Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Cannes, Chaos, Creative Brief, Creative Development, Creativity, Culture, Martin Weigel, Planners Making A Complete Tit Of Themselves And Bless, Relevance, Resonance
As you know, the lovely fools at WARC asked Martin and I to talk at Cannes as part of our School of Strategic Arts.
That was mistake number 1.
Mistake number 2 was recording the entire session.
But if you thought it was impossible to make matters worse, they have done it by making mistake number 3 and putting it on their site for subscribers to watch.
Hahahahahahahahahaha.
Fools.
But wait, there’s more stupidity.
Yep, more than asking us to present … at Cannes … and recording our session and then putting it on their site for subscribers to watch.
They’re also allowing people to watch it for free.
FREE.
Which, if I’m honest, is the going rate for the standard of talk we gave.
Well … that I gave. Martin, as usual, was stellar.
Damn him.
Watch it here.
Send your complaints here.
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* Grabs popcorn.
Comment by Bazza July 2, 2019 @ 6:18 amI’m surprised you didn’t end that with, “throws it at the screen”.
Comment by Rob July 2, 2019 @ 9:41 amStrong t-shirt game Robert. This will be fun.
Comment by George July 2, 2019 @ 6:37 amOK. It’s good. Very good. I particularly like how pissed off you both are at the questions. You have every right to be, they’re idiotic. And don’t you part own redbubble? Isn’t that classes as insider selling?
Nice work Rob, you still have it.
Comment by Bazza July 2, 2019 @ 7:07 amAbsolutely right. Martin’s disdain was excellent.
Comment by John July 2, 2019 @ 8:07 amAt best those questions were asked prior to the presentation. At worst, it was the usual audience member trying to gain attention for themselves rather than adding to the conversation.
Comment by Rob July 2, 2019 @ 9:42 amI think you swore more than cannes has ever seen.
Comment by DH July 2, 2019 @ 7:47 amYou can take the boy out of Nottingham etc.
I don’t understand or want to understand anything about advertising, but I enjoyed watching this Robert. You can tell where Otis gets his cheekiness from.
Comment by Mary Bryant July 2, 2019 @ 8:07 amThat’s the highest praise we could have.
Thank you Mary.
Comment by Rob July 2, 2019 @ 9:42 amCutural landfill is a great phrase.
Comment by John July 2, 2019 @ 8:08 amSums up this blog pretty well doesn’t it.
Comment by Rob July 2, 2019 @ 9:40 amNot the comments.
Comment by John July 2, 2019 @ 9:58 amthis blog is toxic cultural landfill. except the toxicity is not poison, but slow fucking boredom.
Comment by andy@cynic July 2, 2019 @ 12:21 pmCongratulations on a wonderful talk. You make a great team and leave a stale industry with a fresh perspective.
Comment by Lee Hill July 2, 2019 @ 9:25 amyou know how far adland has fucking fallen when knowing your fucking audience is a fresh perspective.
Comment by andy@cynic July 2, 2019 @ 12:20 pmfucking hell campbell, do you actively try to be unprofessional? theoux shirt. fucking instagram photo. swearing. thanks for reminding me why underneath it all, i semi like you.
Comment by andy@cynic July 2, 2019 @ 12:19 pmHow can he represent chaos when this behavior is his consistency?
Comment by DH July 2, 2019 @ 2:09 pm[…] Martin and I said at Cannes, chaos creates what order […]
Pingback by Behind Every Clean Process, Is A Mass Of Messy | The Musings Of An Opinionated Sod [Help Me Grow!] July 19, 2019 @ 6:16 am[…] fucking with the planning approach to adding chaos to the creative process to letting me give a talk at Cannes with Martin Weigel for our little hobby company, every single person – from the very, very […]
Pingback by Spare A Thought For R/GA … | The Musings Of An Opinionated Sod [Help Me Grow!] October 1, 2019 @ 6:17 am[…] doubt, doing the Warc talk at Cannes with Martin was a wonderful […]
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