Filed under: A Bit Of Inspiration, Attitude & Aptitude, Communication Strategy, Cunning, Emotion, Empathy, Fake Attitude, Happiness, Management, Marketing Fail
Back in the 80’s, there was a real trend for companies to put up ‘inspiration posters’.
Corporate Yoda statements that were as contrived – and daft – as fuck.
Things like …
EXPLORE. Only those willing to leave shore can find new lands.
I’m not even joking. There was tons of them like this.
For a while they were all the range … so popular that a friend actually created a mass of pisstake versions in the early 90’s.
Here’s one of them:
They were soooooooo much better than the real thing.
And then, from the mid-90’s to around 2015, these empty statements died a death however – just when you thought it was safe – social media decided to bring them back with a vengeance.
However, if you thought they were bad before, they have reached a whole new level of terrible.
Or should I say a whole new depth.
So much of this is because of Linkedin …
I’ve written my views on the biggest fiction factory on earth before.
Seriously, it’s about as professional as me … that’s how bad it has become.
In fact, it feels more like a home for wannabe Tony Robbins than a place for professional interaction.
Nothing sums this up more than an ‘inspiration’ photo I saw on there a while ago.
Take a look at this.
HAHAHAHAHAHAHAHAHAHAHAHAHA.
I mean, just how depressing is that?
Sure, I know it’s trying to be deep and meaningful but christ almighty.
And they are using a photo of Jim Carrey to demonstrate the point.
But I’m not quite sure why him.
Yes, I know he has suffered loss and yes I have heard he supposedly doesn’t try to ‘impress’ people anymore … except he works in Hollywood and has a history of being an attention-seeking, approval-needing, soul-sucking individual.
Maybe he’s past that.
Maybe I have to stop using the term ‘Jim Carrey syndrome’ … which is how I used to describe people who are successful in one field, but are so desperate to win the respect of their peers, they change their actions and behaviour to try and win their approval, only to fail because that’s not who they are or what they’re good at.
I hope he is.
I hope that is the case.
That would be good and healthy for him.
But even with that … it still wouldn’t clearly explain WHY he is the star of this ‘grimperation’ poster, WHY the creator thought this approach would motivate people or WHY the person who posted it on their Linkedin, thought it may make them look like a guru.
That said, when I saw it, I genuinely burst out into hysterical laughter so maybe … just maybe … that was the whole point of the thing and if that’s the case, it’s bloody genius.
You wait. Depress yourself to happy will be on Linkedin status updates any day now.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Chris Jaques, Comment, Emotion, Fake Attitude, Fear, Fulfillment, Honesty, Interviews, Management, Parents, Point Of View, Relationships, Relevance, Respect, Standards, Teamwork, Truth
Recently I was interviewed by 2 creatives who have set up a podcast about imposter syndrome.
As I wrote a while back, imposter syndrome affects pretty much everyone in the industry and can be utterly debilitating.
In that same post, I suggested one way to deal with it, is not to hide from it, but to embrace it.
Because in some circumstances, imposter syndrome can help your career.
Seriously.
It means it never let’s you phone something in.
It means it always demands you push your talent further.
It means it will force you to keep exploring possibilities.
I’m not saying that isn’t painful, but it may change your relationship with it … because instead of undermining your career, maybe you can use it to build it.
Maybe.
Anyway, I was interviewed about this and a bunch of other issues connected to imposter syndrome and if you want to listen to that – or the much better ones, such as Nils from Uncommon – then you can go here and find out more about something that more people than you’d imagine have to deal with.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Creative Brief, Creative Development, Creativity, Culture, Effectiveness, Egovertising, Fake Attitude, Honesty, Insight, Luxury, Management, Marketing, Marketing Fail, Planning, Positioning, Relevance, Resonance, Status
A client recently told me a story of a very successful client he worked with.
Apparently this person was a lover of cars and owned Ferrari’s and Rolls Royce’s.
My client asked him what the difference was between them.
Expecting some conversation about performance or comfort, he was surprised when he heard:
“When I pull into a hotel in my Ferrari, I’m treated like I’ve booked the Penthouse Suite. But when I pull up in my Rolls, I’m treated like I own the hotel”.
I really like that.
I like it for a whole host of reasons.
But the main one is the clarity in differentiating ‘success’.
So often, as an industry, we define things in absolute terms.
Good. Bad. Rich. Poor. Success, Failure.
But as with all things in life, there’s nuance and texture in there if you look closer.
Which is why planning – despite all the information that is now available to us – is still an outdoor job.
Going out to talk to people.
Listening to different viewpoints.
Watching how different groups react to different situations.
It’s not a ‘day out’. It’s not ‘superficial fluff’.
It’s the difference between doing work for people or about people.
I’ve banged on about the importance of resonance over relevance for years, but it’s never been so important … because with so much choice of who we can give our attention to, if we want to stand any chance of having people give a modicum of a shit about us and what we do/think, then we better be speaking their language and context rather than the language and context we think – or want – them to speak.
[A classic of utter bollocks is still the Gerard Butler, ‘Man of Today’ ad for BOSS. You can read the post I wrote here and see the ad it is referring to, here]
If the people behind the brilliant TV show, Succession, can talk to billionaires to ensure everything on the show reflects how the super rich spend their money – and how they act because of it, ie: they never bend their head down when entering or existing a helicopter because they travel by them so much, they know exactly where the propeller is in relation to their height – then surely we can go and spend some time with people to see what they do and hear how they think about brushing their bloody teeth or something equally inane.
If we want to get back to being valuable to clients, we’d go a long way towards that by stopping with audience generalisations – of which I am absolutely including broad – or even narrow – Lifestage segmentation – and knowing the real nuances.