Filed under: 2020, A Bit Of Inspiration, Advertising, Agency Culture, Anniversary, Attitude & Aptitude, Authenticity, Chaos, China, Colenso, Comment, Context, Creativity, Culture, Deutsch, Emotion, End of Year, Experience, Fatherhood, Friendship, Fulfillment, Happiness, HHCL, Home, Human Goodness, Imagination, Innocence, Italy, Jill, Love, Loyalty, Management, Martin Weigel, Metallica, Mum, Mum & Dad, My Fatherhood, New Zealand, Nottingham, Nottingham Forest, Otis, Parents, Paul, Paula, Peace, Planners, Planning, R/GA, Relationships, Resonance, Respect, Ros, Rosie, Shelly, WeigelCampbell, Wieden+Kennedy
So this is it. The final post of 2020.
Congratulations on making it to here. Especially after a year like this one.
I have to say it feels kind-of bitter sweet for me, because as I’ve written before – this year has been pretty special for me and my family.
Sure I turned 50.
Sure, Forest still fucked up the promotion hopes they’d held onto all season in the last 15 minutes of the last game of the whole season.
And sure I lost my job …
But even though they’re all pains in the arse, compared to what others have – and are – suffering, it was nothing. Hell, even turning 50 gave me the chance to do this.
When I originally wrote this post, I’d listed all the things that had happened to me this year.
It was a very, very long list.
And while I am super grateful for each and every one of those things – from new jobs to new houses to family happiness to Paul doing Frothy Coffee full time – it just felt wrong.
Not just because there’s a whole host of people going through a terribly shit time right now. Nor the fact I’m a over the self-promoting, self-congratulatory, soapbox shouting by people on social media. Or even because the brilliant Mr Weigel wrote it better than I ever could achieve [as usual] … but because of something I read in The Guardian Newspaper a few weeks ago.
Specifically the very first sentence.
Which was – utterly bizarrely – about me.
No seriously, and it went like this.
On a sunny Tuesday afternoon in July, Rob Campbell, 50, received a Zoom call from his boss at the advertising firm where he worked as a head of strategy.
When I read it, the number 50 stood out.
Like it was 50 stories high.
It confused and confronted me.
Part of it was because I don’t think I am that age.
Part of it is knowing I am.
And maybe it was at that point I realised just how lucky I am.
Not that I was naive to it before, but it became more apparent.
Because losing your job at 50 is shit.
It doesn’t mean it’s all over, but it’s unusual to have so many good things happen and frankly, it all made me feel a bit embarrassed which is why I deleted the list of stuff.
It happened. I just don’t need to share it because I lived it.
And while it would only have been there to act as a reminder of all that happened should I – or Otis, later in his life – wanted to jog our memory about it, the spirit of this post and those before it say all that needs to be said.
So instead, I want to use the rest of this post to say thank you.
There’s so many people I am grateful to have in my life.
So many people who made the worst year, in many respects, one of my best.
People on here.
People in the industry – some I knew, some I didn’t.
People who just read my instagram and got in touch.
You may not realise it, but it made a huge difference to how I saw the future.
Then there is my amazing family. Their unconditional belief and support meant I never had to panic. I never had to worry. I mean, I did have moments of it – but that was all because of me, never them. Jill never expressed concern. She gave me confidence by simply being confident in me so the whole experience never felt scary – which is incredible when you think about it. Then there’s Otis. God, I love that kid. Seeing him come home from his new teeny-tiny school in the country filled with stories and giggles meant the house never had a chance to feel bad.
My mates were ace. A check-in here, a word of advice there, a dollop of pisstaking and a whole lot of love. They ensured I never felt alone, and while I was perfectly fine with the situation I found myself in, they made sure I stayed perfectly fine with the situation I found myself in.
Of course I can’t forget my old colleagues. Not just from R/GA … but also Deutsch, Wieden+Kennedy and Cynic. So many got in touch. Offered to help. Made me laugh. They didn’t have to do that – especially the way I had treated them when we worked together, hahaha – but they did and it meant more to me than they may ever know.
I want to give a particular shout out to Blake Harrop.
Not only is he the most handsome, clever man in the whole universe but he is also the MD of Wieden Amsterdam.
When he heard what had happened, he sent me an absolutely epic note. I’ve always regarded him as a special man, but this just took it to another level and I will keep that note forever.
And then my clients.
Past. Sort-of present. And now, future.
Fuck me … what an impact they had on my confidence.
Not just in their kind words, but in their actions. Signing long-term contracts, introducing me to others and – in the case of two in particular – collaborating with me to start Uncorporated. As I’ve noted in other posts, the work it has let me be a part of is unprecedented and I cannot say thank you to them enough.
Finally to the wonderful folk at Colenso.
To have one of the agencies I’ave always loved reach out and ask me to join them was simply the icing on the cake. They were open, warm, encouraging and honest throughout the process before topping it off with most well written job offer letter I’ve received in my life. Seriously, it was a work of art and if there was an award show for this sort of thing, it would be a Black Pencil winner for sure. I can’t thank Scott and the team enough for the opportunity to play with them and I can’t wait to be there in March and cause some trouble.
What all this means is that I have been surrounded by wonderful people.
Not just the ones I know, but people who just reached out to see if they could help.
I don’t know what I have done to deserve it all to be honest [it must be Jill and Otis] but I totally get why people say it’s better to be lucky than rich.
So to each and every one of you, I want to say thank you.
Jill, Otis, Paul, Michelle, Mr Weigel, Mercedes, Paula Bloodworth, David Lin, Carina, Winson and Wanshi, Nils, my wonderful old planning team at R/GA London, Lesley Cheng, Ryan and Sam, Mike and Sam, Trudie, Matt Tanter, Group Think, Scott and Levi and all at Colenso, Blake Harrop, Karrelle Dixon, John Rowe, Mr Ji, Richard Green, everyone at Q-Prime, Metallica, RHCP, Richard David James, Paul Colman, Flash, Rodion, Charinee, Debbie, Leon, Jorge Calleja, George, Andy, Baz, Lee Hill, Simon Pestridge, Steve Tsoi and PT Black, Patrick the Dirty Ram fan, Michael Roberts, Ben Major, Holly Day, Lindsey Evans, Dan Hill, Rach Mercer, Donn the grandpa jumper wearer, Ben Perreira, Maya, Chelsea, Bree, James Thorpe, Lani, Tarik at Onroad, Leigh, Nic Owen, Bassot, Judd Caraway, Gareth Kay, Pickens, Wes, Hoala, Brixton Finishing School, Mark Lester, Ros and Hiro, Lea Walker, Phil Jacobson, Maria Correa, Sam Clohesy, Ian Preston, Doddsy, Lee Hill, the inspirational Murray Calder, Wendy Clark and every single person who has insulted, laughed or ridiculed me on here.
While I am sure I’ve forgotten some names, I assure you I haven’t forgotten your kindness.
To be able to have all this at 50, in one of the worst years the World has seen is insane. I definitely feel some guilt over it so I hope that in 2021, everyone out there gets lucky … and if I can do anything to help that, give me a shout – because it COVID has reminded me of one thing, we’re better together than separate.
May you all have an amazing holiday season. Or as amazing as it can be.
I send you thanks, love and best wishes.
And I leave you with the 3 ads that gave me hope that creativity still is a more powerful and deadly weapon than all the frameworks, funnels and optimisation put together.
See you on the other side. Specifically on the 11th.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Comment, Confidence, Context, Creativity, Culture, Design, Distinction, Emotion, Empathy, England, Goodbye America, Imagination, Innocence, Innovation, Insight, Legend, Love, Marketing, Martin Weigel, Metallica, Paul, Perspective, Planners, Purpose, R/GA, Relationships

When I first started working in London – just as I was starting out in this industry – I commuted about 5 hours a day.
A DAY!
To be fair, that was of my own making because the company thought I lived in London because I’d given them my aunts address when I applied and got hird.
When they eventually found out I lived with my parents in Nottingham, they were livid.
And they had every right to be.
But as they were giving me the first of my long history of written warnings, I asked the question: “would you have hired me if you knew I lived in Nottingham?” … and didn’t hear a word back.
And while I knew I deserved it, what pissed me off was that I generally was always the first person in and last out. Driving up and down the M1 in my shitty Ford Fiesta with one wing mirror and a radio that couldn’t drown out the sound of my engine. But the fact was, I was a bloody idiot and as much as they probably wouldn’t have hired me if I’d be honest with them from the start, I was fortunate not to be kicked out of an industry I still love.
Well. Most of the time.
And while I was young and having a car felt amazing … even then I knew 5 hours a day – 25 hours a week on a good week – was too much.
Winter was the worst.
Bad weather meant it could take almost double the time to get there and back and many a time I slept on a friends couch or a motorway service station, in my car under a mountain of coats and blankets I kept in the boot ‘just in case’.
My parents were not happy about it, but I think because my Dad’s brother-in-law was travelling 8 hours per day [he was head of traffic control at Gatwick airport] it somehow made them feel a bit better about it.
What’s interesting is that after that job, I vowed never to be more than 30 minutes from work.
And I wasn’t.
Until, of course, I came back to London.
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Even though I was in a much better position personally and professionally than I was the last time I worked – and eventually lived there – no one drives into Central London anymore. And while I genuinely enjoyed catching the tube or the bus – helped by the fact that the stations I got on at meant I generally always got a seat – it still was a 80+ minute journey each way, each day.
Given our house was only 7 miles from work, that made my old 2+ hour journey over 120 miles, look positively effective.
And this was life for me.
Out the house before the family woke up.
Back at home as the family – or at least Otis – was going to bed.
And while we made it work and weekends were sacrosanct, the fact I was spending a minimum of 13+ hours a week going to and from work was – and is – ridiculous.
So when COVID started and we all started working from home, I was – for the first time in my life – able to have breakfasts, lunches and dinners every day with my family and I can honestly say I found it pretty confronting.
You see I loved it.
Absolutely loved it.
It was – and still is – one of the most wonderful times of my life.
And while I enjoy working, I started to question what the hell I was doing spending so much time away from them just to get to and from work.
Then R/GA did the nicest thing they could do for me.
They made me redundant.
And while there are things I could say about how they did it and why they did it, the fact is, I’ll always be grateful to them for the opportunity they gave me to come back to England, develop the team I got to work with and then – at the end – hand me my redundancy so I could rediscover and reclaim my priorities, passion and creativity.
Right now, I feel more fulfilled and excited than I have in a long time.
I’m spending more time with my family than ever before while working on a range of global projects that are some of the most creative I’ve ever been involved with.
Mad, mental stuff – from ads to products to art installations – which involve some of the most talented creative people in their field … from an icon of dance/electronic music to the most notorious developers in the gaming category and a bunch in-between.
Then, of course, I have the brilliant excitement of NZ and Colenso to look forward to, too.
It’s all simply amazing.
While I appreciate I am in an exceptionally lucky and privileged position, I can’t help thinking about this quote:
“The problem with life is we sacrifice what we really want to do with what is available right now.”
We all do it.
We might have different reasons causing it, but we all do it.
And while there are many considerations, situations and expectations that push us down these paths, I hope if anything comes out of the craziness of 2020, it’s that we think why we’re doing it rather than just blindly following it.
Because it’s only when we question our choices can we start seeing where we’re going.
And then we have a little more control. Or choice. Or even peace. We all deserve that.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Communication Strategy, Creative Development, Creativity, Culture, Cunning, Differentiation, Emotion, Empathy, England, Entertainment, Experience, Football, Happiness, Honesty, Imagination, Innovation, Insight, Interviews, Love, Loyalty, Management, Marketing, Nottingham, Nottingham Forest, Paul, Planners Making A Complete Tit Of Themselves And Bless, Point Of View, Presenting, Sentimentality
So a while back I was invited to do a talk for Isolated – the TedTalkesque site that raises money for charity.
I could have revisited a presentation I’d written I the past, but I thought I would take the opportunity to write the presentation I’ve always wanted to write …about why Brian Clough was so amazing.
Now I could have written a thousand slides, but as Isolated in linked to creativity, I decided to make it slightly relevant to that subject by framing the presentation about ‘why the creative industry needs more of Clough’s attitude towards success’.
Whether I pulled it off is anyone’s guess and frankly – I don’t really care – because I got to write about Cloughy, but if you fancy checking out a long, rambley, over-sentimental and biased talk about Clough and Nottigham Forest, then head over to Isolated and hear me bore you half to death.
Now I appreciate the idea of hearing my voice could be too much for you to deal with, and if that’s the case, I have an alternative plan …
1 Donate money to Isolated … because it’s for a good cause.
2 Look at the deck below.
Now I admit you won’t get much out of it just seeing the deck without my accompanying narrative because it’s my usual random ‘picture’ rubbish … plus the gifs don’t work.
And where there is some writing, the lack of context means it may come across as some sort of z-grade psychobabble [even though it is all from interpreting Clough’s beliefs and philosophy over his near 20 years running Nottingham Forest] … however if you can put that all aside and want to look at some amazing pics of some amazing Forest players over the years, then it may be the best presentation you’ll ever see.
Maybe.
Possibly.
Hopefully.
Anyway, it’s Friday so just humour me and even if you don’t agree with what I say [which would be hard because there’s no chance you’ll be able to work out what I’m trying to say, because even I’m not entirely sure] know my goal wasn’t to get your agreement, but just to write a presentation about Nottingham Forest and the incredible Brian Clough.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Anniversary, Attitude & Aptitude, Australia, Authenticity, Cannes, Comment, Communication Strategy, Content, Creativity, Culture, Daddyhood, Embarrassing Moments, Equality, Fatherhood, Friendship, Goodbye America, Goodbye China, Holiday, Home, Innocence, Innovation, Insight, Jill, London, Loyalty, Management, Marketing, Martin Weigel, Metallica, My Fatherhood, Nottingham, Otis, Paul, Planners, Planning, Point Of View, R/GA, Relationships, Relevance, Resonance, WeigelCampbell, Wieden+Kennedy
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So this is it, the last post of 2019.
Congratulations, you made it.
Yes, I know it’s early given there is still a couple of weeks to go in the year – including the inaugural R/GA London Planner Pie-Off – but despite what you may all think, I’ve had a big year and quite frankly, I need a rest from here as much as you do.
When I look at 2019, it’s been pretty good.
Of course there have been a few sad events – my dear Aunt Silvana dying and Justin’s wonderful wife, Ella – but overall, things have been positive.
Even the Beijing Hotel incident was amusing.
But most of all, the fact my family are good, healthy and happy makes it a good year, especially when you think of all the changes that have happened in our lives.
For Otis in particular, he has embraced all of it like a champion and watching him have his first day at ‘proper school’ made me feel incredibly emotional and very, very proud.
Quite frankly, the fact we have managed to stay in the same country for over 12 months is something we feel like celebrating – but not as much as my bank managers is doing – and we’re super excited that we have bought our first family home, even if we’ve not yet moved into it and it meant saying goodbye to the home I spent the first 25 years of my life in.
In fact ‘settling in’ has been a great plus of 2019.
We have a house, cars, some friends and finally feel part of a community … I’ve got to be honest, it’s a lovely feeling … and while I know there will be other changes in our life at some point in the future, this is a time I’m eternally grateful for.
There’s other stuff I’m grateful for too …
Without doubt, doing the Warc talk at Cannes with Martin was a wonderful highlight.
We were quite nervous about it but it seemed to have gone down well and I will always remember it and for that, we owe a debt to the wonderful Mercedes – Martin’s fiancé – who told us to get on with doing our school because she was sick to death of hearing us talk about doing more things together.
Love you Mercedes! And Martin. But more Mercedes.
Another thing – which is a bit weird, but seems to have helped some people – is when I wrote my post about being bullied at work. The response was phenomenal which led to Corporate Gaslighting. And while the amount of stories people are sending in – or agreeing to have published – on there has reduced, I know it has helped some people and I am happy I did it and will continue to do it.
Then there’s the fact I’ve been able to spend a bunch of time visiting China.
I love that place. In fact I would regard it as my ‘home’, despite having left there over 2 years ago.
To be able to spend so much time there and be energized by the city while connecting to new – and old – clients, has been magnificent.

Talking of returning to old things, having Otis’ beloved Elodie visit from LA was awesome.
Seeing them fall into their old, caring friendship was wonderful.
As I have said previously, taking him away from her was one of the hardest things about leaving LA – and while I know distance makes things harder, technology has obviously allowed their friendship to continue, which is the best ad for tech I can think of.
While I understand being emotional about Otis and Elodie being back together, I was surprised how emotional I felt when I went back to LA – especially when I visited Otis’ old kindergarten – but I suppose even the shortest time living in a place, leaves its mark on you.
There’s a bunch of other stuff I’m grateful for this year …
Nottingham Forest … for actually making me start to believe again.
I know it will end in tears, but it’s a nice feeling all the same.
There there’s the Brian May Guitar I bought after only 35 years of waiting.
Seeing Rod Stewart and Concorde were nice, as was getting a comment from Queen producer, Mack, and his son on the post I wrote about Freddie Mercury going to a birthday party dressed in the outfit he wore for the ‘It’s A Hard Life’ video.
That the gods of metal, Metallica, decided to extend the project that I’m doing for them for another THREE YEARS was a major plus. To be honest, I’m still not sure what I’m doing for them or if they like what I’m doing for them, but it keeps Otis in free Metallica t-shirts, so it’s worth doing.
I also got a bunch of new people in my life that I did not know previously.
From the brilliant students at the Brixton Finishing School, to the talented – but totally bonkers – creatives of Dayoung, Mike and Sam and not forgetting the wonderful Joel, Erika, Amar, Megan, Ed and Hannah who all stupidly decided to become members of the delightfully talented gang of planners at R/GA.

Before I end this utterly boring – but important [for me] post, I just want to say thank you to 3 more people.
First is the wonderful Paula Bloodworth not only got engaged – to a man from Nottingham no less [hahahaha] but she got asked to move to Portland to run strategy for NIKE globally at Wieden.
She will be brilliant.
More than people know – and they already know she will be brilliant.
I have had – and have – the great privilege of being able to call Paula a friend. I’ve worked with her, argued with her, laughed with her and caused havoc with her and through it all, her talent and humanity has shone through.
Wieden are very lucky to have her. Nike are very lucky to have her. I am very lucky to be able to call her a friend.
Second is the brilliant Severine Bavon.
Sev has been a part of my team from the beginning and this month she leaves us to strike out on her own.
Not as a freelancer … but to start a company that offers a new model for creativity and strategy for agencies and clients.
I’ve said many times that everyone should start their own company at some point and I am incredibly thrilled and proud that she is going to do just that.
Of course I’m going to miss her.
She’s brilliant, tenacious, smart and a million things I am not.
But I believe a bosses job is to help their people go on to bigger and better things. Bigger and better things they may never have imagined. Bigger and better things where they are chosen for who they are not just what they do.
And while I don’t think I did anything specific to help Sev make this decision, I have a vested interest in watching her do her thing and cheering her as she does it.
Which she will.
Sev, thank you for everything … believe in your talent, follow your gut, burn everything down that stands in your way.
So that leaves the final person … and as usual, it’s anyone and everyone who has written or visited this blog.
Ranting. Arguing. Swearing. Complaining. Caring. Debating.
It’s all meant a lot to me and after this length of time of writing basically the same 5 posts over and over again, I don’t take it for granted that you pop by and pass on your wisdom/insults.
I hope you all have a great festive season and may 2020 be epic.
Hopefully not as epic as I hope mine will be, but epic all the same.
I’m off to Australia for some sun and warmth and I’ll see you on Jan 6th cold, miserable and wondering how the holiday season passed by so fast.
Ta-ra.

Filed under: A Bit Of Inspiration, Attitude & Aptitude, Colenso, Comment, Culture, Daddyhood, Emotion, England, Family, Fatherhood, Goodbye England, Home, Jill, Love, My Fatherhood, New Zealand, Otis, Parents, Paul, Shelly
So today is the 1st Feb.
That means today is the first day of our final month living in England.
Or at least living in England for a period of time.
We will be back for a whole host of reasons, we just don’t know when.
And while I’ll be writing another long, drawn out post listing all the things I’ll miss and all the things I’m grateful for … the reality is there’s a chance COVID will fuck our plans and instead of boarding a plane to New Zealand on the 3rd March, we’ll be in our beautiful home, trying to work out how to get our furniture off a boat and our cat out of quarantine.
It’s a strange feeling to think you have a time limit on what you have come to consider ‘home’.
A mixture of fear and excitement.
Of course we have done it a ton of times – and we’re really thrilled to be off on another adventure – but there’s a bunch of things that have got their teeth into us.
Being near Paul and Shelly after 25 years is a huge one.
Our beautiful new home with our beautiful garden is another.
Not to mention the wonderful new friends we’ve made in the time we’ve been back.
But as I say to many people who ask me about moving overseas, while it is easy to focus on the things you’ll miss, you need to focus on the things you’ll gain.
And we can’t wait for that.
The things we know, the things we hope for and the things that will just crash into our life.
I owe so much of my life to having lived around the World and I’m very excited to discover what new chapters this adventure will write.
So as this is a month where a lot will be going on, this blog will end on Friday till we are either in NZ or being told we have to wait longer to get into NZ.
Though whatever is the outcome, while not hearing my rubbish on here for a few weeks sounds like a delight, let me remind you – when I’m in quarantine in NZ with literally nothing to do, there’s a good chance I may be writing 100 blog posts a day.
So be careful what you wish for.