Filed under: 2026, A Bit Of Inspiration, Birthday, Emotion, Love, Mum & Dad, Nottingham
As people who know me will know, I can be a sentimental old fart.
And nothing sums it up more than this …
That shop you are looking at is in Nottingham.
A few weeks ago, I was there and had some time to just walk around the streets.
It’s weird being in a place you identify so strongly with, but feel such a stranger.
Given how many countries I’ve lived in, there’s a bunch of places around the World that ignites this feeling in me, but Nottingham takes it to another level.
This is where I was born. Where I was raised. Where so much of my identity was forged.
So where many people may walk past that bubble tea shop and not give it a second thought, I remember it as the jewelers where my parents bought me my first ‘good’ watch.
A watch that cost over 100 pounds … which was beyond anything I could ever imagine, both in terms of how much a watch could cost or that my parents would – or could – spend that much on me.
I remember it very clearly.
I was about to turn 18 and – after the watch I wanted turned out to be ‘shite’ – my parents decided that as this was going to be their present to me, we should go to a place where the people knew what they were doing and could ensure I got what I wanted.
So we went there …
And while I can’t remember the name of the shop, I remember the experience of being in it.
They were so helpful and kind. But more than that, they were excited for me.
They were seeing a boy with his Mum and Dad getting a watch for what was a very significant moment in his life
Significant because it meant I was officially an ‘adult’.
Significant because this was my first ‘proper’ watch.
Significant because my parents were acknowledging their only son enter the next stage of life.
Significant because this shop was the one we chose to help be a part of all of this.
It’s why – despite the fact he subjected me to one of the weirdest, wildest and most amazing professional experiences of my life – I have a deep respect for Clotaire Rapaille … the French [if you hadn’t worked it out already by his name, haha] consultant.
Part of his approach is to identify the first memory or exposure people have towards a brand or product – believing it plays such a pivotal role in how they will see that for the rest of their life – it provides the most powerful and meaningful foundation for how to engage them.
For example …
He was the guy who got Jeep to make their headlights round, reflecting horses eyes.
He was also the guy who helped Nestle turn Japan – a traditional tea drinking nation – into one of the biggest coffee drinking places on the planet, by getting them to spend 20+ years introducing ‘coffee flavours’ into all manner of their food products.
He was also the guy who – having been paid an OUTRAGEOUS amount of money – presented me, on behalf of the client we were both working for at the time, a single piece of A4 with half a page of writing on it.
To this day, I’m still not sure if it was the work of a genius or the greatest rug pull ever … but we adopted a lot of his viewpoint and, I have to admit it worked. In fact, it had such a profound effect on me, I adopted his approach as part of mine from there on in … and still do it to this day.
Which may all help explain why people in Nottingham might walk past that shop and see a place selling Bubble Tea – and may think it has only ever sold Bubble Tea – I, on the other hand, see a place that represents coming of age.
A place that provides me with warmth, love and family … and if that doesn’t explain why I’m a sentimental old fart, nothing will.
Filed under: 2026, A Bit Of Inspiration, Anniversary, Birthday, Jill, Nottingham, Paul
After my birthday and Jill’s birthday – today is the last birthday of those closest to me.
Paul.
I have to say I love how close they all are to each other, it makes them – and us – all feel extra special and close.
At least to me.
And while I am on the other side of the planet from him these days, I will see him soon when I pop in on my latest multi-country stupid trip in a few weeks.
I can’t wait.
Not just because it’s been a year since I last saw him, but because we have – as I wrote here – gone through a pretty tough time for the first time in our friendship.
But while that has been challenging, it never challenged what he means to me.
As I have said many times, now my parents have died – he is the person that has been longest in my life.
And shit like that matters. Especially when you don’t have many people you call ‘a friend’.
Which is why I am extra happy to celebrate his birthday today and very excited to share some time with him soon.
Because if life is a game of luck, where he is concerned, I won.
So happy birthday my dear Paul …
Because while every bit of trouble I’ve ever got into my life can be traced back to you … so can all my greatest childhood memories.
And I look forward to making more with you for years to come.
Love ya Hilly.
Today is Jill’s birthday.
You may be wondering why I’ve used a photo of Elvis, but keep reading and all will be revealed.
Anyway, because I know she never reads this blog, I can tell you it’s a big birthday for her.
Not that she looks it …
I still remember when we first started going out and I was rushed to hospital for an emergency operation.
She came into the hospital to see me and asked where I was, to which the nurse said, “Are you here to see your Dad?”
I mean, I knew my illness had made me look rough … but I didn’t know I looked that rough, haha!
Anyway, she is someone who never asks for anything …
Or wants to be made a fuss of.
For her, happiness is being surrounded by the family who love her and not being mentioned on this blog, haha.
And while I can definitely promise her the former, I am sorry to say I can’t do the latter … because this is a significant birthday and it needs to be celebrated and referenced.
And while our gift to signify the day doesn’t involve Elvis – as it did for her 30th and 40th – it does involve something that hopefully lets her feel just how special she is to me and to us, because if there’s anyone we want to know that – it’s her.
So Happy birthday my dear Jill, we hope you have an amazing day and we’re so lucky to have you in our lives.
Rx
So today it’s my birthday.
I’m 56.
FIFTYFUCKINGSIX.
I’ve never felt my age, but right now, I can’t even comprehend how old I am.
Just 4 years off 60.
Or said another way, 4 years from being the same age as Dad when he died.
For years that number haunted me … and it will probably be very emotional for me, when I turn that age … but right now, I feel closer to 40 than 60.
Part of it is my attitude … or as Peter Mensch say’s, my “immunity from maturity”, hahaha.
But another part – and I appreciate how superficial this is – is how I look.
Don’t worry, I don’t think I’m Brad Pitt or anything – I’m more like ‘Arm Pit’ – but recently I was watching something with Otis when a 50 year old man was interviewed and I caught Otis staring at me.
“What’s wrong?” I asked him.
“Nothing. I just can’t work out how he looks so much older than you, when you’re older than him”.
He said it with an air of confusion, consideration and happiness.
Which made me happy.
Not necessarily because I look – at least to him – younger than some 50 year old on the television, but because it means I’m healthier so I’m more likely to be around him him longer than I once may have been.
And while even that may not be as long as I hope or wish … to me, that’s the greatest gift I could ever receive. Albeit this weekend, I’ll be watching the start of the World Cup and eating like ‘old Rob’, hahaha.
Have a great weekend, I know I will be.
Filed under: 2026, Advertising, Airports, Attitude & Aptitude, Birthday, Brand, Brand Suicide, Creativity, Culture, Customer Service, Effectiveness, Experience, Loyalty, Management, Marketing, Marketing Fail, Privilege, Professionalism, Reputation, Travel, Trust, Uncommon, World Cup
The next few weeks are big for me.
My birthday.
Jill’s birthday.
Paul’s birthday.
The World Cup starting.
Trips to LA, Milan, Berlin, London and Amsterdam.
Meetings and dinners with legends of film, fashion and music.
And a bunch of lovely planners in Germany, hahaha.
I’d love to pretend I’m nonchalant about it all, but that would be a massive fucking lie as I’m exited to fuck about it all – bar my birthday.
But this post isn’t about my impending weeks of mega-madness, it’s about the madness of dealing with British Airways.
I am in the incredibly lucky situation of having someone pay for all my flights.
Better yet, they are paying for them to all be Business Class.
I booked on Air New Zealand, who – because of the flight itinerary – also scheduled some of the flights on BA.
So far. So good.
Having chosen my seats on Air NZ, I went to BA to do the same with them … except my booking reference didn’t work.
I then tried logging into my British Airways Frequent Flyer account, but got the same response.
No problems, maybe they use a different booking reference, so I contacted Air NZ to ask – and they told me, they use the same number and so it should work.
So I tried again. Nothing.
So I tried calling. No answer.
So I tried their chatbot. No reply.
It was getting frustrating so I went on the website to see if there was another way to contact them and there was.
A customer service contact button. So I clicked on it and what did I find when I did that …
A postal address.
A fucking postal address!
They want me to write – from New Zealand – to work out why my booking reference number doesn’t work. Mind blowing.
But it gets worse …
You see, I went back to Air NZ and told them the situation and they said they would talk to BA on my behalf. And they did.
So after 3 attempts for the website to accept my login details, I go on there to choose my business class seats and what do I find?
Yep, they want to CHARGE ME for choosing a seat.
This on top of the fact it has already cost a fuck-ton of cash.
Now I appreciate this is a first world problem.
I totally get I’m incredibly fortunate to be able to experience this.
But it blows-my-fucking mind that BA wants to charge me even more money to choose which seat I fly in – especially when airlines like Air NZ, let you do it when you fly economy.
Now I should point out BA have said once check-in is open – ie: 24 hours before the flight leaves – I can choose my seat for free, but apart from that still being bollocks, I am pretty sure when I try to do it, they’ll tell me I have to mail in my request by post.
Uncommon have done some amazing work for British Airways.
They have elevated their standing and prestige with some beautiful work.
And the line they created – A British Original – sounds great, until you remember that the British Leyland Mini Metro and also one of those and was a fucking shit experience as well.
