Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Colleagues, Communication Strategy, Content, Context, Craft, Creative Development, Creativity, Culture, Customer Service, Differentiation, Emotion, Empathy, Experience, Food, Happiness, Honesty, Imagination, Innovation, Italy, Leadership, Love, Loyalty, Management, Marketing, Mischief, Packaging, Resonance, Singapore, Social Divide, Standards, Strategy, Viz, Wieden+Kennedy
In the UK there was an adult comic called Viz.
It was filthy, hilarious and – for a long time – very successful.
And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details.
Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine. Most people wouldn’t even see it, let alone read it … but if you did, you found magic in that small print.
Mischief. Personality. Information.
Nothing told you how much this was a labour of love for the people behind the magazine than their dedication to instilling their personality into every nook and cranny they could find … whether people would see it or not.
Brilliant stuff.
I say this because I saw a label a friend had put on a product they were selling at their shop.
Ai Ming was a planner in my team at Wieden+Kennedy.
She was very good … but decided one day, it was time for a change and so she went back to Singapore to open a Cheese Shop.
I know … sounds a bit random … but wait, it get’s better.
You see Ai Ming had an idea.
A way to combine her love of cheese and travel and be paid for it.
So she started The Cheese Ark … a cheese shop in Singapore, dedicated to selling cheeses from small, independent makers across Europe.
Oh but that’s nowhere near the end of the story …
So when she left Wieden – and before she returned to Singapore – Ai Ming went to work on a small farm in Italy for a few months. [I think]
While there, she discovered how amazing cheese tasted when it was made by people who loved and nurtured their product.
To her, it was a whole new world of taste and made every other cheese she had tried, feel unworthy of being labelled as such.
But she also learned something else …
You see she discovered many of these small, independent cheese makers were in danger of going under, because they didn’t have a way to compete with the big boys.
Said another way … this incredible tasting cheese could become obsolete.
So rather be sad, she decided to do something about it.
Enter The Cheese Ark … a shop that only sells cheese that originates from these small independent farms. A shop that is one of the only places in the World where you can get your hands on this incredible produce. A shop that charges enormous amounts of money to own a piece of their incredible cheese … not simply so you can have your taste buds tingled in ways you could never imagine … not simply because it allows you to show off to your friends about your good taste and status … not simply because it pays for Ai Ming’s travel, shop, employees and profit … but because by buying so much from each of these small farms across Europe, she can ensure that these small, independent cheese farms not only survive, but thrive.
Hence it’s called ‘The Cheese Ark’ … because its literally saving the lives of cheese.
How fucking incredible is that?
But Ai Ming is not just a creative business thinker, she’s full of personality and passion … which leads me to the point of this post.
You see I recently saw something that reminded me of those Viz publishing details I loved.
Something that communicated more than just the necessary details.
It was this …
How good is that?
I bloody love it.
A notice on a packet of cheese that’s more interesting, engaging, compelling and charming than 99% of ads – or any marketing material – out there.
Sure, not many people will see it.
Most may actively choose to ignore it.
But for those who do, they’re not just rewarded with the thrill of discovering something as enjoyable as the product inside it, they know they’re dealing with someone who really cares about what they do.
And they do. Because what Ai Ming has created is the Noah’s Ark of Cheese.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Cats, China, Culture, Emotion, EvilGenius, Family, Fatherhood, Happiness, Hong Kong, Jill, LaLaLand, London, Love, Loyalty, New Zealand, Nottingham, Otis, Parents, Relationships, Rosie, Shanghai, Singapore, Stubborness
So on Saturday, it will be our cat – Rosie’s – 16th birthday.
Sixteen. For a street cat from Singapore, that’s amazing.
What’s also amazing is that she’s still in pretty good nick.
Yes, you can tell she’s getting old.
She’s slower … less mobile and definitely sleeps more.
But by the same token she remains cranky, vocal and remains as demanding as ever.
And if another cat comes anywhere near our house, she goes full gangster mode … hissing, growling and acting like she’s ready to fight despite the fact she’s behind a glass door.
Like those TikTok videos that show men loving family dogs they didn’t originally want their family to have … I was in a similar situation.
I didn’t really want us to have a pet.
Not because I’m a bastard, but because Jill and I were living in Singapore and I didn’t know how long we’d be there and I just was worried about the hassle of bringing it with us.
But Jill had always had pets and I wanted her to be happy, so while she originally wanted a dog, we settled on getting a cat.
She threw herself into the search.
It wasn’t just about getting any cat, she had to feel a connection to it … so after visiting various pet shops with their over-priced, pure-bred snooty moggies, she came across a little street cat that had been found by a family and was wondering if anyone wanted to adopt.
Jill went to see it and it is here that street cat did the best move of their life.
As Jill lifted her up to her face, Rosie moved her head forward so their noses touched.
Despite the fact Rosie would not show such love and tenderness for about 6 years, that ensured the deal was done and we were now a cat family.
I still remember sitting in a cab outside the apartment as Jill went to pick her up.
I was a bit anxious and nervous and eventually the door opened and there she was, in her little cat bag, where we both wondered what the fuck we had in store for each other.
And while there have been some annoying, painful and scary moments … it’s been generally nothing but joy.
Put it simply, I bloody love that cat.
There’s things I’ve done for her that I wouldn’t do for anyone. Literally anyone.
What things? Well how about some of this …
In HK we paid someone to pat her so she didn’t feel lonely. I did a project for an airline on the condition they flew her in the crew quarters rather than the cargo hold. We built ‘penthouses’ for her to hang out in. I gave an entire presentation about what a client can learn from her and her ways. I even got my office painted with her – and some of my colleagues moggies. And that’s just the tip of the sad-cat-bastard iceberg.
That said, every year I worry this is the year … the one where we have to say goodbye.
And while I know that will happen eventually, she’s doing OK.
Yes she needs some blood pressure medication, but apart from that, she’s in pretty good nick.
That said, I remember when we were moving to NZ I was worried that would be it.
Despite having flown from Singapore to HK … HK to Shanghai … Shanghai to LA and LA to London … London to Auckland is a whole different beast.
But bizarrely it wasn’t just the distance that worried me, it was that there was a stopover in Singapore – and given she was originally from there, my nihilistic side told me it was written in the stars that if there was any place she would reach the end, it would be where she started, like some fucked-up circle of life. Which – to be fair to me – is kinda what happened when Otis was born and my wonderful Mum died a few months later. Which – given I knew she was ill – was something my nihilistic side had also started to feed into my head.
Except with Rosie, it thankfully didn’t happen. [Fuck you, nihilism brain]
Better yet, we knew it hadn’t happened at the time because we had paid for a service that ensured at every stage she was checked and photographed.
Hell, even when we ended up in MIQ in NZ – where we spent longer in quarantine than she did – we got bombarded with pics of her and she looked to be having the time of her life.
Jetlagged … but happy, thanks to brushes and treats that I had already got sent to the quarantine place before our arrival.
But if you think this proves how much she means to me, you’re only partially right.
You see, at her age – which is 80 in human years – my attitude is she’s earned the right to do whatever she wants to do.
Which is why I’ll get up at 3am if she decides she wants a treat at 3am.
Which is why I’ll give her my chair if she decides she wants to be under the aircon.
Which is why I’ll buy her an extortionately expensive outdoor beanbag because she loves sitting outside in summer.
If we were her servants before, we’re her slaves now and I’m OK with that.
NZ is good for her.
She has a lovely, comfortable peaceful life.
Lots of places to go hang out, a big deck to sit and watch the birds and loads of food and water. And treats.
And where in the past you always felt she was disappointed in you, now you feel her gratefulness.
A cuddle here. A lick there. Meows, headrubs and sleeping on your hip.
Hell, she’s even totally chill that Sky – Otis’ budgie – is in the house.
It’s a lovely feeling.
A family feeling.
And while we give her so much, she’s given us – and me – more.
Happy Birthday my dear Rosie. Keep proving the critics wrong and us on our toes.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, China, Colenso, Culture, Dad, Daddyhood, Emotion, Empathy, England, Family, Friendship, Happiness, Home, Jill, London, Loyalty, Mum, Mum & Dad, New Zealand, Nottingham, Nottingham Forest, Otis, Parents
I was born in 1970 in Nottingham.
For 25 years, I lived there, worked there, socialised there.
Sure, I also worked in London … but I always came home to NG2.
Every. Bloody. Night.
But in 1995, I left.
I went to Australia and started an adventure all over the place. And while I back to the UK after 24 years – I never went back to living in Nottingham.
And yet, despite having now spent more time away from Nottingham than living in it, it’s still what I regard as ‘home’.
Sure it’s where my formative years were spent.
Sure it’s where my parents ashes have been spread.
Sure it’s where my beloved Paul still lives.
Sure it’s where my football team resides.
Sure it’s where I spent the longest period of my life in.
But still …
What is also interesting is that when I go back, while I feel a sense of familiarity, I also feel disconnected. Of course, that’s to be expected when you’ve been away for so long … but it means when I think – or am in – Nottingham, I feel displaced and comforted at the same time.
It’s a weird feeling, caught between 2 emotional poles …
A stranger in where you believe you come from.
Of course, I go through similar feelings when I visit previous places I once lived – especially Shanghai, which is the place I probably felt the most connected to – but Nottingham is where I have roots [or where I used to have them] and so while I am far away, I am increasingly surrounding myself with stuff that reminds me of the place.
But I don’t want to go back.
It is my past rather than my future.
And that’s where it all gets complicated because I want Otis to have a place where he can build roots like I did with Nottingham, but I don’t know if that’s possible or where that is.
He’s 8 and lived in 4 countries already.
More than that, at some point we’ll be leaving here.
Don’t get me wrong, we love NZ.
We adore our home.
But we feel our life still has other places to go.
It won’t happen in the short term …
We are happy here, Otis absolutely adores it, we want him to be in a place longer than the 2 year periods he’s experienced so far in his life and I haven’t yet repaid the generosity the country has shown us … but it will eventually happen and so I wonder what Otis will regard as his ‘identity’.
If you ask him now, he’ll say, “China”.
I love that, but it’s also more because of where he was born rather than where he was raised.
So we shall see.
Of course we could just stay here and remove the issue … and while there’s a big part of us that would like to do that, we also would like to be closer to the people who matter most to us.
At some point.
This may all sound like a reason to never move country and if that’s how it comes across then that would be wrong.
It’s dead easy to think about what you will miss by moving away but you need to think about what you will gain. And in my case, apart from Paul and Shelly in Nottingham … every single thing in my life is because I took that leap.
Everything.
My wife.
My son.
My cat.
My home.
My career.
My life.
So while identity is increasingly important to me, I’m not going to devalue the utter privilege of the adventure we’ve had – and will hopefully keep having. Especially given nationalism is increasingly acting as a barrier towards the understanding and acceptance of others… rather than a way for people to identify, share and grow.
Filed under: A Bit Of Inspiration, Advertising, Anniversary, Attitude & Aptitude, Birthday, Colenso, Colleagues, Creativity, Culture, Cunning, Daddyhood, Emotion, Empathy, England, Family, Happiness, Health, Home, Hope, Jill, Love, Loyalty, Martin Weigel, Mercedes, Mum, Mum & Dad, Otis, Parents, Paul, Queen, Relationships, Resonance, Rosie, Shelly
So this is it, the last post of 2022.
Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish.
I have to say, I miss the comments.
I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.
But lack of comments aside, it’s been a big year … mainly because it has been the first year in a couple of years without any lock-down. And yet I still find it bizarre seeing people not wearing masks and being able to get on a plane again.
To think of the isolation, suffering and pain so many people suffered, the speed of the bounce-back has taken my breath away. Of course there are still people enduring tough times … but given the horror of the pandemic has seemingly been replaced by the threat of nuclear war and economic collapse, maybe COVID wasn’t so bad after all.
That said, I’m so grateful for the ability to travel again as it meant I was able to go on a trip that I’ll never, ever forget.
A trip where I got to see my beloved Martin getting married in Portugal.
A trip where I got to see my beloved Nottingham Forest getting promoted at Wembley.
A trip where I got to see my beloved Queen in concert with a ticket I bought 2 years earlier.
A trip where I got to see my beloved Paul, after the longest time we’ve been apart in 52 years.
It was, without exaggeration, one of the most special times in my life … with stuff I thought I may never see – or see again – so you will understand why I still feel so grateful to be able to have experienced it.
But beyond that, there were many other things that made this year memorable.
We did some fun work including Beyond Binary, Rick and Morty, Phone It In and Give Up On Humans. Our agency Christmas gift was interesting too. I say interesting, but I mean ridiculous, especially compared to last years more sophisticated Restraining Order, haha.
I wrote a pretty decent April Fools post that conned a few people.
And then, more seriously, I wrote some posts about my dalliance with depression, fulfilment, prejudice and respect that seemed to mean something to people, which made me feel happy it helped in some way.
I worked with Metallica, Miley Cyrus, Muse and Journey, to different degrees of success and enjoyment, hahaha.
We produced Dream Small … which I’m not only very proud of, but has led to conversations and change I never imagined we could have.
The way Otis – and his school – dealt with his dysgraphia diagnosis.
I celebrated my Mum’s 90th.
I got to see the wonderful Maya and Bree again, after years.
I was somehow featured in a book.
My Bohemian Catsody office mural … featuring Rosie amongst others.
I laughed myself stupid about Gi’s shit explosion while also being proud as punch of my wonderful team with our WARC/Cannes Global Grand Prix for effectiveness … followed up with us winning the same achievement at the NZ Effies … followed up by us winning the Global Grand Effie a few weeks later.
Renovating the old Colenso table to give it – and the irrepressible, unmistakeable Kate Maitland – the respect and recognition they deserve.
Lizzie and Amy’s news.
And Paula’s wonderful ray of sunshine.
Then finding the brilliant Briar and Shelly … with Martin and Meg arriving in Jan. [Which in Meg’s case, is almost 2 years in the waiting]
And last – but certainly not least – seeing Boris get pushed out quickly [literally and figuratively] by Liz Truss, even though the evil Tories somehow remain in power.
Of course there was some sad and disappointing stuff.
The loss of the irreplaceable and wonderful Dan Wieden.
Queenie … which hit me far more than I ever imagined it would.
Ben. Who left us too soon.
Mike’s motorcycle accident.
Henry, Liam and Robin left the team.
My first dalliance with COVID. And Jill too.
The bullshit that Simon P was forced to deal with and face.
Not to mention the horrible situation one of our clients was exposed to by the worst of society.
And then too many terrible global events, with the situations in Ukraine and Iran being possibly the worst of them all. What makes these last two even more disturbing is how the media only pay lip service to them. As if they don’t deem the horrors ‘relevant’ enough for their viewers and readers so they hide it on pages 5 and 6 … behind articles on energy bills, political scandal and sports scores.
I know it’s Christmas, but instead of having that one extra drink or buying that one shitty pressie, donating that money to organisations who offer support and help would be amazing. Two of them are this for Ukraine and this for Iran.
2022 has reminded me how privileged and comfortable my life is.
While compared to many, I have only experienced that sort of life, there have been times that have challenged me.
1999 was horrid.
As was 2015.
And last December was arguably, the worst month I’ve ever faced.
But this year, from a purely personal perspective, has generally been pretty special for me and one of the biggest reasons for that is my family.
I know we’re all supposed to say that, but it’s true.
Not just for who they are, but because for some reason, I feel we got even closer.
Emotionally.
Supportively.
Connectively.
To be honest, I thought we were already as close as you can be, but I discovered there’s actually no limit to the level of connection you can feel with loved ones and that has left me feeling a bit overwhelmed.
Maybe it’s because NZ is so far from everyone, we feel closer to each other. Maybe it’s because we don’t see the people we love so often, we have become more reliant on each other. Maybe it’s because we just have gone through some stuff that it reinforced how special we are to each other. Maybe it’s for reasons I’ve not wanted to admit before because it challenges the priorities I’ve lived by before.
Who knows, but what I can say is I love my ramshackle collection of Campbell’s.
Including Rosie, of course.
They’re not perfect.
They can drive me nuts.
But they’re mine and I adore every bit of them.
Which is why I want to sign off by saying to them – and to the rest of you – that whatever you do over this period, I hope it gives you all you want and all you need. I am grateful for everything every one of you put in my life and I hope 2023 – as scary as many are suggesting it will be – will surprise us all with its happiness and fulfilment.
Just as long as mine is happier and more fulfilling than yours.
Hey, I may be getting more tolerant in my old age, but I’m still as only-child demanding as ever.
Have a great one. Back Feb 1. I hope to see you in 2023.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Context, Creativity, Culture, Dad, Daddyhood, Differentiation, Distinction, Diversity, Education, Effectiveness, Emotion, Empathy, Equality, Family, Fatherhood, Government, Happiness, Imagination, Inclusion, Individuality, Insight, Jill, Love, Management, Marketing, My Fatherhood, New Zealand, Otis, Parents, Perspective, Prejudice, Relevance, Resonance, Respect, Social Divide, Standards, Teamwork, Trust
I recently saw this piece of brilliance …
Isn’t it awesome?
Of course some people will think it’s cute … but wrong.
Whereas others may think it’s cute … and smart.
Putting aside the fact the responsibility for clarity of communication is with the communicator, not the recipient – which means the exam board have to accept their role in the answer given – it also highlights how one persons ‘normal’ is another persons ‘lateral thinking’.
I know that sounds a big leap for what is a young kids incorrect/correct answer to an exam question … but at a time where the British PM wants to kill the arts and freedom of expression for kids in schools – in favour of even more logical and rational studies – it’s a sign how early we try to destroy/control/devalue the imaginations of the young.
What I find ironic about the British PM’s stance is that he seems to be of the belief that having people study maths for longer will make everything better.
Putting aside the fact that much of the UK’s global influence – ignoring the violent invasions of other countries – has come from the arts, that’s a big call to make.
Even more so when you consider the financial mess the UK is in right now, has come from the hands of the very people he wants to encourage more of.
As a parent this situation is very difficult.
Of course we want our children to be set up to embrace life. But if they’re all being taught the same thing … in the same way … without consideration of what their own personal talents, interests and abilities are … then are you actually preparing them to thrive or simply survive?
Recently Otis got diagnosed with a learning difficulty.
I say difficulty, but really it’s a complication.
It’s called Dysgraphia.
While this doesn’t affect his ability to learn, it does affect how he does it and what he may be able to do because of it.
We are incredibly grateful the school he goes to – Birkenhead Primary – not only embraced this situation by changing the way he could engage and present his schoolwork. They did it by specifically tailoring their classes and approach to ensure Otis could participate in ways that actively played to his strengths while maintaining the pace of everyone’s learning. And if that wasn’t impressive enough … they were the ones who first noticed there may be an area of challenge for him and were proactive in acting on it.
The impact of this approach on Otis has been enormous.
Not just in areas of his schoolwork that were being impacted because of dysgraphia, but in his overall confidence, enjoyment and willingness to participate.
He has always been a kid who tries hard and wants to do the right thing [so definitely more like Jill than me] … but thanks to his teachers, he now feels he can express himself fully rather than having to become a smaller version of himself in an attempt to find a way to get through certain areas of class that challenged him because of his dysgraphia rather than his ability.
Frankly I doubt this would have happened if we were still in the UK.
Not because the teachers aren’t as good, but because the system doesn’t allow the sort of deviation of approach that Otis’ school created for him.
What’s scary is Sunak’s attitude towards education will only make this situation for kids like Otis, even harder.
Either actively leaving them behind or setting them up for a life of anxiety, guilt and feelings of inadequacy. And yet it doesn’t have to be that way.
So many of these complications aren’t barriers to learning capacity, just accessibility.
A bit of flexibility can unlock the full potential of a child, especially with the power of technology these days.
But the schooling system is increasingly about ‘targets’ rather than learning.
Preparing you for exams rather than life.
Systems rather than needs.
And while I totally accept creating an education system that caters to the masses as well as the edges is incredibly difficult, having a one-dimensional system that ‘succeeds’ by forcing compliance and oppression is not the solution either.
What the British PM needs to understand is making kids study maths for longer isn’t going to solve the UK’s economic woes. But maybe designing an education system that enables teachers to help kids learn how to play to their strengths, is.
Or to paraphase Sir Ken Robinson … see creativity and imagination as a strength, not a weakness.
We’re so lucky Otis’ school values potential rather than parity … but I can’t help but wonder how many other clever kids are out there who have been written off simply because the system would not allow for them to be recognised, embraced and helped.
When will certain governments understand an educated generation is a successful nation?
Probably when they understand school should be about learning not teaching and it’s an investment rather than a cost.