It perfectly captures the strategy so many companies, people, governments have adopted to get ahead regardless of the cost.
But what a cost it is.
As the stories of Corporate Gaslighting highlight, it is destructive, debilitating and harmful and its rightfully being called out more and more.
However one of the byproducts of this rightful shift has been the increasing number of companies and agencies who will only accept ‘the positive’.
I’m not talking about them wanting to offer optimism in a challenging world, I mean they are actively dismissing or ignoring anything that they deem as bringing negativity into the conversation.
Questions about decisions.
Realities about their audiences.
Considerations about the categories.
No … no … no … no … no!!!
It’s the ultimate sign of privilege. Not to mention arrogance. An ability to simply close eyes and ears to the realities millions face every single day, just so they can continue living in their own Disneyland of the mind.
Actually Disneyland isn’t right, because their stories involve struggles and challenges … so we’re talking about organisations who make Disney look negative.
Jesus Christ!!!
And yet in the same breath, they will wax lyrical about wanting to have ‘deeper connections with their customers’ as well as ‘living their brand purpose’.
Of course it’s complete bollocks.
Deeper understanding equates to ‘how can we sell more stuff to them’.
And brand purpose is …. well, you know my view.
Can brand purpose have value?
Absolutely.
But brand purpose isn’t something you can ‘invent’ on a whim.
Nor is it a marketing tool to drive sales.
And it absolutely isn’t about saving the world.
It can be.
For some.
But it probably isn’t for most.
Which is why pharmaceutical companies saying stuff life, ‘We exist to rid the world of pain’ … makes me laugh so much I get a headache.
The reality is pain makes these companies oodles of money. The last thing they will ever want to do is rid the world of it.
And you know what … I’m cool with that.
Pain happens and they help it stop.
Cool.
But to say they want to get rid of it all?
Forever?
Are they forgetting how pain can actually be useful to people.
How it can help us understand our limits?
Can guide us to better decisions?
Without pain, can you imagine the trouble we would be in?
Which all explains why I – and shitloads of the planet – don’t believe a word they say when they, and countless other companies in countless other categories, go on about ‘their purpose’, especially when it’s obviously the total opposite of what funds their business?
And yet this delusional positivity of purpose is everywhere.
And what’s worse is we’re seeing more and more companies and agencies actively celebrate it, encourage it and demand it.
I cannot tell you how many planners I’ve spoken to about not being allowed to bring truth to their meetings and conversations.
I talked a lot about this – and the reasons behind it – in my rant at WARC, but it still blows my mind that companies and agencies expect planners to adopt this approach when it’s literally the opposite of what our jobs are about.
Planners are not blind cheerleaders.
We liberate through filter-free truth.
That means we’re supposed to question, challenge, have a hint of cynicism, push buttons.
Not to be dicks, but to help you be better.
It you want a planner to just accept whatever alternative reality you live in, go hire a bunch of Alexa’s.
You can say as much as you like that …
“We don’t really have competition”.
Or
“We don’t like negative insights”
Or
“We don’t want to talk about negative comments about us”
… but that doesn’t mean we should just accept it.
I don’t get why some people have this belief questioning is wrong.
At its most basic level, questioning is about wanting to understand more and surely that’s a good thing.
And even if we challenge what we’re hearing … it’s not to cause upset, it’s to get to truth.
Real truth, not corporate.
The truth that helps create great work. Not just in terms of creativity and cultural resonance … but commercial value.
If you don’t want to hear that, then frankly, you don’t want to grow. Or evolve. Or do something that can genuinely mean something.
Anyway, the reason for this post is because I was recently talking to a couple of creative mates of mine and they introduced me to the most perfect expression for this new attitude of only wanting and accepting ‘the positive’.
It’s this …
Oh my god, how good is that!!!
I cannot tell you how much I love it.
Not just the expression of Toxic Positivity, but the definition.
“The belief no matter how dire or difficult a situation is, people should maintain a positive mindset. It’s a “good vibes only” approach to life.”
Both are utterly, undeniably, absolutely bloody perfect.
Because both are utterly, undeniably, absolutely bloody true.
When I heard it, it immediately helped explain why I found so many things in LA, so annoying.
Don’t get me wrong, there were amazing people there. And the country is amazing in many ways.
I absolutely feel a deep sense of gratitude for the experience my family and I got to have there.
However quite a lot of people I met had this ability to blatantly ignore reality in favour of repetitively repeating some superficial and delusional positivity while trying to look like they weren’t annoyed when I asked what the hell they were talking about.
Even the mere suggestion that everything was not quite as perfect as they are trying to claim was met with an icy smile.
I think I’ve written about it before, but America taught me the difference between truth and honesty.
For me, truth is often uncomfortable.
It doesn’t mean it’s done to be harmful, but it does force situations to be seen, explored, discussed and dealt with.
But honesty – at least the version of it I experienced in the US – was different.
Honesty there, was truth with so many layers of sugar-coating on it, you didn’t taste any bitterness or sharpness.
What it meant was everything was designed to be easy to swallow … to give the impression of openness without being open.
Silicon Valley are particularly good at this approach.
White people – dealing with issues regarding race – are exceptionally good at this approach.
An ability to ignore reality by communicating an alternative version of it.
One that bursts with positivity and happiness. And if they could add a Unicorn to it, they would.
But it seems Toxic Positivity is becoming more and more prevalent.
And while the picture above shows Zuckerberg, it’s not specifically about him.
It’s about any organisation who deals with the raw realities of life with a thin, pained smile while they slowly and calmly explain to you everything is great and everything their company does is great and to even suggest otherwise – even if it comes from a desire to help make things better – is an act of intolerable aggression.
As much as toxic negativity is a dangerous act, so is toxic positivity.
It denies the truth for the people who need it the most.
And while I get why some companies would rather not deal with that, actively shutting it down to spout some inane and delusional ‘happy clappy’ message is equally as destructive, debilitating and harmful as it’s more negative cousin.
The reality is truth and transparency makes things better.
Nothing shows greater respect than giving someone objective truth for the single reason you want them to succeed more powerfully.
I appreciate it might not always be easy, but it’s always worth it.
Otis LOVES McDonald’s, so before we left the UK, we decided we’d have some for dinner.
He’s a bit particular about how he likes his Happy Meal, so with that – and the social distancing rules – we used their app to order.
As I was customising his burger [no sauce, no pickles] I discovered the option of having no sauce was unavailable.
THat’s right, you couldn’t, couldn’t have sauce.
Of course it was just a glitch in their system but it did remind me of the time I was in Xiamen in China on a NIKE get-together.
It had been a long and challenging day.
Not with work, but because we had stupidly left our bags, computers and passports in the back of the cab and needed all our powers of deduction and negotiation to get them back.
Trust me, in a city of nearly 4 million people and no details of the cab that had our stuff, that was a pretty big task, but thanks to the brilliance of Charinee and Jenny, we achieved it … so after that drama and then running a workshop for the NIKE Running team … we went back to our hotel tired and hungry.
We decided to have a drink in the bar and order some food.
After looking at the menu, we quickly ordered 2 cheese and tomato pizzas.
“Sorry …” they said, “… we only have pepperoni pizza available”.
By that point, we had set our heart on pizza so I looked at the waited and replied,
“Could we order the pepperoni pizza but without the pepperoni?”
They nodded yes and soon we were munching on our pepperoni pizza … without the pepperoni … with smug smiles on our faces.
And now I’ve told that story, it’s reminded me of the time I used the same logic to get one over on IKEA Hong Kong, who were trying to fuck me over with a new sofa we bought.
Which all goes to show, the best way to beat a process is to use the process against itself, because for all the ‘experience design’ processes that is all the range right now, most of them are built to protect the company rather than satisfy the audience.
When I was at cynic, I wasn’t allowed to talk money with clients.
The main reason for this is that while I like money, I like doing weird and wonderful things more … so I used to agree to terrible terms just because I wanted to make sure we didn’t miss out on doing something we were really excited by.
Now I get we like to think there’s some sort of logic to this approach, but as George kindly told me – while punching me in the head – what I was doing was undermining our position.
For a start, your relationship with the client is impacted. That doesn’t mean they don’t value you, but it means they don’t value you as much as they should. They see you as a ‘cheap problem solver’ rather than a valuable problem solver.
Then there’s the fact all your additional time and passion will never be rewarded to the level it deserves. The worst part is this is your own fault as you already set the precedent for how much you are worth by lowering your fee to such a great degree.
And then there’s the dilution of the projects importance.
In essence, when something is made much cheaper, the effect is its value goes the same way. Going from something significant to just another thing being done. From having a strong focus within the company management to being delegated to people who don’t really have the same decision making power.
Before you know it, clients start questioning other things you’re doing.
Asking why certain things need to be done. Challenging the time or expense on the elements that show the real craft.
Leaving the end result a lesser version of what it should have been.
Now this doesn’t happen all the time, but it happens a lot.
And while I get we are in a highly competitive time, where everyone is looking to save cash – the ease in which we undermine our own value is both astonishing and debilitating.
George’s brilliance was his ability to have us walk away.
I have to be honest, we had many arguments about this over the years … but in the main, he was right.
His point was ‘why would someone value us if we’re not valuing us?’.
It’s a pretty compelling argument.
This doesn’t mean we weren’t open to negotiation, but George’s position was ‘never forget we have something they want because we’ve shown them something they need’.
Another pretty compelling argument.
And while this approach helped us not only win all manner of great creative projects – but helped us be a profitable, sustainable company – I still found it hard to deal with.
Hell, on the occasion we didn’t win a project because somebody said they could do it for cheaper, I was a bloody nightmare. George used to say it was because I am an only child – which may be right – because I hated not getting what I really, really wanted.
And even then, George was the voice of reason.
“Why are you upset about losing a project with a client who wants to go down to a price point rather than up to a standard?”
ARGHHHHH!
What makes it worse is he meant it.
He, more than any of us, knew our value and wasn’t going to let us let go of something we had worked so hard to earn.
He’s right of course.
It’s the reason the best work comes from people who share the same goal.
To aim high, not cheap.
Sure, money comes into it … but the focus is always the quality of the output not just the price.
It’s why Cynic was so exciting.
It’s why Wieden+Kennedy are so special.
It’s why Metallica’s management are so influential.
It’s why all the work I’m doing right now is so fascinating.
George taught me so much.
While I appreciate I’m in a much more privileged position than many, nowadays I am totally comfortable with walking away from a project if I feel the vision, ambition and value for a project is not shared.
And what’s weird is that while that approach has resulted in me walking away from a lot of potentially interesting projects that were worth a lot of money to me – especially over the last 6 months – it has brought me a range of fascinating clients and projects [and cash] that most agencies would kill to have a chance to work on.
And while it feels scary to stick to your standards when someone is threatening to take away something you really want, it also makes you feel alive.
Butterflies of excitement. A taste of power and control. Nervousness of being in the game.
And while it might not always come off and while you may be able to justify why it would be easier to just take whatever they want to give you … it’s a beautiful feeling to feel you matter. That your work matters. That the way you look at the world matters. That what you want to create matters. That you won’t allow yourself to do something simply because you’re the cheapest. Or allow a bad process to force a diluted version of what you were hired to do. Or let yourself be evaluated by someone who doesn’t care about what you’re creating, just that it’s done. That you matter enough to not allow others to negatively judge you for terrible conditions they put you in.
It can take time to come to terms with this.
It took me almost 20 years to really get it.
And while some may call you a pretentious or stubborn or commercially ignorant, the reality is dismissing the value of your value simply to make things commercially viable for everyone else is simply the most stupid thing you can do.
Because to paraphrase something Harrison Ford once said, when you devalue the value of something you’ve spent your whole life working at, you’re not just being irresponsible, you’re not valuing the value of the time, experience and expertise it has taken to get you to that point.
I’ve removed comments. Not just because I’m scared of the mountain of abuse the ex-cynic alumni who comment on here may/will give me. But because I’m even more frightened they may bathe George in even more praise and that would be too much for me to deal with.
Comments Off on Don’t Want Something So Much That You Do Something You Don’t Want …
But even though they’re all pains in the arse, compared to what others have – and are – suffering, it was nothing. Hell, even turning 50 gave me the chance to do this.
When I originally wrote this post, I’d listed all the things that had happened to me this year.
It was a very, very long list.
And while I am super grateful for each and every one of those things – from new jobs to new houses to family happiness to Paul doing Frothy Coffee full time – it just felt wrong.
Not just because there’s a whole host of people going through a terribly shit time right now. Nor the fact I’m a over the self-promoting, self-congratulatory, soapbox shouting by people on social media. Or even because the brilliant Mr Weigel wrote it better than I ever could achieve [as usual] … but because of something I read in The Guardian Newspaper a few weeks ago.
Specifically the very first sentence.
Which was – utterly bizarrely – about me.
No seriously, and it went like this.
On a sunny Tuesday afternoon in July, Rob Campbell, 50, received a Zoom call from his boss at the advertising firm where he worked as a head of strategy.
Part of it was because I don’t think I am that age.
Part of it is knowing I am.
And maybe it was at that point I realised just how lucky I am.
Not that I was naive to it before, but it became more apparent.
Because losing your job at 50 is shit.
It doesn’t mean it’s all over, but it’s unusual to have so many good things happen and frankly, it all made me feel a bit embarrassed which is why I deleted the list of stuff.
It happened. I just don’t need to share it because I lived it.
And while it would only have been there to act as a reminder of all that happened should I – or Otis, later in his life – wanted to jog our memory about it, the spirit of this post and those before it say all that needs to be said.
So instead, I want to use the rest of this post to say thank you.
There’s so many people I am grateful to have in my life.
So many people who made the worst year, in many respects, one of my best.
People on here.
People in the industry – some I knew, some I didn’t.
People who just read my instagram and got in touch.
You may not realise it, but it made a huge difference to how I saw the future.
Then there is my amazing family. Their unconditional belief and support meant I never had to panic. I never had to worry. I mean, I did have moments of it – but that was all because of me, never them. Jill never expressed concern. She gave me confidence by simply being confident in me so the whole experience never felt scary – which is incredible when you think about it. Then there’s Otis. God, I love that kid. Seeing him come home from his new teeny-tiny school in the country filled with stories and giggles meant the house never had a chance to feel bad.
My mates were ace. A check-in here, a word of advice there, a dollop of pisstaking and a whole lot of love. They ensured I never felt alone, and while I was perfectly fine with the situation I found myself in, they made sure I stayed perfectly fine with the situation I found myself in.
Of course I can’t forget my old colleagues. Not just from R/GA … but also Deutsch, Wieden+Kennedy and Cynic. So many got in touch. Offered to help. Made me laugh. They didn’t have to do that – especially the way I had treated them when we worked together, hahaha – but they did and it meant more to me than they may ever know.
I want to give a particular shout out to Blake Harrop.
Not only is he the most handsome, clever man in the whole universe but he is also the MD of Wieden Amsterdam.
When he heard what had happened, he sent me an absolutely epic note. I’ve always regarded him as a special man, but this just took it to another level and I will keep that note forever.
And then my clients.
Past. Sort-of present. And now, future.
Fuck me … what an impact they had on my confidence.
Not just in their kind words, but in their actions. Signing long-term contracts, introducing me to others and – in the case of two in particular – collaborating with me to start Uncorporated. As I’ve noted in other posts, the work it has let me be a part of is unprecedented and I cannot say thank you to them enough.
Finally to the wonderful folk at Colenso.
To have one of the agencies I’ave always loved reach out and ask me to join them was simply the icing on the cake. They were open, warm, encouraging and honest throughout the process before topping it off with most well written job offer letter I’ve received in my life. Seriously, it was a work of art and if there was an award show for this sort of thing, it would be a Black Pencil winner for sure. I can’t thank Scott and the team enough for the opportunity to play with them and I can’t wait to be there in March and cause some trouble.
What all this means is that I have been surrounded by wonderful people.
Not just the ones I know, but people who just reached out to see if they could help.
I don’t know what I have done to deserve it all to be honest [it must be Jill and Otis] but I totally get why people say it’s better to be lucky than rich.
So to each and every one of you, I want to say thank you.
Jill, Otis, Paul, Michelle, Mr Weigel, Mercedes, Paula Bloodworth, David Lin, Carina, Winson and Wanshi, Nils, my wonderful old planning team at R/GA London, Lesley Cheng, Ryan and Sam, Mike and Sam, Trudie, Matt Tanter, Group Think, Scott and Levi and all at Colenso, Blake Harrop, Karrelle Dixon, John Rowe, Mr Ji, Richard Green, everyone at Q-Prime, Metallica, RHCP, Richard David James, Paul Colman, Flash, Rodion, Charinee, Debbie, Leon, Jorge Calleja, George, Andy, Baz, Lee Hill, Simon Pestridge, Steve Tsoi and PT Black, Patrick the Dirty Ram fan, Michael Roberts, Ben Major, Holly Day, Lindsey Evans, Dan Hill, Rach Mercer, Donn the grandpa jumper wearer, Ben Perreira, Maya, Chelsea, Bree, James Thorpe, Lani, Tarik at Onroad, Leigh, Nic Owen, Bassot, Judd Caraway, Gareth Kay, Pickens, Wes, Hoala, Brixton Finishing School, Mark Lester, Ros and Hiro, Lea Walker, Phil Jacobson, Maria Correa, Sam Clohesy, Ian Preston, Doddsy, Lee Hill, the inspirational Murray Calder, Wendy Clark and every single person who has insulted, laughed or ridiculed me on here.
While I am sure I’ve forgotten some names, I assure you I haven’t forgotten your kindness.
To be able to have all this at 50, in one of the worst years the World has seen is insane. I definitely feel some guilt over it so I hope that in 2021, everyone out there gets lucky … and if I can do anything to help that, give me a shout – because it COVID has reminded me of one thing, we’re better together than separate.
May you all have an amazing holiday season. Or as amazing as it can be.
I send you thanks, love and best wishes.
And I leave you with the 3 ads that gave me hope that creativity still is a more powerful and deadly weapon than all the frameworks, funnels and optimisation put together.
See you on the other side. Specifically on the 11th.
Contrary to retailers attempts, the official Christmas countdown starts now.
Of course, for some of you out there – including my wife and I – a loved one may also be having a birthday during this month as well, which just adds to the stress of what to get them.
Well I am here to help with a handy Christmas/Birthday guide …
Now just ‘any guide’ but something that will ensure you can give a gift that is tailor made for whoever you are buying it for.
All you have to do, is invest the time in knowing who they are, what they’re really interested in or what they wish eo explore.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Authenticity, Brand Suicide, Comment, Communication Strategy, Confidence, Consultants, Creative Brief, Creative Development, Creativity, Culture, Devious Strategy, Diversity, Education, Egovertising, Emotion, Empathy, Equality, Fake Attitude, Focus Groups, Fulfillment, Honesty, Innocence, Innovation, Insight, LaLaLand, Management, Marketing, Marketing Fail, Planners, Planning, Point Of View, Professionalism, Relationships, Relevance, Resonance, Respect
Toxicity.
It’s a great word to describe a terrible thing.
It perfectly captures the strategy so many companies, people, governments have adopted to get ahead regardless of the cost.
But what a cost it is.
As the stories of Corporate Gaslighting highlight, it is destructive, debilitating and harmful and its rightfully being called out more and more.
However one of the byproducts of this rightful shift has been the increasing number of companies and agencies who will only accept ‘the positive’.
I’m not talking about them wanting to offer optimism in a challenging world, I mean they are actively dismissing or ignoring anything that they deem as bringing negativity into the conversation.
Questions about decisions.
Realities about their audiences.
Considerations about the categories.
No … no … no … no … no!!!
It’s the ultimate sign of privilege. Not to mention arrogance. An ability to simply close eyes and ears to the realities millions face every single day, just so they can continue living in their own Disneyland of the mind.
Actually Disneyland isn’t right, because their stories involve struggles and challenges … so we’re talking about organisations who make Disney look negative.
Jesus Christ!!!
And yet in the same breath, they will wax lyrical about wanting to have ‘deeper connections with their customers’ as well as ‘living their brand purpose’.
Of course it’s complete bollocks.
Deeper understanding equates to ‘how can we sell more stuff to them’.
And brand purpose is …. well, you know my view.
Can brand purpose have value?
Absolutely.
But brand purpose isn’t something you can ‘invent’ on a whim.
Nor is it a marketing tool to drive sales.
And it absolutely isn’t about saving the world.
It can be.
For some.
But it probably isn’t for most.
Which is why pharmaceutical companies saying stuff life, ‘We exist to rid the world of pain’ … makes me laugh so much I get a headache.
The reality is pain makes these companies oodles of money. The last thing they will ever want to do is rid the world of it.
And you know what … I’m cool with that.
Pain happens and they help it stop.
Cool.
But to say they want to get rid of it all?
Forever?
Are they forgetting how pain can actually be useful to people.
How it can help us understand our limits?
Can guide us to better decisions?
Without pain, can you imagine the trouble we would be in?
Which all explains why I – and shitloads of the planet – don’t believe a word they say when they, and countless other companies in countless other categories, go on about ‘their purpose’, especially when it’s obviously the total opposite of what funds their business?
And yet this delusional positivity of purpose is everywhere.
And what’s worse is we’re seeing more and more companies and agencies actively celebrate it, encourage it and demand it.
I cannot tell you how many planners I’ve spoken to about not being allowed to bring truth to their meetings and conversations.
I talked a lot about this – and the reasons behind it – in my rant at WARC, but it still blows my mind that companies and agencies expect planners to adopt this approach when it’s literally the opposite of what our jobs are about.
Planners are not blind cheerleaders.
We liberate through filter-free truth.
That means we’re supposed to question, challenge, have a hint of cynicism, push buttons.
Not to be dicks, but to help you be better.
It you want a planner to just accept whatever alternative reality you live in, go hire a bunch of Alexa’s.
You can say as much as you like that …
“We don’t really have competition”.
Or
“We don’t like negative insights”
Or
“We don’t want to talk about negative comments about us”
… but that doesn’t mean we should just accept it.
I don’t get why some people have this belief questioning is wrong.
At its most basic level, questioning is about wanting to understand more and surely that’s a good thing.
And even if we challenge what we’re hearing … it’s not to cause upset, it’s to get to truth.
Real truth, not corporate.
The truth that helps create great work. Not just in terms of creativity and cultural resonance … but commercial value.
If you don’t want to hear that, then frankly, you don’t want to grow. Or evolve. Or do something that can genuinely mean something.
Anyway, the reason for this post is because I was recently talking to a couple of creative mates of mine and they introduced me to the most perfect expression for this new attitude of only wanting and accepting ‘the positive’.
It’s this …
Oh my god, how good is that!!!
I cannot tell you how much I love it.
Not just the expression of Toxic Positivity, but the definition.
“The belief no matter how dire or difficult a situation is, people should maintain a positive mindset. It’s a “good vibes only” approach to life.”
Both are utterly, undeniably, absolutely bloody perfect.
Because both are utterly, undeniably, absolutely bloody true.
When I heard it, it immediately helped explain why I found so many things in LA, so annoying.
Don’t get me wrong, there were amazing people there. And the country is amazing in many ways.
I absolutely feel a deep sense of gratitude for the experience my family and I got to have there.
However quite a lot of people I met had this ability to blatantly ignore reality in favour of repetitively repeating some superficial and delusional positivity while trying to look like they weren’t annoyed when I asked what the hell they were talking about.
Even the mere suggestion that everything was not quite as perfect as they are trying to claim was met with an icy smile.
I think I’ve written about it before, but America taught me the difference between truth and honesty.
For me, truth is often uncomfortable.
It doesn’t mean it’s done to be harmful, but it does force situations to be seen, explored, discussed and dealt with.
But honesty – at least the version of it I experienced in the US – was different.
Honesty there, was truth with so many layers of sugar-coating on it, you didn’t taste any bitterness or sharpness.
What it meant was everything was designed to be easy to swallow … to give the impression of openness without being open.
Silicon Valley are particularly good at this approach.
White people – dealing with issues regarding race – are exceptionally good at this approach.
An ability to ignore reality by communicating an alternative version of it.
One that bursts with positivity and happiness. And if they could add a Unicorn to it, they would.
But it seems Toxic Positivity is becoming more and more prevalent.
And while the picture above shows Zuckerberg, it’s not specifically about him.
It’s about any organisation who deals with the raw realities of life with a thin, pained smile while they slowly and calmly explain to you everything is great and everything their company does is great and to even suggest otherwise – even if it comes from a desire to help make things better – is an act of intolerable aggression.
As much as toxic negativity is a dangerous act, so is toxic positivity.
It denies the truth for the people who need it the most.
And while I get why some companies would rather not deal with that, actively shutting it down to spout some inane and delusional ‘happy clappy’ message is equally as destructive, debilitating and harmful as it’s more negative cousin.
The reality is truth and transparency makes things better.
Nothing shows greater respect than giving someone objective truth for the single reason you want them to succeed more powerfully.
I appreciate it might not always be easy, but it’s always worth it.