The Musings Of An Opinionated Sod [Help Me Grow!]


Why Business Needs To Be More Seinfeld …

I was never a fan of Seinfeld.

Then I’ve never been much of a fan of Jerry Seinfeld either.

I always found him a bit of condescending, self-righteous prick.

Oh I get he is smart.

His observational skills are almost unparalleled.

But you can be a genius and still be an asshole. Step on down Elon Musk.

However recently I read something Jerry said that made me dislike him less.

Not simply because he didn’t know who McKinsey were, but because of what he highlighted is the problem with them. Or more specifically, the problem companies who use them, have.

Now don’t get me wrong, I appreciate this paints Jerry as a control freak.

And I also acknowledge that many companies hire McKinsey because they think the challenge they face is hard – rather than easy.

But what I do like about what he says is he won’t outsource his responsibility.

Sure, he could trust those around him more … and sure, his words smack of egomaniac … but to be fair to him, the product he sells is himself – his personality, his character, his humour – so it makes perfect sense he is obsessive about what goes out under his name because he cares deeply about his reputation, values and his quality control.

And that’s a major problem these days.

Too many don’t.

Oh they’ll say they do.

They’ll run internal and external communication that reinforce they do.

But then they’ll go and outsource their responsibilities and decisions to ‘for profit’ external organisations. Either because they don’t want the pressure … the issue is beyond their abilities … or they want someone to blame if things go wrong.

And the issue with this is the external organisation who are now responsible for answering this challenge, often do it with little to no consideration of who they’re doing it for.

How their clients look at the world.

The nuances and quirks that define who the company is and how they act.

So they provide a solution that does exactly what has been asked of them and nothing more.

Solutions agnostic of client values, beyond some superficial characteristics.

And this has resulted in a world filled with identikit functional solutions. Solutions that answer the issue, but at the cost of commoditisation. And all because senior people – who are paid handsomely to be responsible for their organisations wellbeing and growth – decided to outsource their responsibility to another organisation, even though they know they will never care as much about them as they should care about themselves.

Of course not everyone is like this.

Some are as committed and obsessive about how they do things as what they do.

But there are far too many who look for quick wins.

Easy answers.

Less pressure or responsibility.

Which is why I have always thought whether you are a shareholder or an employee, knowing how much the most senior people understand, value and protect the standards, nuance and quirks of the company they represent – not simply the balance sheet – acts as a good indicator you’re with a company who respects the value of their own value.

Not simply in terms of profit.

Nor in reputation.

But in the standards and values that drives all they do and create.

Which is my way of saying that while I still think Jerry Seinfeld is a bit of a dick, I now respect him for knowing where his responsibilities lie.

To both himself, his future and his fans.

Now if only there were more companies and brands who lived by the same mantra.

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Don’t Let Their Lack Of Achievement Undermine Yours …

A few weeks ago I did a presentation to a bunch of advertising students in London.

While I enjoy this sort of thing, I also appreciate I’m a ‘senior’ old white man … so I’m very conscious of the privilege I have – and had – throughout my career.

With that in mind, I wanted to ensure whatever I said was about as usable as it could get … regardless of where you come from, what you do or whether you lived in London, Liverpool or Lima.

Note I said ‘usable’, because sadly – for all the talk the industry goes on about with D&I policies – there still remains prejudice, whether conscious or not.

So in the end, my talk consisted of 3 slides … of which the one below was not only the most well received, but probably the most important.

Despite the headwinds it faces, this industry can be great.

It has a wide range of brilliant, talented, creative people.

Unfortunately it also has a bunch of bitter and jaded, self-appointed ‘gods’.

People who have achieved a level of ‘industry fame’ based on what they say, rather than what they’ve done. And by that, I mean what they’ve said on Twitter. Yet despite this, they seem to believe it has elevated them to a level of ‘sage’, that means the entire industry exists to impress them.

Of course everyone is entitled to an opinion.

And all experience is experience.

But if you’re starting out, you’re incredibly vulnerable to ‘experienced people’s’ judgement and that can have the effect of either conforming you to doing what they like or undermining your belief in relation to what you like.

Now don’t get me wrong, having your work – and eyes – opened to the views of people who have achieved at the highest level, is incredibly valuable to your growth and development.

But the emphasis is on highest level.

That’s not about someone’s job title.

Not the length of their employment.

But what they have created.

That’s literally it.

And while everyone thinks they have done stuff of note – and in their own way, they likely have – the reality is standards are a bit like Twitter. Your view of the world is in direct proportion to the people you follow … so while there are people on social media and industry blogs who have genuinely learned from the best and created the best, there’s a whole lot more people who have not. They just don’t realise it. Or their ego won’t accept it.

Again, that doesn’t mean they won’t offer some value, but it does mean their view is tainted by the limitation of the work they’ve actually created.

Which is why the best advice for anyone starting out in the industry is to do your homework.

Don’t like an agency or an individual for what they say or how popular they are.

Explore what they’ve actually done.

Was it a one off or has it been consistent?

Have they set standards or just followed others?

Do they push boundaries or just talk about doing it?

Have they done interesting stuff or just know interesting stuff?

This is an amazing industry. It can offer a huge amount. But if you want a career – a good career – you need to find and forge your own voice and you can’t do that if you let popularity silence your individuality or force their words into your mouth.

And that’s why if you face that, especially from people who have never done stuff that is creatively interesting – regardless of their title or experience – then there’s only one course of action to take.

Fuck ’em.

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Goals …
November 1, 2022, 8:15 am
Filed under: A Bit Of Inspiration, Age, Attitude & Aptitude, Individuality

This is the actress Keeley Hawes.

While I have enjoyed a lot of the television and movies she has appeared in, I don’t know much about her other than she is an accomplished actress who – having read a few interviews about her – is smart, self-aware and considered.

[Yes, I know her husband is also an accomplished actor, but I don’t want to diminish her individuality or achievements, because – let’s be honest – most women end up being seen as someone’s wife or mother rather than their own person]

She recently talked about changing her career.

Not because she doesn’t love what she does … nor because she isn’t as successful as she hoped … but because of COVID, she has started to re-evaluate what she wants to do in her life, especially as she will be turning 50 in a few years and that feels a pivotal age.

I totally get that.

As I’ve said many times before, the problem with getting older is you keep discovering more things you want to explore and pursue, however you have become painfully aware you won’t be able to do all of them … not least because as you do one new activity, they reveal even more things you want to chase down.

But while the temptation is to just stick with what you know to not frustrate yourself, the impact of time does create am anxiety you can’t entirely shake off. So while I acknowledge it’s an absolute privilege for anyone to be able to change direction in the quest for more life experience … it’s likely something most people feel.

None of which has anything to do with this post.

The reason is when I saw that photo of Keeley, I just thought it was amazing.

She looks so cool, elegant and rock n’ roll all at the same time.

I can only dream of being that, but then I wear birkies so I don’t stand a chance.

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