Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand Suicide, Campaign Magazine, Chris Jaques, Colenso, Communication Strategy, Creative Development, Creativity, Culture, Planning, R/GA, Wieden+Kennedy
I have always found it rather amusing that occasionally the industry press has shown an interest in what I’m doing – or done.
Even now, my first reaction is, “don’t you mean the other Rob Campbell, who started RKCR Y&R?”
And while occasionally the answer is, “yes, we do mean him” … I have approached any interaction with my tongue, generally in my cheek.
Hence I’ve said if I was a Star Wars character, I’d be Darth Vader.
I’ve felt fine writing sarcastic responses to discipline assassination.
And I showed no shame saying the word ‘wank’ in response to a new business win.
To be fair, Campaign Magazine – where a lot of this madness took part – played their part in the relationship by running pieces questioning if my wife was real and if I was having an affair with a reindeer.
I say all this because a friend sent me something he had just found in an old edition of Campaign in Asia …
Apart from the fact that I was at Y&R Asia 16 years ago, so I’m wondering why on earth anyone would keep a copy of Campaign that long … it did make me smile.
Yes, I used to use the word ‘toptastic’ a lot.
A. LOT.
And yes, I can absolutely see myself saying that, even though I LOVED Mediaworks and would do it again in a heartbeat.
But more than that – and I appreciate how egotistical this makes me sound – it was nice to see a bit of humour in an industry that is quickly going up its own arse.
Yes, what we do is important.
Yes, we need companies to recognise we care about their longterm wellbeing.
But for an industry that is supposed to understand how to connect commerce to culture … this overly serious, overly complex, overly monotone approach to all we do isn’t helping.
I’m not suggesting we shouldn’t take what we do seriously, but maybe if we stopped taking ourselves so seriously – so we can resonate with culture rather than patronise them – we may end up with better work and better results.
And by god, could we do with that.
Though I appreciate this may simply be my attempt to reframe my industry ridiculousness as professional, so should Otis ever see it, he won’t think his Dad was a total lunatic.
Maybe.
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National holiday on Monday, so see you Tuesday. That is if anyone reads this blog anymore – I have no idea. [Which is probably a very good thing, ha]
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Chris Jaques, Comment, Emotion, Fake Attitude, Fear, Fulfillment, Honesty, Interviews, Management, Parents, Point Of View, Relationships, Relevance, Respect, Standards, Teamwork, Truth
Recently I was interviewed by 2 creatives who have set up a podcast about imposter syndrome.
As I wrote a while back, imposter syndrome affects pretty much everyone in the industry and can be utterly debilitating.
In that same post, I suggested one way to deal with it, is not to hide from it, but to embrace it.
Because in some circumstances, imposter syndrome can help your career.
Seriously.
It means it never let’s you phone something in.
It means it always demands you push your talent further.
It means it will force you to keep exploring possibilities.
I’m not saying that isn’t painful, but it may change your relationship with it … because instead of undermining your career, maybe you can use it to build it.
Maybe.
Anyway, I was interviewed about this and a bunch of other issues connected to imposter syndrome and if you want to listen to that – or the much better ones, such as Nils from Uncommon – then you can go here and find out more about something that more people than you’d imagine have to deal with.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Chris Jaques, Comment, Confidence, Context, Creativity, Culture, Diversity, Education, Effectiveness, Emotion, Empathy, Environment, Experience, Fulfillment, Insight, Legend, Loyalty, Management, Perspective, Planning, Point Of View, Relevance, Resonance, Respect, Standards, Teamwork, Wieden+Kennedy
A while back I wrote about how some companies offer incentives and bonuses to their staff to try and boost morale when the reality is all the employees actually want is the company to act in ways they can be proud of and believe in.
Values.
Standards.
Behaviours.
Ambitions.
The most depressing part of this is that in many cases, the companies know this but just think it’s easier to try and ‘buy staff off’, than to change how they act.
But if you think that’s bad, there’s some who are even worse.
The ones who believe their staff will be inspired and impressed by any gesture the companies shows towards them … even if it is an act that shows how little they really think of them.
Acts like this …
Or this …
Seriously, what on earth were they thinking???
Even if they were giving away a bunch of bananas rather than a single one, it would still be bad … but a postage paid envelope, that reiterates this is a ONE TIME act of generosity.
Either the people behind these ‘gifts’ are evil or utterly delusional … which is why the best leaders I’ve ever worked for have been the ones who are transparent and honest, whether for good news or bad.
There’s something really reassuring of knowing where you stand. Where there is constant dialogue with where you’re at and where things are. That even in bad times, you know what is going on, what needs to change and some suggestions how to do it … because the person telling you genuinely wants you to succeed. Not simply to make their life easier, but to help make yours bigger.
While there are a lot of benefits to management, it can’t be denied it’s a tough gig.
You’re dealing with a bunch of moving parts all at the same time.
Egos.
Colleagues.
Team development.
Individual growth.
Client satisfaction.
New business requirements.
Company reputation and profit.
And then your own, personal satisfaction and growth.
In some ways, each of these moving parts can act as a barrier to the other being successful … and that’s when a manager can get into real trouble, because pressure means they can end up choosing what ultimately makes their life easier rather than what makes everything better.
Now I am not saying I am a great manager.
While I think I am OK, I definitely have my failings.
However over the years – and with some excellent mentors and role models – I’ve definitely learnt there are some ‘rules’ that I believe can help companies ensure managers create an environment where good things happen can happen, for the work … the clients … the individuals … the team … and the company as a whole.
1. Stop promoting people simply because that’s the only way to give them a pay rise.
This is more than just about managing staff cost ratios – or keeping salary bands in line – it’s the reality that some people are just much better at doing their specific job than managing other people doing their specific jobs. Often they know this, but feel they have to accept the promotion ‘opportunity’ to get the money they want. The great irony of this approach is it ends up costing everyone more in the long term. Because the promoted person ends up stopping doing the work that made them – and the company – stand out and other talented people leave, because they are being badly managed. Until the day the company realises their mistake and lets the person go who didn’t really want the job in the first place, but did it as it was the only way to get fairly valued for their talent and experience.
2. Stop thinking being good at the job means you are naturally good at managing
Being good at a job doesn’t automatically mean you are going to be good at managing others doing it. Not only that, being good at your job doesn’t mean your approach will – or should – translate to how the entire department operates. Sadly, too many companies don’t think this way. Instead they promote without consideration to the ways of the individual or the needs of the department and company. Of course, sometimes the reason for that is because it’s a way to ‘keep’ talent from going to another company or because doing it makes things more ‘convenient’ for the company when someone has resigned. What makes that approach even worse is they then place huge expectations and judgement on people so that when things don’t go exactly as planned, they start adding additional stress and barriers. The reality is you don’t make good managers through a title, you do it by giving them training and time.
3. Every level needs training
It doesn’t have to be formal. It doesn’t have to be academic. But it does have to happen.
Not just in terms of learning the company processes and org charts … but in terms of learning how to actually manage. What to look out for … how to engage … how to encourage and motivate. Not from a book. Not from an online course. But proper training with people who have done it very well rather than people who just hold the title. There are so many great managers who never got to realise that simply because they were thrown in the deep end and then kicked out because they weren’t given the support and time to train for their new position.
However I know the things I’ve suggested won’t be common, because too many companies see personal training as an expense and judge success as getting stuff done, regardless of the cost. Which is why after all the years I’ve had doing it, I still rely on 4 huge lessons I learnt from Dan Wieden and Chris Jaques.
+ When your focus is the work, every decision becomes easier.
+ Brilliant work sorts out almost every problem,.
+ Honesty and transparency is the greatest gift you can give someone.
+ The best way to stop complicity is to create an environment of openness and debate.
Sure, none of these are as easy as giving a banana or even a paid-return envelope … but I guarantee the positive effect will last a hell of a lot longer.