The Musings Of An Opinionated Sod [Help Me Grow!]


Goodbye 2022. Hello Peace And Quiet …

So this is it, the last post of 2022.

Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish.

I have to say, I miss the comments.

I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.

But lack of comments aside, it’s been a big year … mainly because it has been the first year in a couple of years without any lock-down. And yet I still find it bizarre seeing people not wearing masks and being able to get on a plane again.

To think of the isolation, suffering and pain so many people suffered, the speed of the bounce-back has taken my breath away. Of course there are still people enduring tough times … but given the horror of the pandemic has seemingly been replaced by the threat of nuclear war and economic collapse, maybe COVID wasn’t so bad after all.

That said, I’m so grateful for the ability to travel again as it meant I was able to go on a trip that I’ll never, ever forget.

A trip where I got to see my beloved Martin getting married in Portugal.
A trip where I got to see my beloved Nottingham Forest getting promoted at Wembley.
A trip where I got to see my beloved Queen in concert with a ticket I bought 2 years earlier.
A trip where I got to see my beloved Paul, after the longest time we’ve been apart in 52 years.

It was, without exaggeration, one of the most special times in my life … with stuff I thought I may never see – or see again – so you will understand why I still feel so grateful to be able to have experienced it.

But beyond that, there were many other things that made this year memorable.

We did some fun work including Beyond Binary, Rick and Morty, Phone It In and Give Up On Humans. Our agency Christmas gift was interesting too. I say interesting, but I mean ridiculous, especially compared to last years more sophisticated Restraining Order, haha.
I wrote a pretty decent April Fools post that conned a few people.
And then, more seriously, I wrote some posts about my dalliance with depression, fulfilment, prejudice and respect that seemed to mean something to people, which made me feel happy it helped in some way.
I worked with Metallica, Miley Cyrus, Muse and Journey, to different degrees of success and enjoyment, hahaha.
We produced Dream Small … which I’m not only very proud of, but has led to conversations and change I never imagined we could have.
The way Otis – and his school – dealt with his dysgraphia diagnosis.
I celebrated my Mum’s 90th.
I got to see the wonderful Maya and Bree again, after years.
I was somehow featured in a book.
My Bohemian Catsody office mural … featuring Rosie amongst others.
I laughed myself stupid about Gi’s shit explosion while also being proud as punch of my wonderful team with our WARC/Cannes Global Grand Prix for effectiveness … followed up with us winning the same achievement at the NZ Effies … followed up by us winning the Global Grand Effie a few weeks later.
Renovating the old Colenso table to give it – and the irrepressible, unmistakeable Kate Maitland – the respect and recognition they deserve.
Lizzie and Amy’s news.
And Paula’s wonderful ray of sunshine.
Then finding the brilliant Briar and Shelly … with Martin and Meg arriving in Jan. [Which in Meg’s case, is almost 2 years in the waiting]
And last – but certainly not least – seeing Boris get pushed out quickly [literally and figuratively] by Liz Truss, even though the evil Tories somehow remain in power.

Of course there was some sad and disappointing stuff.

The loss of the irreplaceable and wonderful Dan Wieden.
Queenie … which hit me far more than I ever imagined it would.
Ben. Who left us too soon.
Mike’s motorcycle accident.
Henry, Liam and Robin left the team.
My first dalliance with COVID. And Jill too.
The bullshit that Simon P was forced to deal with and face.
Not to mention the horrible situation one of our clients was exposed to by the worst of society.
And then too many terrible global events, with the situations in Ukraine and Iran being possibly the worst of them all. What makes these last two even more disturbing is how the media only pay lip service to them. As if they don’t deem the horrors ‘relevant’ enough for their viewers and readers so they hide it on pages 5 and 6 … behind articles on energy bills, political scandal and sports scores.

I know it’s Christmas, but instead of having that one extra drink or buying that one shitty pressie, donating that money to organisations who offer support and help would be amazing. Two of them are this for Ukraine and this for Iran.

2022 has reminded me how privileged and comfortable my life is.

While compared to many, I have only experienced that sort of life, there have been times that have challenged me.

1999 was horrid.
As was 2015.
And last December was arguably, the worst month I’ve ever faced.

But this year, from a purely personal perspective, has generally been pretty special for me and one of the biggest reasons for that is my family.

I know we’re all supposed to say that, but it’s true.

Not just for who they are, but because for some reason, I feel we got even closer.

Emotionally.
Supportively.
Connectively.

To be honest, I thought we were already as close as you can be, but I discovered there’s actually no limit to the level of connection you can feel with loved ones and that has left me feeling a bit overwhelmed.

Maybe it’s because NZ is so far from everyone, we feel closer to each other. Maybe it’s because we don’t see the people we love so often, we have become more reliant on each other. Maybe it’s because we just have gone through some stuff that it reinforced how special we are to each other. Maybe it’s for reasons I’ve not wanted to admit before because it challenges the priorities I’ve lived by before.

Who knows, but what I can say is I love my ramshackle collection of Campbell’s.

Including Rosie, of course.

They’re not perfect.
They can drive me nuts.
But they’re mine and I adore every bit of them.

Which is why I want to sign off by saying to them – and to the rest of you – that whatever you do over this period, I hope it gives you all you want and all you need. I am grateful for everything every one of you put in my life and I hope 2023 – as scary as many are suggesting it will be – will surprise us all with its happiness and fulfilment.

Just as long as mine is happier and more fulfilling than yours.

Hey, I may be getting more tolerant in my old age, but I’m still as only-child demanding as ever.

Have a great one. Back Feb 1. I hope to see you in 2023.

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Big Enough To Matter, But Not Big Enough To Count …

Recently I was reading an article on Brexit when I came across a comment that stopped me in my tracks.

The reason for it is that in a few words – literally a few – it not only highlighted the issue with many of the shortsighted fools who voted for leaving the European Union – and likely voted for the election of Boris Johnson and Liz Truss – but also could be used to explain the decline of so many companies, institutions and individuals.

This is it …

What a perfectly constructed sentence.

A devastating set of words that places you perfectly in a corner you can’t get out of.

It’s almost a Hollywood movie line it’s so crafted in its underlying viciousness.

But of course, the people it challenges won’t accept it.

They will continue to refuse to acknowledge their complicity in the situation millions now face.

Because as I’ve written before, people has difficulty understanding something when their credibility and reputation depends on them not understanding something.

It’s why they will continue to cast blame on everyone else.

Why they will continue to claim the opposition are more dangerous than the government they voted in … the government that has brought an entire nation to its knees.

But let’s be honest, the reason for their attitude is even uglier than not wanting to own up to what they contributed to. Because for all their claims of wanting a ‘better Britain’ … the real reason behind their choice was to create a barrier between them and people they think are beneath them.

A way to feel socially, morally, professionally superior to those around them, while conveniently choosing to ignore they were either given great advantage from birth over the vast majority of people or seek to mitigate their situation by blaming everyone else for what they have not achieved, despite starting from greater advantage.

I get it. It’s kind-of human nature. It’s also the unspoken truth of democracy – where the reality is we tend to vote for what works for you rather than what’s right for the nation.

Of course the unspoken truth is still better than the alternative … however given the way politics and business are increasingly allowing spin, vitriol and lies, it seems we’re seeing ‘post truth’ as an accepted and embraced business strategy.

And that’s why the independent voice has never been so important.

Not just in the public domain, but within organisations, governments and individual groups.

Not to attack, destroy or dethrone – as is the current trend – but to protect.

To ensure the people making decisions – or the people asking to decide on the options – are aware of the range of possibilities and outcomes that could occur rather than just blindly following a blinkered promise of what will happen.

Not delivered with hyperbole or exaggeration, but with quiet, informed context and facts … delivered by an individual or organisation without political affiliation and respected for their independence.

It doesn’t mean it will stop things like Brexit happening, but it will ensure people who knowingly bend the truths to suit their own agenda or were deliberately ignorant to the choices they made are held to account. Because without that, we carry on down this sorry path where governments, organisations or individuals can choose to ignore previous choices they made, ignore the passing of time that changes the context of everything and ignore the realities others may have caught up and left us behind.

I am under no illusion that the truth hurts, but delusion damages us forever.

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The Fine Line Between Evil And Genius Media Planning …

A few weeks ago I saw something on twitter that has deeply conflicted me.

It was this …

That’s right, they’re lawn bowl mats … sponsored by Co-op Funerals.

Now I don’t know much about bowls.

I know they attract a much broader age of ‘player’ these days, but I’m still pretty sure the majority still are of the more elderly variety.

And given I’m 52, we’re talking proper old.

I could be wrong.

But given someone thought it was a good idea for Co-op funerals to sponsor the mat, it seems I may not be. And this is what has had me conflicted for weeks.

On one hand, it’s just fucking genius isn’t it.

Old people.
Funerals.
Chance to make arrangements before someone else has to.

But it’s also just a bit evil, isn’t it?

Old people.
Out enjoying themselves.
Message to remind them of their impending demise.

If I allowed comments, this is the sort of post where I know they would come into their own. But I don’t … which means I’ll be getting extra emails of commentary and abuse from the same people who used to do that on here.

And I don’t mind admitting I’m quite excited about that, And quite interested in what they’ll say.

Because I have the sneaky suspicion they may think it’s clever.

And that old people may find it both slightly amusing and kinda useful.

And that by doing something like this, it becomes a social media campaign by fact of it being infinitely shareable.

Or … they may say no one will give a shit because all it will be to them is a free mat so they can rest their knee as they try to destroy that prick from up the road who always seems to win.

But to whoever did this, I admire both your smarts and your mischief … because I haven’t seen something so perfect since [I think] Naked got their client – cheap meat in a can maker – Fray Bentos to sponsor some local Darts Players.

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Creativity Is A Weapon …
October 19, 2022, 8:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Culture, Cunning, Revenge

I have an old job reference that states:

“Rob is driven by hate”.

Amazingly, they meant it as a compliment.

Despite my friend Michael believing I am incapable of such an emotion [but then he’s a beautifully misguided German] they’re right.

OK, maybe hate is too aggressive [damn you Michael!] … because when I encounter something – or someone – I don’t like, I use it to push me further rather than push them down.

This is not a new thing.

I wrote about it way back in 2011 … but even now, hate – or whatever we want to call it – has the affect of pushing me to learn, grow and try more stuff than I’ve done before because I want to do things better than whoever or whatever the focal point of my distain, achieved.

Does it always work? Nope.

Is it obvious to them I’m doing it? Hopefully not.

Can it sometimes be ignited by me being petty and pathetic? Yep.

But for all the potential unpleasant side of this characteristic, it gave me a work ethic that helped me achieve far more than any talent I have, could achieve – hahaha.

I say all this because a friend of mine sent me a photo of another persons version of creative revenge.

This.

It’s it utterly glorious?

Apparently, they did it because their partner said they wouldn’t hang up the washing.

OK, so they’re not using their hate to drive themselves forward … but they’re definitely using it to release the anger.

An act of personal vengeance that leaves no pain or blood on the intended victim while, at the same time, gives the aggressor a sense of satisfaction, peace and revenge.

That’s not easy to do.

But creativity found a way.

It always does.

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It’s Not A Reissue, It’s Vintage New …

I bloody love this idea.

If they ever get round to reissuing the movie, I really hope they do it.

Hell, I’d even happily pay to help justify the joke. But I’m strange like that.

That said, I’m surprised Hollywood hadn’t thought of doing this before.

Let’s be honest, their current business plan appears to be ‘remake once popular movies [and some, not so popular] rather than investing in new ideas’. So reissuing the brilliant Groundhog Day but calling it a sequel, sounds like their Holy Grail.

Either way, it would be a brilliant example of how to use a brand idea … because for all the claims out there from agencies and brands about creating ‘big, sustainable, long-term brand platforms, we don’t see that nearly as much as we could. Or should.

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