The Musings Of An Opinionated Sod [Help Me Grow!]


Nothing Shows Respect Like Letting Someone Argue With You …

A career is a funny thing.

I mean literally, as a concept – it’s quite bizarre.

The idea of working in one industry and hoping to move up a fictional ladder and somehow hope that by the time you’re pushed off it – and we’ll all be pushed off it at some time – you’ve built up enough reputation or cash to keep you going through till the bitter end.

Hahahaha … Mr Positive eh!?

Anyway, by hook or by crook I’ve somehow managed to have what I’d call a career.

Admittedly, I fell into it – but overall, I’ve had a pretty good one.

I’ve worked at some amazing places.
I’ve got to live literally all around the World.
I’ve met people who have literally changed my life.
I’ve been part of work that still excites me years later.
And somehow, I’m still doing all those things, which is insane.

But as wonderful as all that is, one thing I am particularly proud of is how many of my old team mates are now at some of the most highly regarded creative companies in the World doing all manner of interesting things.

Of course, I had little to do with it – it’s all their talent – but the bit that makes me proud is that they are forging their own careers based on their own ideas and their own opinions and their own voice.

About 2005, I realised how lucky I had been with previous bosses.

All of them encouraged me to find my own voice rather than duplicate someone else’s … and while that often got me in trouble, they never strayed from their path of encouraging independent thought.

Now I appreciate a lot of companies say this, but this wasn’t some PR bullshit they could spout in a magazine, they lived it – openly and actively welcoming, encouraging and igniting debate.

And they never ‘pulled rank’.

It was always a discussion of equals – which was one of the most empowering and liberating professional feelings I ever had.

It showed trust. It showed respect. It showed value.

And even though I’m an old fuck who has done OK in my career, I still get that same feeling when I am working with others who embrace the same value.

As much as rockstars and billionaires may have a reputation for demanding diva’s, I can honestly say the ones I’ve been working with have been amazing in welcoming opinion. They may not always like what is said, but they always value why it has.

And that’s why, when I saw a shift in planning from rigour to replication … challenge to complicity … and individuality to impotency [driven by the global financial crisis of 2008] I realised the best thing I could do is encourage my team to be independent in thought, voice and behaviour.

I should point out this was not selfless. By having great creative and cultural thinkers in my team, they would help make even better work and that would have a positive effect on me too.

I know, what a prick eh.

And of course, I acknowledge not every planner was following the replication path. Nor was every agency. But it was definitely happening and arguably, this is why Australian planners have risen in position more than those from other nations [ie: Tobey head of planning at Uncommon, Paula global head of Nike planning at Wieden, Andy head of planning at Wieden Portland, Rodi, head of strategy at Apple South East Asia and Aisea MD at Anomaly LA to name but 5] because – as much as the Aussie government may like to say they suffered – the country was largely unaffected, which meant training continued, standards continued, creativity continued.

So while there was a bunch of other values we continually encouraged and practiced, the desire to develop independent thinking, openness and debate were a real focus of mine and have continued to be.

Whether I was successful is up to the people who had the awkwardness of dealing with me, but I distinctly remembering being in a meeting at Wieden in Shanghai after Sue, Leon and Charinee had just challenged a bunch of things we had just talked to the agency about.

One of the global team was there and said, “they’re very outspoken”.

And while normally that could be read as a diss, it wasn’t … it was more of a surprise because many people in China – especially the young – tend to keep very quiet, especially in front of people who are at a more senior level to them and this mob had gone to town.

To which I replied, “I know. It’s a wonderful headache to have”.

And it was.

And it is.

Which is why I will continue to believe the best thing any head of planning can do is encourage independent thought and respect for debate and rigour … because while it can creates moments where it’s a right pain in the arse, the alternative is far more disagreeable.

Have a great weekend.



Here’s To Those Comfortable With Uncomfortable …

I recently saw the above quote in The Athletic magazine.

The idea that Manchester City – albeit during their less successful period – had to provide ‘rain charts’ to show potential signings that their city was not wetter than London surprised me.

Then I came to my senses.

Society has an incredible knack of trying to lift themselves up by putting others down.

Obviously racism is the work example of this, but we do it everyday in lots of little ways.

From blanket attitudes such as …

“People from the North are backwards”.

To city affirmations such as …

“Manchester is the musical capital of England”.

To hierarchy comparison such as …

“I may be from Nottingham but at least I’m not from Derby”.

It’s not only bollocks, it’s also often stated by people who have never gone anywhere near the cities/countries they are negatively judging. Now I know people will say it’s all a bit of a joke – and I appreciate between mates, it can be – but there’s a lot of perceived truth in those sorts of statements, which has been exploited by all manner of organisations, especially politics.

When I lived in China, I was shocked how hard it was to recruit people from outside of Asia to come and work at Wieden+Kennedy.

OK, it may have been because they didn’t want to work with me … but even then, the amount of people who started off claiming to be interested and then said ‘it wasn’t for them’, was incredible. [Though maybe you will still find it understandable. Bastards. Ha]

There was a time where I almost gave up wanting to hire people from outside the region due to it being so much hassle. But the reality was I always felt it important to have a real mix in the gang. Sure, the vast majority of them had to be from the country/region – but by incorporating people from outside of it, I felt it created a tension that led to better and more provocative thinking. In addition, it could also help stop the blind and blinkered views we kept seeing and hearing from the West … because the more Westerners we got to experience the crazy, infectious magic of the nation, the more positive voices we would infect the rest of the world with.

But many people we talked to weren’t interested in changing their blinkered opinion.

So many didn’t even bother to investigate more about China, they were just happy to keep making their false judgements.

Oh they were all very happy to work for Wieden+Kennedy, they just didn’t want it to be in China and would often say, “but if you could connect me to people in London/Portland/NY/Amsterdam” etc.

And if they were really interesting and had a valid reason to not leave their country, I would.

Didn’t happen often.

I find it amazing that people – especially planners – don’t want to explore the World.

Planners go on about curiosity but what they mean is they are curious under certain conditions of personal comfort.

Behind a desk.
Surrounded by people and things they know.
Never venturing outside of the bubble they’ve created.

Of course not everyone is like this, but there’s a lot who are. Viewing the world and passing judgement on it via Twitter rather than experience.

In the case of China – as with anywhere I’ve lived – if the issue became about the country we were in, it probably wasn’t going to work. Of course it was OK to have concerns and questions, but if I sensed you saw it as a hardship rather than an opportunity or you thought you knew everything when you would have to relearn everything, you were not going to be someone I wanted on the team.

I was, and still am, eternally grateful to everyone I’ve had the honour to work with – and I’ve been incredibly fortunate with the incredible and diverse talent I’ve inherited and nurtured – however those in China will always have a unique place in my heart.

Because whether they were from China, Asia or further afield, all of them knew what they were taking on with the job. Not just in terms of the standards and expectations of Wieden+Kennedy, but the inherent perceptions, prejudices and lies that existed in society – and the ad industry as a whole – towards China and Asia.

And it’s for this reason that I fucking loved seeing them do work others could only dream about, especially when the industries perception was ‘China doesn’t do great work’ or ‘there’s no good planning in Asia’ … often muttered by people who have neither been to China or done great work.

But even that doesn’t make me as happy as seeing where they have all ended up …

Not just in terms of the level they’re at – from running departments, big pieces of business or companies – but the actual organisations they work with or have worked with.

Nike. Ideo. Tik-Tok. Wieden. Mother. 72. Anomoly. Supreme. Playstation. Bill & Melinda Gates Foundation. Facebook. Google. Net-A-Porter. Instagram.

Not just in China but in countries that include America, Taiwan, Holland, UK, Singapore and Australia. Not forgetting the mob who decided to start their own thing and are now working on a bunch of fascinating projects from gaming to research.

I’m not just proud of them, I’m excited for them … because I truly believe they will do stuff that is interesting, intriguing and valuable for the rest of us.

And while most of their achievements are down to their talent and graft, another part is because of what China gave them.

Unique knowledge, experience and understanding of people and situations.

Some will never understand that.

Some will never value that.

But for those who were there – and the companies who hired them – they absolutely do.

Because while some make choices based on not wanting to leave things behind, this group of wonderful fools made their decisions based on what they could gain … and they didn’t need a rain comparison chart to convince them.

Thank you to all of them.

Thank you to anyone who runs towards the challenge not the comfortable.



Dear New Zealand Immigration. This Post Has Nothing To Do With Australia Day …
January 26, 2021, 7:30 am
Filed under: Australia, Comment, New Zealand

Today is Australia Day.

However, on March 3rd, we leave England to move to wonderful New Zealand.

So even though my wife is Australian …

[And Canadian, but let’s ignore that for now]

And my son is Australian …

[And British and Canadian, which we will also ignore]

And even I have Australian residency …

[Which the Australian’s wish they could ignore]

… it’s [probably] a condition of entry into the my new home nation that I actively and publicly ignore the celebration of their closest neighbours and talk about something entirely different.

So I will.

Have a look at this picture.

It has nothing to do with New Zealand or Australia.

It is not me attempting to be cultural or sophisticated.

It’s to simply say, the moment you see the Cookie Monster, you’ll never unsee it.

You’re welcome. Or something.



Happiness Isn’t Perfect …

I recently read an amazing interview with the actor Ethan Hawke.

There’s many reasons he’s a fascinating person, but one of the main ones is that despite being hyped up to be as big as Leonardo DiCaprio and Matt Damon, he didn’t get there.

However this is not because he failed or came off the rails … it was because he made an active choice not to go down that path.

There are many reasons for this.

One is because his Mum pushed him “towards a British understanding of acting as a craft and away from American ideas of celebrity” and the other is seeing what happened to his friend, River Phoenix.

And while many would deviate from their resolution the moment they saw the benefits available to them, Hawke has been steadfast in his resolve.

One of the ways this manifested itself was him never moving to LA.

Having lived there, I get it.

On face value, it’s a spectacular town.

A stunningly beautiful place where dreams can literally come true.

And there’s a bunch of truth in that. Kinda.

Because while it makes you feel more welcome than almost any place in the World, it comes at a price. And once it feels it has gotten its value out of you … or had all its fun with you … or simply got all the benefits out from you, then it will spit you out, forget you were there and move on to the next in the blink of an eye.

For me, you go to Las Vegas to gamble with your money to make it big.

But in LA – at least to a certain degree – you go there to gamble with your life.

I know that sounds dramatic, but it’s true.

What’s more, it’s all there in plain sight. The issue is people – especially those chasing the Hollywood dream – like to ignore it because, let’s be honest, people like feeling special or lucky or smart enough to not let that shit happen to you.

And that’s why the way Ethan Hawke sums up LA is – as much as I enjoyed my life there – pretty damn perfect.

People think getting what you want will make you happy, but a sense of self, purpose and love don’t come from the outside. You can’t get distracted by this culture that celebrates things that sometimes aren’t what they seem”.

So why am I saying all this.

Well, contrary to how I’ve made it sound, it has nothing to do with my respect for Ethan Hawke. Or my cynicism to Los Angeles. It’s because recently, someone sent me this and said it reminded them of me.

I have to say, when I read it, I felt a bit overwhelmed.

Overwhelmed because it really did capture how I think about things.

Overwhelmed because it meant someone got me, rather than believed I was just a nosy prick.

OK … so there’s a selfish element to why I’m like this.

You see, if my colleagues or team mates have issues or worries, then it means they’re not able to perform as brilliantly as they usually do. Which means the work they do won’t be as brilliant as I want, need and expect from them. So wanting to give them an environment where they can feel safe to be open and vulnerable while also actively wanting to help, listen and change situations for them, has as much to do with my needs as there’s.

I know, what a selfish prick eh?!

But it’s not all for self-serving reasons.

Because ultimately I am a big believer people should be able to express how they feel.

That we all have good and bad days and you should never feel bad for how you are.

I was incredibly fortunate to be brought up in a house that followed this belief and I will continually advocate it.

Even when people think I am being a nosy prick.

But it does have benefits beyond just personal, emotional wellbeing.

It means you can connect better to others.

It means you can be open and honest rather than political and wary.

It means you can disagree in ways that never become personal or destructive.

It creates something special.

A bond where deep trust is formed.

It doesn’t happen every time.

It doesn’t always happen in the same way.

But if you’re lucky, you will meet some people on your professional journey who this approach will end up having a profound affect on both of you.

Not just in terms of how well you click. Or work together. But a deep understanding and acceptance of who you are without criticism or ridicule.

They will make you better and be someone you want to be better for.

United by a deep respect and belief in what each other brings to the table while still allowing you to argue, debate and challenge without it ever being personal or destructive.

When that happens, what you can create together – either in collaboration or just through each others support – is amazing.

You feel a real honour to know them, work with them and understand them.

I’m very fortunate I’ve had a few people in my life, but one of them is the brilliant Paula Bloodworth … who I first had the privilege of working with at Wieden+Kennedy Shanghai.

And that’s why receiving that quote from her was so, so special to me.

I hope you all have a Paula in your life.

Someone you deeply connect with and yet disagree with all at the same time.

Because not only does it make your work better, it makes you a better person.



Sacrifice Is Love …

Before I start, I need to warn you this post is long.

It may be the longest post I’ve ever written, so there’s a TL;DR at the very end.

Anyway, this post is about my Mum. And my wife.

Two amazing people who provided the foundation that allowed their husbands to go all over the place.

I’ve written about how my Dad had a bunch of radically different careers.

Not degrees of change, whole fucking protractors worth.

And while my career has been more ‘stable’, in so much it has pretty much revolved around the same industry … the fact I’ve been able to live and work literally all around the World is as much down to my wife as it is to any opportunity I have been given.

Put simply, none of what Dad or I have done could happen if Mum or Jill hadn’t enabled it.

And enabled is the perfect word … because this is more than just ‘supporting’ someone’s quest for adventure.

They actively enabled it to happen by choosing a path that offered them – and the family – a greater level of stability and consistency so their partner could follow the path of curiosity.

What an amazing act of generosity and love.

It is something I have been aware of for a long time …

And while Jill has loved the adventure we have been on, it has come at some personal sacrifice.

She is far from her family.

She built her career as much around the environment she was in as the interest she had in a particular area.

And while she did brilliantly with all of it – especially with her cake design business in Shanghai – I am perfectly aware she could well have gone on to even more amazing things if we had just stayed in one place rather than moved all around the World.

She has never complained about this.

She has always embraced the journey and the countries we have lived in.

But the reality is I took her away from her family supposedly for a year, which turned into 16.

Or said another way, she has shown me a level of love and support that I find hard to fathom.

So now it’s time to pay things back a little. Kinda.

You see when I got made redundant, I was inundated with generosity.

Some of it was words of support.

Some of it was offers of projects.

Some of it was even offers of jobs – albeit all overseas in America, Europe, Asia and Australasia.

Frankly, it was overwhelming and wonderful.

And while all the gigs were amazing opportunities, our first reaction was to say no.

Part of it was because of the wonderful family home we had just bought. Part of it was our desire to set down real roots for the first time. And part of it was because two famous rock bands, a wonderfully eccentric Chinese billionaire, an amazing German home appliances brand and the World’s most notorious/desired video game company stupidly asked me to work with them on long-term creative projects, meaning I could continue to earn a good living in the country my family now considered home.

Hell, in the last 9 weeks I’ve done presentations to the boards of TikTok, Rockstar, a fashion superstar and a Silicon Valley VC while also helping some mates on 2 pitches … one in Australia, one in Italy … and we won both of them!!!

As weird as it is to say, unemployment – for me – has been amazing.

Now, don’t get me wrong. I know what I’m saying is the definition of privileged-as-fuck.

I absolutely acknowledge I’m in an extremely fortunate position and, if I’m being honest, I’ve found that hard to reconcile with, given how many people – many my mates – are having a hard time right now. To help deal with that, I’ve been finding ways to bring some of them into the projects I’m on because not only do I want to share the good fortune I’m experiencing, they all make me – and the work I do – so much better.

But it also revealed something I had forgotten.

As much as I love the work I’m doing and who I’m doing it for, I love it more when I’m doing it with a team. If I’m being honest, I suck when I’m on my own and given the personal projects I’m doing will never demand 8 hours a day – let alone 5 days a week – there’s a lot of ‘on my own’ time, I have to deal with.

I know, that sounds like the dream doesn’t it?

And it is. But while I absolutely love spending so much time with my family and adore working with Rock Stars and eccentric billionaires, I also love – and probably need – to collaborate with other creative people on other creative things … which led us back to the ‘real’ jobs people were talking to me about.

Frankly they all offered something unique, interesting and valuable to my career, my family and our overall future.

And, importantly, they all involved working with interesting, passionate, creative people.

Plus – in theory – I could still deal with the crazy ideas and needs of rock stars and billionaires.

So Jill and I discussed them again.

Some were pretty easy to decide …

Not because the job or the companies were bad – they were all wonderful – but they were based in the US and frankly, given all that’s going on there right now, that’s not somewhere we wanted to go back to at this time.

But there was one opportunity that caught Jill’s attention.

Not just because of the job, but because of the place.

Jill knew I was already excited by it because the company involved was one I had revered and raved about for years. In fact I had almost joined them a few years ago, but Mum had just died so I was in the wrong frame of mind to make any big changes in my life.

So why did this place catch Jill’s attention?

Because, in simple terms, it was nearer to her Mum, who lives in Australia.

You see while she talks to her daily, it’s obviously not nearly the same as seeing her a bunch of times a year.

I totally understood this, not just because I had been in a similar situation with my parents … but because now we were so close to my beloved best mate Paul and his epic wife Shelly, I felt an even deeper connection with them, simply because we got to hang out a shit load more than we had for the past 25 years.

And so this got us talking.

As I said, I absolutely adored the company. And I loved Jill could be closer to her Mum. And we loved the idea Otis could spend his primary school years in an environment that is safe, natural, liberal, creative and culturally diverse. Plus I loved I could do something that would – in a super small way – repay Jill for all the love, consideration and sacrifice she had given to allow me to keep us moving forward … not to mention I loved that I would have a whole new list of people I could make Facebook friends.

[OK, not that last bit, more like a whole new list of people I could be an instagram terrorist to]

Are you wondering what the fuck I’m going on about?

Well this is my very convoluted way of saying Jill, Otis, Rosie and I are all moving to Auckland in New Zealand, and I‘m pathetically happy to announce I’ll be the head of strategy for one of the most wonderful agencies in the World – in fact, one of the Cannes agencies of the decade – the utterly brilliant, beautifully ridiculous, infectiously creative … Colenso.

I have loved this agency for so long.

They’ve consistently made work that I’ve not just been insanely jealous of, but I’ve not seen anywhere else.

From creating a radio station for dogs … to stopping speeding by letting kids design the speed dial in the family car … to making drinking a beer the most romantic thing you can do on Valentine’s Day – or an alternative fuel for cars – they’re imaginative, audacious and wonderfully bonkers.

While saying ‘no’ to them 5 years ago was the right decision because of my state of mind after Mum died, I always felt I’d missed out on an opportunity that could be very special for me, so to be offered a second chance is … well, put it this way, it’s something I’ll always be eternally grateful to their idiocy for making happen.

Frankly, when I got made redundant, I never imagined something like this could happen … but, as I said at the time, the last time this happened to me, it led to one of the most creatively rewarding times of my life and in my post, I wondered out loud if lightning could strike twice.

Amazingly, it seems it can … but that’s the best thing about life, because if you’re open to everything, anything can happen.

That said, being in England has been amazing, far more than I imagined or hoped.

I don’t mind admitting when we came back I had a sense of trepidation.

Part of it was because I never thought we’d live in England again, part of it was because I didn’t want it to signify ‘the end’ of the adventure [and yet so many people thought it did] and part of it was that I felt guilt coming home after Mum and Dad died … because if I was going to do that, what didn’t I do it when they were both still here.

But as we spent more and more time in England, those concerns were replaced by feelings of belonging and connection that I thought I’d lost the ability to feel or experience, regardless where we lived … so while the UK may a complete basket-case of a nation, it’s my basket-case and I can take that newly formed sense of connection with me wherever we go.

But what about our new home?

The one I’d written so much about when we got it?

The one we moved into SEVENTEEN DAYS AGO!

Well, the fact of the matter is we’re in it and we love it and we don’t want to lose it … so while we will taking a detour via a wonderful adventure in New Zealand, I can categorically say we will be back living in it at some point. Don’t know when – we never make plans about timing – but we just know we will one day.

You see the reality is the house was always more to us than just an asset.

We wanted somewhere where we could settle … a place where our roots could grow and become established and entwined. It’s why I took the decision to sell Mum’s home, not just because it helped us be able to afford it, but because it was the sort of place Mum would want for us.

A family home rather than a house my family lived in.

I look forward to continuing to enjoy that until we go.

I look forward to continuing to enjoy that when we eventually come back.

But when do we go?

Well, that’s an interesting question with COVID … but hopefully in the first part of 2021.

If you asked me if we would ever live in New Zealand in the first half of 2020, I would have laughed and said no … and then added., “not unless Colenso offer me a job again”. But here we are, about to do just that … and I have to admit we are all hugely excited about it.

Not just for the reasons I’ve mentioned, but because living in another country and culture is an amazing privilege and we’re excited that the journey we’ve been on for the last 25+ years, still has a few more chapters to be written.

[That said, our cat is not happy as this this will be her SIXTH country in 13 years]

I’m so grateful to Colenso for giving me – and my family – this opportunity.

I’m so grateful to Jill for thinking of me even when this is supposed to be more about her.

I’m so grateful to R/GA for giving me – and my family – this experience in England and, by making me redundant, opening the door to exciting and rewarding things I never imagined could happen.

I’m also so grateful to all the people who have been so kind with their generosity and support while I’ve been in England, especially when I was made redundant. There’s loads and I’ll write a post about them when we leave but quickly, a massive thanks to …

My old planning gang at R/GA. Nils, Lucy and the incredible team at Uncommon. Matt Tanter. The Brixton Finishing School. John Dodds. Joel Keene. Emma Clark. Jonathan Nwauzu. Phil Jacobson. Judd Caraway. Caroline Seifert. The delightful nightmares Mike and Sam. Claire Pickens. David Tiltman. Munraj Singh. Kay and the team at SMILE-ing Boys Project. Michael Roberts. Karrelle. Louise Jack. Nick Ellis. Paul C. Nick Hirst. Richard Greene. Jed Hallam. Ms Bloodworth [although technically she is now in PDX]. Trudie McNicholl. Omar at The London Business School. Larissa. Sam Clohesy. Hanan. Giles Edwards. Asher. Tom Roach. Tarik at On Road. Sara Tate. Stefano. My beloved Mr Weigel. Ally McKenzi. Vince Aidoo. Neil Perkin. Graeme Douglas. Nick Owen. Nic Owen. Sam Brookes. Dave Alberts. Ayo and Group Think.

There’s tons I’ve missed but as I said, I’ll write a proper thing about them closer to the time we go [even though I appreciate this is turning into a Ms World acceptance speech] but I would be wrong if I didn’t give a mention to my oldest, dearest friend – Paul – and his wonderful wife Shelly, who made – and are making – this chapter better than I dared imagine.

I can’t really put into words how wonderful it has been being close to them again. While it had been 25 years since we were in the same country, it never felt like it – though being so close definitely made things even better. [The photo above, taken in our new garden when they came to visit, is one I’ll always treasure]

The one really sad thing about going is not seeing them as much as we have been able to over the past 2 years … but I keep reminding myself we’ll be back and I know when that happens, it will be exactly like it has been – wonderful and silly – because that’s exactly what happened when we came back after a quarter of a bloody century.

I know this has been a super long post. Like, Gwyneth Paltrow Oscar-speech long.

And I know most of you won’t have read most of it.

Or you just skipped to the TL;DR at the bottom.

But that’s OK, because it’s not for you, it’s for me.

And for Otis. For when he’s older. So he can properly understand the reasons behind his childhood, family adventures.

However even I’m getting over it so with that I’ll leave you with this …

Once upon a time, Dan Wieden asked me if I would ever live in Portland.

My response resulted in him saying, “I should fire your ass” and repeating it every single time he saw me from there on in.

I never had anything against Portland.

It’s an absolutely lovely place, but for me – especially as I was living in Shanghai at the time – I felt it was too small, too quiet, too natural and just too nice.

Well, we’re going to find out who was right.

I’m pretty sure we’ll find Dan was. As usual.

TL;DR

Bought a house in England but moving to NZ.
Off to play at the wonderful Colenso and let my wife be closer to her Mum.