Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Colleagues, Corporate Evil, Corporate Gaslighting, Work
Back in Jan 2021, I wrote a post about the ridiculousness of ‘unlimited leave’ policies.
By that, I mean companies pretending they mean it when we all know that they would lose their shit if someone said they wanted 4 weeks off, let alone 4 months!
Which is why I found this post I saw on Twitter/X recently, so funny.
Because while it’s taking the piss, it’s also never been so serious in its life:
Filed under: 2026, A Bit Of Inspiration, Advertising, Attitude & Aptitude, Comment, Communication Strategy, Creativity, Culture, Marketing, Marketing Fail, Nike, Sport
Look I get our job is to help companies be successful.
I get that tends to mean encouraging people to choose spending their money with one brand over another.
I also appreciate a lot of people have given up trying to be financially responsible, because not only do they not have much hope for what their future holds, but they believe that if they try to save up for the things they want, by the time they have got the money – everything will be even more expensive than it is today.
But … but … even that doesn’t excuse this shit, does it?
I believe in our industry.
I believe in the talent of our industry.
But this shit is the worst of everything we are and do.
I get some people will point to some evidence that states this is what people already do.
I get in these competitive times, you have to look for every advantage you can get.
But when do we hold ourselves responsible to standards and values?
Are we now at the point that anything goes?
If that’s the case, when will we start using data to blackmail people into buying?
Saying that if they don’t buy [insert product X] we will publish embarrassing data/photographs/information on people.
I get NIKE are so fucked right now they will do anything to get their numbers up. And I appreciate JD are all about trying to run at the speed of culture. But there’s a fine-line between representing that generation and exploiting them and right now, I feel this shit means we’re no longer representing society, we’re enemies of it.
And that’s shit, because we’re not just better than that, we’re smarter.
Or at least we used to be. Before everyone was run by people who only see the money, not the implications.
Filed under: A Bit Of Inspiration, Apple, Attitude & Aptitude, Comment, Corporate Evil, Crap Campaigns In History, Creative Development, Creativity, Culture, Technology
Years ago – 2006 to be precise – Apple did an iconic set of ads about Mac vs PC.
Here’s some of them. Because they were so unbelievably good at what they were designed to do – that is make Microsoft look a well-intentioned, but ultimately out of touch, out of date, faceless corporate monolith – they made loads of them.
In many ways, these ads cemented Apple’s persona into societies mind, presenting technology as something we could use for life, not just work … which sounds mad to say now, but was a big deal back then.
Anyway, recently when I was in the US, I saw this …
Yep, that’s the Mac vs PC guys except they aren’t promoting Apple, they’re advertising – drumroll please – Ozempic!
FUCKING OZEMPIC!
And while I can imagine there is some research that states people who can remember the Mac vs PC ads are now at an age where they have the money to help with their weight control, the reality is this all just felt tragic as fuck.
Not just because it’s the most borrowed of borrowed equity.
Not just because it feels they think this makes them ‘just like Apple’.
Not just because they’re using characters from TWENTY FUCKING YEARS AGO.
But because when you look at the ads, you don’t just think of Apple more than Ozempic … but when your brain finally gets around to working out these people are being used to promote a weight control drug, all you think is ‘Ozempic may help you lose weight but it sure as fuck doesn’t stop you looking old or desperate for cash’.
Filed under: 2026, A Bit Of Inspiration, Airports, America, Attitude & Aptitude, Brand Suicide, Children, Embarrassing Moments, Experience, Marketing Fail
So I was recently in Baltimore and when I was heading back, I found myself at the airport with time to kill.
Given my new healthy regime, I thought I’d take the opportunity to get my steps in, so I started just walking all over the airport.
Eventually I came across a kids ‘play area’ which stopped me in my tracks.
Not just because it was tucked down a pretty depressing corridor.
Not because it felt a bit like a ghost town of a time gone past.
But because it had this …
Now I don’t know about you, but that looks awfully like the plane – which is not just any plane, but AIR FORCE ONE – has crashed into the ground!!!
Putting aside no one – especially kids – needs to have that sort of image in their head before they fly, I guess – depending on your political persuasion – it is either a perfect example of brand experience gone wrong or brand experience gone brilliantly.
Guess it is fun for the whole family. That is if your family are maniacs.
Filed under: 2026, A Bit Of Inspiration, Agency Culture, Aspiration, Attitude & Aptitude, Authenticity, Content, Craft, Creative Development, Creativity, Culture, Innovation, Management
Early in my career – albeit I’d been doing it for quite a while by then – I was given the book Eating The Big Fish.
I cannot tell you how much is spoke to me. A mixture of feeling seen, taught and inspired.
Even now – 12,000 years later – it is still one of the only marketing books I rate as highly today as I did when I first read it. But then books from Adam Morgan – the author – tend to do that.
Adam is – to me – one of my professional hero’s. I do not say that lightly. Or often. But he has not only done it all, he’s also done it in a way that helps others learn how to do it without ego, self-interest or arrogance.
I mean … what sort of idiot does that? Hahaha.
While I’ve interacted with Adam over email over the years, I recently got to meet him – and Olivia, his equally brilliant colleague – in the US.
I got to hear him talk.
I got to be part of one of his workshops.
And I got to spend some time with him and Olivia just chatting and getting to know each other.
They say don’t meet your heroes but I did and they were everything I hoped for and more – even when their talk featured similar themes and a few specific examples that I had planned to use in mine.
[Fortunately I had the chance to change them as my talk was the day after Adam and Liv’s – though my motivation for changing them wasn’t duplication, but the knowledge I would have come across as a Temu Adam]
The point of this post is five-fold.
First …
Follow people who have made great things rather than just talk about it or – worse – just talk about what others have done.
Second …
Don’t get so lost in theory you forget it’s all meaningless unless you do something great with it.
Third …
Put effort into continually exposing yourself to the best in the world, not just what’s best – or easy – in your World.
Fourth …
Always judge the creativity, not the age or background of who is behind it.
Fifth …
Read everything from Adam and the Eat Big Fish crew. It will not just change your life, the lessons with help and last your whole career. Even if/when you change industry
Bloody hell, I may have written a useful post for once.
Or should I say, Adam and Liv have helped me write one.
Either way, have a great weekend – and if you read any of their stuff, I assure you it will be.