Filed under: 2026, A Bit Of Inspiration, Birthday, Emotion, Love, Mum & Dad, Nottingham
As people who know me will know, I can be a sentimental old fart.
And nothing sums it up more than this …
That shop you are looking at is in Nottingham.
A few weeks ago, I was there and had some time to just walk around the streets.
It’s weird being in a place you identify so strongly with, but feel such a stranger.
Given how many countries I’ve lived in, there’s a bunch of places around the World that ignites this feeling in me, but Nottingham takes it to another level.
This is where I was born. Where I was raised. Where so much of my identity was forged.
So where many people may walk past that bubble tea shop and not give it a second thought, I remember it as the jewelers where my parents bought me my first ‘good’ watch.
A watch that cost over 100 pounds … which was beyond anything I could ever imagine, both in terms of how much a watch could cost or that my parents would – or could – spend that much on me.
I remember it very clearly.
I was about to turn 18 and – after the watch I wanted turned out to be ‘shite’ – my parents decided that as this was going to be their present to me, we should go to a place where the people knew what they were doing and could ensure I got what I wanted.
So we went there …
And while I can’t remember the name of the shop, I remember the experience of being in it.
They were so helpful and kind. But more than that, they were excited for me.
They were seeing a boy with his Mum and Dad getting a watch for what was a very significant moment in his life
Significant because it meant I was officially an ‘adult’.
Significant because this was my first ‘proper’ watch.
Significant because my parents were acknowledging their only son enter the next stage of life.
Significant because this shop was the one we chose to help be a part of all of this.
It’s why – despite the fact he subjected me to one of the weirdest, wildest and most amazing professional experiences of my life – I have a deep respect for Clotaire Rapaille … the French [if you hadn’t worked it out already by his name, haha] consultant.
Part of his approach is to identify the first memory or exposure people have towards a brand or product – believing it plays such a pivotal role in how they will see that for the rest of their life – it provides the most powerful and meaningful foundation for how to engage them.
For example …
He was the guy who got Jeep to make their headlights round, reflecting horses eyes.
He was also the guy who helped Nestle turn Japan – a traditional tea drinking nation – into one of the biggest coffee drinking places on the planet, by getting them to spend 20+ years introducing ‘coffee flavours’ into all manner of their food products.
He was also the guy who – having been paid an OUTRAGEOUS amount of money – presented me, on behalf of the client we were both working for at the time, a single piece of A4 with half a page of writing on it.
To this day, I’m still not sure if it was the work of a genius or the greatest rug pull ever … but we adopted a lot of his viewpoint and, I have to admit it worked. In fact, it had such a profound effect on me, I adopted his approach as part of mine from there on in … and still do it to this day.
Which may all help explain why people in Nottingham might walk past that shop and see a place selling Bubble Tea – and may think it has only ever sold Bubble Tea – I, on the other hand, see a place that represents coming of age.
A place that provides me with warmth, love and family … and if that doesn’t explain why I’m a sentimental old fart, nothing will.
Filed under: 2026, A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Comment, Communication Strategy, Context, Corporate Gaslighting, Craft, Creativity, Culture, Nottingham, Standards, Stupid
Last week was a week of pissy posts, so I thought I’d write something a little less intense.
Recently I was in Nottingham and while on one of my walks, I passed this …
“What is it?” I hear you cry.
Well, it’s a notice about the busses.
Tied with a crappy piece of string to a branch of a nearby shrub because – I assume – the people who had to put it up thought it would take too much effort, cost or complexity to attach it to the actual bus stop.
You know, so passengers could maybe actually see it.
Now I appreciate Nottingham County Council is basically bankrupt so they can’t be spending money willy-nilly … but what the fuck is the point attaching a notice to a shrub that isn’t even next to the actual bus stop???
It all smacks of someone having to hit their KPI’s …
Where the focus is being able to say you did what was asked rather than did what was needed … even though you know what you did wasn’t in the spirit of the original request.
And while you could blame that on the clarity of the brief, it’s still an exercise in deliberate ignorance.
Or arrogance.
Or idiocy.
It reminds me of the toilets I wrote about in Singapore way back in 2006.
Another example of someone ‘executing’ rather than ‘accomplishing’ …
Also known as ‘modern business practice’ … where it increasingly feels like a job well done and well crafted is viewed as an unnecessary cost, when it can just be churned out without any consideration.
Or worse, when someone does that and then tries to hide their laziness behind ambiguous language or claims of cost efficiency.
Which is why I keep going back to the words a father of an old colleague of mine once said:
“If you haven’t got the time to do it right at the start, when will you have the time?”
When will companies realise that if they treat their customers like fools, they’ll value them accordingly?
The older I get, the more I believe the only thing we have are our standards … and while not everyone will appreciate them, you can be sure they will notice them when everyone else shows they don’t have any.
Filed under: 2026, A Bit Of Inspiration, Anniversary, Birthday, Jill, Nottingham, Paul
After my birthday and Jill’s birthday – today is the last birthday of those closest to me.
Paul.
I have to say I love how close they all are to each other, it makes them – and us – all feel extra special and close.
At least to me.
And while I am on the other side of the planet from him these days, I will see him soon when I pop in on my latest multi-country stupid trip in a few weeks.
I can’t wait.
Not just because it’s been a year since I last saw him, but because we have – as I wrote here – gone through a pretty tough time for the first time in our friendship.
But while that has been challenging, it never challenged what he means to me.
As I have said many times, now my parents have died – he is the person that has been longest in my life.
And shit like that matters. Especially when you don’t have many people you call ‘a friend’.
Which is why I am extra happy to celebrate his birthday today and very excited to share some time with him soon.
Because if life is a game of luck, where he is concerned, I won.
So happy birthday my dear Paul …
Because while every bit of trouble I’ve ever got into my life can be traced back to you … so can all my greatest childhood memories.
And I look forward to making more with you for years to come.
Love ya Hilly.
Filed under: 2026, Comment, Football, Loyalty, Nottingham, Nottingham Forest, Sport, World Cup
The football season is over …
I should be happy because not only did Forest get to the semi-finals of the Europa Cup, they will be in the Premiership next year … their 5th consecutive year in the top flight, which is their longest period since the Premiership began, way back in 1992.
Add to this the impending World Cup and I should be basking in football delight.
But I’m not. If anything, I’m suffering from PTSD.
Yes, I appreciate to use a term like that could be deemed disrespectful to those who have truly suffered – but it genuinely is how I feel thanks to the mental and emotional impact Forest’s season has had on me and the disgusting way FIFA are approaching the World Cup in the US.
Now you can say this is ridiculous. And on one hand I’d agree with you. But while nothing surprises me in the behavior of FIFA – and the US government – Forest has been a deep part of my life for pretty much all my life and while it may appear to have been a positive season, it’s been anything but.
Put simply, this season has been a shitshow.
The sacking of a beloved manager.
Followed by the appointment of 2 disastrous choices.
Resulting in us needing to hire a 4th manager for the season. FOUR!!!
Which led to the constant mocking of the team, owner and management by media and opposition fans.
A season of almost unprecedented underperformance.
Endless unnecessary, self-destructive decisions that caused pain on and off the field.
The constant, realistic pressure and threat of relegation.
The tragedy of seeing players suffer injury and – in Elliott Anderson’s case – personal loss.
In fact, if it wasn’t for basically the last 6 weeks of the season, it could have been one of the worst seasons in the clubs entire history.
What made it even more worse is that after 3 seasons of fighting for our lives to stay in the Premiership, we had an unbelievably successful season last year – resulting in us getting into Europe for the first time in 43 years.
FORTY THREE!!!
This filled the fandom with excitement and dreams … the belief this was the start of a new era for the club, one filled with the sort of nights and memories that previous generations never got to experience but heard about from fans who were there for Forest’s magical run from the late 70’s to the late 80’s.
But instead, we faced a torrent of turmoil and the impact – mentally – has been huge on me. And no doubt countless others.
Is that ridiculous?
Of course it is … especially for me, given I have such a charmed life by all accounts.
However, the old Liverpool manager – Bill Shankley – once perfectly captured the impact a team can have on a fan when he said: “Football isn’t a matter of life and death. It’s more important than that”.
Now I’m not saying Forest are more important than my family, but it is far to say they feel like an extension of my family.
Over half a century they have helped define who I am and where I’m from.
They’ve forged memories and moments that will stay with me for the rest of my life.
They’ve created friendships and connections that are truly significant to me.
They’ve made me feel proud of the city I was born in and the team I support.
They’ve shaped my identity, values and beliefs about how the World game should be played.
Huge and important things and in return, I’ve given them time, commitment, money and belief.
I’ve stuck with them through the darkest of times.
I’ve celebrated them in the moments of glory.
I’ve travelled ridiculous distances to show my support.
I’ve got up in the middle of the night and early in the day to see them.
I’ve endured rain, sleet and snow to watch them get thrashed by lesser opposition
I’ve backed them, defended them and protected them when faced with unfairness or ridicule.
I’ve never wavered, even when they’ve tested my patience to the extreme.
It’s why I don’t ‘support’ Nottingham Forest, I am a member of them.
Admittedly not on the pitch, but definitely in terms of my thoughts, choices and considerations … which is why seeing them do so badly for so much of this past season, was like watching a loved one go through major illness. Where you’re there for them, but you wish you weren’t.
Not because you don’t care, but because you do.
Too much.
So there every moment of pain and discomfort destroys you with a similar ferocity.
Yes, I appreciate most of the players don’t come from Nottingham.
Yes, I appreciate all the players earn more than I could ever imagine.
Yes, I appreciate most of the team would move without hesitation in certain circumstances.
But while they play for my club, they are my family.
It’s why when they were going through their constant run of losses, it started to harm me.
Changed my mood.
Impacted how I behaved.
Affected how I was feeling
It’s also why, when they found their spirit – even if they lost the game – I experienced feelings of hope that were completely disproportionate to the reality of the situation.
Because when you support a team, the reality is it gets conflated with who you think you are.
Or hope to be.
Your hopes, dreams, ambitions and possibilities.
So, when they fail, you feel you’re failed too.
In terms of who you are, who you can become and who you give your time, love and support and time.
It’s a level of attachment that – if it was with a human – would be deemed as highly problematic.
Which helps explains why – despite the club taking a massive step backwards over the previous season – Forest fans are incredibly happy we will be in the top tier for another year.
Not simply because we love Forest, but because it means our ‘fan delusion’ can continue for another season too. Where all the hopes, dreams ambitions and possibilities we have for the club’s future represent the hopes, dreams, ambitions and possibilities we have for our own future too.
Because sometimes, it’s less about achieving our goals as much as it is knowing they haven’t been erased.
As they say, ‘it’s the hope that kills you’ … but it is also what keeps you coming back.
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Yes, it’s Friday.
And yes, it’s the first of May.
But neither of those things are as incredible as this …
You see, on Sunday, it will be 20 years since I started this blog.
TWENTY BLOODY YEARS!
That’s before the iPhone.
And Android.
And Facebook.
And the Kindle.
And the financial crisis.
And before Pluto lost its planet creds.
AND BEFORE WI-FI WAS PUBLICLY AVAILABLE … so a very long time ago.
I still remember why I started it …
It wasn’t for any attempt for notoriety or popularity, it was more to do with survival.
You see I’d got a job that – frankly – I was woefully under-qualified for, and because it demanded so much of my time and energy to make sure I didn’t completely fuck it up, I needed an outlet for all the ideas and thoughts that were going around my head that I just didn’t feel were right for what I needed to do at that time.
Not because I was sure I was going to use them later … more because I needed to feel I was still connected to the stuff I loved while also believing that if I didn’t find a way to get them out of my head, they’d maybe be no more space left for anything new to enter my head.
And so this blog was born.
Reading through the first few posts not only reveals the times we were living in, but also the headspace I was in.
Trying to balance making sense of stuff happening around me while also needing an outlet for stuff I was feeling or thinking … which, in many ways, set the tone for how this blog has been for over 2 decades.
Which George recently described as, “the blog version of TK Maxx”.
He’s not wrong … and in some ways, I really like that.
Sure, among the almost 5000 posts I’ve written, there’s a lot of [to keep the TK Maxx analogy going] cheap and nasty shit in there … but there’s also a few ‘designer label’ gems hidden amongst it all.
At least for me.
Stuff that made me think, challenge or question stuff in ways that I had not imagined or considered before.
Stuff that ended up impacting how I did things and how I still do things.
Stuff that forced me to articulate what I believe, not just what I feel.
Maybe those posts meant nothing to anyone but me. Hell, maybe no one even read them. But while every post I’ve written reflects something about who I was – or am – those ‘self-defined gems’ have a special place in my heart because they represent a moment where I felt I was growing and learning.
It’s why I always enjoyed the comment section, because for all the overwhelming piss-taking I received, the vast majority always ‘encouraged’ me to look deeper, wider or longer at issues I’d written about. And I loved that. I loved how the people who commented always kept me on my toes … which is why one of the unexpected pleasures of writing this blog for so long has been seeing how my opinion on certain subjects has changed or evolved over the years. It’s served as a great reminder about the importance of always exposing yourself to others perspectives, opinions, experiences and standards, even if the goal of it is simply to be really sure about what you think or believe.
In many ways, that’s the biggest surprise of 20 years writing this blog.
I never expected anyone to comment on anything I wrote, because I started it just for me.
A private place to express my thoughts and idiocy.
But then Andy discovered it and he sent an email to everyone at Cynic and some of our clients announcing it and then the mayhem started.
At that point, blogging had become a big thing. A good thing. A community of people who wanted to help and contribute to what others were doing. A lot of this was down to the great Russell Davies and his iconic blog … a place that not only brought people from all over the world together, but inspired others to start writing their own as well.
It was a place that not only exposed me to a lot of brilliant people I’d never have known about without his blog – people like Gareth Kay, Paul Colman, Northern Planner, Rob Mortimer, Marcus, John Dodds, Lauren, Age to name but a few – it also brought people to my blog who helped add to the texture, lessons and perspectives I was writing about.
I will forever be grateful to Russell for that … especially as most of the people he inadvertently introduced me to, not only still exist in my life but I have met them all IN THE FLESH.
Alas the blogging community, like most things in life, has moved on with maybe only Martin and I still churning stuff out via that platform. [Well, he curates, I churn] And while technologies advances allows strategists to be even more connected in even more ways, the energy of the community is not the same as it was back in the early days of blogging.
Now it feels more aggressive.
More sharp elbows and self publicizing.
Wanting the spotlight on them rather than the work they do.
But then, the industry seems to value those who talk about the work more than those who actually make it … which kind-of highlights why the industry is in the state it finds itself in but refuses to acknowledge.
Emperor’s New Clothes anyone?!
Screenshot
That this blog is 20 years old blows my mind. I never thought it would last that long, mainly because I never gave much thought about how long I’d be writing the thing. It’s not always been fun – when I was receiving a lot of anonymous hate that resulted in me deciding to stop allowing comments was definitely a low point – but all in all, the whole experience has been pretty glorious.
In many ways, this is one of the longest committed relationships I’ve ever had.
And one of the most successful, hahaha.
The fact there are some people who have been reading it for almost as long as I have been writing it, is madness.
Have they no taste?
Have they got nothing better to do?
Or maybe they’re stuck in prison and this is part of their ‘sentence’.
The good news for them is there’s no way this will still be a ‘going concern’ in another 20 years … at least not in terms of how regular I’ve been writing posts for the past 2 decades. Not because I am running out of things to say [albeit Andy said I have only ever written 3 posts and just keep re-writing them in different ways] but because I’ll be – hopefully – doing other things with my life.
Don’t get me wrong, I’ll always be grateful to advertising … it has given me a life I never could have dared to imagine … but I am increasingly spending more and more of my time working and collaborating with artists and I feel that’s where my future may be. Not because I don’t love what I do, but because I find their definition and expression of creativity even more interesting, challenging, open, provocative and progressive than where our industry is choosing to head.
But that’s not going to happen yet. Hell, it may not happen at all – I could get fired by all the artists tomorrow for all I know – which is why for the time being, I’ll keep happily juggling my two ‘lives’ while churning out daily blog posts at the same time.
Sorry, hahaha.
That said, the point of continuing this blog is different to what you may think and why I originally started it.
Because while it has helped me grow, learn, make new friends and even help build my professional reputation [which is hilarious when you read some of the stuff I’ve churned out, like this!] … it delivers something that is even more important to me.
Connection to my family.
I know … I know … that sounds weird-as-fuck, but what I mean is this:
A few years ago, Jill said that while she rarely ever reads my blog, when she does – she can hear my voice because of the way I write.
Put simply, how I write is how I talk … so when she reads my posts, it feels like I’m with her.
And she liked that.
Add to this that I’ve shared deeply personal and important moments in my life – from getting engaged to getting married, to Mum dying, to becoming a Dad, to getting Rosie – and Bonnie – to saying a tearful goodbye to Rosie, to moving from Singapore to HK to China to America to London to New Zealand [so far] … which means moving from cynic/WPP to Sunshine to Wieden+Kennedy to Deutsch to R/GA to Colenso [not to mention all the other highs and lows that have impacted or been introduced to my life over this period, be it death, covid, friends, family, health, books, chaos, and/or multitudes of weird, wild, crazy shit] … and this blog is no longer just a place where I rant rubbish, it’s a place my family can have me close even when I’m no longer here.
That means a lot to me.
Not because I want them to need me, but because I like knowing they can access me should they ever need me.
Or if Otis ever wants to introduce me to whoever becomes important in his life.
It’s why I’m going to keep writing it and why I’m going to move it to a free domain again, to make sure it always stay up … because what originally was a place just for me, has become a place that offers connection to the most important people to me.
And with that, I want to say a big thank you to everyone who has ever visited or commented.
Whether you meant it or not, you’ve given me far more than I ever imagined or hoped for.
Thank you. Love you. Grateful for you.
