Filed under: 2026, A Bit Of Inspiration, Anniversary, Birthday, Jill, Nottingham, Paul
After my birthday and Jill’s birthday – today is the last birthday of those closest to me.
Paul.
I have to say I love how close they all are to each other, it makes them – and us – all feel extra special and close.
At least to me.
And while I am on the other side of the planet from him these days, I will see him soon when I pop in on my latest multi-country stupid trip in a few weeks.
I can’t wait.
Not just because it’s been a year since I last saw him, but because we have – as I wrote here – gone through a pretty tough time for the first time in our friendship.
But while that has been challenging, it never challenged what he means to me.
As I have said many times, now my parents have died – he is the person that has been longest in my life.
And shit like that matters. Especially when you don’t have many people you call ‘a friend’.
Which is why I am extra happy to celebrate his birthday today and very excited to share some time with him soon.
Because if life is a game of luck, where he is concerned, I won.
So happy birthday my dear Paul …
Because while every bit of trouble I’ve ever got into my life can be traced back to you … so can all my greatest childhood memories.
And I look forward to making more with you for years to come.
Love ya Hilly.
Today is Jill’s birthday.
You may be wondering why I’ve used a photo of Elvis, but keep reading and all will be revealed.
Anyway, because I know she never reads this blog, I can tell you it’s a big birthday for her.
Not that she looks it …
I still remember when we first started going out and I was rushed to hospital for an emergency operation.
She came into the hospital to see me and asked where I was, to which the nurse said, “Are you here to see your Dad?”
I mean, I knew my illness had made me look rough … but I didn’t know I looked that rough, haha!
Anyway, she is someone who never asks for anything …
Or wants to be made a fuss of.
For her, happiness is being surrounded by the family who love her and not being mentioned on this blog, haha.
And while I can definitely promise her the former, I am sorry to say I can’t do the latter … because this is a significant birthday and it needs to be celebrated and referenced.
And while our gift to signify the day doesn’t involve Elvis – as it did for her 30th and 40th – it does involve something that hopefully lets her feel just how special she is to me and to us, because if there’s anyone we want to know that – it’s her.
So Happy birthday my dear Jill, we hope you have an amazing day and we’re so lucky to have you in our lives.
Rx
So today it’s my birthday.
I’m 56.
FIFTYFUCKINGSIX.
I’ve never felt my age, but right now, I can’t even comprehend how old I am.
Just 4 years off 60.
Or said another way, 4 years from being the same age as Dad when he died.
For years that number haunted me … and it will probably be very emotional for me, when I turn that age … but right now, I feel closer to 40 than 60.
Part of it is my attitude … or as Peter Mensch say’s, my “immunity from maturity”, hahaha.
But another part – and I appreciate how superficial this is – is how I look.
Don’t worry, I don’t think I’m Brad Pitt or anything – I’m more like ‘Arm Pit’ – but recently I was watching something with Otis when a 50 year old man was interviewed and I caught Otis staring at me.
“What’s wrong?” I asked him.
“Nothing. I just can’t work out how he looks so much older than you, when you’re older than him”.
He said it with an air of confusion, consideration and happiness.
Which made me happy.
Not necessarily because I look – at least to him – younger than some 50 year old on the television, but because it means I’m healthier so I’m more likely to be around him him longer than I once may have been.
And while even that may not be as long as I hope or wish … to me, that’s the greatest gift I could ever receive. Albeit this weekend, I’ll be watching the start of the World Cup and eating like ‘old Rob’, hahaha.
Have a great weekend, I know I will be.
Filed under: Advertising, Agency Culture, Anniversary, Attitude & Aptitude, Colenso, Collegues, Creativity, Culture, Food, Health, Nottingham Forest, Walking
I’ve always subscribed to the view taking what you do seriously, doesn’t mean you have to take yourself seriously.
Not because it justifies my ‘immaturity tendencies’ [though that helps] but because the act of creativity – commercial or otherwise – requires the ability to be silly, stupid and open to the unlikely or ridiculous.
Not because creativity is superficial, but because it enables the possibilities of it.
For new ideas.
For new perspectives.
For new considerations.
For new collaborations.
For new connections.
For new thinking.
Some don’t get this, because they see creativity as a ‘wrapper’ that can be applied at will to whatever they want.
They tend to be the same people who view the creative process as one big ‘inefficiency’, without realising those ‘inefficiencies’ are the very things that can lead to the magic they seek.
This is not entirely their fault, because – let’s be honest – our industry often doesn’t invite them to be a part of it.
But then, by the same token, you can’t blame them when there is often a reluctance to value that process so it ends up being a hinderance.
It’s why I do find Colenso quite the anomaly.
For 5 decades they’ve been pulling off the ridiculous and impossible.
From building a restaurant in a tree to promote the Yellow Pages … to creating a skin cream to encourage women to check their breasts for lumps … to creating a new fuel for cars to sell beer … to developing technology to help dogs get adopted … to getting the public making ads to promote a low-cost telco, Skinny … to getting families to roast each other so they could open up about their mental health. To name very. very few.
Put simply, Colenso has always been about using creativity to solve problems, rather than create advertising to promote the problem – it’s one of the reasons I revered them long before I joined them – and a big reason for how they have been able to do that is their appreciation of the commercial value of happy accidents.
Not holding things so tightly you can’t let other things in.
Not being so precious you won’t share your thoughts with others.
Not being so locked down it’s impossible to evolve, edit or pivot.
That doesn’t mean we’re a bunch of ‘pleasers’ – truth be told, we’re always a bunch of opinionated buggers – it’s simply that by not taking ourselves too seriously, we stop the ‘process’ of creativity becoming so efficient, it impacts and limits the possibilities of how we solve our clients problems so we can do things people will actually give-a-fuck about.
Or said another way …
Not taking ourselves seriously is most serious way we can be a valuable partner to our clients.
I say all this because I recently had my 5th anniversary at Colenso, and they marked the occasion with some gifts that perfectly capture our ‘seriously unserious’ spirit.
First they got me a bridge climb.
And while that will be a magical and memorable experience, the real reason behind it was to unsubtly tell me they would really like it if I stopped walking 20+kms during the day so I could start doing my work meetings in the office, rather than on the streets.
Secondly they got me a weekly home delivery of sourdough and butter.
Amazing. Except it is not because it’s the food I miss the most – since I got healthy – but because it’s the only guaranteed way to make me have a smile on my face.
And lastly, they organized a personal message from Nottingham Forest legend, Mark Crossley.
Not because I love Forest with all my heart, but because their results affect my mood, and this season I’ve basically been a miserable bastard, bar the last few weeks.
See … piss-taking perfect presents.
But even that doesn’t really capture the tone of how we operate.
But this does …
It’s the card from the CEO of Colenso, Ange …
Whose ‘loving’ words show we share a desk and my health consciousness is not good for her hearing, haha.
So to all the rats of Colenso – past and present, thank you.
You’re not serious. But you are very, very clever. [And a bit kind]
Filed under: 2020, 2023, 2024, 2025, 2026, A Bit Of Inspiration, Advertising, Advertising [Planning] School On The Web, Agency Culture, Anniversary, Aspiration, Attitude & Aptitude, Australia, Authenticity, Bangkok Shakes, Bank Ads, Bassot, BBH, Billionaire, Birkenhead, Birkenstocks, Birthday, Black Lives Matter, Bonnie, Brand, Brand Suicide, Brian Clough, British, Business, Campaign Magazine, Canada, Cannes, Career, Cats, Chaos, Charinee, Childhood, Children, China, Chris Jaques, Clients, Clothes, Colenso, Collaboration, Colleagues, Comment, Community, Complicity, Confidence, Conformity, Content, Context, Contribution, Corona Virus, Corporate Gaslighting, Creativity, Culture, Curiosity, Cynic, Dad, Daddyhood, David Terry, Death, Deutsch, Din Tai Fung, Disney, Distinction, Dog, Dolly, Dream Bigger, Dream Small, Dysgraphia, Education, Egovertising, Embarrassing Moments, Emotion, Empathy, England, Entertainment, Experience, Family, Fatherhood, Fear, Football, Freddie, Freelance, Friendship, Fulfillment, Gaming, Goodbye America, Goodbye China, Goodbye England, Goose Fair, Government, Grand announcements, Happiness, Harmony, Headers, HHCL, Holiday, Home, Hong Kong, Hope, HSBC, human_2, Imagination, Immaturity, Important Birthdays, India, Innocence, Innovation, Insight, Internet, Interviews, Italy, Japan, Jaques, Jill, Jillyism, Jorge, Katie, Kev, LaLaLand, Leadership, Linkedin, Logic, London, Love, Loyalty, Luck, Luxury, Management, Marcus, Marketing, Marketing Fail, Marketing Science, Martin Weigel, Maya, Mediocrity, Mental Health, Metallica, Michael Jordan, Michael Mann, Miley, Mr Ji, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, Netflix, New Zealand, NHS, Northern, Nottingham, Nottingham Forest, Nurses, olympics, OnStrategy, Otis, Parents, Paul, Paula, Pearl Jam, Perspective, Photography, Planes, Planners, Planning, Point Of View, Police, Popularity, Prams, Prejudice, Pretentious Rubbish, Pride, Process, Professionalism, Queen, R/GA, Relationships, Relevance, Reputation, Research, Resonance, Respect, Rick Rubin, Rockstar Games, Rodi, RoObin, Ros, Rosie, RulesOfRubin, Shanghai, Shelly, Si Vicars, Silvana, Singapore, Sport, Spotify, Starbucks, Steve Jobs, Strategy, Stubborness, Stupid, Success, Sunshine, Sydney, Taboo Categories, Talent, Tattoo, Technology, The Kennedys, The Kennedys Shanghai, Toxic Positivity, Uncorporated, Virgin Atlantic, Viz, Wedding, WeigelCampbell, Wieden+Kennedy
Yes, it’s Friday.
And yes, it’s the first of May.
But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.
