The Musings Of An Opinionated Sod [Help Me Grow!]


Two’s Company, Three’s A Wonderful Nightmare …

For someone this old, working in adland this long … it’s amazing how few friends I have in the industry.

Oh I know tonnes of people – you can’t help it when you keep moving countries every couple of years – and I love soooooo many of them, but in terms of actual mates, it’s not a massive amount.

However despite this, there are two people who have that moniker.

They may wish they didn’t.

They may wish I wasn’t about to advertise that fact.

But the brilliant Paula Bloodworth and Martin Weigel are most definitely two of them.

Obviously they need no introduction.

They’re 2 of the best and most respected planners in the World and have a body of work entire global agency networks would kill to have. But the thing many people don’t realise is that underneath it all, they’re just amazing humans who are also insanely talented.

Obviously we all met at Wieden and worked together on various projects across the network. But it’s more than that. I met a lot of amazing people at Wieden but I just clicked on a different level with those two.

That doesn’t mean we always agreed with each other.

In fact, the opposite is probably a better reflection of how we were … but there was something between us that meant we not only trusted and respected each others judgement, we felt we ended up in better places for the debates.

And we did.

And we still do.

Because even though only Martin is still at Wieden, we still talk a lot.

In fact we have a video call every week.

London. Amsterdam. Auckland.

And all we do is chat, laugh, debate, disagree and wonder.

And occasionally bitch, hahaha.

But what they may not realise is how they make me feel.

You see I have no problem asking them for their point of view and they have no problem giving it to me.

Except it’s not some wannabe intellectual wank-fest [which is good, because I’d always lose] it’s thoughtful, compassionate and – dare I say it – loving advice.

In short, they look out for me.

They tell me when they think I am wrong.

They tell me when they think I am right.

But most of all, they tell me things to think about to encourage the outcome that I hope for.

When I was made redundant, they were the first people I spoke to.
When I am moving to another country, they’re the first people I chat to.
When I want someone to bounce stuff off, they’re the first people I reach out to.

In an industry obsessed with pathetic intellectual swordsmanship, these two wonderful, beautiful, talented bastards swap weapons for compassion.

They make me a better person and colleague – albeit to Colenso, clients and Metallica.

And they ask for nothing in return.

Which reinforces they’re brilliant people but maybe not as smart as everyone thinks they are.

They’ll probably hate me being so gushing in this post given they both like to hide their public emotions in a black hole … but it’s true.

I love them.

I love their partners.

I love their multitude of animals.

But most of all, I love they’re in my life.

How’s that for a Monday post then eh?!

Comments Off on Two’s Company, Three’s A Wonderful Nightmare …


Keep Them Mean To Keep Them Subservient …

As it is the first of August, I thought I’d change the tone of the posts from the rather heavy ones of July to something a bit more ‘light’.

Which is why today I’m writing about cats.

As you know, I love those feline sods.

Specifically my feline sod … Rosie.

The things I’ve done for her.

Taken her around the World.

Got an import licence in China so we could get her her favourite treats.

Built custom ‘penthouse cat houses’ for her, so she could enjoy the outdoors in safety.

Got a company to make a bloody stuffed toy version of her for us.

In fact, it’s so realistic a client once thought she was stuck on a wardrobe during a zoom call.

And what do I get in return?

Complaints.

Demands.

Distain.

And a distinct lack of love or emotion.

Oh I know she loves me really.

Not as much as we love her, obvs … but there is affection there. Deep down.

However I recently saw something that not only summed her up, but summed all cats up which perfectly explains why some people hate them, and why some – like me – are at their mercy, will and command.

If humans treated humans this way, it would be considered an abusive relationship.

But cats powers of manipulation has managed to reframe that as ‘personality’.

Seriously, if you want to know the art of strategy, forget the Weigel’s, Bloodworth’s, Ritson’s and Collin’s and just study cats.

They’re bastards. But they’re brilliant bastards … as demonstrated by this photo that, for me, is the best encapsulation of cattidude you will ever see.

Comments Off on Keep Them Mean To Keep Them Subservient …


Some Weeks Last A Lifetime …

So I was supposed to be back today, but the gods had other plans.

I got covid.

After avoiding it for 2 years.

After moving to the other side of the planet in the middle of the pandemic.

They decided now was the optimum time to give it to me.

And maybe they were right.

Because this trip has – so far – been filled with nothing but miracles and love.

I got to see the wonderful Martin and Mercedes get married in Portugal, surrounded by old friends who I’d not seen in an age.

Including the brilliant Clare Pickens who I love enormously.

Not to mention Nusara and her husband … who I discovered actually exists.

Now it’s fare to say all weddings are special, but this was magnificent.

There’s many reasons for that – from the people, the venue, the moment – but it was something more than that. As I said on the speech I was asked to give at the last minute, we needed this. All of us. Not just Martin and Mercedes … but every person who was – and continues to be – affected by the devastation of COVID. Which means every person in the World because whether it has been small or big challenges, we’ve all had to deal with them.

And from there, I then got to see my beloved Nottingham Forest pull off the miracle.

From bottom of the league with the worst start in 108 years to playing at Wembley after 30 years and getting promoted to the Premiership after 23 years away.

And to be able to do that with my beloved Paul – who I’d not seen for almost 2 years – by my side, was just even more special.

I don’t mind telling you I cried when I saw him.

When he got out his car and gave me one of his massive hugs hello, I clung on and cried. God I’ve missed him.

Don’t get me wrong, I love NZ, but it is the first place I’ve ever lived that genuinely feels ‘far from everything’ … so with that and all that has gone on in the past 2 years – not to mention the fact this is the longest I’ve not seen him in my entire life – I realised how much I’ve missed and needed him around in my life.

So to have that and then watch our beloved Forest get back into the promise land together was – well, just unbelievably special.

Now if you remember the post I wrote when I was setting off on this adventure, you will note I have not mentioned seeing Paula and her baby yet and that’s because of the COVID gods. But they’re still being nice to me …

Because not only has COVID not been too bad for me – especially compared to what some people have suffered – it meant I had to move my flights as NZ travel rules meant they wouldn’t let me catch my plane. And even this set back has a silver lining.

Because of the demand on airlines – and the time it takes for RAT tests to show a negative reading – the earliest flight I could get was next Tuesday. So not only will I have the time to see her before I go, but I also get to see Paul again when we go to the Queen concert we booked back in 2019 that they had to cancel because of COVID.

Seeing Queen with my best friend and his wonderful wife Shelly is like the ultimate gift to end this incredible visit to Europe.

But there’s more …

You see the Queen concert is on the day the UK celebrates the Queen’s Platinum Jubilee.

I mean the royal one, not the musical one.

The reason this is significant is way back in 1977, my Mum and Dad brought me to London to watch the crowds celebrate her Silver Jubilee. I remember it well, despite being so long ago. So to be back in London – albeit by pure coincidence – on a day where England yet again is celebrating a landmark moment in the Queen’s reign takes me back to that day with my parents and that is a feeling I will really treasure.

What this all means is not only has this trip been more wonderful than I ever imagined, it’s ended up giving me more miracles and love than I ever expected. Miracles and love that I needed more than I ever imagined.

So while I can’t wait to get back to my family – and my team – I can honestly say this has been a couple of weeks that are one of the most important and memorable weeks of my life and for that, I thank everyone who made it possible … from Martin and Mercedes, Paul, Nottingham Forest, Colenso, Q-Prime, NIKE, Paula, Queen, Lee Hill and Virgin Atlantic and my brilliant supportive wife and son right through to, bizarrely, covid.

I don’t know how you did it Mum and Dad, but thank you.

So till next week.

R



Another Year On This Blog Is Officially Done …

So this is it, year 15 of this blog is officially over.

YEAR 15!!!

Christ, this might be the most I’ve ever been committed to anything. What a shame this blog is basically worth nothing, hahahaha.

But we’re here.

A year that the World hoped would represent huge, positive change after the hell of 2020 … but ended up being more of the same.

For us, of course, this was a year with a huge difference – namely we now live in New Zealand.

Moving countries can be a pain in the arse at the best of times, but doing it in a pandemic adds a whole lot of stress that no one needs. However, despite that … despite saying goodbye [or should I say, au revoir] to the beautiful house we had just bought … despite not being able to physically see my beloved Paul and Shelly before we went … despite the hassle, broken furniture and time to get settled in … it’s been amazing.

There’s many reasons to that.

From the 2 week quarantine we had to do, which let us – and Rosie, the cat – get acclimatised to the obscene time difference to the kindness and generosity of the people here. To the fact we had bought our beautiful home – and cars – before we arrived, which made things so much easier. To the covid vaccinations we received. To the community we have found ourselves in. To the outdoor life – excluding the insane rain and 4 month lockdown – we have been able to enjoy.

So much.

But it would be wrong for me to not mention the role Colenso and, specifically my team, have had in it.

Everyone of these talented souls has been wonderful.

Not just to me, but Jill and Otis as well.

Plus there’s the fact my team have [generally] put up with my ‘ways’ … and we all know how painful that can be. I’ve always been incredibly fortunate with the teams I’ve been a part of and this lot are no different.

Sure, they’re mouthy bastards with no end of opinions, ideas and considerations but that’s – as you probably could guess – is exactly why I love them.

We’ve only been together 7 months but I’ve seen enough to be excited about what damage we can do in 2022 – reinforced by the fact we finished this year being named Agency Of The Year by the Effies organisation for a whole host of work that solved problems in interesting ways.

So to Lizzie, Henry, Teresa, Emma, Gi, Augustine, Amy and Liam … thank you for everything.

You’ve given me laughs, headaches, pride, lessons and things to ponder … and I couldn’t be more grateful for all of it.

[And extra best wishes to Lizzie who gets married during the holidays. Made extra perfect because she had to postpone it due to Covid and this way she gets to make the holiday season even more wonderful for all her family]

But while NZ has been the major change in my year, there have been some other notable moments.

In some respects, it was a year of music.

From my Rick Rubin project to getting fired by the Red Hot Chili Peppers to the best passive aggressive endorsement ever seen in the history of mankind.

Given I’ll be working for The Black Keys, Muse and – weirdly – Journey in 2022, I can only hope the musical rollercoaster will keep me on my toes as much.

Talking of celebrity …

I met Noel Edmunds at a business ‘do’ in Auckland – which surprised him as much as it did me – and I got to hug Jacinda Ardern, albeit committing social faux pas when I interrupted her during a dinner she was having to say hello.

That I’m still allowed in the country is testimony to New Zealand’s humanity.

Then there was the Tokyo Olympics …

An event a year late from its original plan … met with global apathy, especially in their home country … only to win us all over and turn us back into fans.

Seeing young kids win medals in skateboarding will stay with me for a very long time.

In fact, having skateboarding in the Olympics may have just done more to get kids wanting to do sport again than any number of NIKE ad campaigns.

That’s how good it was.

Best ad of the year goes to the amazing MacMillan cancer ad.

I must have watched it a couple of hundred times now – hell, I’ve even built a presentation around it that I give clients – and I still cry when I see it.

Not because of sadness – though there’s plenty in it – but because of the human emotion it triggers.

As I wrote at the time, it has this incredible ability to take me back to the times I lost my parents but make me feel closer to them. Extraordinary.

I could go on …

I could talk about certain posts I wrote in the year, like Toxic Positivity, but let’s face it … you can’t be bothered to read it and I can’t be bothered to write about it.

So I want to say some thanks …

To everyone who reads, writes and insults me on this blog … I am eternally grateful – and surprised – you come here. Many of you have been coming here for almost as long as I’ve been writing it and I have to say I find comfort in knowing that whatever I’m facing in life, I can come here and all of it just fades away. So for that, thank you … I really appreciate it.

I also want to say thank you to everyone who has reached out to check on how we’re doing. You didn’t have to, but you did and that means a ton.

Extra special thanks go to Paul, Shelly, Martin, Paula, Amelia, Martin B, Meg, Rach, Mike, Sam, Mr Ji, Peter and Cliff … who all made me feel like you were just around the corner, even though you were thousands of miles away.

And finally, a special thanks to Jill, Otis and Rosie.

None of this would be possible without you and I wouldn’t want to do it with anyone else.

You make me a happier, better person than I believed was possible … and while you may rightfully think I can be a total pain-in-the-ass, I can just tell you I’d be even worsr without you.

So thank you.

For everything,

I can never fully tell you how much I love you and am grateful for you.

The way you handle all this change is extraordinary …

Nothing sums this up more than something Otis chose to do recently.

As you all know, Otis has beautiful, gorgeous, stunning long hair …

Well a few weeks ago, he suddenly announced he wanted to cut it off so it could be donated to kids with cancer.

We asked if he was sure as it was a big thing and he said, “he wants to and is determined to”.

Then he added he will continue to do this until he’s 18.

Grow his hair.
Donate his hair.
Grow his hair.
Donate his hair.

So that evening, his Mum got scissors and a hair razor out and starting cutting 35 CENTIMETERS OF HAIR.

THIRTY FIVE!

Throughout the cutting he kept saying how excited he was.

How it was changing his life.

How much ‘lighter’ his head felt.

And afterwards, the little champ looked like this …

A new sort of rock n’ roll.

I thought it was impossible to love him anymore. I was wrong.

To have the capacity to be so compassionate and considerate at 7 years of age is incredible.

Even more so when he has had so much change in his life.

Four countries in 6 years.
New homes, new schools, new friends.
Almost 18 months of lockdown.

And yet he still has it in him to think of others.

Definitely his Mum’s son.

But proudly mine too.

Hell, he even offered me a chance to remember what it was like to have hair …

… though it could also have been to take the piss out of me.

So to Otis … Jill … Rosie … everyone I know and people I don’t but somehow have still come into my life this year, I wish you a wonderful festive season.

I really, really hope 2022 is much better for everyone than the previous 2 years.

I hope we have a year where everyone can have hope for the future.

I don’t know if it’s possible with the machismo bullshit of politicians, but let’s hope so.

Thank you again for everything, have a great time … just not better than me. Please.

See you on January 31st.



Let Them Be Fragile Around You, Not Defining You …

Once upon a time I worked with a male creative who was one of the most sexist pricks I’ve ever met. He was condescending, patronising and – even worse – did all they could to stand in the way of female talent.

There was one situation where he actively tried to stop me from hiring one of the best planners in the World simply because she was a woman … knew more about sport than him and was much better at it as well.

He tried so hard to find fault with her, when all the time he was revealing his fragile ego.

And while I dealt with him – resulting in us hiring this brilliant planner who has gone on to have the sort of career most people could only ever dream of having – the fact is, her career could have been severely undermined if he had got his way.

What makes it worse is he is a loving father of daughters.

If anyone should be treating female talent with respect and encouragement – surely it should be someone with 2 daughters of their own. But then I remembered watching the ex-Prime Minister of Iceland – Vigdís Finnbogadottir – in Michael Moore’s documentary, ‘Where To Invade Next’ who explained things perfectly.

“While men would never want another man standing in the way of their daughters career potential, that attitude only extends to their daughter … not women in general”.

Of course she’s right.

That’s what’s so fucked up. Especially about men.

As is the vernacular they use to describe female colleagues.

Calling them emotional.

Fragile.

Weak.

And while I would rather work with an emotional, sensitive and compassionate person any day of the weak, the fact is women are way stronger than the vast majority of men I know.

Fuck, my wife has shown more courage than I could ever hope to muster.

From saying yes to moving countries with a man she had only known for 6 weeks to carrying our kid for 9 months and then PUSHING HIM OUT to just embracing every challenge that has been put in her way … everything about her is stronger than Superman and more inspiring than any Nike spot. [Sorry Swoosh, you know I still love you]

Then there’s the fact the vast majority of female leaders [of which there’s still too few] actively bring their whole team along with them versus a lot of men, who just want to take themselves forward.

And yet, despite all this, women continually face gender devaluation by many men – specifically white men – which is why I bloody love the poster at the top of this post designed by the brilliant Kat at Colenso designed from this amazing quote by Rahul Singh Rathour.

Which is why I hope women embrace being fragile like a bomb … because it means those around them will fear them rather than them having to fear those around them.