When you look at the title of that post, it can only be one of 2 things.
I’m going to write about people who are slaves to the latest trends.
I’m going to write about how tragic my fashion tastes are.
Well you’d be wrong on both counts because I’m going to write about integrity.
You see a while back, I was told I was going to receive a sweatshirt that was apparently ‘made for me’.
The design was this …
OK, so it says Birmingham instead of Nottingham [though I appreciate ‘heavy metal’ was supposedly born in Brum] but yeah, I get it …
I was born in 1970.
I like heavy metal.
I work for a band that are masters of heavy metal.
It was pretty nice so I said thank you and waited.
A few weeks later I received a package.
The weather in Auckland is just starting to turn into Autumn, so the slightly colder days meant the timing of a warm sweatshirt was perfect.
So imagine my surprise when I opened the package and saw this …
Leonardo Dibloodycaprio.
And it was at that moment it all made sense.
The evil, piss-taking, lying bastards.
Bloody geniuses …
And while they were all no doubt pissing themselves back at home thinking they’d got me, the reality is I ended up having the last laugh.
Because not only is it cosy as hell, it’s still more stylish and fashionable than anything I have in my wardrobe … so in their attempt to take the piss, they’ve inadvertently made a more suave – and warm – version of myself.
Though I admit I do get strange looks when I wear it outside.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Colenso, Comment, Confidence, Creativity, Culture, Dad, England, Family, Fatherhood, Friendship, Goodbye England, Home, Jill, London, Love, Mum, Mum & Dad, My Fatherhood, New Zealand, Otis, Paul, Perspective, Planning, R/GA, Shelly
So even though we are not leaving for NZ for a month, this is my last post for at least a month.
Moving countries always requires a bunch of things to be done, and despite us being old hands at it, doing it during a pandemic means we have a bunch more stuff to do – hence the blog post rest.
Being back in England has been a special time.
Part of it is because I never thought I would have lived here again.
Part of it is because I have been able to catch up with old friends once more.
Part of it is because I love big cities and always wanted to live in London.
Part of it is because despite its bullshit, it’s still my home and I’ve loved being in a place where so much of it just felt natural.
And part of it is because of the new friends I have met along the way.
To think I didn’t know people like Tanter, Nils, the beautifully irresponsible – in the most responsible way – Mike and Sam, the entire planning gang at R/GA [though Lachlan did remind me when I started that we had once met in Australia … when he was a student, hahahaha], Michael Roberts, Ben Major, Tarik at Onroad, Sam Clohesy, Ian Preston, Trudie, the inspirational [whether he accepts that or not] Murray Calder, Keerti, Munraj, Larissa Vince – who is a better Nottingham Forest than I could ever be, John, Nana at POCC, Asheru, Louise Jack, Eduardo, Sara Tate, Holly Day, Ally and everyone at Brixton Finishing School, Dorcas, Abi, the incredible Kay Adekunle Rufai from the S-M-I-L-E-ing Boys project, Nick Hirst, Tom Roach and countless other people from work or – shock, horror – Twitter [including one of my ad-icons, Trevor Beattie] … is astounding.
And while I am thrilled to be going to New Zealand for our next adventure, leaving England is much harder than I thought it would.
Without doubt, a big part of that is because as much as I’ve been away, it still feels like home.
Not just because we bought our beautiful house here, but because my beloved Paul and Shelly are here.
And while the pandemic meant we didn’t see each other as much as we would have liked, it’s more than I’d had in quarter of a century and I will treasure that as much as I treasure the fact Paul and I are still as stupid together, as we were when we were kids.
England is where I was raised.
And while I have sold the family home to buy our new family home … it doesn’t take away from the fact, so many of the things that made me who I am, were made here.
Of course I wish my Mum and Dad were still alive.
How I would have loved to have made them happy to be ‘home again’.
How I would have loved to have spent so much time chatting and remembering together.
But maybe it they were still alive we wouldn’t have gone to NZ and so it appears they are still encouraging me to explore, even without them here anymore.
Though I would happily swap it all for another day together, even though I am also happy they have not had to endure the hardship that COVID has placed on the country. I can’t imagine what it would be like for them to have to deal with it and I have nothing but admiration for any person trying to manage/balance that situation with their own family.
But we’re off … and frankly, the idea of going to New Zealand feels like one of the greatest gift in the World.
That we will soon be in a country where WE CAN GO OUT TO DINNER IN A RESTAURANT seems almost impossible.
That we will soon be in a country where Otis CAN PLAY OUTSIDE WITH HIS [NEW] FRIENDS WHENEVER HE WANTS is a dream.
That we will soon be able to go visit Jill’s Mum IN A MATTER OF HOURS is madness, given it’s been 17 years since she could do that.
And that I get to do this while working at one of my favourite companies in the World – the brilliant Colenso – is, frankly, insane.
I’m so excited for the adventures we’ll have.
The experiences we will discover and learn from.
Not to mention the work I will able to be a part of creating.
That said, I cannot thank all the brilliant people who have made my return to England so special, enough.
I will miss so much about here, but the memories will also last me through till our return.
And we will be back.
Don’t know where. Don’t know when.
But – not wishing to make it sound like a threat – I know we’ll meet again, some sunny day.
Take care of yourselves. Thank you for everything.
See you on the other side. Literally and metaphorically.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Consultants, Content, Context, Creative Development, Creativity, Culture, Distinction, Emotion, Empathy, Experience, Friendship, Happiness, Insight, Linkedin, Loyalty, Marketing, Membership, Relevance, Resonance, Social Commentary, Social Divide, Social Media
Many years ago, Toby Young wrote a book by the name of this post.
It was a journey through his bad decisions, bad timing and bad acts.
And while there was a lot of genuinely funny moments in it, you couldn’t help think he was a bit of a twat – which was confirmed with many of his later actions, decisions and behaviour.
I say this because recently I had a dalliance with someone who could best be described as Toby Young, without the humour.
Look, I work in advertising so I’m used to working with twats.
There’s actually a lot less of them than people like to think, but the ones who are there are generally stupendous at twatdom.
But this interaction was not someone I work with … it was someone on Linkedin.
Yes … Linkedin. The platform that is to community what Boris Johnson is to leadership.
Now even though this person and I are not ‘connected’, I do kind-of know him.
He was in Asia when I was there and had a reputation for grandiose statements that rarely could be backed up.
Anyway, I hadn’t heard about him or seen him for literally years, so I was surprised when a few weeks ago, he suddenly came into my life.
He did this by writing a comment under a Linkedin post I’d put up about one of the biggest mistakes a planner can make.
He asked:
What’s the difference between thinking and planning according to you? And is there a difference? And how do you see modern day account planning influencing business and corporate strategy which is really what CEO’s want to see – they’re not interested in ads or creativity unless its making them money?
I answered as best I could … saying I felt he was implying some planners didn’t care about the impact creativity had on the clients business, just their ego and if that’s the case, maybe he’s spending time with the wrong planners, clients and creatives.
In the blink of an eye, he responded with these 2 gems:
First this …
“I’m not implying anything- I’m asking a question. I be;lieve that’s valid on a social media platform. What I’ve foudn theough Experience s that sometimes it’s better to just answer instead of reading too much into it.”
[Spelling mistakes were his, not mine]
And then this …
“You really don’t get social, do you? You can’t be focused and social at the same time. I’ve been studying clinical psychology and the mind for 7 years. It’s two ends of the same frequency . Planners are focused (head) creatives are social (HEART). Open your heart my friend before a surgeon does the job for you. Good luck. You’re mucking around with someone with a lot of medical knowledge and experience.”
That second comment was bizarre.
Judgemental. Condescending. Patronising. Almost threatening.
I have to be honest, I was quite impressed. It’s been a long time since I’ve come across such a prick who can get so personal and so insulting so quickly.
But then it got weirder, because he then sent this:
Seriously, what the fuck?
From slagging me off to interrogating the most stupid shit [like my bloody camouflage background????] to then asking me to give him free information and advice so he can win a client and charge them money for his ‘help’.
I guess I shouldn’t be surprised because Linkedin is full of people who think they can just ask or say whatever they want as long as it benefits them. I’m sure we’ve all had headhunters contact us for names of people they should talk to – when they’re literally being paid by clients to know people who they should talk to.
But there’s something about this persons manner that pisses me off.
Maybe it’s the contradiction between acting superior but still wanting stuff.
I can’t help but feel he is someone who read Neil Strauss’, ‘The Game‘ [who also wrote Motley Crue’s, admittedly great, The Dirt … which tells you a lot] and saw it as a philosophy for how to live rather than the exploitative, manipulative and destructive book it actually was.
Part of me really wants to name and shame him.
If he’s doing that to me, what is he like to others.
Women. Or juniors. Or anyone to be honest.
But I won’t because who knows what he’s going through however – as I mentioned in my final response to him – for all his alleged expertise in clinical psychology and social platforms, he sure hasn’t got the faintest idea how to communicate with people.
So I’ll leave him be but if he does comes back [again] I’ll simply point him to this post and hope he understands the responsibility for clarity of communication is with the communicator, not the recipient. Something tells me, he wouldn’t.
But what all this shows is a mistake that companies, platforms and agencies continually make with the idea of community.
I get why it’s so interesting to them, but the problem is – what they think is a community, isn’t.
A community isn’t where you go to continually satisfy your own needs.
In essence, that’s the total opposite of a community.
What a real community is something built on shared beliefs and values … where you want to work together to help push or achieve a common goal. It absolutely isn’t about personal benefit at others expense, it’s about something much, much bigger.
And while it’s power and influence can be enormous …
Linkedin doesn’t get this.
Agencies flogging membership and community doesn’t get this.
And this ‘competitive strategist’ doesn’t get this.
Because the key rule for a real community is about adding to it, not just taking.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Childhood, Comment, Emotion, Empathy, Experience, Friendship, Fulfillment, Insight, Love, Otis
Contrary to retailers attempts, the official Christmas countdown starts now.
Of course, for some of you out there – including my wife and I – a loved one may also be having a birthday during this month as well, which just adds to the stress of what to get them.
Well I am here to help with a handy Christmas/Birthday guide …
Now just ‘any guide’ but something that will ensure you can give a gift that is tailor made for whoever you are buying it for.
All you have to do, is invest the time in knowing who they are, what they’re really interested in or what they wish eo explore.
Here it is.
You’re welcome.
