The Musings Of An Opinionated Sod [Help Me Grow!]

If A Plane Can Make Me Feel Emotion, Why Can’t Most Brands?

I fly a lot.

I have flown a lot for a very long time.

And still, I am not sick of it.

OK, that period of flying to America every week got to me, but generally, I love the feeling of flying – even though now, as a Dad, it makes me slightly more panicky just in case something happens.

I have to say of all the flights I do, long-haul are my favourite.

Part of this is because I sleep very, very easily on planes and so I get more rest on a plane than I do at home.

Part of this is because I get to watch movies uninterrupted, something that stopped happening when Otis was born.

Part of this is long-haul flights are my ‘normal’, so I don’t see them as long – just flying.

But of all the planes I have flown, I never got to do it on Concorde.

Maybe it’s because my Dad’s dream was to fly on it to NYC.

Maybe it’s because it entered mainstream service when I was at an impressionable age.

Maybe it’s because it flew at twice the speed of sound and so high, that you could see the curvature of the earth.

Regardless of the fact it was – in essence – the first rocket ship for public use, there has always been something about Concorde that was magical to me.

To be honest, I’m not sure why …

It was so quick I wouldn’t be able to enjoy a good sleep.

It was small – only 100 passengers – so I’d feel a bit claustrophobic.

The windows were so minute, you wouldn’t ever get a decent view unless you were next to it.

But regardless of all that, it was a magnificent machine … the likes of which, especially in domestic air travel, may never be seen again.

A few weeks ago, I got to see one.

Not a picture.

Not a model.

A real, refurbished one.

And I have to say, it was pretty emotional.

They had done it very well and in addition to giving you a good history of the rise and fall of the plane, they even included a ‘virtual flying experience’ that was pretty realistic.

However at the end, they showed a video of the last Concorde flight coming into land – Union Jacks flying from the pilots windows – and you felt a real sense of loss.

I know that sounds ridiculous, but it’s true …

Concorde was different.

Concorde was ahead of its time.

Concorde was the embodiment of the glamour of flying.

And while she was noisy, environmentally unfriendly, hideously expensive and the subject of a terrible crash [which, to be fair, was caused by the fault of another plane rather than herself] there was something magic about that plane and while I didn’t get to fly on her, it means a lot to me that I got to sit in her.

Thanks Concorde, you could teach a lot of companies a thing or two about capturing an audiences imagination.

25 Comments so far
Leave a comment

Concorde was, and remains to this day, a masterpiece of engineering.
I was fortunate enough to have flown in her and it was a special experience.
I understand why she is missing from our skies but I am still saddened by it.

Comment by Lee Hill

So you flew on the enemies airline?

Comment by Bazza

That’s better than working for your enemy – as you did if I remember correctly.

Comment by Rob

“A rocket ship for public use” is a great description.

Comment by George

If the public were filthy rich.

Comment by Bazza

I hate flying and even I would have liked to have flown on Concorde.

Comment by Bazza

Is that because you’re so tiny going in a lift feels like you’re on the moon?

Comment by Billy Whizz

It’s still higher than your career will reach.

Comment by Bazza


Comment by George


Comment by Pete

Excellent insulting.

Comment by Rob

fuck me baz, you reached heights of insulting you will never be able to reach.

Comment by andy@cynic

Baz FTW. Never thought I’d say that.

Comment by DH

Concorde is still so distinctive and futuristic. Apparently some of the innovation that went in to building it is still regarded as revolutionary. I am sure that’s the same with the A380 but Concorde is something else.

Comment by Pete

We apologise for a failure in the editing process. The following sentence was inexplicably omitted.

“Part of this is because I always get upgraded and treated like royalty.”

Comment by John

and never pays for his fucking flights in the first place.

Comment by andy@cynic

And still complains.

Comment by DH

I have quite similar feelings for F1.

To the honest surprise of some hardcore cricket fan, in what I consider to be one of the biggest unintentional display of sport irony ever.

Comment by Stefano

I had a co-worker who flew on the Concorde. She said it cost $7,000 and they served steak dinner.

Comment by Alien Resort

It’s still a beautiful thing, isn’t it? Utterly timeless.

Comment by Marcus

[…] DH on If A Plane Can Make Me Feel Emotion, Why Can’t Most Brands? […]

Pingback by A Glimpse Into Past Normality … | The Musings Of An Opinionated Sod [Help Me Grow!]


Comment by thykingdomyaa

Because you are confident and content with what you can do to motivate others

Comment by thykingdomyaa

[…] Rod Stewart and Concorde were nice, as was getting a comment from Queen producer, Mack, and his son on the post I wrote […]

Pingback by That Was The Year That Was … | The Musings Of An Opinionated Sod [Help Me Grow!]

Leave a Reply