Filed under: A Bit Of Inspiration, Attitude & Aptitude, Awards, Content, Contribution, Creativity, Culture, Effectiveness, Emotion, Empathy, Experience, Happiness, Leadership, Legend, Loyalty, Management, Reputation, Respect
A few weeks ago, I received a bouquet of flowers.
That’s unusual enough, but it’s who sent them to me and why that’s the interesting part.
Let me take this opportunity to say that I will not be telling you who it was or the specific reasons why … but there is a point to me telling you this story.
You see, the bouquet was sent by someone pretty famous.
As in, globally pretty famous.
And they did it because they wanted to say ‘thank you’ for some work I did for them a while ago.
Now, I am under no illusion that [1] they will have done the same thing for a bunch of people and [2] it was no doubt organised by someone in their management team … but the fact they did it is amazing.
Let’s be honest, most wouldn’t.
Let’s be even more honest, even the one’s who should, still don’t.
Now I appreciate I have somehow ended up being the exception to the rule with things like Green M&M’s … a Wayne Rooney Man Utd shirt … a custom built cigar box guitar … a signed Rick Rubin and Beastie Boys photograph … a years supply of Coke Zero … the Metallica x Rimowa suitcase, as seen above … but while they are all amazing [and there’s others, including the best reference I’ve ever received], this is different.
You see with all those other things, they came from people/organisations I had long-standing relationships with.
Measured in years.
But this wasn’t.
This came from a couple of weeks work I did for them over maybe a period of a month.
Now I appreciate I wasn’t paid for it [I was asked to help them by someone else I work with, who paid my fee instead] but it was a joyful experience and I was glad they were glad with what I helped do.
Which leads to the second reason why these flowers are amazing.
Because while they were in relation to the work I did – which was pretty small and well over a year ago – it was kind-of giving me some credit for them winning a major award … which, frankly, is utterly preposterous.
I’m not humble bragging.
OK, I am, but I don’t mean to be.
Not am I trying to act all coy.
My involvement was only related to distributing their work, not creating it.
It’s like Spielberg giving me a gift because I told some friends ET was a good movie and they went to see it.
OK, maybe that is a bit too humble [haha] but the reality is their award was about their talent, hard work and quality of work, so for them to even consider others at this time, is testimony to how brilliant a human they really are.
And they are.
Proper brilliant.
Even more so given the first time we spoke, they asked why I didn’t like them, because the people who’d got me involved had told them that, ‘for a laugh’.
Pricks.
Which gets to the point of this post.
I know my role in their work was important, but – in the big scheme of things – insignificant.
But they don’t want me to think that way.
More than that, they won’t let me think that way.
They want me to know they see what I did. That they acknowledge and value it … and that’s amazing.
They have so many people in their life, but they looked out for someone they met a few times.
Talk about making me want to do more for them.
Talk about making me want to do all I can for them.
Talk about making me feel ten feet fucking tall because of them.
I get this may have come from their management more than them, but even then that’s amazing. Plus they signed the card so it’s not like this happened without their awareness … even if they have a million cards with their signature on it available to be used
Now I am not walking around expecting them to dump a pile of cash in my bank account.
I’m not even expecting to do any more work for them.
But I am thinking I want them to win.
Win in life. Win in their career. Win in everything.
They have a cheer leader for them, in me, for life.
Now you could say they’re pandering for popularity … that this is all some sort of ego trip.
And I get why you’d say that. But you’d be wrong.
Because they were tough and demanding.
Not just on people like me, but also on themselves.
Because this work was more than just ‘putting something out’, it was putting themselves out.
There’s a lot of backstory I could talk about to explain this, but that’s not my place … but what I will say is that there’s a lot of talk about leadership, but this may be one of the best examples I’ve ever seen or experienced in my life.
I’m glad they won that award.
They deserved it.
For their work. For their talent. For their vision. For their character.
And when was the last time you could say that about someone in a corporation?
So thank you to this person. You didn’t just restore my faith in humanity, you surprised it … putting aside that when I told Andy, he said if I got a ‘particpation award’, what did the people who actually played a real role in their success and achievement get.
Which is why if there’s an award for asshole, he would win every time.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Complicity, Confidence, Contribution, Creativity, Culture, Fake Attitude, Management, Marketing, Marketing Fail, Mediocrity, Perspective, Relationships, Relevance, Resonance
When I first worked in Asia, I was struck by how many people attended meetings.
More than that, I was struck by how many people attended meetings and did/said nothing.
Now I am all for exposing young talent to stuff like this – it’s interesting and valuable and I realise how helpful and beneficial it was to me when I experienced it – however the longer I lived there, the more I realised it had nothing to do with ‘education’ and everything to do with ego and pandering.
Ego in the sense of ‘look how many people I’ve got working for me’.
Pandering in the sense of ‘look how important you are to us’.
And while you may think clients would look at this and question why they are paying for that many people – albeit at that time, talent was very cheap in comparison to other markets – the reality is they were also playing the game, so the inflation rate of ‘meeting attendance’ was worse than Russian currency circa 1984.
Over my time there, I managed to kill this attitude – at least with the meetings I had – reducing the numbers present to just the essential people and maybe one ‘observer’ for exposure and education … which is why you can imagine my surprise when I left Asia and found the West had now also adopted the ‘loads of people in attendance’ protocol for every internal/client meeting.
And for exactly the same reasons.
ARGHHHHHH.
While I appreciate every bit of work takes a village and clarity, communication and collaboration play a vital role in making great things happen … you don’t need everyone to be in every meeting. And yet some people find a way to always be there. To inject themselves into processes without ever actually doing anything … just seemingly looking like they are.
Which is why this piece by George Tannenbaum so good.
Tragic in it’s truth, but so good in its observation.
And while it is on companies for allowing this behaviour – which is madness, given how challenging times are for business right now, and how they could be better supporting/paying those people who are actively contributing to the work rather than hiding behind it – it is also indicative of how some organisations value complicity more than different opinions.
Now I appreciate there will be some people out there who will think the idea of being a piece of parsley sounds great.
You get paid.
You pretend to be important.
You attend the big meetings.
But the reality is – as George points out – everyone knows you’re pointless.
A bit of garnish always left to the side.
Nothing distinctive.
Completely replaceable.
Lacking any taste or value.
Or said another way, a life of complicity, not respectability.
And while George writes it as if parsley is still a necessity, I feel differently which is why I would say if you want a career … one of the best pieces of advice I could give is always look for ways to be the steak.
Doesn’t matter what job you do.
What level you’re at.
Add value, not just garnish.
It may be simply doing what is needed when it’s needed. It may be bringing new ideas to old problems. It may simply be being interested in what others are interested in.
Because while that might sound harder work than being parsley, it’s not as hard as the effort it takes to look busy while producing nothing. Let alone the strength of character it requires to ignore the fact you know your colleagues know exactly what you’re doing and they’re showing you the exact amount of respect that your attitude deserves.
And if you want proof, read Matt Beaumont’s brilliant book, E.
Specifically the actions, behaviour and response of the ‘head of account management’.
It’s supposed to be a comedy, but it’s really a documentary … and a reminder that people may absolutely detest assholes, but they detest imposter assholes most of all.