But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.
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If you worry about being under surveillance from the authorities, you won’t want to read this.
You see a few weeks ago, I was looking at dog videos on Tiktok.
I know … I know … sue me.
Anyway, at one point, I came across a video of a cute little puppy who was going completely nuts at a cardboard box.
Back and forth it would run around the room, jump on and off the sofa and then jump into – and out of – a cardboard box.
It was sweet but something felt a bit weird.
Not weird in a ‘wrong’ way, just weird.
And then I realized what it was.
It had nothing to do with the dog we were watching, but the house the dog was jumping around in … and there was one simple reason for it.
IT WAS OUR HOUSE!
That’s right, the dog in question was owned by the tenants of our house in the UK.
The house we moved into on the very day – much to our bank managers distress – that we decided to move to NZ. We didn’t even bother to unpack everything, haha.
Now we don’t know the tenants in our house.
We don’t know their name, what they look like or what their personal contact info is.
But we do know they have a dog because the agent looking after the house for us, asked us.
So it’s utterly bonkers that the TikTok algorithm decided – out of all the millions of videos of dogs out there – to serve us a clip of their pooch in our house?!!
The good news is the house looked loved, cared for and in tip-top condition … which is all a landlord could ask.
The bad news – for them – is I can now keep an eye on what they’re doing in it.
Cue: Evil Laugh.
We go on about how social media listens to what we say, but that’s the least of our concerns.
The real worry is you can be watched by people you don’t want seeing you.
Guess that means the dodgy movie Sliver, from the 90’s was actually a documentary …
They just didn’t know it yet. [Cue: evil laugh]
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But while any trip overseas is a privilege, this is almost indescribable in its beautiful madness.
Or it would have been, until plans got slightly changed.
ARGHHHHHHHHH.
I must admit, I was devastated when I first got told because as I hinted on my 1st Oct post … it was going to be one of the most insane, wonderful, special, magical and utterly, utterly bonkers trips and experiences of my entire life.
ENTIRE. LIFE.
And I was happy so say that, even if it turned it into a total fucking disaster.
But alas, things got changed and delayed so while I am going away, it’s to a different place for a much shorter time and to meet a rep of the individual – rather than the actual individual, which will now happen in late October and then a big event thingymajig in early 2026. So while that’s a bit disappointing for me, it’s still great news for you because while I’ll now be back in NZ for some of next week, there will only be a few posts over next week.
You’re welcome.
So with that, I wish you all a good weekend … and to say goodbye, I can’t think of a nicer way to do that than leave you with the great Dolly Parton singing a song that perfectly sums up my week ahead.
Have fun. Take care.
Comments Off on A Week That Ensures I Can Look Back On My Life And Tell Those Around Me … At Least I Can Say, ‘I Have Lived’ …
When I was in Nottingham recently, I walked a lot.
Not simply because that’s what I do these days, but because it had been 18 months since I was last there and I sensed it would be even longer till I’m next there.
I walked around the streets I grew up in, down the roads my friends grew up in … through parks, past shops, along roads I’d only ever driven past when I was older. It was quite an emotional thing and I was left realizing how lucky I was to grow up in West Bridgford.
I never properly understood that.
For me, it was simply where I grew up … but because I’ve now lived in many places, across many countries [and because it was very sunny when I was there – ha] I appreciated what a special place it was. It is.
Of course, a big part of that is how much it has developed over the years – filled with cafes and independent shops, where previously there was just a ‘hot potato’ cafe and a Boots Chemist – but still, it always felt a haven to me. And in many ways it still does.
Not that I have any intention of moving back there. Maybe once I did … but no more.
The place, as much as I like it, is one filled with ghosts and memories – and while there is a lot to be said for that, I don’t know if I would ever be able to look past that if I moved back.
But it will always be important to me … it will always be a part of me … because it holds the house I grew up in. A house filled with love, memories, laughter and pain. A house where my parents ashes are scattered around their beloved garden.
I drove past the house a few times when I was there.
And I looked at it, feeling it was calling out to me.
A lot has changed since I lived there, but it still has the garden planting pot attached to the house that my Dad built and still has the note we left in the garage when we sold it. That last bit was added to the terms of the sale. That they couldn’t remove it for 20 years … which, having visited it 18 months ago, they have thankfully respected.
I loved that house.
I loved that street.
And while everything is the same, everything is different.
Which is why I was so happy when I went to pay a visit to the cemetery where my parents funerals were held.
Neither were religious and neither had their ashes there, but it was obviously a significant place for me – even if associated with deep sadness – which is why I had ensured I honored their life by having plaques made to be placed on display.
One for Dad in a beautiful rose bush.
One for Mum in a bright sunflower bed.
And then, for both of them, this …
A bench in the grounds of the cemetery, looking out onto the gardens.
It was very emotional finding it.
It felt very personal being with it.
A reconnection to my parents, my childhood, my home.
I’d looked for it – and the rose/sunflowers – last time I was there but couldn’t find it.
The cemetery is vast and would take days to walk everywhere, so was sad when I went away empty handed. But this time, I was determined and while I still couldn’t find the flower plaques, I somehow stumbled on the bench and it made me so happy.
Suddenly my parents were in the present. We were all together again.
And given so much has happened since my Dad passed in 1999, it was a moment for me to bring them up to date and introduce them to the life their beloved son has managed to pull-off. I say ‘pull off’, but the fact is, they gave me the lessons and encouragement that helped so much of it happen.
I miss my parents.
I miss West Bridgford.
But what this visit reinforced to me is you can take the boy away from his roots, but you can’t take the roots away from the boy.
And I’m so, so grateful for that fact.
Comments Off on We All Need A Place Of Peace, No Matter The Time Apart …
Specifically, what I had done in my life, that had made me proud.
I took a long time thinking about it.
Not because I had to run through a cavalcade of possible answers, but because when I took away the things that made me proud by association rather than personal involvement – like family and friends – there wasn’t a lot left.
After what seemed about an hour, I said 3 things.
That I had got healthy.
That I had managed to have a career.
That I had stayed true to who I was in pretty much all I did and do.
Take away the fact I only got heathy in the last 2 years and maybe that’s not a lot to be proud of for almost 55 years of life. But then, how many things should there be? What are the sort of things that can even be considered?
If the question was, ‘who are YOU proud of’ … I’d be here all week, rattling away names of people directly in my life or in my consciousness. But when it’s about what am I proud of doing … there’s not much.
It made me wonder if this means I’m hard on myself, down on myself or just a bit thick?
I’m sure if I was to ask Jill or my parents, they’d highlight a bunch of things I should be considering. But I must admit, I quite like that there’s not much that springs to mind. Not because I’m a sadist, but hopefully because it means I’m a realist.
You see over the years, I’ve met countless people who told me – with full sincerity – that they ‘knew’ they were going to be rich/successful/famous. And when I’d ask why – or how – they’d just reply with, “I just know”.
I always looked at them with a sense of awe.
I found their confidence of conviction amazing.
Because while I loved the idea that maybe one day, I may be successful at something, I never for once thought it was preordained. Shit like that didn’t happen to kids from Nottingham – oh no. If I wanted to stand a chance of achieving anything – however small – it would need me to graft for it.
And yet I distinctly remember my parents once worrying I didn’t have a good work ethic.
To be fair, I did go through a phase where I liked to stay in my bed. A lot.
On the other hand, I was about 14 years old, so did it really matter?
Well to my parents it did and while they didn’t give me chores around the home, they did have expectations of how I would behave.
That I’d go after the things that were important to me.
That I’d work hard to learn and experience all I could.
That I’d give my all in all I explored.
That I’d chase fulfillment over easy contentment.
The older I get, the more I realise how brilliant they were in how they raised me … because while they placed these expectations on my behaviour, they did it without ever making me feel pressure to ‘achieve’. In fact they were perfectly fine if I failed … the main focus was that I never phoned it in.
To them, laziness was an act of disrespect.
Not just to those who were giving you the opportunity, but to yourself.
I get why that was the case … because they had to work for every little thing they got.
Like, proper work for it.
In every part and period of their life, they faced trials and tribulations … which explains why it was so important to them I went into the things that mattered 100%. And when they sensed I was doing that, they would back me 100% … even if they didn’t really like what I was doing.
It’s why Dad backed me to become a musician, even though he wished I’d become a lawyer. It’s why Mum encouraged me to still move to Australia, even though Dad just had a terrible stroke. It’s why they supported me when I told them I didn’t want to go to university, even though it had been a dream of theirs.
For them, graft was a demonstration of taking something seriously … so maybe that’s another thing I can feel proud of because I never took the opportunities Mum and Dad created or sacrificed for me, for granted. I loved them far too much for that.
Thanks Mum. Thanks Dad.
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Yes, it’s Friday.
And yes, it’s the first of May.
But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.