The Musings Of An Opinionated Sod [Help Me Grow!]


Stealing Doesn’t Make You A Genius. It Makes You An Imposter …

I once interviewed a young planner who spent the whole time confidently telling me how ambitious they were.

The whole conversation was literally about how far they were going to go.

And that’s admiral … except they never once talked about their rise in relation to the work they would do, but simply the objective they had.

I told them that while I love their ambition, I felt their priorities were different to what I valued.

They seemed to be focused on speed of progress whereas I cared about standards.

Of course they argued that’s what they wanted to, but by then we were done.

I’m not doubting they were good, but the quality of work was secondary to the speed of promotion and in my experience, that is never a good scenario.

I say this because I recently saw this:

I’ve got to admit, this triggered me.

Don’t get me wrong, everyone is a ‘magpie’ to a certain degree.

Taking things they’ve learned and heard and incorporating it into their thinking.

But this is not that. This is laziness.

Oh I know some will call it ‘smart’.

Or an example of hustle culture or some other bollocks.

And maybe the person in question just said it to be provocative.

But whatever the reason, it’s parasitic behaviour. Literally feeding off the talent of others.

It’s why I always favour people who have done interesting stuff rather than just know interesting stuff. It means they have skin in the game. It means they were willing to explore and experiment. It means they were willing to fail in the quest to do something good. It means they’ve learned stuff.

It’s a major reason why I believe in going down rabbit holes rather than playing to be precise.

It’s why I believe in graft not hustle.

It’s why I believe in standards, not just speed.

Don’t get me wrong, I apperacite we all want to progress.

I totally accept there are massive benefits gained from promotion and I don’t want to stop anyone from achieving that. I also think it’s outdated thinking to only give substantial payrises when attached to promotion. I understand why companies do it, but it means people often get promoted before they’re ready, and then aren’t even helped in learning how to be good at it.

But while speed of progress may appear attractive from the outside, it can be limiting on the inside.

Because promotion can get you many things, but it doesn’t automatically get you respect.

Oh you may think it does.

Or you may not give a shit either way.

But if you want a career or the ability to use your talent in other ways you find interesting … then at some point, you’ve got to have done stuff that goes beyond simple career progression. Stuff that is known and noticed for what it did and how it did it. Stuff that is for people and brands of repute, not just people or brands who pay your invoice.

Because without that … well, you may find your career starts like an Olympic sprinter but ends like the slowest of tortoises.

And as I said, maybe some are fine with that.

Or maybe some – as I’ve met a few times – are genuine freaks of brilliance who were seemingly born to go to the very, very top.

But the thing to remember is the latter is both rare and defined by what others think your capabilities are, rather than what you think about yourself.

Which may explain why the planner I interviewed all those years ago has not achieved their goal of being the King of the Universe.

On the positive they are a head of planning.

But it’s for a small agency in Seattle.

A sales promotion agency.

Where there appears to be only one other planner in the place.

And while there’s absolutely nothing wrong with any of that – I did it for a short time, and learnt a ton of stuff I still use now – it’s quite different from what they told me their ambition was. Maybe their circumstances changed. Or their ambitions changed. And maybe they’re happy as can be. But I can’t help but feel they could have fulfilled their aspirations if they’d just valued standards a bit more than they valued speed.

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Big Enough To Matter, But Not Big Enough To Count …

Recently I was reading an article on Brexit when I came across a comment that stopped me in my tracks.

The reason for it is that in a few words – literally a few – it not only highlighted the issue with many of the shortsighted fools who voted for leaving the European Union – and likely voted for the election of Boris Johnson and Liz Truss – but also could be used to explain the decline of so many companies, institutions and individuals.

This is it …

What a perfectly constructed sentence.

A devastating set of words that places you perfectly in a corner you can’t get out of.

It’s almost a Hollywood movie line it’s so crafted in its underlying viciousness.

But of course, the people it challenges won’t accept it.

They will continue to refuse to acknowledge their complicity in the situation millions now face.

Because as I’ve written before, people has difficulty understanding something when their credibility and reputation depends on them not understanding something.

It’s why they will continue to cast blame on everyone else.

Why they will continue to claim the opposition are more dangerous than the government they voted in … the government that has brought an entire nation to its knees.

But let’s be honest, the reason for their attitude is even uglier than not wanting to own up to what they contributed to. Because for all their claims of wanting a ‘better Britain’ … the real reason behind their choice was to create a barrier between them and people they think are beneath them.

A way to feel socially, morally, professionally superior to those around them, while conveniently choosing to ignore they were either given great advantage from birth over the vast majority of people or seek to mitigate their situation by blaming everyone else for what they have not achieved, despite starting from greater advantage.

I get it. It’s kind-of human nature. It’s also the unspoken truth of democracy – where the reality is we tend to vote for what works for you rather than what’s right for the nation.

Of course the unspoken truth is still better than the alternative … however given the way politics and business are increasingly allowing spin, vitriol and lies, it seems we’re seeing ‘post truth’ as an accepted and embraced business strategy.

And that’s why the independent voice has never been so important.

Not just in the public domain, but within organisations, governments and individual groups.

Not to attack, destroy or dethrone – as is the current trend – but to protect.

To ensure the people making decisions – or the people asking to decide on the options – are aware of the range of possibilities and outcomes that could occur rather than just blindly following a blinkered promise of what will happen.

Not delivered with hyperbole or exaggeration, but with quiet, informed context and facts … delivered by an individual or organisation without political affiliation and respected for their independence.

It doesn’t mean it will stop things like Brexit happening, but it will ensure people who knowingly bend the truths to suit their own agenda or were deliberately ignorant to the choices they made are held to account. Because without that, we carry on down this sorry path where governments, organisations or individuals can choose to ignore previous choices they made, ignore the passing of time that changes the context of everything and ignore the realities others may have caught up and left us behind.

I am under no illusion that the truth hurts, but delusion damages us forever.

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Good Job I Love Weird …
November 7, 2022, 8:15 am
Filed under: A Bit Of Inspiration, Advertising, Colenso, Creativity, Culture, Professionalism

A few weeks ago I came to the office and found a drawing on my desk.

Putting aside that the drawing makes Si look more like a snowman than our CCO, I’m wondering why someone thinks he is looking at me have a ‘pee pee’.

Or maybe it’s something more sinister …

What if it was Si who drew this?

Is this an HR offence?

Probably … but let’s be honest, I’ve done much worse.

Not in terms of looking at my colleagues going to the loo – just in case Colenso lawyers are reading this – but in terms of questionable professionalism.

Which just leaves me with one thing to say …

Thank god Si is a writer, because he sure as hell isn’t am artist.

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If You Want Sustainable Success, Don’t Hold On Too Tightly …

Brands love to say they know their customers.

They love to go on about the research they do to ‘get’ the needs of the people who use them.

And some genuinely do. Looking to understand how people live not just how they use, choose or buy their brand or a competitive product.

But sadly this group seem far more in the minority these days … with the preference being to outsource research needs to a ‘for profit’ external partner, who are asked to provide answers to drive immediate sales rather than to build long-term understanding.

Don’t get me wrong, I’m a massive fan of research, but I’m reading far too much that seems to be about telling the client what they want to hear rather than what they need to understand.

To be fair, that is also true of agencies as well, and so much of that is because a lot of companies have already decided what they want to do and say and they expect everyone else to fall in line with it. And I get it, in a quest to streamline process and maximise productivity, that makes perfect sense.

Except it doesn’t.

Because as George used to say ALL THE TIME, it’s like going to the doctor and prescribing your own medicine. And as much as people/brands may think they know what’s wrong, that doesn’t mean they know how to fix it …

Agencies and research companies should be paid for their independent thinking and approach to solving problems NOT paid to execute what someone else wants the solution to be. The great tragedy of brand communication these days is that somehow, independent thinking has been labelled as dangerous when the real danger is when there isn’t any.

When solutions are decided by financial hierarchy rather than expertise – and by expertise, I mean that in terms of what an organisation is actually an expert on, rather than what they think they are – you tend to end up with a pile of shit that then ignites a game of blame storming.

Here’s a perfect example of it …

Now I appreciate printer, photocopier, fax [?!!!] sales must be very difficult.

I get companies may only give them a second thought when they go wrong or run out of ink.

But … but … who the fuck approved this shit?

I mean, it’s bad enough they say they know what we need – which makes them sound like some sleazy office colleague – but then they come out with this gem of bollocks.

“Like twins who understand each other completely”.

What??? WHAT???

Apart from the fact it’s utterly, utterly pants. if they really had a telepathic understanding of ‘what we need’, surely they wouldn’t have to pay to have this shit printed in a magazine and they’d just turn up at their customers office with the requirements of their machine – even before their customer knew they needed it.

But that’s not the case because they don’t know their customers, they don’t know what they need and they sure as shit don’t know how to communicate to them.

I get people think communication and creativity is easy.

I get people think they know their customers better than anyone else.

I get they want everything to be as efficient as is physically possible.

But if anything should tell them what they think and what is true are very different, it’s rubbish ads like this. And while I appreciate this is especially bad, there’s a whole lot more expensive versions of this wherever you look.

Great creativity and research is born from independent thinking.

A desire to create value by giving you what you need not what you want.

Which is why companies who place greater value on what they can make their agency partners do – including how they do the job, how many people can do involved in job and how long they’re allowed to do if for – the more complicit they are when things are less effective than they could be.

I’m not saying agencies and research companies are perfect.

And they sure-as-hell aren’t all the same standard and quality.

But they’re much better when they can give you truth and possibilities than blind complicity.

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The Difference Between Interested And Committed …

I love Roy Keene.

I know people say he could start an argument in an empty house, but I have the upmost respect for him.

Not because he used to play at Nottingham Forest.

Nor because he has always spoken respectfully about at the City Ground … especially with the legendary Mr Clough.

But because he has always been utterly committed to what he does and what he believes.

The reason I find that worthy of note is because too many people confuse interest with commitment.

Interest means you will change when something else comes along.
Interest means you’ll take a shortcut when easier options become available.
Interest means you will priorities ideas that offer more popular possibility options.

But commitment is different.

Commitment is a stubborn, steadfast, obsessive focus on what is the most important.

No shortcuts. No distractions. No deluding yourself or others.

Many may find that annoying. Especially colleagues.

They’ll likely – probably rightly – read it as you making a judgement on their values and priorities. They may freeze you out or just question your sanity.

But commitment doesn’t mean you’re not open to new experiences or new ideas.

Nor does it mean you are out-of-date or a stick in the mud.

It simply means you’ll never let someone call you out for never giving your all to what you do.

You may make mistakes.

You may be seen as decisive or confronting.

But you’ll never be accused of not giving your all to all you do.

I’ve worked with a few people like this over the years.

All – without doubt – made me better in a multitude of ways.

And while I don’t deny they weren’t always easy. They were always worth it.

In a World where we celebrate the interesting. Let’s not lose sight of the importance of the committed. To make sure you know the difference, watch this. All of it. It’s brilliant.