prejudice and respect that seemed to mean something to people, which made me feel happy it helped in some way.
I worked with Metallica, Miley Cyrus, Muse and Journey, to different degrees of success and enjoyment, hahaha.
We produced Dream Small … which I’m not only very proud of, but has led to conversations and change I never imagined we could have.
The way Otis – and his school – dealt with his dysgraphia diagnosis.
I celebrated my Mum’s 90th.
I got to see the wonderful Maya and Bree again, after years.
I was somehow featured in a book.
My Bohemian Catsody office mural … featuring Rosie amongst others.
I laughed myself stupid about Gi’s shit explosion while also being proud as punch of my wonderful team with our WARC/Cannes Global Grand Prix for effectiveness … followed up with us winning the same achievement at the NZ Effies … followed up by us winning the Global Grand Effie a few weeks later.
Renovating the old Colenso table to give it – and the irrepressible, unmistakeable Kate Maitland – the respect and recognition they deserve.
Lizzie and Amy’s news.
And Paula’s wonderful ray of sunshine.
Then finding the brilliant Briar and Shelly … with Martin and Meg arriving in Jan. [Which in Meg’s case, is almost 2 years in the waiting]
And last – but certainly not least – seeing Boris get pushed out quickly [literally and figuratively] by Liz Truss, even though the evil Tories somehow remain in power.
Of course there was some sad and disappointing stuff.
The loss of the irreplaceable and wonderful Dan Wieden.
Queenie … which hit me far more than I ever imagined it would.
Ben. Who left us too soon.
Mike’s motorcycle accident.
Henry, Liam and Robin left the team.
My first dalliance with COVID. And Jill too.
The bullshit that Simon P was forced to deal with and face.
Not to mention the horrible situation one of our clients was exposed to by the worst of society.
And then too many terrible global events, with the situations in Ukraine and Iran being possibly the worst of them all. What makes these last two even more disturbing is how the media only pay lip service to them. As if they don’t deem the horrors ‘relevant’ enough for their viewers and readers so they hide it on pages 5 and 6 … behind articles on energy bills, political scandal and sports scores.
I know it’s Christmas, but instead of having that one extra drink or buying that one shitty pressie, donating that money to organisations who offer support and help would be amazing. Two of them are this for Ukraine and this for Iran.
2022 has reminded me how privileged and comfortable my life is.
While compared to many, I have only experienced that sort of life, there have been times that have challenged me.
1999 was horrid.
As was 2015.
And last December was arguably, the worst month I’ve ever faced.
But this year, from a purely personal perspective, has generally been pretty special for me and one of the biggest reasons for that is my family.
I know we’re all supposed to say that, but it’s true.
Not just for who they are, but because for some reason, I feel we got even closer.
Emotionally.
Supportively.
Connectively.
To be honest, I thought we were already as close as you can be, but I discovered there’s actually no limit to the level of connection you can feel with loved ones and that has left me feeling a bit overwhelmed.
Maybe it’s because NZ is so far from everyone, we feel closer to each other. Maybe it’s because we don’t see the people we love so often, we have become more reliant on each other. Maybe it’s because we just have gone through some stuff that it reinforced how special we are to each other. Maybe it’s for reasons I’ve not wanted to admit before because it challenges the priorities I’ve lived by before.
Who knows, but what I can say is I love my ramshackle collection of Campbell’s.
Including Rosie, of course.
They’re not perfect.
They can drive me nuts.
But they’re mine and I adore every bit of them.
Which is why I want to sign off by saying to them – and to the rest of you – that whatever you do over this period, I hope it gives you all you want and all you need. I am grateful for everything every one of you put in my life and I hope 2023 – as scary as many are suggesting it will be – will surprise us all with its happiness and fulfilment.
Just as long as mine is happier and more fulfilling than yours.
Hey, I may be getting more tolerant in my old age, but I’m still as only-child demanding as ever.
Have a great one. Back Feb 1. I hope to see you in 2023.
Filed under: Agency Culture, Attitude & Aptitude, Authenticity, Brilliant Marketing Ideas In History, Childhood, Comment, Communication Strategy, Creative Development, Creativity, Culture, Design, Differentiation, Distinction, Effectiveness, Emotion, Football, History, Individuality, Legend, Nottingham, Nottingham Forest, Resonance, Respect, Sport
Over my career, I’ve had a lot of ‘annual reviews’ and in all that time, there’s been a couple of topics that have made regular appearances in my bosses observations.
I am sure you can guess a lot of them, but one is that I approach every brief like a chance to change or impact everything.
Sometimes it was said in a positive tone.
Sometimes it was said in a less than positive tone.
And they were right.
They still are.
Because whenever we/I get a brief, my starting point is ‘what excites me about the brief’ … quickly followed by ‘how insanely big could we make the idea’ … quickly followed by me getting ridiculous excited about the potential, totally ignoring the fact that all they wanted was a shelf wobbler. Or something.
You think I’m joking don’t you? Well I am, but only just.
My strength/weakness is I always dream massive. Proper massive.
Sometimes it’s paid off – creating the first 4×4 on 2 wheels for Peugeot Mopeds in Vietnam.
Sometimes it’s been a total and unmitigated disaster – trying to get Porsche to bring rally car culture to China.
But pretty much all the time I’ve been able to look in the mirror and know I gave them what they needed, albeit in bigger, more provocative ways than they may have wanted … imagined … or expected.
And you know what, I’m good with that … which probably explains why the quote from the KLF – ‘Don’t give them what they want, give them what they’ll never forget’ – resonated with me so hard.
Anyway, the reason I say this is because waaaaaaaaay back in 1973, this ad appeared in the good, old Nottingham Evening Post.
It was an ad to design the Nottingham Forest Football Club badge.
If that sounds strange, wait till you hear the reason.
Originally, the Forest badge was the Nottingham Coat of Arms … it’s the emblem featured in the middle of the ad.
After discovering they could not copyright it, they decided they had to come up with a new badge and – for reasons no one has really got a good answer for – they decided to run a competition in the local paper, recruiting two lecturers in art and design as advisers.
Despite this being before the glory years of the Clough era, and a prize of just £25, the response was massive.
There were 855 entries from as far away as Australia and Germany … with one man submitting 27 designs.
After a judging process, David Lewis was crowned the winner with this …
David was 29 at the time, working as a graphic designer and lecturer at Nottingham’s College of Art.
He was a football nut and fancied a shot at winning the cash, but there was one problem … one of the judges, a man called Wilf Payne, was the head of the department where he worked.
David said …
“I didn’t think that any design I entered could have been judged fairly if he knew it was mine, and I also didn’t want to embarrass the judges. I did want to enter, though, so I decided to use my mother’s maiden name to hide my real identity. My mother’s side of the family were Italian immigrants and her maiden name was Lago. So I submitted my design as Lago and it wasn’t until afterwards that the judges found out my real name.”
Thank god he did that, because otherwise he may not have won and football – not just Nottingham Forest – would have missed out on one of the most beautiful and distinctive football club logos of all time.
Simple, yet powerful.
Accessible, yet iconic.
Universal, yet truly Nottingham … thanks to the tree representing Sherwood Forest, the wavy lines reflecting the river Trent [where the City Ground stands next to] and the red/white colour formation to reflect the club colours.
Forest’s badge has remained unchanged ever since David’s design – except for the addition of 2 stars to celebrate Forest’s back-to-back European Cup triumphs in 1979 and 1980.
Hell, the club is known to fans as ‘the tricky tree’s’ thanks to the logo.
And a few years ago, an American magazine ran an article on the most memorable and liked sports logos across the world and Davi’d design was in the top 10.
THE. TOP. TEN.
The point is, David Lewis could have approached the competition ‘pitch brief’ as many approach real pitch briefs.
Giving them exactly what they ask for in ways they would expect or feel comfortable with … which in this case would be a badge that represents Nottingham Forest and takes design cues from the existing logo.
But David thought bigger than that.
He wanted to create a design for Nottingham Forest that would be known, respected and revered across all sports and across all countries. A badge that could play outside the lines of the game and into culture.
A designer badge. Literally and figuratively.
And he did it. Beautifully and brilliantly.
Which is why the next time you get a brief – whether for a pitch or an existing client – just remember this story, because the whole industry could do with being more David Lewis.