The Musings Of An Opinionated Sod [Help Me Grow!]


You Don’t Get The Chance To Be Part Of History Very Often …
May 17, 2022, 8:15 am
Filed under: Football, Nottingham, Nottingham Forest

Later today – or in NZ time, very early tomorrow morning – Nottingham Forest play the second leg of the Championship Playoff against Sheffield United.

We played the first leg at their ground last Saturday and won, 1-2.

It should have been 2 nil … but it wouldn’t be Forest without letting in a needless goal on the 90th minute so they still have a chance to scupper us.

And don’t think I’m just being a doom-fan, they did just that in 2003 when we were in this position … beating us 4-3 at home. ARGHHHHHH.

But beating them tonight isn’t just about revenge.

Nor is it even about getting closer to the Premiership.

It would be another way I can get my revenge at the RHCP for sacking me.

What am I talking about?

Well I recently saw this article in a Yorkshire newspaper …

… and while Flea was pretty decent to me, at this point – with the scale of this result at stake – all alliances are well and truly off, hahaha.

But even with that, this is already beyond our wildest dreams.

At the start of the season, we were rock-solid bottom of the league with just 1 miserly point after 7 games played..

It was our worst start in 108 years.

ONE HUNDRED AND EIGHT.

So to be in this position is beyond anything anyone could have hoped for – especially as we all expected it would be a relegation battle season, rather than a chance at getting in the Premiership.

For all our amazing success, Forest have been fucking pants for 2 decades.

Even a couple of years ago, when we were in the playoff position for basically the whole season, we managed to lose the very last game by enough goals to ensure we ended up outside the playoff position

I honestly took over a year to recover from that … but here we are, potentially 180 minutes from the big time. Back where I would like to say we belong but have not been there for 23 years.

Hell, if we had not just had a meltdown against Bournemouth a couple of weeks ago, we could have even made automatic promotion – and that would have just been nuts.

So while I still am burned from 23+ years of broken dreams and false promises, I hope they make it. I still feel they’ll slip up as that is just what I’ve been conditioned to expect – but it would be amazing for them, the manager and the city as a whole if they didn’t.

I would cry.

Proper cry.

Not just because I’d be so proud of them, but it would take me back to being a kid when being from Nottingham meant you were part of Clough’s all-conquering team and that felt so special.

And while they will never win the European Cup again, getting back to the Premiership would be something worth celebrating for years.

But even that wouldn’t be as huge as this teams ability to make me – and the whole city of Nottingham – fall in love with Forest and football again.

The scenes this year are arguably better than anything I saw even in the glory years … so while I desperately want to see them win, in some ways, they already have.

Good luck Forest.

Come on your reds.



Respect Ignites The Beauty In Competition …
April 13, 2022, 8:15 am
Filed under: Attitude & Aptitude, Childhood, Comment, Football, Nottingham, Nottingham Forest

A few weeks ago, Nottingham Forest played Liverpool in the FA cup.

It was the first time in 23 years we had played each other and while the recent history of both clubs could mot be further apart, seeing the, both acknowledge their old rivalry – when they ruled Europe – was something special to see.

Liverpool started it with this magnificent video.

Watching it was very moving to me.

Not just because it takes me back to my childhood, but it takes me back to matches I actually attended.

With my Dad and friends.

Special times.

Memories of my youth, my home, my family.

And then Forest did something that made me incredibly proud.

To honour the 97 Liverpool fans who tragically died at Hillsborough – when Liverpool again played Forest – they did this.

With all the shit going on in the World at the moment, seeing old enemies respect each other before competing against each other was something wonderful to see.

Even though we lost 0-1 and our roof suddenly started leaking as there was a huge storm in Auckland while the match was on … it was still a welcome distraction from the feeling of fear that has permeated the globe thanks to the ego of old, rich, toxic, white politicians.

So thank you to Liverpool for the moment and the memories [again] and thank you to Nottingham Forest for letting me believe that even in the worst of times, there’s a chance for something special to come out the other side.

Come on you reds.



When Forest Were Great And Football Ads Were Poor …

Once upon a time, Nottingham Forest were magic.

So magic, they were Kings of Europe. Twice in a row.

So magic, they had a song about it.

So magic, Adidas used them as proof of their football credentials in ads …

That team was amazing.

I even remember those boots.

But I must admit I don’t remember Adidas being the ‘science of sport’ – even though that is the most German sport tagline ever written – all I remember is that at my school, Adidas stood for All Day I Dream About Sex”.

Even though I probably didn’t even know what sex was back then,.

And while I still find it hard to accept my beloved team wore the football gear of the enemy – though I did try to get NIKE to sponsor them, once even including it as a recommendation in a strategy deck which was met by howling laughter – I accept it is nice to see at least one international brand recognised their incredible achievements.

But for all that, Adidas – and Nottingham Forest – will never beat Nike for this.

Still the best World Cup spot. Ever.

Unlikely ever to be beaten.

And trust me, we tried. Hard.

Which maybe says more about what clients want these days than creative ambition.

Maybe,



The Difference Between Interested And Committed …

I love Roy Keene.

I know people say he could start an argument in an empty house, but I have the upmost respect for him.

Not because he used to play at Nottingham Forest.

Nor because he has always spoken respectfully about at the City Ground … especially with the legendary Mr Clough.

But because he has always been utterly committed to what he does and what he believes.

The reason I find that worthy of note is because too many people confuse interest with commitment.

Interest means you will change when something else comes along.
Interest means you’ll take a shortcut when easier options become available.
Interest means you will priorities ideas that offer more popular possibility options.

But commitment is different.

Commitment is a stubborn, steadfast, obsessive focus on what is the most important.

No shortcuts. No distractions. No deluding yourself or others.

Many may find that annoying. Especially colleagues.

They’ll likely – probably rightly – read it as you making a judgement on their values and priorities. They may freeze you out or just question your sanity.

But commitment doesn’t mean you’re not open to new experiences or new ideas.

Nor does it mean you are out-of-date or a stick in the mud.

It simply means you’ll never let someone call you out for never giving your all to what you do.

You may make mistakes.

You may be seen as decisive or confronting.

But you’ll never be accused of not giving your all to all you do.

I’ve worked with a few people like this over the years.

All – without doubt – made me better in a multitude of ways.

And while I don’t deny they weren’t always easy. They were always worth it.

In a World where we celebrate the interesting. Let’s not lose sight of the importance of the committed. To make sure you know the difference, watch this. All of it. It’s brilliant.



A Year On From A Half Century …

This time last year, I was writing about how I only had 11 days left of my 40’s.

That I would soon be reaching my ‘half century of age‘.

To say a lot has happened since then is an understatement.

A year ago, I was living in Fulham, working with R/GA and stuck in the first lockdown.

Since then, I have gone through redundancy, bought a beautiful family home in the countryside, watched Forest fuck up the best chance for promotion that they’ve had in 20 years, been in The Guardian newspaper, got ‘The Hoff’ to make a video for my beloved Paul’s big 5-0 birthday, started Uncorporated with Metallica’s management … worked with even more rockstars and billionaires … as well as some fashion icons, music producer legends and the most anticipated video game in history … bought a house in New Zealand that we never saw, moved to New Zealand in the middle of a pandemic, started working at the wonderful Colenso and got to see my family start living a ‘normal’ life again.

And that’s just the big bits.

So here we are again.

The beginning of the month of my birthday.

I hope to fuck this year is not as traumatic.

I’m fine with the variety, but please, not as traumatic.