The Musings Of An Opinionated Sod [Help Me Grow!]


The Difference Between Interested And Committed …

I love Roy Keene.

I know people say he could start an argument in an empty house, but I have the upmost respect for him.

Not because he used to play at Nottingham Forest.

Nor because he has always spoken respectfully about at the City Ground … especially with the legendary Mr Clough.

But because he has always been utterly committed to what he does and what he believes.

The reason I find that worthy of note is because too many people confuse interest with commitment.

Interest means you will change when something else comes along.
Interest means you’ll take a shortcut when easier options become available.
Interest means you will priorities ideas that offer more popular possibility options.

But commitment is different.

Commitment is a stubborn, steadfast, obsessive focus on what is the most important.

No shortcuts. No distractions. No deluding yourself or others.

Many may find that annoying. Especially colleagues.

They’ll likely – probably rightly – read it as you making a judgement on their values and priorities. They may freeze you out or just question your sanity.

But commitment doesn’t mean you’re not open to new experiences or new ideas.

Nor does it mean you are out-of-date or a stick in the mud.

It simply means you’ll never let someone call you out for never giving your all to what you do.

You may make mistakes.

You may be seen as decisive or confronting.

But you’ll never be accused of not giving your all to all you do.

I’ve worked with a few people like this over the years.

All – without doubt – made me better in a multitude of ways.

And while I don’t deny they weren’t always easy. They were always worth it.

In a World where we celebrate the interesting. Let’s not lose sight of the importance of the committed. To make sure you know the difference, watch this. All of it. It’s brilliant.



Some Kind Of Motivation …

On the 10th September, Metallica launched their Blacklist album – a reissue of their iconic ‘Black album’ from 1991.

It’s a very special album because not only is reissuing a 30 year old classic something to be handled with great care … it also features their songs being sung by a greater assortment of artists than you’d find in a packet of Bertie Basset’s Liquorice Allsorts.

From Elton John and Miley Cyrus through to Depeche Mode and Yo-yo Ma.

Add to it that each track sold goes to a specific charity of the artists choice, and you can imagine it was quite a complex beast to make sure it all ran smoothly.

I had a small part in that.

Specifically the charity management and distribution for the artists.

Getting closer to the launch date, the amount of details that needed to be finalised was pretty intense. What made it even more complicated – at least for me – was that by being based in NZ, I’m a full 16 hours ahead of NYC, so trying to co-ordinate timings with HQ became a bit of a logistical nightmare.

Or should I say, a mathematical one.

The night before, things were particularly tense so to make sure we stayed motivated and focused for literally the final hurdle, the band and record company management sent out some individual emails to various members of the team to inspire them to the finish line.

When JFK was in this situation, he asked America to think about what they could do to help the nation change and progress.

When Al Pacino’s character in the movie ‘Any Given Sunday’ needed to motivate his team to glory, he unleashed his iconic “inches” speech and watched them dig deep to record an unlikely win.

This is what I got.

While it may look like they’re taking the piss, I think there’s a really valuable lesson to learn from their approach.

Motivation isn’t just about what you say – or even how you say it – it’s knowing the people you are trying to motivate so well, that you know exactly what will connect with them.

Not many leaders do that.

Hell, not many leaders even understand that.

But those who do – whether its rock band management or the iconic Brian Clough – achieve loyalty and incredible performance out of all who work with them and for them. Though I appreciate I could be saying all this to ignore the other possibility of why they chose to send this meme to me. Hahaha.

You can buy something very special – that will literally and directly help tens of thousands of people around the World – here and learn more about the project and artists involved below



Teamwork Makes The Screams Work …

Teamwork.

A word used so much, by so many, to ironically control others into doing what they want them to do. It’s often got far more in common with production line subserviency than teamwork.

Then there’s the other version.

Where people spout teamwork with a big smile on their face while openly trying to fuck others over so they look better to the people who matter most. The boss, for example.

But what is even worse is when people are called out for not being a team player simply because they have a different opinion.

The great irony is they’re not doing it to be a pain or problematic or to express an ego. It’s to try and offer a viewpoint they think may help get an even better outcome so literally everyone wins.

But no.

They’re criticised, belittled, undermined and made to feel like they’re the problem.

Of course teamwork is important.

It can make a huge difference to the end result.

An exponential difference.

But to do that it’s not simply telling people to practice teamwork.

It’s about having the right people in the mix – by discipline, standards and character. It’s about ensuring everyone has clarity on what they’re all working towards beyond their individual discipline. It’s about ensuring everyone knows what is expected of them and how that works in relation to those around them. It’s about giving them the freedom to use their talent to push the standards and capabilities of what they are responsible for creating, while remaining true to the overall goal everyone is working towards achieving.

I learnt that last bit from the film director Michael Mann.

I found myself with him in a meeting so asked him how he makes films given the amount of different people and disciplines involved.

He told me he starts every project by sitting with the entire production team and explaining his vision for his movie.

The story he wants to make.
What is really important to him.
What he wants people to feel watching it.

He then added this vital element:

“I want everyone to use their talent to make this film better than I could imagine. But it’s has to be my vision of the film. Not one they think I should be making.”

I love that. I love it because his version of teamwork is encouraging everyone to play up to a standard rather than down to a tick box. Which all goes to show that real teamwork is so much more than just sticking a bunch of random people and companies in a room and expecting them to “be a team”.

But that’s what so many companies and managers do.

Either because they’re lazy or just want overall control.

Once upon a time a very good friend of mine went into his annual review.

He had done incredibly well and was hoping he would be recognised for it.

Instead he was bollocked …

Bollocked for having opinions.
Bollocked for asking questions.
Bollocked for not being a ‘team player’.

He listened patiently before replying with what is still the best fuck you, power play I’ve ever heard to that accusation.

“Oh I’m a team player …”, he said, “… I’m just the captain of the team”.

Forever proving – as the pic at the top of this post shows – that as much as people may try to tell you otherwise, there is most definitely an ‘I’ in team.

Legend.



Listen To Yoda …

while back I read an interview with film director, voice of Yoda and countless muppets and expert puppeteer – Frank Oz.

It was a beautiful interview … a story of friendship, loyalty, creativity and compassion, so I urge you to read it … but there was one thing that really stood out to me and it was this:

Now it’s fair to say it’s no longer just corporate America who don’t understand the value of the things they’ve just bought. In some respects, we see it every day from clients who dictate and demand changes to a piece of creativity that an experienced professional has custom made for their specific situation … right through to companies who blame talent for circumstances and situations that they were directly complicit in creating and encouraging.

As I see it, the problem is three fold.

1. People judge output without any appreciation of how it happened.
2. People wildly overestimate their own talent.
3. It’s easier to look like you’re doing things than doing things.

None of these should be a surprise.

It’s why we tend to lavish our attention on individuals who are associated with ‘results’ rather than recognize the people around them who made it possible. It’s why we talk about wanting to follow similar paths to others but dismiss the pain, hardship and conflicts they endured to get there. It’s why companies build in-house creative departments without understanding the importance of objective viewpoints that lead to the work they want to replicate. It’s why people dismiss what others have done despite never having done anything of note themselves. It’s why companies talk about the importance of experience but see them as an expense. It’s why industries talk about D&I but don’t change the situations and contexts that make it an issue. It’s why companies talk about teams but have departments of exactly the same sort of people. It’s why companies become obsessed with proprietary processes even though the work and results it produces is nothing special. It’s why many consultants tell you what is wrong but never take responsibility for making it right. It’s why someone I once worked with on an airport project said – no word of a lie – “why don’t we push out the architects, because we could do a much better job”, despite the fact he wasn’t an architect and our role had little to do with it.

I could go on.

And on and on and on.

The reality is we’re all complicit in some way.

And the irony is if we learn to value what it takes to get the results we want – rather than simply focusing on the speed, power and control of ownership – then we’d all stand a much greater chance of achieving the things we want.

Or said as the wonderful Lee Hill once said to me …

Hire well.
Pay well.
Brief well.
Value well.
Trust well.

Have a good weekend.



Nothing is As Sharp As Simple …

I used to think it took a lot of hard work to be simple.

A lot of thinking.

Evaluating.

Sharpening.

Changing.

But maybe I was wrong because I literally cannot imagine how much time it took to create this:

It’s a masterclass in nonsensical.

A blueprint for showing a company who doesn’t know what they actually do.

A celebration of the buzzword bingo bullshit that permeates so many organisations.

Basically, imposters talking to imposters with words they’ve so bastardised the meaning of, that you’d be hard pressed to recognise their original definition if you were left alone with them in a bar overnight with only a dictionary for company.

The verbal equivalent of Mickey Rourke.

Or Lara Flynn Boyle.

Hence now …

Innovation means ‘we’ve made something average a little bit better’.

Revolution means ‘we’ve never done this before though others have’.

Experience means ‘we offer our customers boring and average’.

Transformation means ‘we’ve caught up to everyone else’.

[hence ‘digital transformation’ is simply code for, ‘not being left so far behind’ as opposed – as many in the industry also like to position it – as reinventing the whole category]

And while adland is the cause of a lot of this bullshit, the consultancies – or worse, the wannabe-consultancies – are taking it to a whole new level. Continually creating nonsensical language and definitions in an attempt to feel intellectually superior to those around them. Believing this sort of language acts as a sort-of ‘code’ that helps identify other delusionists, wannabe’s and/or victims … so they can revel and reward themselves with their Emperors New Clothes bullshit.

Until they can’t.

What is particularly amusing is these companies still celebrate the old adage of ‘quality over quantity’ … even though they show up with a level of excessive vulgarity that would put Donald Trump to shame.

Talking in plain English – or plain any language – is not a bad thing.

If anything, it is the most powerful.

Not just because it is easier to communicate and relate to.

Nor because it shows you can identify the core problem that needs addressing.

But because it captures something my old man used to say to all his young lawyers:

“If you want to show how intelligent you are, you’re not that intelligent”.