The Musings Of An Opinionated Sod [Help Me Grow!]


When Is A Logo Not A Logo?

Well I told you I wouldn’t be writing any posts for a while and I have to say, I’m as surprised as you that I managed to stick with it.

Obviously a lot has happened in the past few weeks – including learning how nothing tests how good your family relationships is, like being cooped-up in a small hotel room together for 2 weeks, 24/7 – but we’re happy, excited and up for adventure.

Before I begin, I have to say how amazing the New Zealand organisation is.

So clear, consistent and compassionate.

For someone who had a very privileged covid lockdown period, I was amazed how much it had affected me when I came to a place where I didn’t have to worry about mad decisions and u-turns.

Anyway we got through quarantine, already bought houses and cars [I know, I know] so this week is about stretching our legs, getting Otis a school, ensuring Rosie – the cat – gets to complain as much as she likes and generally getting our bearings of the city before starting at Colenso.

But that’s all for another day, today I want to kick-start the regularity of this blog with this piece of rubbish.

Now I know the re-design of the Burger King logo is not new news.

And neither is what I will be writing about, as I talked about it when it happened.

But while I like many things about the new/old BK design, the thing I like most is how perfect it is for the emoji universe.

Seriously, look at it. It’a the most emoji thing ever.

Sure, I could talk about how clever the B and K fit together.
Sure, I could talk about how I’ve not seen a logo that made me smile since since SONOS.
Sure, I could talk about how it’s as squidgy as sinking your teeth into a Whopper.

But I’m not. I’m going to say how perfectly it would go with other fast food emoji’s already available.

🍔 🍟 🥤

Come on … you so can see it fitting in with that group can’t you.

Now imagine how it could be used to communicate BK’s food menu?

Or, better yet, how it could be used for TikTok/Whatapp order functionality?

Imagine being able to order BK delivery simply by emoji on whatever platform you’re on?

When I was at Deutsch, they tried something like it for Taco Bell using Slack.

Obviously it wasn’t in emoji form and there’s questions how successful it actually was – but it showed there’s more ways to order food than simply going on a website or app.

If that wonderful BK logo was turned into the emoji it begs to be, it could be a really interesting way to drive delivery using the platforms and iconography of culture.

McDonald’s had to pay Travis Scott millions to deepen their connection with culture. BK could do it in an emoji. Their emoji.

OK, I know that is easier said than done and emoji’s are carefully controlled, but given BK’s love of trying to be controversial to be noticed, here is something they could do that has a real benefit and value to all, not just the BK PR department.

Maybe.

I also know some people are slagging the logo off.

Saying it makes the brand look as old as their food or that they need to get their stores looking clean before relaunching their brand design. But apart from those people making the classic mistake of being subjective rather than objective … I’d love to see the work they’ve done recently that proves their actions rather than their words.

God, that was feisty wasn’t it?

I’m definitely back and rested.

But all that aside …

While it’s really nice to see a brand using design to be both distinctive and authentic – versus the corporately beige approach that seems to be the norm for so many – I really hope they see the opportunity for it to be more more than just a static image. Because I have a feeling if they embraced the way culture uses social and platforms, that logo could be more than a branding device, but something that dramatically drives revenue.

You’re welcome BK.



A Year Like No Other …

So this is it. The final post of 2020.

Congratulations on making it to here. Especially after a year like this one.

I have to say it feels kind-of bitter sweet for me, because as I’ve written before – this year has been pretty special for me and my family.

Sure I turned 50.

Sure, Forest still fucked up the promotion hopes they’d held onto all season in the last 15 minutes of the last game of the whole season.

And sure I lost my job

But even though they’re all pains in the arse, compared to what others have – and are – suffering, it was nothing. Hell, even turning 50 gave me the chance to do this.

When I originally wrote this post, I’d listed all the things that had happened to me this year.

It was a very, very long list.

And while I am super grateful for each and every one of those things – from new jobs to new houses to family happiness to Paul doing Frothy Coffee full time – it just felt wrong.

Not just because there’s a whole host of people going through a terribly shit time right now. Nor the fact I’m a over the self-promoting, self-congratulatory, soapbox shouting by people on social media. Or even because the brilliant Mr Weigel wrote it better than I ever could achieve [as usual] … but because of something I read in The Guardian Newspaper a few weeks ago.

Specifically the very first sentence.

Which was – utterly bizarrely – about me.

No seriously, and it went like this.

On a sunny Tuesday afternoon in July, Rob Campbell, 50, received a Zoom call from his boss at the advertising firm where he worked as a head of strategy.

When I read it, the number 50 stood out.

Like it was 50 stories high.

It confused and confronted me.

Part of it was because I don’t think I am that age.

Part of it is knowing I am.

And maybe it was at that point I realised just how lucky I am.

Not that I was naive to it before, but it became more apparent.

Because losing your job at 50 is shit.

It doesn’t mean it’s all over, but it’s unusual to have so many good things happen and frankly, it all made me feel a bit embarrassed which is why I deleted the list of stuff.

It happened. I just don’t need to share it because I lived it.

And while it would only have been there to act as a reminder of all that happened should I – or Otis, later in his life – wanted to jog our memory about it, the spirit of this post and those before it say all that needs to be said.

So instead, I want to use the rest of this post to say thank you.

There’s so many people I am grateful to have in my life.

So many people who made the worst year, in many respects, one of my best.

People on here.
People in the industry – some I knew, some I didn’t.
People who just read my instagram and got in touch.

You may not realise it, but it made a huge difference to how I saw the future.

Then there is my amazing family. Their unconditional belief and support meant I never had to panic. I never had to worry. I mean, I did have moments of it – but that was all because of me, never them. Jill never expressed concern. She gave me confidence by simply being confident in me so the whole experience never felt scary – which is incredible when you think about it. Then there’s Otis. God, I love that kid. Seeing him come home from his new teeny-tiny school in the country filled with stories and giggles meant the house never had a chance to feel bad.

My mates were ace. A check-in here, a word of advice there, a dollop of pisstaking and a whole lot of love. They ensured I never felt alone, and while I was perfectly fine with the situation I found myself in, they made sure I stayed perfectly fine with the situation I found myself in.

Of course I can’t forget my old colleagues. Not just from R/GA … but also Deutsch, Wieden+Kennedy and Cynic. So many got in touch. Offered to help. Made me laugh. They didn’t have to do that – especially the way I had treated them when we worked together, hahaha – but they did and it meant more to me than they may ever know.

I want to give a particular shout out to Blake Harrop.

Not only is he the most handsome, clever man in the whole universe but he is also the MD of Wieden Amsterdam.

When he heard what had happened, he sent me an absolutely epic note. I’ve always regarded him as a special man, but this just took it to another level and I will keep that note forever.

And then my clients.

Past. Sort-of present. And now, future.

Fuck me … what an impact they had on my confidence.

Not just in their kind words, but in their actions. Signing long-term contracts, introducing me to others and – in the case of two in particular – collaborating with me to start Uncorporated. As I’ve noted in other posts, the work it has let me be a part of is unprecedented and I cannot say thank you to them enough.

Finally to the wonderful folk at Colenso.

To have one of the agencies I’ave always loved reach out and ask me to join them was simply the icing on the cake. They were open, warm, encouraging and honest throughout the process before topping it off with most well written job offer letter I’ve received in my life. Seriously, it was a work of art and if there was an award show for this sort of thing, it would be a Black Pencil winner for sure. I can’t thank Scott and the team enough for the opportunity to play with them and I can’t wait to be there in March and cause some trouble.

What all this means is that I have been surrounded by wonderful people.

Not just the ones I know, but people who just reached out to see if they could help.

I don’t know what I have done to deserve it all to be honest [it must be Jill and Otis] but I totally get why people say it’s better to be lucky than rich.

So to each and every one of you, I want to say thank you.

Jill, Otis, Paul, Michelle, Mr Weigel, Mercedes, Paula Bloodworth, David Lin, Carina, Winson and Wanshi, Nils, my wonderful old planning team at R/GA London, Lesley Cheng, Ryan and Sam, Mike and Sam, Trudie, Matt Tanter, Group Think, Scott and Levi and all at Colenso, Blake Harrop, Karrelle Dixon, John Rowe, Mr Ji, Richard Green, everyone at Q-Prime, Metallica, RHCP, Richard David James, Paul Colman, Flash, Rodion, Charinee, Debbie, Leon, Jorge Calleja, George, Andy, Baz, Lee Hill, Simon Pestridge, Steve Tsoi and PT Black, Patrick the Dirty Ram fan, Michael Roberts, Ben Major, Holly Day, Lindsey Evans, Dan Hill, Rach Mercer, Donn the grandpa jumper wearer, Ben Perreira, Maya, Chelsea, Bree, James Thorpe, Lani, Tarik at Onroad, Leigh, Nic Owen, Bassot, Judd Caraway, Gareth Kay, Pickens, Wes, Hoala, Brixton Finishing School, Mark Lester, Ros and Hiro, Lea Walker, Phil Jacobson, Maria Correa, Sam Clohesy, Ian Preston, Doddsy, Lee Hill, the inspirational Murray Calder, Wendy Clark and every single person who has insulted, laughed or ridiculed me on here.

While I am sure I’ve forgotten some names, I assure you I haven’t forgotten your kindness.

To be able to have all this at 50, in one of the worst years the World has seen is insane. I definitely feel some guilt over it so I hope that in 2021, everyone out there gets lucky … and if I can do anything to help that, give me a shout – because it COVID has reminded me of one thing, we’re better together than separate.

May you all have an amazing holiday season. Or as amazing as it can be.

I send you thanks, love and best wishes.

And I leave you with the 3 ads that gave me hope that creativity still is a more powerful and deadly weapon than all the frameworks, funnels and optimisation put together.

See you on the other side. Specifically on the 11th.



Finally, I Give You A Way To Shut Me Up …

When you’re my age, you get to look at your career and see the different phases that it passes through.

I remember one year at Wieden, we seemed to make more beautiful, highly-crafted physical books on culture than we did ads.

Now I’m a huge fan of these – and still do them – but that year I think we made about 10, which was frankly ridiculous.

Then there was the year I got told I’d spoken at more conferences than anyone at Wieden.

It wasn’t said as a diss, more a fact – though I do remember Luhr looking at me with the face of someone who couldn’t work out why anyone would want me to talk at their event.

He wasn’t wrong.

Then there was the year I seemed to be in every bloody Asian marketing book or article and then of course, The Kennedys.

It happens. It’s rarely an intentional thing, but the nature of the business means it can be like that … and while I’ll always prefer to be involved in creating stuff, it does let you feel things are evolving and that’s a good feeling.

Well this year is another one of those years.

Part of this is because of the situation the World is in and part of it is because of the situation I have found myself in.

However, whereas previous years have seemingly had singular focuses, this year has had two.

Icons of culture and podcasts.

Both have been pretty awesome.

Musicians … Fashion superstars … Gaming Royalty … Billionaires.

Frankly people who should know a lot better than to ever want me to work with them … and yet, for reasons I don’t understand but am utterly grateful for, they have.

It’s certainly very different to the work I’ve done in the past, but it not only is introducing me to a whole new world of creative expression – from developing new concert experiences to video game design to stuff that is genuinely almost impossible for me to describe as it’s just plain beautifully bonkers – it’s letting me work with people who are recognised as being the best in their field so to be in this position … and to have Colenso to look forward to in addition … feels like winning the lottery.

I know this all sounds like humble bragging – but that’s not the intent.

To be honest, it’s more about me writing it down so I never forget this feeling.

This moment.

Because as tough as it is for people all around the World, I am very, very fortunate so many good things have come my way.

But that’s not what this post is about, it’s about the other thing I’ve been doing a lot of.

Podcasts.

I’ve done a ton this year.

[Here and here and here for example]

Why people want to hear from me – especially when I write so much bollocks about my life on here – is another thing I don’t get … but it’s been fun.

Recently the lovely/stupid people at Colenso had chat with me for their Love This podcast …

We cover all manner of subjects … from running a planning gang to developing creativity in a pandemic to how to be a fucking idiot … so if you’re bored, an insomniac or are jealous of Colenso’s brilliance and are looking forward to the pain they’ll experience with me in the building, you can listen to it at one of these places.

Apple.
Spotify.
Soundcloud.



Why My Wife Is Perfect For Me …
October 3, 2019, 6:15 am
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Deutsch, England, Jill, London, Love

A few weeks ago, the lovely Leigh – a planner I worked with at Deutsch LA – came to London.

It was wonderful to see her and we caught up on a bunch of gossip.

As normal, I took an instagram of her and titled it,

“Everyone in the restaurant is wondering what the hell she is doing with me”.

Sure, it was a bit self-depreciating, but it also was true.

Or at least it felt that way to me.

However, later in the evening when I checked the post, I saw my wonderful wife Jill had left a comment that managed to both add and remove various paranoia of mine with a comment so evil genius, that it makes me want to marry her all over again.

Nice one Jill … ignoring the fact way too many friends liked it.



Till Next Year …

https://upload.wikimedia.org/wikipedia/commons/d/d9/Tardis_BBC_Television_Center.jpg

So this is the final post of the year.

It’s been a big year for me and the family.

Then again, it was a big year for the family last year too.

However, whereas 2017 saw us leave Shanghai and Wieden+Kennedy – something that was truly emotional for all of us – 2018 has seen us go from sunny LA, working at Deutsch, living in a house by the beach and driving a custom made Audi to being citizens of cold and rainy London, living in a much smaller house in Fulham, working at R/GA [with some sprinkles of Metallica madness in-between] and traveling by tube to and from everywhere.

And we haven’t been this happy in ages.

Don’t get me wrong, there are things we definitely miss from our life in the US – people, the weather, Otis’ school, free soda refills and bacon mainly – but this move was right for us for a whole host of reasons, personal and professional, and we enter 2019 with the full expectation we’ll still be here when 2020 comes around.

I hope.

It’s funny, when I read the final post I wrote for last year, it is apparent that change was in our minds. We didn’t think that openly, but it seems it was there.

Of course, moving to a country and then leaving in just over a year is not the best thing.

It’s financial stupidity for one.

But these things happen and we are very happy for the amazing experience, though I must admit I’m even happier my wife, son and cat are still talking to me.

Fools.

But while our environment has changed, some things have stayed exactly the same.

Your ability to trash everything I write on here, for one.

And to you all, I say a huge thank you.

Sure, being told I’m a bad dressing, musically ignorant, gadget tosser every-single-day can get a bit tiring, but I wouldn’t have it any other way.

Because amongst the insults, there’s often pearls of gold in there.

Stuff that makes me think about things a different way.

Stuff that influences how I think about things I never thought about.

Stuff that just keeps me on my toes and interested about stuff.

And I love it.

I love that people come here and share a bit of their time and opinion with me.

Yes, I appreciate moving to the UK and still posting at 6am is screwing up the flow of the comments given the East Coast of America is asleep and can’t insult/join-in until much later … but the fact so many people still write makes me feel very fortunate.

While I have loved the ability to move countries and cultures so many times – and hope to continue doing it, just not for a bit – the reality is that is makes your friendship network difficult.

Don’t get me wrong, I’m very fortunate we have technology to keep me in touch with the wonderful people I’ve met in every country we’ve lived [whether they like it or not] and this year I got to catch up with people I’ve not seen in years – from Freddie to Paula – but there is something about having a level of constancy that makes you feel settled.

Bizarrely, this blog has provided me with a bit of that.

Even with people I have still yet to meet.

[Though I met Marcus and Neil Perkin this year and that made me so happy]

While I would never suggest I am your friend, you have been to me – in many ways and at many times, both at moments of darkness and happiness – and I want to take this opportunity to say thank you.

To all of you.

Even you Andy.

When I started this blog way back in May 2006, I never expected anyone to read it, let alone comment so the fact some of you still are – regardless that many Police officers would call it abuse – I’m grateful.

I’m excited about next year.

It will be big.

Not because we’ll be moving … or I’ll changing job … but new things will be entering my life.

From my beloved Otis starting proper school – which literally is screwing with my head – to the much-talked-about-but-not-much-actually-done Weigel/Campbell officially doing its thing in addition to the exciting adventures and exploits my wonderfully beautiful family, my bloody amazing friends and fantastic new planning team will get up to that will make me feel even luckier than I do already.

Being back in England has had a much bigger effect on me than I ever imagined it would.

I am grateful for it.

I am grateful for all I have.

I hope this holiday season and 2019 is one that is wonderful for you all too.

See you in a few weeks. [Yeah, don’t think you get so lucky to not have me come back]