Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Brand, Brilliant Marketing Ideas In History, Confidence, Context, Creative Development, Creativity, Culture, Diversity, Gaming, Imagination, Inclusion, Innovation, Insight, Marketing, Perspective, Relevance, Resonance, Standards, Technology
For all the talk about diversity and inclusion being spouted by companies, I don’t see much diversity and inclusion.
I still see companies mainly filled with people like me and where there is diversity, it tends to not be at the management level.
And on the rare occasion that it is, you then see the media go after these people with a zeal rarely seen towards anyone white. Or male.
Of course, diversity is more than simply heritage … though companies often use that as a convenient excuse to not hire People of Colour, ignoring that – SHOCK HORROR – People of Colour can also come from low income areas, have physical disabilities, be members of the LGBTQ+ community and/or have any other number of ‘minority’ characteristics you wish to throw at me … which is why I am so excited by a new video game that deals with diversity head on.
Forza Horizon 5 is a brilliant racing game on XBox.
The graphics are amazing.
They’ve introduced a ‘story’ mode to the game.
And the world you get to explore is almost limitless.
But … and it’s a big but … the really brilliant thing is the level of customisation they allow you to make of your character.
Look at this …
And this …
How amazing is that!
You can customise your identity and add prosthetics.
No doubt, this will cause huge offence to presenters on Fox News for succumbing to ‘wokeness’ which makes it even better … but they’re missing the point in 2 fundamental areas.
1. Being called woke means being called someone who considers the context and needs of others so they can live a similar life in terms of opportunity as you. For me that’s a compliment, not an insult.
2. The option is not to get headlines – though it does, because of its rarity – but to allow people who are minorities, feel seen and valued and celebrated for who they are, not who they aren’t. Anyone who thinks that’s a bad thing to do can basically go fuck themselves.
The gaming industry has a bunch of issues – from how it operates to the storylines of the games it makes – however they seem to be far more committed and focused on making change than so many of the companies who talk about their D&I programs on social media and in magazine articles.
People can accuse Forza Horizon of jumping on the woke bandwagon all they like.
They can shout that they’re only doing it because they don’t want to alienate potential customers.
They can say it’s a ‘one off’ and should be treated as such.
People can say what they like … it’s still more than most have done and will mean far more to the millions of people who have been ignored by companies for decades for no other reason than simply being a bit different to supposedly ‘common’ characteristics.
And I can tell you, that will mean more to them than some press release about a companies D&I program that doesn’t change a damn thing.
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Thank you to James Whatley for letting me steal his screen shots, even though I own the game myself. THAT’s how lazy I am. Not that you didnt know it.