The Musings Of An Opinionated Sod [Help Me Grow!]


Clarity Not Assumption …

So this is a few weeks old, but IKEA recently opened a store in the Middle East.

This is what happened …

While IKEA dealt with the situation with grace and self depreciation, it highlights the potential problems of different cultures – and departments – working together.

It’s all to easy to assume the designers should have read ‘same text, but in Arabic’ and worked out their job was to write IKEA in Arabic. But apart from the fact many designers believe their job is about the craft of what they’re given rather than the reason for it, language structure is hugely different in cultures and so many people feel it is better to take words literally than risk making the wrong assumption.

When I lived in China I had a shirt I loved.

I’d worn it so often, it was covered in patches basically holding it together and so in the end, I realised that if I wanted to keep wearing it, I’d have to get another one made.

Fortunately, the fabric market had loads of people who did this so I went there and asked them to make me the same shirt.

A week later I went to collect it, and what did I find?

A shirt that was identical to the one I had given them.

Right down to the rips and patches that was on the original.

In other words, I’d had them make me a shirt I still couldn’t wear.

And it was my fault.

Because when I said, “could you please make me a duplicate of this shirt”, I assumed they would get without the worn out bits … but that’s on me, not them and that’s why anyone who wants to work in other cultures or with other cultures needs to understand they have to communicate on the audiences terms, not on theirs.



If You Thought The Year Couldn’t Get Any Worse …
November 2, 2020, 7:30 am
Filed under: Crap Marketing Ideas From History!, Culture, Fashion, Influencers

Hahahahahahahahahahahahahahahahahahahahahahahahahahaha. #Influencer



It Truly Is A Hard Life If You Want To Buy This …

Look, I love Freddie Mercury.

I love the song – and video – this outfit comes from.

And I certainly love the story behind why he wore this outfit to his godson’s birthday.

Especially as when I posted about it, Mack – Queen’s producer – and his son, the godson in question, got in touch with me about it.

But as much as my fashion sense is that of a blind caveman and I have a big birthday fast approaching – so big that I will be at the age where I should basically not give a shit about absolutely anything – even I would not buy or wear any version of that outfit that is currently available via a Facebook retailer which begs the questions:

Who would?

And why?



Reading Tests For The PornHub Generation …
November 6, 2019, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Fashion, Porn, Pornhub

I recently received a t-shirt.

I don’t know who it is from.

I don’t know if I will ever wear it.

But for what it lacks in fashion, it makes up for it in intriguing.

Have a look …

How many of you read it incorrectly.

Then when it told you that, how many of you realized you had read the acknowledgement of your mistake incorrectly as well?

While there are many scientific reasons for this, another reason is our seemingly endless obsession for speed.

Speed trumps everything these days.

We’ve been led to believe speed lets us do more, achieve more, become more,.

And while I don’t doubt there are situations where that is true, it is also leading to more mistakes, more misunderstanding and less appreciation of what we have and should enjoy.

I accept I am literally the last person who should say this – just like I accept this is rather a deep conversation for a t-shirt that has purposeful spelling and grammar mistakes – but the genius of it is that it tells us we have made a mistake by making us make another mistake which forces us to accept we are addicted to the rush rather than just idiots who make the odd slip up.



Variety Is The Spice Of Life …

I saw this person on the tube recently.

I don’t know who they are.

I accept I have no right to talk about fashion or shoes.

But a pair of brown crocs with some glittered-up stones glued to them feels the sort of things by a Blue Peter host would have come up with circa 1982.

What makes it even more confusing is they were carrying an LV bag.

And while I haven’t seen such an odd pairing since I saw Cate Blanchett and her husband, I have to say I loved it.

It was quirky.

It was individual.

It was the sort of thing that pushes ‘fashion’ and could either crash and burn or open up a new chapter of it. And given we live in a world that tends to play safely in the middle, the people on the edges are the ones we should be looking at and celebrating.

When Martin and I did our Cannes talk for Warc, we talked about ‘the edge effect’.

It’s a genuine term – associated more with nature than planning – but the point is still valid. If you want to move brands forward, play to where culture is heading not where it is and to do that, seek out the people on the edges not smack bang in the centre.

_________________________________________________

UPDATE:

Since I wrote this post, I discovered these shoes weren’t the work of a children’s TV presenter, some Pritt Stick glue, some stones from the garden and a couple of tubes of glitter but a real live bloody shoe designer.

Christopher Kane to be precise.

And what’s more, they cost £325.

THREE HUNDRED AND TWENTY FIVE POUNDS.

Hahahahahahahahahahahahahahahahahaha!

Suddenly my wifi cup, remote control ball and basically 99% of everything I’ve ever bought looks a wise investment in comparison.

So to Mr Kane, your career might be done but you made me feel better about myself.Ta.