The Musings Of An Opinionated Sod [Help Me Grow!]


How NYC Proved You Don’t Need A DeLorean To Go Back To The Future …
September 23, 2026, 6:00 am
Filed under: 2026, A Bit Of Inspiration, America, Cars, Dad, Emotion, Empathy, Family, Friendship, Love, My Childhood, New York, Paul

So recently I talked about how I was in New York I saw a bunch of things that triggered some deep nostalgia in me.

First was the bank of payphones at JFK airport … but then there were 2 cars.

The first was this bright yellow VW Golf soft-top.

On one level, it stood out simply because it’s bright yellow and it was a super sunny day.

But it was more than that …

Because not only did it seem to encapsulate what I thought America was like – specifically California, based on various TV shows I would watch as a kid – but it reminded me of what Paul’s Mum drove when we were growing up.

OK, so hers was more mustard than yellow, as I remember it.
And it was most definitely not a stop top … not in bloody Nottingham.
But they were the first family I ever knew that had TWO cars and that was the one that would ferry Paul and I to various activities as we grew up … so it is almost entirely associated with positive memories.

Of course, part of the reason my feelings towards this car were so positive is likely because of it’s excellent condition. It meant I didn’t have to face how old it was which meant I just connected to how present and perfect it was.

Which kind-of explains why this other car stopped me in my tracks as I was walking down a backstreet in Chelsea.

That is a Jaguar XJ-S.

Another old car in utterly excellent condition.

At the time it came out, it was unlike anything I’d ever seen before.

Sure, now I know it was influenced by their iconic E-Type, but as a kid it was like it had come out of outerspace.

Powerful … sleek … aggressive yet sophisticated. It was a car that was seemingly designed for the rich, famous and fast living, so it was no surprise when Simon Templar – from the British TV show, Return Of The Saint – drove one in every episode.

As a kid, The Saint was cool as fuck.

Sure, 40+ years later I realise he’s basically a Temu-James Bond character … but back then, I wasn’t old enough to watch Bond movies, so The Saint was the closest thing I had to an accessible, real-life-relevant TV/Movie hero.

So you can imagine my glee when my Uncle Andrew turned up at our house one day driving an XJ-S as his new company car. [He was a high-flying sales manager for American Express, which is why he got this beast compared to classic company car of the age, the Ford Escort]

OH MY GOD … it was like a movie star had come to visit us.

But it got even better, because Uncle Andrew said my Dad could take it for a drive …

HOLY FUCK!!!

So even though it was quite late, I was allowed to squeeze in the backseat – while still wearing my pyjamas – while Dad positioned himself in the drivers seat, accompanied by his brother-in-law before we sped off.

And while we were only gone for about 10 minutes, one part of that one-off trip is burned into my memory.

Dad drove us down the ring road and as we approached the roundabout, I remember him saying to Andrew:

“The brakes are a bit spongy”

To which my Uncle leaned over to see the speedo and said,

“That’s because you’re doing 100mph”.

My Dad was both shocked and impressed, whereas I – on the other hand – was in awe, both of the car and my Dad.

ONE HUNDRED MILES AN HOUR.

IN THE BLINK OF AN EYE!!!

You have to understand, our family car was – if memory serves me – either a bottom of the range Ford Escort, a bottom of the range Leyland Marina or an absolutely horrific Fiat 128 … or said another way, a car that couldn’t hit 100mph even if you were going down a steep hill with a tail wind behind you and even if it could, it would be so loud and the car so shakey, that your body would be crushed to smithereens before you reached a stop. But here we were, in a car that was not only able to reach ‘rocket speed’, but was able to do it with such smoothness and luxury that you didn’t even realise what was going on. Basically, you imagined it was what Concorde would be like it it had 4 wheels and could go on British roads.

I can’t remember what year this happened but I remember every bit of what happened which is why when I saw that Jaguar XJ-S on the street, it immediately took me back to that night. With my Dad. Sharing a moment neither of us ever had experienced before.

A bonding moment that I treasured then and treasure even more now.

Which is why – whoever the owner of that Jag is – thank you. You gave me a chance to have a little road trip with my Dad in NYC and I’ll forever be grateful for that.

Comments Off on How NYC Proved You Don’t Need A DeLorean To Go Back To The Future …


In Blog Years, We Are Officially 10487492367 Years Old On Sunday.
May 1, 2026, 5:15 am
Filed under: 2020, 2023, 2024, 2025, 2026, A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, Anniversary, Aspiration, Attitude & Aptitude, Australia, Authenticity, Bangkok Shakes, Bank Ads, Bassot, BBH, Billionaire, Birkenhead, Birkenstocks, Birthday, Black Lives Matter, Bonnie, Brand, Brand Suicide, Brian Clough, British, Business, Campaign Magazine, Canada, Cannes, Career, Cats, Chaos, Charinee, Childhood, Children, China, Chris Jaques, Clients, Clothes, Colenso, Collaboration, Colleagues, Comment, Community, Complicity, Confidence, Conformity, Content, Context, Contribution, Corona Virus, Corporate Gaslighting, Creativity, Culture, Curiosity, Cynic, Dad, Daddyhood, David Terry, Death, Deutsch, Din Tai Fung, Disney, Distinction, Dog, Dolly, Dream Bigger, Dream Small, Dysgraphia, Education, Egovertising, Embarrassing Moments, Emotion, Empathy, England, Entertainment, Experience, Family, Fatherhood, Fear, Football, Freddie, Freelance, Friendship, Fulfillment, Gaming, Goodbye America, Goodbye China, Goodbye England, Goose Fair, Government, Grand announcements, Happiness, Harmony, Headers, HHCL, Holiday, Home, Hong Kong, Hope, HSBC, human_2, Imagination, Immaturity, Important Birthdays, India, Innocence, Innovation, Insight, Internet, Interviews, Italy, Japan, Jaques, Jill, Jillyism, Jorge, Katie, Kev, LaLaLand, Leadership, Linkedin, Logic, London, Love, Loyalty, Luck, Luxury, Management, Marcus, Marketing, Marketing Fail, Marketing Science, Martin Weigel, Maya, Mediocrity, Mental Health, Metallica, Michael Jordan, Michael Mann, Miley, Mr Ji, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, Netflix, New Zealand, NHS, Northern, Nottingham, Nottingham Forest, Nurses, olympics, OnStrategy, Otis, Parents, Paul, Paula, Pearl Jam, Perspective, Photography, Planes, Planners, Planning, Point Of View, Police, Popularity, Prams, Prejudice, Pretentious Rubbish, Pride, Process, Professionalism, Queen, R/GA, Relationships, Relevance, Reputation, Research, Resonance, Respect, Rick Rubin, Rockstar Games, Rodi, RoObin, Ros, Rosie, RulesOfRubin, Shanghai, Shelly, Si Vicars, Silvana, Singapore, Sport, Spotify, Starbucks, Steve Jobs, Strategy, Stubborness, Stupid, Success, Sunshine, Sydney, Taboo Categories, Talent, Tattoo, Technology, The Kennedys, The Kennedys Shanghai, Toxic Positivity, Uncorporated, Virgin Atlantic, Viz, Wedding, WeigelCampbell, Wieden+Kennedy

Yes, it’s Friday.

And yes, it’s the first of May.

But neither of those things are as incredible as this …

You see, on Sunday, it will be 20 years since I started this blog.

TWENTY BLOODY YEARS!

That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.

I still remember why I started it …

It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.

You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.

Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.

And so this blog was born.

Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.

Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.

Which George recently described as, “the blog version of TK Maxx”.

He’s not wrong … and in some ways, I really like that.

Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.

At least for me.

Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.

Stuff that ended up impacting how I did things and how I still do things.

Stuff that forced me to articulate what I believe, not just what I feel.

Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.

It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.

In many ways, that’s the biggest surprise of 20 years writing this blog.

I never expected anyone to comment on anything I wrote, because I started it just for me.

A private place to express my thoughts and idiocy.

But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.

At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.

It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.

I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.

Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.

Now it feels more aggressive.

More sharp elbows and self publicizing.

Wanting the spotlight on them rather than the work they do.

But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.

Emperor’s New Clothes anyone?!

Screenshot

That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.

In many ways, this is one of the longest committed relationships I’ve ever had.

And one of the most successful, hahaha.

The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.

Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.

The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.

Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.

But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.

Sorry, hahaha.

That said, the point of continuing this blog is different to what you may think and why I originally started it.

Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.

Connection to my family.

I know … I know … that sounds weird-as-fuck, but what I mean is this:

A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.

Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.

And she liked that.

Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.

That means a lot to me.

Not because I want them to need me, but because I like knowing they can access me should they ever need me.

Or if Otis ever wants to introduce me to whoever becomes important in his life.

It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.

And with that, I want to say a big thank you to everyone who has ever visited or commented.

Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.

Thank you. Love you. Grateful for you.

Comments Off on In Blog Years, We Are Officially 10487492367 Years Old On Sunday.


It’s What Makes Us Different That Makes Us The Same: The Case For Diversity, Not Enemies.

Following on from Wednesday’s post …

One of the great pleasures that walking has given me is listening to podcasts.

To be honest, prior to walking I never really enjoyed them.

Sure, part of that was because the podcasts available in the early days were – generally – fucking terrible, but more than that … I just have always enjoyed the act of reading.

Still do.

But the beauty of a podcast is it lets me take my mind off the pain/boredom of walking and instead, let’s me lose myself in the joy of the story. And because I have an addictive personality, it means I rarely stop walking until I’ve heard the end of whatever the hell I’m listening too. Podcasts have literally ensured I’ve walked hundreds of kilometers further than I would otherwise have walked.

However for me to really love a podcast, it needs to be about true stories.

Don’t really care what – or who – the subject is about, it just has to be real.

Interestingly, the companies/individuals who do them best – or at least in terms of what I find ‘best’ – are the ones who have always told stories. Who know the craft of it. Who appreciate the importance of space and pace. Who see is as an expression of who they are, rather than simply the business they’re in.

Which is why I have recently been enjoying Rockonteurs with Gary Kemp and Guy Pearce.

Rockonteurs is a music podcast, hosted by ex-Spandau Ballet guitarist Gary Kemp and session bassist, Guy Pratt. Each episode hears them listening to different icons from the music industry. Not just in terms of artists and performers … but producers, promoters, songwriters and managers.

Now obviously I love music and a lot of the people they interview are individuals from my era … but that’s not why I like it or why you should listen to it.

The thing that stands out most of all is that regardless of decade, genre, country-of-origin, level of success … there is a camaraderie, respect and overall interest in what each person has done and how they approached it that is severely lacking in our industry today.

Right now, in our industry, it feels like everyone is desperate to be seen as ‘the ultimate one’.

The person with all the answers.

The person with all the knowledge.

The person who defines how everything should be done.

There’s not much humbleness in our industry these days – and what there is, comes across as contrived-as-fuck.

That doesn’t mean people shouldn’t be proud of what they believe or what they’ve done … but it does mean they shouldn’t speak with a condescending tone or a desire to belittle or destroy anyone who thinks differently to them.

But it’s happening all the time.

Sure, some of that is amplified by the Linkedin algorithm – not to mention the conference industry – that rewards this sort of bullshit … but everywhere you look you see and hear people making some pretty outrageous, self-serving, blinkered claims.

What makes it worse is that in many cases, the things they feel OK with publicly judging/criticising/labelling are things they’ve never actually made/done themselves … though my personal fave is when you hear them repackage well established approaches/rules/campaigns and then try to claim they have ‘invented’ something new.

Even more bizarre is how this behavior is as prevalent with ‘senior leaders’ as it is with people just starting out … who you can at least understand are trying to stand out from a crowd of sameness.

Just last year, I listened to a very, very well-known and successful leader tell a global audience they had identified ‘the secret to success’ … without once acknowledging everything they said was [1] literally information that was decades old, [2] it is how good agencies have always operated.

Now I appreciate they have millions of dollars of reasons why they have to speak with the authoritative tone of God, but that doesn’t make them right – regardless how smart they may be – but what makes it sad is they have no willingness or openness to acknowledge there are other ways, even if they prefer/believe in theirs most.

And maybe that’s why I really enjoy the Rockonteurs podcast … because there’s none of that.

OK, I appreciate all the guests who appear have achieved a certain level of success, so there’s less to prove. I also accept many of the guests are looking back on their career – rather than ahead – so there is less of a commercial demand being placed on them to ‘win people over’. And finally, I completely understand all the guests have a direct connection to one – or both – of the hosts, so they’re talking to a friendly audience.

[Though I have to say the hosts aren’t great – sometimes bordering on annoying – as they often interrupt their guests in a desperate bid to either show public association with them or remind them that they too were once famous. It’s a bit yuck to be honest.]

But that aside, for an industry that still overflows with fragile egos … the one thing that came through once I’d listened to a few of the interviews – especially the first season – was how united they all were in terms of what they value/d … even though most of them all had radically different styles, views and interpretations of what that is and how to get there.

Underpinning this was that regardless on the level of success each guest achieved, they had been successful.

Maybe in terms of popularity.
Maybe in terms of a single song/album/concert.
Maybe in terms of their influence in a particular genre/fan of music.
Maybe in terms of simply having a career, despite never having a breakthrough hit.

But they had pulled something off against the odds and for that, there was something to hear, something to learn and something to respect.

That doesn’t mean they are not competitive.

That doesn’t mean they like everything each other does/did.

But it does mean they appreciate how hard it takes to make something you feel proud of – even if you don’t like it or understand it – and maybe, just maybe, if our industry adopted this stance a bit more, we’d not only be a nicer place to work, we might end up being a place that makes a lot more interesting work.

Because as I’ve said before [or should I say, what Ferdinand Porsche said before]: It’s better to mean everything to someone than be anything to everyone.

Check out Rockonteurs wherever you get your podcast.

I promise, whatever music you’re into.
Whatever era you’re from or adore.
There’ll be something you’ll like. And learn.

________________________________________________________________________

Please note:

There’s a public holiday here on Monday – I know, I know – so see you on Tuesday.

You lucky, lucky people – hahaha.

Comments Off on It’s What Makes Us Different That Makes Us The Same: The Case For Diversity, Not Enemies.


Integrity Is About Actions, Not Words …

First of all a huge thanks to all the people who got in touch about my good eye news yesterday. Given how much your support through the challenge of last year meant to me, you just added the icing on the top.

So back to the post …

A while back, the great playwright, Tom Stoppard, died.

His death affected me because he was someone my family didn’t just respect highly, but knew well.

Especially my Auntie Silvana, who first met him when they worked at the iconic Aldwych theatre, London.

If truth be told, I’d not thought about Tom for years but on hearing he had died, I realized the people in my life who would be the most upset at this news – namely my Mum, Dad and Aunt – had all gone, and somehow that made the news the more potent.

Unsurprisingly, news of Tom’s passing led to many stories about him being told in the international media.

Stories about his talent.
Stories about his stories.
And stories about his integrity.

The word integrity is one that is often overused and incorrectly used.

Too often used to justify a one-off decision and/or a small act of consciousness within a big pattern of complicit acts.

But Tom wasn’t like that.

Even those who would label his decisions as ‘stubborn’ would grudgingly acknowledge – and respect – he was simply being Tom. Doing what he said he would do, regardless of opportunity, pressure, money or fame.

At a time where people and companies will seemingly destroy any relationship, promise or agreement for the ability to squeeze out $1 more than they had before … it’s beautiful Stoppard would never entertain doing such a thing.

Nothing sums this up more than this story of when Spielberg wanted him to write the screenplay for Jaws …

Isn’t that amazing?

It was also smart … because not only did it make Spielberg want to work with him even more, it had the same effect with the people at the BBC.

As I wrote a while back, our industry loves to talk about integrity and relationships but rarely seems to understand what those words actually mean, let alone how deeply entwined and interconnected they are.

As I wrote a while back about a private client of mine – the biggest street fashion investor and most profitable retailer on the planet – powerful, valuable and sustainable relationships aren’t built on convenience, but on inconvenience … and how your actions, honesty, transparency and focus continually demonstrate how you never lose sight of what you’re building together, how you want to build it and what each other is able to do because of it.

Also known as integrity.

Thank you Tom. We need more people like you … or at least acting like you.

Comments Off on Integrity Is About Actions, Not Words …


Some Years Make You, Some Years Break You … This Year Confused The Hell Out Of Me

So I know that I’ve only just got back to writing this blog after being away for my eye-op, but today is going to be the last post of this year. Yes, it’s earlier than it normally is. Yes, I will miss reporting on some stuff like the shitshow that was Fuck Off And Pie ’25 [which happened yesterday and was renamed to ‘Fuck Off And Die’ … because the theme was ‘hot spice’] but there’s 2 main reasons why I’m ending this year’s blog today:

1. My eyesight is still pretty bad so typing takes me a bloody age. [Don’t get excited, this blog will be back when I’m back – which is the 19th Jan – over a month away]

2. It’s Otis’ 11th birthday tomorrow and so the rest of this week is all about him.

That said, this will be a long post … not because it needs to make up the 5 weeks or so this blog will be quiet or because I think people want to read what I’m spouting [let’s be honest, does anyone even read this blog anymore?!], but because it serves as a reminder for me of what I’ve done over the past 300+ days.

The reality is, while this years been dominated by my health, it’s been a generally good year.

Yes, there have been some incredibly hard moments … from the tragic passing of 8 people I knew and cared about – that bizarrely all occurred around the same, short period of time – that still deeply affects me to this day through to the individual I once valued and respected highly, who ended up showing me how fragile trust becomes when someone stops meeting you with the same honesty, then denies it, takes no accountability for it, then runs from it.

But even with all that – and it was pretty shit, made more painful by the fact I was contending with my own health dramatics – I feel very fortunate that I still experienced more high points in 2025 than sad. And given how tough this year has been for so many people, I appreciate how fortunate I am to say that.

And what high points they were …

Getting Bonnie … who has not just added such joy to the family, but has helped Otis in ways we could only dream of.

Watching the family thrive, shine and be happy makes everything worthwhile.

I got some lovely new tattoos.

Finding a brilliant new school for Otis that specialises in kids with his particular contexts and conditions.

Seeing some old friends I’ve not seen for years … topped-off by not just seeing Paula after 2 years away, but speaking with her at Cannes, which was extra-special.

Getting a new car … which I appreciate is as indulgent as hell, but it made me very happy until I had to stop driving it because of my eye. Fucking karma, ha.

My Life Vs Time thing that seemed to touch the nerve of a lot of people all over the place.

Wednesday, September 24th … where I found myself sitting on the steps outside Wieden+Kennedy Shanghai on a very warm night – around midnight – chatting to someone I’d met on that trip that turned into one of the seminal memories and moments of my life, despite the fact all we did was chat for a couple of hours and I’ll never see or talk to that person again. But grateful for that moment.

Talking of Wieden+Kennedy …

I went back to see them after 8 years and not only was it lovely – and surprising – to see some old faces, I got to leave some new stickers all over the place.

Now back to other stuff …

I bought a suit. A good suit. Which surprises me as much as it likely shocks you.

Seeing Ange Postecoglou get fired after 39 days of destruction and arrogance.

Working on some incredible projects for people who are truly wonderful, talented and creative humans.

Being overwhelmed with the kindness and generosity of people and clients in relation to my health and wellbeing … with special thanks and gratitude to Peter, who – on behalf of his clients – organized the surgeon who invented the surgical procedure I was going to have, to be part of the team who took on the drama and trauma of my operation. While we are still waiting to see if it was as successful as we all hope, I know I would not be even in this situation without him, the surgeons, the medical staff, my GP – Stephen Sohn – and the optician at Specsavers in Glenfield Mall … who all contributed to this having a shot of a happy ending.

Hanging out with some of the most famous and talented people in the World. Yep … at various points in the year, I found myself having dinner with a music/fashion superstar, an international model, one of the World’s most famous and iconic humans, a Hollywood screenwriter, the family behind one of the World’s most powerful and desirable Italian luxury brands, some Rock Gods and – on a wild 16 hours in NYC – gatecrashing the birthday party of the wife of one of the music industry’s most famous managers where I spent the evening sat between the wives of 2 different Rockstars who were so welcoming and epic before Taylor Swift entered the restaurant. [Culminating in a gift from one of them which was their way of telling me I was now ‘family’, which still blows my mind]

Having Metallica come to NZ after over a decade away, including a cup of tea at my house for some special guests.

Travelling a lot … including FOUR visits to my beloved China where, on one trip, I got to show some of my Colenso colleagues around for their first time there.

Talking of Colenso ….

We made some properly good work [of which, I’m particularly proud of the Family Roast stuff we did for Medibank for a whole bunch of different reasons and you can see the ad here, and the game here] , launched the brilliant ‘Dream Bigger’ book, won a bunch of international awards [though seeing us not win, we should have, was annoying – ha] and got to host/meet Fergus and his OnStrategy podcast in NZ.

In addition, while it was sad to see Martin and Augustine leave Colenso, I got to see them do great things on their new adventures while also getting to welcome James and Miz – who fitted in like they had been here for years. [Not to mention the wonderfulness of the team at large, who kept me learning, thinking]

As you can see, that’s a lot of good things … more than I probably deserve … but I am grateful for all of them.

Almost as grateful as I am for my son Otis.

Tomorrow, he turns 11. ELEVEN!!!

How the fuck has that happened? And while he has gone through many schools and classes in Shanghai, LA, London, Hundson and Auckland … the fact he is about to end his ‘primary school’ journey seems particularly momentous.

And yet, despite all these changes … and despite his dysgraphia challenges … he has handled it all so brilliantly of which one thing I am very proud of, is his ability to express when it is all getting too much for him.

I appreciate that may sound weird for a parent to be proud of … but I am.

Because if he feels comfortable enough to say when stress and anxiety is beginning to take hold, not only we can help him deal with it – in collaboration with his teachers who have generally been very supportive – it means we have created an environment where he feels safe and seen, and that means the World to us. And hopefully to him too.

He’s such a good kid, surrounded by other good kids.

Cheeky, mischievous, supportive, funny, passionate, compassionate. honorable, curious and independent.

And while they will all be going to different schools in the new year, I am confident they will maintain their friendship. Part of that is because of the way New Zealand works … but part of that is because of the bond they have. One built on more than just proximity, but a real connection based on shared interests, values and energy.

It took me a long time to realise how much energy plays into just how much you connect and relate to people.

Maybe that’s because I’m slow and stupid … but energy matching seems to be the real heart of connection. At least deep connection. And while Otis has met kids who share that with him in every country we’ve lived – most notably, his beloved Elodie in LA – he’s met more in NZ.

Of course, part of that is because he’s older and exposed to more … but for a kid that doesn’t really love the ‘outdoor life’ as is celebrated by all Kiwi’s [which, to be fair, is just like his old man] he’s definitely met his ‘peeps’ here. Maybe that’s why he has said that – while he knows we will leave NZ at some point in the future – he will want to come back and live here. And if that’s not the biggest compliment to the people of NZ, I don’t know what is. Which explains why that as much as my heart belongs to China, my gratitude will forever be with NZ.

So to my dear Otis …

Happy birthday my wonderful son.

I can’t put into words how much I love you but I can say how proud I am to be able to call myself ‘your Dad’.

I hope you have a wonderful day playing Geometry Dash and I can’t wait to celebrate your birthday with you and your friends this weekend.

Big love, hugs and laughs from your Dad, Mum and pooch.

Love you.

Rx

I’ve probably missed stuff to celebrate but this post is already too long so let me end it by saying a big thank you to everyone who has played a part in the good parts of my year as well as those who have popped by to read my rubbish on here.

Without wishing to sound too sentimental, but I am more grateful to you than you may ever know and I hope – whatever you are doing or celebrating – it soothes any pain you are feeling and/or elevates any happiness you’re experiencing.

Just don’t have a better time or better presents than I hopefully will receive over this period – hahaha.

And with that, I’ll see you on the 19th Jan 2026, and here’s to it being a better year than the shitstorm it has been for so many.

Hopefully … with almost 6 weeks of blog freedom, I’m starting it off on a positive.

See you on the other side.

Rx

Comments Off on Some Years Make You, Some Years Break You … This Year Confused The Hell Out Of Me