Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Australia, Community, Corporate Evil, Creativity, Culture, Delusion, Education, Egovertising, Food For Thought, Imposter Syndrome, Individuality, Influencers, Management, Marketing, Marketing Fail, Mediocrity, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Professionalism, Reputation, Strategy, Sydney, Yahoo

A few weeks ago, I went to Sydney where I had the very real honour of spending a few days mentoring a bunch of talented people who were all relatively new to the industry.
One of the things that I heard from quite a few of them was the pressure they felt to build their reputation as a ‘thought leader’ on platforms like LinkedIn.
After telling them that a good 90% of what you read on there is nothing more than ego landfill [of which I am perfectly placed to make that statement given I’ve been spouting rubbish on the internet for over 20 years] … the reality is the best reputations are built on what you do, not what you say.
But I get it.
When you’re starting out, you’re desperate for professional acceptance and/or validation so you can find yourself blindly following whatever or whoever is currently popular amongst your peers – even more so if you’re based outside of the big cities where so much of the industry focus is concentrated.
Don’t get me wrong, I am not saying there is anything wrong with expressing your thoughts and ideas.
Frankly, it can be a brilliant way to learn, evolve and grow.
Hell, one of the best things about doing this blog for so long is seeing how some of my opinions have changed or been honed through the feedback/commentary/abuse I’ve received from so many people on here.
Of course, it helps that most were/are very smart and talented, but I fully acknowledge their input to my output has had a huge impact on what I do and how I think. But – and it’s a very big but – you only get real value out of expressing your thoughts and ideas if you’re doing it because [1] you want to – rather than feel you have to – and [2] you never adopt a tone of self-righteous, condescending, smugness.
If you do that, you may as well have a blinking neon sign over your head that screams, ‘Delusional, egotistical, blinkered dickhead’.
[I say ‘dickhead’ because, sadly, 95% of these sorts of people are men. White men.]

And yet, despite this, there’s still a hell-of-a-lot of people out there who adopt a tone that suggests they believe everything they do – and I mean EVERYTHING – is ‘unquestionably and undeniably right’ and anyone who dares to have a counter point of view, regardless of their experience, success or knowledge of their industries history, is automatically wrong.
A certain academic is a poster child for this sort of behaviour.
With these people, I always remember something my old man used to say, which was: “if someone needs to let others know how smart they are, they’re not that smart” – or said another way – if you meet someone who wants to be seen as a thought leader, they’re probably not and they probably won’t be.
Which is why the best advice I can give is to say ‘be you and no one else’.
I get the desire to feel like you belong.
I appreciate popularity has seemingly become more important than experience these days.
But if you ever feel pressured into writing on Linkedin because that’s what ‘thought leaders do’, remember this quote from Dennis Thatcher and save your energy for when you do have something to say or explore.
“It’s better to remain silent and be thought a fool than to speak and remove all doubt”.
Filed under: Australia, Authenticity, Colenso, Colleagues, Comment, Creativity, Culture, Dad, Death, Emotion, Family, Fatherhood, Friendship, HSBC, Love, Loyalty, Management, Relationships, Relevance, Reputation, Resonance, Respect

As you read this, I am in Sydney for the memorial of Lisa – the wonderful client who tragically died recently.
It is believed there will be a lot of people attending.
I mean 4-figure levels of attendees … which is testimony to the impact she made on people.
While I didn’t know her long, we bonded pretty deeply and I saw first hand her ability to connect to people. It was in many ways, her superpower. Not in the sense it was some sort of manipulative trick, but in the sense she saw the good in others and wanted to help them realise it in ways they may not have seen was possible.
But she did it time and time again.
Different people.
Different cities.
Different jobs.
We need more people like that.
People who give rather than just take.
People who share rather than just keep.
People who view success as helping others achieve, not just elevating their own glory.
But what made her truly special was that she didn’t play down to populism, she lived up to a standard.
She wanted to do great, she wanted others to be great and she had the experience and taste to know what both were.
That’s the essential ingredient missing from so many people in the industry – especially the Linkedin guru’s – but she had it in her droves.
I’m still utterly distraught about her passing. We all are.
She didn’t just make the work better, she made you want to be better and as talents go, that’s a pretty amazing one.
Relationships are strange.
You can know some people for decades and not really be impacted by their presence and there’s some you can meet for what seems like a moment in time, and be impacted by them for years. Decades even.
Lisa was in the latter and that’s why, from a purely selfish level, I feel robbed.
Robbed of the time I was going to have with her.
Robbed of the conversations and lessons I’d have learned with her.
Robbed of the possibilities and opportunities I’d have created with her.
I appreciate it feels crass to say this when there are people who have lost so much more with her passing. My intention is not to offend and if I’ve done that, I apologies wholeheartedly. This is just my very clumsy attempt to say that if Lisa could make a relative stranger feel so strongly towards her – as a person and a professional – in just 4 short months, then I cannot imagine the sense of loss the people who knew her … worked with her … and loved her for much longer are feeling.
And to them, I offer my deepest and sincerest condolences.
She may be gone, but my god … she won’t be forgotten.
I’m back tomorrow to celebrate my dear Otis’ 10th birthday.
Death and birth …
A reminder the circle of life is real, even if it feels cruel.
And with that, I say goodbye and thank you to Lisa.
For everything you did and all that you were.
I feel very fortunate to have known you.
Rx
Filed under: Auckland, Australia, Authenticity, Colenso, Colleagues, Creativity, Culture, Death, Friendship, Loyalty, Marketing, Relationships, Relevance, Reputation, Resonance, Respect
This last week, I lost 2 brilliant people in my life.
While one was, sadly, expected – due to their long battle with cancer – the other was the result of a terrible, terrible accident.
I had spent the day with them last Monday and even though we’d not known each other too long, we clicked. It’s rare enough to find that connection with someone at the best of time – even more so when that person is a client.
But they were special and everyone felt it.
Supportive, encouraging and deeply committed to doing the best thing, not the easiest.
I actually wrote to her last Wednesday to tell her the huge impression she had made on her team, our team and me. I don’t know why I did it, I just felt compelled to … and she responded the following day with genuine shock and gratitude.
Shock that people felt that way about her. Grateful that someone had told her that they do.
We were due to catch up later this week and talk about her impending trip to NZ to visit us at Colenso but then on Sunday, we heard the worst possible news and we – like many others in the industry – were left shaken, upset and very, very sad.
While I’d do anything to change the outcome of this tragic story, I am incredibly grateful I sent that note to her.
That she saw it and understood what we saw – and felt – in her.
While both people I lost last week were very different people, there were some similarities.
Both were called Lisa for a start and both were like those comets you occasionally see flying across the night sky. Burning so brightly, but for all too brief a time. But boy … so, so bright.
My deepest sympathies go out to their families, colleagues and all those people impacted by their remarkable, talented, infectious spirit. Of which I am one of them.
Rx
Filed under: A Bit Of Inspiration, Australia, Authenticity, Culture, Food, Friendship, Sydney
Last month I found myself in Sydney.
While I have spent a lot of time recently in Australia, it has been a while since I was in that city.
It felt a bit weird.
Part of that is because of the history I have with the place.
I lived there for almost 10 years.
My wife and her family are from there.
We still have a home there.
Overall, I enjoyed my time there – but I always felt I would have been happier in Melbourne.
I always found that city a bit more real. A bit less showy.
More NYC than LA.
But as I was walking to have dinner with a friend who has just moved to Australia from Amsterdam, I passed this place …

Harry’s is an institution in Sydney.
A food stall that is – or was – open 24/7.
A place that is covered in photos of all the World Famous people who have visited and eaten there.
Elton John. Pamela Anderson. Colonel bloody Saunders.
You name them, they’ve all gone on a trip to Wooloomooloo wharf at some ungodly time of the day or night to chomp down on one of their basic delicacies.
The entire menu of Harry’s consists of pies, mash, peas, gravy and hot dogs with many packaged up using different combinations of those ingredients and given ‘exotic’ names.
Not only that, they offered mint sauce as a condiment for people to use as much as they liked and they never, ever scrimped on the onions in a hot dog … which meant that for me, Harry’s was – or should I say ‘is’ – perfect in every way.
Cheap as chips. Tasty as fuck.
Anyway, when I lived in Sydney, there were 2 scenarios where I would find myself there.
1. When I had visitors in town.
2. New Years Day … around 4am.
For 10 years, I made those pilgrimages to gluttony and never once did I regret it.
Oh the people I saw there.
The sights I witnessed.
The stories I heard and wrote.
I was early for meeting my friend so I just stared at the place. Relived the memories. And I have to tell you, I literally had to fight with myself not to buy ‘a Tiger’ pie.
I really wanted to … but the impending dinner with my friend, my new-found healthiness and their ‘pay by phone’ feature being down conspired to stop me.
OK, it was the pay by phone feature being down that was the real issue.
And while I am sure some stuff has changed – it wasn’t open 24/7 for a start [though now I’m thinking that may never have been the case except maybe weekends] it was lovely to see the old place. Hell, it even made me feel good about the city again.
You see while people love to talk about Sydney for its beauty – which is fair, as it is gorgeous – I always loved it for its quirky character.
The corners.
The places hidden in the shadows.
The slightly questionable rather than glam.
And while so much of it all has now become gentrified, I do love it when I find places that are proud about not changing. Seems crazy, but in a world that always wants to run ahead, there’s something comforting about a pie shop who is stubbornly staying true to who they are.
Almost as comforting as the pies they feed you.



