Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Colenso, Colleagues, Context, Culture, Dad, Distinction, Dysgraphia, Effectiveness, Emotion, Empathy, Equality, Fatherhood, Football, Jill, Leadership, London, Loyalty, Management, Marketing, My Fatherhood, Nottingham Forest, Otis, Parents, Perspective, Police, Relevance, Resonance, Respect
I hope I’m a decent leader.
While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do.
Because – believe it or not – I try hard to be.
Sure, I make some mistakes.
And I can definitely be a pain in the ass.
But I am committed and invested in being the best boss I can be.
I consider myself fortunate because over the years, I’ve had incredible ‘teachers’.
From my parents to mentors to some old bosses … and of course, a few who were so shite, they taught me what not to do, haha.
And while there are many things I believe, adopt and hold dear, one of the most important is: always back your team in public and resolve disputes in private.
It sounds obvious … and it is … but it’s not always followed.
I’ve heard some shocking examples on Corporate Gaslighting … stuff that doesn’t just sound vicious, but the act of megalomaniacs.
But in terms of backing the team, there were few better than football manager legends, Brian Clough and Sir Alex Ferguson.
Yes, I accept they may have had some usual ways of doing this – and demonstrating this – but players knew that unless something exceptionally terrible had happened, their managers would always back them should they face public or managerial scrutiny.
Of course, there was a cost for this …
A cost that was simple but exhaustive.
And it was that the gift of being backed was reciprocated with dedication, focus and effort.
And that – to me – is key.
It’s OK to make mistakes.
It’s alright to sometimes mess things up.
But it can’t be because you were lazy or distracted.
I’ve said it many times, but I believe my job is to ensure that when someone in my team leaves, as they all will at some point, they go because they have a better job than they ever could have imagined.
Chosen for who they are, not just what they do.
Known for what they’ve created, not how well they’re known.
Chased for what they’ve changed, not what they maintained.
OK, there are some exceptions to that – mainly personal reasons, like love or a chance to chase something they’ve always wanted – but I believe I have a responsibility to them to help develop their natural talent, find and release their distinct strategic voice and move things out the way so they can create the most interesting shit of their lives.
It’s why my absolute worst scenario is someone leaving for a sideways move.
Oh my god, I would honestly feel I’d failed them.
And that’s why I place so much importance in backing them and showing my belief in them.
That doesn’t mean it’s blind faith.
We have very honest conversations a lot.
From gentle chats to bi-annual check-in/reviews … but they’re in private and focused on being through the lens of me wanting them to win.
Whether I achieve this is something only they can say. I hope most would agree with it [even those when we’ve parted ways] but if not, then I can assure them I’m working harder to be better.
The reason I say all this is because I saw something recently that I thought was a perfect example of backing the team.
It’s from the British Police.
Now they are getting a lot of stick at the moment. A lot totally deserved.
But this time it’s not them trying to justify an indefensible act … it’s something that resonated with me, because of Otis’ dysgraphia.
It was this.
The British Police – or maybe it’s all Police these days – have a bad reputation.
It’s manifested in mistrust and a lack of people wanting to sign up.
And while I fully appreciate they have a tough job and want to get better [as we saw with West Midland’s Police hiring my mate, Kay, to be their ‘artist in residence’ to better understand and connect to youth culture] … it’s acts like this that are more likely to help the public see the human side of the force as well as the compassionate side.
Anyone who runs a team knows it can be a painful job.
Some days it can feel more like being a cat-litter tray.
But when they know you’ll back them, they’ll back you with their talent, focus and commitment.
Well done Carlisle Police … we need more backing of people with neuro-diversity. Because the more we back those who are different, the more they will show the difference they can make.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Colleagues, Communication Strategy, Content, Context, Craft, Creative Development, Creativity, Culture, Customer Service, Differentiation, Emotion, Empathy, Experience, Food, Happiness, Honesty, Imagination, Innovation, Italy, Leadership, Love, Loyalty, Management, Marketing, Mischief, Packaging, Resonance, Singapore, Social Divide, Standards, Strategy, Viz, Wieden+Kennedy
In the UK there was an adult comic called Viz.
It was filthy, hilarious and – for a long time – very successful.
And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details.
Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine. Most people wouldn’t even see it, let alone read it … but if you did, you found magic in that small print.
Mischief. Personality. Information.
Nothing told you how much this was a labour of love for the people behind the magazine than their dedication to instilling their personality into every nook and cranny they could find … whether people would see it or not.
Brilliant stuff.
I say this because I saw a label a friend had put on a product they were selling at their shop.
Ai Ming was a planner in my team at Wieden+Kennedy.
She was very good … but decided one day, it was time for a change and so she went back to Singapore to open a Cheese Shop.
I know … sounds a bit random … but wait, it get’s better.
You see Ai Ming had an idea.
A way to combine her love of cheese and travel and be paid for it.
So she started The Cheese Ark … a cheese shop in Singapore, dedicated to selling cheeses from small, independent makers across Europe.
Oh but that’s nowhere near the end of the story …
So when she left Wieden – and before she returned to Singapore – Ai Ming went to work on a small farm in Italy for a few months. [I think]
While there, she discovered how amazing cheese tasted when it was made by people who loved and nurtured their product.
To her, it was a whole new world of taste and made every other cheese she had tried, feel unworthy of being labelled as such.
But she also learned something else …
You see she discovered many of these small, independent cheese makers were in danger of going under, because they didn’t have a way to compete with the big boys.
Said another way … this incredible tasting cheese could become obsolete.
So rather be sad, she decided to do something about it.
Enter The Cheese Ark … a shop that only sells cheese that originates from these small independent farms. A shop that is one of the only places in the World where you can get your hands on this incredible produce. A shop that charges enormous amounts of money to own a piece of their incredible cheese … not simply so you can have your taste buds tingled in ways you could never imagine … not simply because it allows you to show off to your friends about your good taste and status … not simply because it pays for Ai Ming’s travel, shop, employees and profit … but because by buying so much from each of these small farms across Europe, she can ensure that these small, independent cheese farms not only survive, but thrive.
Hence it’s called ‘The Cheese Ark’ … because its literally saving the lives of cheese.
How fucking incredible is that?
But Ai Ming is not just a creative business thinker, she’s full of personality and passion … which leads me to the point of this post.
You see I recently saw something that reminded me of those Viz publishing details I loved.
Something that communicated more than just the necessary details.
It was this …
How good is that?
I bloody love it.
A notice on a packet of cheese that’s more interesting, engaging, compelling and charming than 99% of ads – or any marketing material – out there.
Sure, not many people will see it.
Most may actively choose to ignore it.
But for those who do, they’re not just rewarded with the thrill of discovering something as enjoyable as the product inside it, they know they’re dealing with someone who really cares about what they do.
And they do. Because what Ai Ming has created is the Noah’s Ark of Cheese.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Confidence, Culture, Emotion, Empathy, England, Environment, Football, Fulfillment, LaLaLand, Mum & Dad, Nottingham, Nottingham Forest, Parents, Shanghai
For reasons not worth discussing, I recently saw this …
Yes, it’s from a very, very long time ago … but it’s still a bit bizarre to see ‘Electronic Mail’ being touted like it is the cutting edge of tech.
But of course, once upon a time, it was.
A dawn of a new future with new possibilities.
Where – according to an Apple ad of the time – mail would travel at the equivalent of 670,000,000mph to anyone and anywhere in the World.
Even now, that sounds impressive … but back then, it was revolutionary.
Prior to email, if you wanted to send a card … a letter … a document or whatever, the only way was to trust the competence of the mail service.
And if you were writing to someone in another country, then it would take weeks before you had any chance of it being received.
We call it ‘snail mail’ now … but back then, it was just mail.
The reason I’m writing this is that time always creates change.
We might not like where it takes us.
We might find it hard to adapt or embrace.
We might not like the time-frame it’s working to.
But whether it’s good or bad, the thing you can be sure of is things will change.
The reason I’m saying this is because I recently read something on The Athletic.
Not only was it about my beloved Nottingham Forest, it was written by someone who is also living in NZ. That means there’s 2 of us here – which is the same amount of fans as there were when I lived in Shanghai and Los Angeles, haha.
Anyway, they wrote this:
“The past two seasons need putting in a box marked “Vintage”. It’s only so often in football fandom that circumstances gel to give you a gift like this period. Dramatic, successful, joyous but mainly the sense of togetherness and belonging. All praise to Steve for being the key man that’s made it happen and in particular the way it’s felt.
History suggests it won’t stay this way, maybe another year or two if we’re lucky, because expectations get in the way and start twisting the behaviour and attitudes of all parties. Sad but hey it’s all part of the cycle.
The positive point I’m making is that this has been as good as it gets really, outside of unexpectedly rising to the absolute top (e.g. Forest 78-80; Leicester winning the league), so let’s be sure to savour it while we’re in the moment! And hopefully the moment has another couple of years to run.”
I loved it.
Not just because that’s exactly how following Forest over these past 2 years have felt, but because life often follows a similar path.
The reality is we often never realise we’re living in a golden period of our life.
Often, we only realise it as we sense it passing us by.
And then we panic … trying desperately to hold on to something that is only partially – if we’re lucky – in our control and likely already has left the station.
Worse, we can end up putting all our effort trying to recreate something we had, rather than create what can be next.
That doesn’t mean our focus should be blindly running forward and ignoring – or not valuing – what is happening around us, but it does mean we should appreciate we can’t stop time … because as ‘electronic mail’ has shown, even the most exciting times of our life can end up becoming the most mundane.
Life is hard.
It’s not fair.
Sure, for some, it way harder than for others and effort doesn’t always translate to achievement or progress, which is cruel as fuck. But as I have got older, I’ve learnt to appreciate something my parents used to say to me when I was young.
“The more interested you are in life, the more chance you have of enjoying a good one”.
First of all, note they said ‘chance’.
No blind promises, more an attitude to life.
Secondly, when they said ‘interested’, they meant ‘invested’.
Not just in terms of being curious about what’s going on, but committing to being in it.
Trying stuff.
Exploring stuff.
Appreciating what you learn from it – good, bad or indifferent.
And finally, their version of a ‘good life’ was – as I’ve said many times – a life of fulfilment rather than contentment.
Where you go after the stuff that makes you feel alive, rather than what makes life comfortable and easy.
It’s why I adore they said ‘enjoy’ rather than ‘have’.
Not just because it acknowledged time will continually challenge and change our contexts and beliefs … but because it means you recognise, embrace and value the good moments while not letting yourself get so lost in them that you are removing yourself from the possibilities of the future.
Nottingham Forest spent too long being lost in the past.
Always judging themselves by it, which meant never being able to live up to it.
An invisible hammer continually bashing everyone down.
But Steve Cooper has changed that …
Sure, he’s not achieved a fraction of what Clough did, but apart from the fact he’s only 4 years into his managerial career, he has done stuff even Clough wasn’t able to achieve.
For example, the togetherness between fan, club and manager is – even in the eyes of ex-Clough players – better than it ever was at our European peak.
In essence, he took the values of the club to liberate the future of it … enabling a new generation of fan to take the club to somewhere new and exciting. Something that represents their future, not just a recreation of another generations past.
It’s so exciting to see it.
It’s so exciting to share it.
It’s so exciting to be a part of it.
Now I know what some of you will be thinking, I’m reframing achievement to set lower expectations. But that’s the point …
When you try and hold on to things already past, you’re stuck in limbo.
It’s why I’m revelling in what Forest are doing right now.
I know it won’t last forever, but to experience something so magical is more than I ever dared to dream.
Sure, it’s not the same as last time.
But that doesn’t mean it’s any less wonderful.
Even more so that it is happening in the present not in my memory.
When Forest won the playoff final to get back into the Premiership after 23 long and painful years, some genius played the track ‘Freed From Desire’ by Gala. It wasn’t just the perfect choice of song for us, it conveys one of the most valuable lessons for life.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Colenso, Creativity, Culture, Emotion, Empathy, England, Friendship, Humanity, Jill, London, Love, Loyalty, Martin Weigel, Mercedes, New Zealand, Otis, Paul, Paula, Perspective, Planners, R/GA
So I’m back.
Did you miss me?
Nope?! Don’t blame you to be honest.
But the past 10 days have been very special for me.
There was a couple of very hard moments, but being able to be there for it, was also special.
Another reminder that while I don’t have many mates, the ones I have are top drawer.
And our presentation appears to have gone down well.
I’m so happy about that … mainly because I got to do it with Paula and Martin and I adored it.
That was a very special feeling. Something I hope we can do a hell of a lot more of, very soon.
It was also so good to catch up with so many old faces I’d not seen in years.
While I actively stay in touch with people, I’m not the most social of humans … so seeing people in the flesh [so to speak] was pretty wonderful.
As I’ve said before, COVID was good to me.
I absolutely loved staying at home with my family and having breakfast, lunch and dinner with them every single day.
Of course, I appreciate we were very privileged in our situation … but that still doesn’t take away the specialness of the times.
At least for me.
But seeing all these people I knew … and hanging out with the people I love … acted a bit like a reset to me.
A reminder of how I feed off the energy of others. That it makes me feel better and happier and hungrier to do good stuff.
To be honest, that was one of the reasons I wanted to come to Colenso.
Yes, part of it was because they are one of the great creative agencies of the times.
And yes, it meant I could finally repay Jill for her generosity in following me around the World by bringing her closer to her Mum after all these years.
But another part was that the idea of being surrounded by a talented team was so enticing.
Put simply, I love it.
I love building a gang.
I love creating our own strategy identify on how we see the world and create for it.
You see after I got made redundant from R/GA, … I was fortunate to be given work that immediately made up the salary I had lost. Better yet, I could do that without having to leave the house as the clients funding me were mainly based in China and America.
I was, as they say, sorted.
But working on your own, is hard.
Even more so when you live in a village surrounded by nothing.
And even more so when you live in a village during COVID so you can’t meet anyone even if you wanted to.
Yes, I get compared to the issues many people face, it’s nothing – but it doesn’t mean it’s not real. At least for me.
Of course I could work on my own if I needed to. The reality is I’ve always done side projects through my career, so there’s been lots of times where I’ve done just that. But moments of working on your own is very different to always working on your own … so when Colenso reached out – knowing I’ve always loved them as I almost joined them in 2016 – the idea of being a member of something was immediately appealing.
Trouble was I loved the projects I was doing … working directly with music, gaming and fashion royalty.
Basically, doing stuff I’d never done before that was incredibly exciting, challenging and creative with people who were incredibly exciting, creative and demanding.
So being a greedy bastard/only child, I asked if they’d be open to me doing both.
And they said yes.
There are many reasons for their decision – from knowing there would never be a conflict with the day-to-day work Colenso do through to knowing the timezones I’d be working in, would require my time at night, not during the day – but I am eternally grateful to them for being so open-minded and encouraging, because right now, I feel I have the best of many worlds.
To be honest that’s been a rare feeling for me.
My life seems to have either been great personally or professionally but rarely both at the same time.
And right now, I’m having that.
This is all coming across like I’m a smug-bastard and that’s the last thing I wanted to do.
It was more a reminder that if you want to do something, you should ask rather than assume and being with people – whether friends, family or colleagues – is a special thing.
Yes, I appreciate that should be obvious, but it wasn’t for me … and this past few weeks, similar to the year before … has reminded me of that.
Of course it highlights what an idiot I must be, but I’ll take that for the lesson it’s just given me.
Which is why I both understand and am confused by those who actively don’t want to work in an office again.
I get it from a balanced life or health perspective – especially if you’re spending a lot of time and money on commuting – but I don’t from the benefits of people and connections.
Of course there are a million reasons that can influence this, but while technology does allow us to be close when we’re not … physical space enables happy accidents and incidental conversations to happen which aren’t just sometimes great for the work, but also the soul.
And mine is full for now.
So thanks to all who helped remind me – and refilled me – over the past couple of weeks.
Let’s see how long it lasts before the grumpiness comes back.
Though, sadly, the long posts are definitely going to remain.
Filed under: A Bit Of Inspiration, Advertising, Apple, Attitude & Aptitude, Authenticity, Colleagues, Comment, Complicity, Confidence, Content, Context, Creativity, Culture, Differentiation, Distinction, Diversity, Education, Emotion, Empathy, Experience, Friendship, Honesty, Individuality, Insight, Loyalty, Marketing, Martin Weigel, Paula, Perspective, Planners, Planning, Point Of View, Presenting, Relevance, Resonance, Respect, Social Commentary, Social Divide, Standards, Wieden+Kennedy
Hello. I’m back.
And because you’ve had no posts for basically 2 weeks, this is going to be a long one.
Yes, I know my posts are already waaaaaaay to long. Sorry, but deal with it.
I had a great time in LA and before that Australia.
Well, I say Australia – but it was in Perth which is closer to Singapore than Sydney.
Met lots of people.
Had good conversation.
It was fun … so thank you State of Social, for inviting me to come over.
I have always loved to go to talks. The stress of putting it together isn’t fun … but for me it’s also about visiting new places, hearing new perspectives and just generally chatting to new people.
And on the rare occasion I get to do a talk with people I know and love, then I get the added benefit – as screenwriter/director Nora Ephron once said was one of the happiest feelings on earth – of enjoying dinner with friends in a city or country none of you live in.
It’s one of my favourite feelings too.
And that’s why Cannes was so special to me.
The event – if I’m being honest – wasn’t that great. Certainly compared to previous times I’d been … and I’ve never really liked it in the first place. But this time it felt the whole industry was in full-on heads-in-the-sand mode.
Nothing highlighted this more to me than the relief/confidence the industry media reported a comment made by Torr – from Apple – in his speech when he said Apple will always need and use agencies. That may be true, but it doesn’t take a data scientist to realise Apple are doing more and more creative work in-house and even their specialist agency – MAL – is seemingly doing less for them.
But I digress …
Because my favourite thing of doing a talk at Cannes was this …
I love these two.
And I love this photo … me, Paula and Martin.
I didn’t exactly have to bully them to do the talk, but I knew I only wanted to do it if they said yes. And the reason for that was we would get to hang out properly for the first time ever.
By that I mean, physically be in the same place … because throughout our time together, we’ve either only met on Zoom or been in situations where just 2 of us would ever be in the same place/country.
So it was special. It was also different.
Because being in the same place – away from the responsibilities of time/life – meant we could properly connect. A deeper way to interact … argue … debate. I totally get why some people prefer working from home. I appreciate the financial impact of travel and time – but you get something more out of being with others ‘in the flesh’, so to speak.
Just like you can learn about other countries from the internet … it’s not the same as actually going there or working there.
But many are discounting this. Claiming they can do their job perfectly well from the comfort of their home. And they probably can … but the question is whether they’re growing and evolving doing it that way. OK, so many will think they are … and many may not care … but there’s a massive difference being immersed in an environment rather than sitting on the outside of it.
I still remember trying to hire someone for W+K Tokyo. They were keen but it was their first overseas move so were rightfully apprehensive. They eventually turned it down and when I asked why, they said they had spoken to someone they knew and they’d advised against it. So I asked if that person had ever lived overseas and they said no – but they’d ‘visited a ton of countries’.
And I am sure they had, but just like looking up a place on the internet doesn’t give you a full understanding about the culture or nuances of a country, either does ‘visiting’ one for a week or two on holiday.
Of course there’s huge amounts you can learn from wherever you are. And there will be stuff that is amazing, important and unique to your situation and nation. But to think there is nothing to learn from outside experiences, perspectives and interactions, is crazy.
And that’s why being with Paula and Martin was so wonderful.
Because we’re bonded by what isn’t common.
We come from different countries.
We all live in different countries from where we were born.
We have all lived in multiple different countries – in my case, double figures.
We [now] all work at different companies and on different clients.
We all have different experiences that has led to different viewpoints.
And while by today’s nationalistic philosophies, it shouldn’t work – in fact we shouldn’t even want to interact – it does. Because perspective and growth comes from the environments, interactions and challenges we embrace … even the stuff that isn’t comfortable.
Sure, it’s all about how you do it – and we do it with respect for the global experiences, exposure and standards we all bring to the table and the knowledge no one is doing it to hurt the other, but to expand perspectives and considerations – but it still can be challenging and we may still may not agree.
Then there’s the fact that we are three, white, privileged adults … so despite having lived in multiple countries and worked with brands on a whole range of challenges and audiences … there’s still huge amounts we want to learn from others outside our frames of reference or understanding.
And while I totally appreciate some don’t want to – or can’t do that – to discount its value says more about the people putting up the barriers and blinkers than it does about the value of the alternative.
And that’s why things like Cannes is important.
The engagements and lessons and interactions.
I wish it wasn’t so expensive so more people could immerse themselves in it rather than just play on the outskirts of it … but wanting to be grow is a noble thing.
And while we were talking at Cannes and had an opinion we wanted to share … we went there wanting to grow too.
And that’s why it was so good to be there. With them.
To listen. To learn. To debate. To argue.
But most of all, to want to be challenged, so we can grow.
I’m lucky to have them in my life. I’m even luckier I got to spend time with them in person.