Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Colleagues, Communication Strategy, Content, Context, Craft, Creative Development, Creativity, Culture, Customer Service, Differentiation, Emotion, Empathy, Experience, Food, Happiness, Honesty, Imagination, Innovation, Italy, Leadership, Love, Loyalty, Management, Marketing, Mischief, Packaging, Resonance, Singapore, Social Divide, Standards, Strategy, Viz, Wieden+Kennedy
In the UK there was an adult comic called Viz.
It was filthy, hilarious and – for a long time – very successful.
And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details.
Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine. Most people wouldn’t even see it, let alone read it … but if you did, you found magic in that small print.
Mischief. Personality. Information.
Nothing told you how much this was a labour of love for the people behind the magazine than their dedication to instilling their personality into every nook and cranny they could find … whether people would see it or not.
Brilliant stuff.
I say this because I saw a label a friend had put on a product they were selling at their shop.
Ai Ming was a planner in my team at Wieden+Kennedy.
She was very good … but decided one day, it was time for a change and so she went back to Singapore to open a Cheese Shop.
I know … sounds a bit random … but wait, it get’s better.
You see Ai Ming had an idea.
A way to combine her love of cheese and travel and be paid for it.
So she started The Cheese Ark … a cheese shop in Singapore, dedicated to selling cheeses from small, independent makers across Europe.
Oh but that’s nowhere near the end of the story …
So when she left Wieden – and before she returned to Singapore – Ai Ming went to work on a small farm in Italy for a few months. [I think]
While there, she discovered how amazing cheese tasted when it was made by people who loved and nurtured their product.
To her, it was a whole new world of taste and made every other cheese she had tried, feel unworthy of being labelled as such.
But she also learned something else …
You see she discovered many of these small, independent cheese makers were in danger of going under, because they didn’t have a way to compete with the big boys.
Said another way … this incredible tasting cheese could become obsolete.
So rather be sad, she decided to do something about it.
Enter The Cheese Ark … a shop that only sells cheese that originates from these small independent farms. A shop that is one of the only places in the World where you can get your hands on this incredible produce. A shop that charges enormous amounts of money to own a piece of their incredible cheese … not simply so you can have your taste buds tingled in ways you could never imagine … not simply because it allows you to show off to your friends about your good taste and status … not simply because it pays for Ai Ming’s travel, shop, employees and profit … but because by buying so much from each of these small farms across Europe, she can ensure that these small, independent cheese farms not only survive, but thrive.
Hence it’s called ‘The Cheese Ark’ … because its literally saving the lives of cheese.
How fucking incredible is that?
But Ai Ming is not just a creative business thinker, she’s full of personality and passion … which leads me to the point of this post.
You see I recently saw something that reminded me of those Viz publishing details I loved.
Something that communicated more than just the necessary details.
It was this …
How good is that?
I bloody love it.
A notice on a packet of cheese that’s more interesting, engaging, compelling and charming than 99% of ads – or any marketing material – out there.
Sure, not many people will see it.
Most may actively choose to ignore it.
But for those who do, they’re not just rewarded with the thrill of discovering something as enjoyable as the product inside it, they know they’re dealing with someone who really cares about what they do.
And they do. Because what Ai Ming has created is the Noah’s Ark of Cheese.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Cats, China, Culture, Emotion, EvilGenius, Family, Fatherhood, Happiness, Hong Kong, Jill, LaLaLand, London, Love, Loyalty, New Zealand, Nottingham, Otis, Parents, Relationships, Rosie, Shanghai, Singapore, Stubborness
So on Saturday, it will be our cat – Rosie’s – 16th birthday.
Sixteen. For a street cat from Singapore, that’s amazing.
What’s also amazing is that she’s still in pretty good nick.
Yes, you can tell she’s getting old.
She’s slower … less mobile and definitely sleeps more.
But by the same token she remains cranky, vocal and remains as demanding as ever.
And if another cat comes anywhere near our house, she goes full gangster mode … hissing, growling and acting like she’s ready to fight despite the fact she’s behind a glass door.
Like those TikTok videos that show men loving family dogs they didn’t originally want their family to have … I was in a similar situation.
I didn’t really want us to have a pet.
Not because I’m a bastard, but because Jill and I were living in Singapore and I didn’t know how long we’d be there and I just was worried about the hassle of bringing it with us.
But Jill had always had pets and I wanted her to be happy, so while she originally wanted a dog, we settled on getting a cat.
She threw herself into the search.
It wasn’t just about getting any cat, she had to feel a connection to it … so after visiting various pet shops with their over-priced, pure-bred snooty moggies, she came across a little street cat that had been found by a family and was wondering if anyone wanted to adopt.
Jill went to see it and it is here that street cat did the best move of their life.
As Jill lifted her up to her face, Rosie moved her head forward so their noses touched.
Despite the fact Rosie would not show such love and tenderness for about 6 years, that ensured the deal was done and we were now a cat family.
I still remember sitting in a cab outside the apartment as Jill went to pick her up.
I was a bit anxious and nervous and eventually the door opened and there she was, in her little cat bag, where we both wondered what the fuck we had in store for each other.
And while there have been some annoying, painful and scary moments … it’s been generally nothing but joy.
Put it simply, I bloody love that cat.
There’s things I’ve done for her that I wouldn’t do for anyone. Literally anyone.
What things? Well how about some of this …
In HK we paid someone to pat her so she didn’t feel lonely. I did a project for an airline on the condition they flew her in the crew quarters rather than the cargo hold. We built ‘penthouses’ for her to hang out in. I gave an entire presentation about what a client can learn from her and her ways. I even got my office painted with her – and some of my colleagues moggies. And that’s just the tip of the sad-cat-bastard iceberg.
That said, every year I worry this is the year … the one where we have to say goodbye.
And while I know that will happen eventually, she’s doing OK.
Yes she needs some blood pressure medication, but apart from that, she’s in pretty good nick.
That said, I remember when we were moving to NZ I was worried that would be it.
Despite having flown from Singapore to HK … HK to Shanghai … Shanghai to LA and LA to London … London to Auckland is a whole different beast.
But bizarrely it wasn’t just the distance that worried me, it was that there was a stopover in Singapore – and given she was originally from there, my nihilistic side told me it was written in the stars that if there was any place she would reach the end, it would be where she started, like some fucked-up circle of life. Which – to be fair to me – is kinda what happened when Otis was born and my wonderful Mum died a few months later. Which – given I knew she was ill – was something my nihilistic side had also started to feed into my head.
Except with Rosie, it thankfully didn’t happen. [Fuck you, nihilism brain]
Better yet, we knew it hadn’t happened at the time because we had paid for a service that ensured at every stage she was checked and photographed.
Hell, even when we ended up in MIQ in NZ – where we spent longer in quarantine than she did – we got bombarded with pics of her and she looked to be having the time of her life.
Jetlagged … but happy, thanks to brushes and treats that I had already got sent to the quarantine place before our arrival.
But if you think this proves how much she means to me, you’re only partially right.
You see, at her age – which is 80 in human years – my attitude is she’s earned the right to do whatever she wants to do.
Which is why I’ll get up at 3am if she decides she wants a treat at 3am.
Which is why I’ll give her my chair if she decides she wants to be under the aircon.
Which is why I’ll buy her an extortionately expensive outdoor beanbag because she loves sitting outside in summer.
If we were her servants before, we’re her slaves now and I’m OK with that.
NZ is good for her.
She has a lovely, comfortable peaceful life.
Lots of places to go hang out, a big deck to sit and watch the birds and loads of food and water. And treats.
And where in the past you always felt she was disappointed in you, now you feel her gratefulness.
A cuddle here. A lick there. Meows, headrubs and sleeping on your hip.
Hell, she’s even totally chill that Sky – Otis’ budgie – is in the house.
It’s a lovely feeling.
A family feeling.
And while we give her so much, she’s given us – and me – more.
Happy Birthday my dear Rosie. Keep proving the critics wrong and us on our toes.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Colenso, Creativity, Culture, Emotion, Empathy, England, Friendship, Humanity, Jill, London, Love, Loyalty, Martin Weigel, Mercedes, New Zealand, Otis, Paul, Paula, Perspective, Planners, R/GA
So I’m back.
Did you miss me?
Nope?! Don’t blame you to be honest.
But the past 10 days have been very special for me.
There was a couple of very hard moments, but being able to be there for it, was also special.
Another reminder that while I don’t have many mates, the ones I have are top drawer.
And our presentation appears to have gone down well.
I’m so happy about that … mainly because I got to do it with Paula and Martin and I adored it.
That was a very special feeling. Something I hope we can do a hell of a lot more of, very soon.
It was also so good to catch up with so many old faces I’d not seen in years.
While I actively stay in touch with people, I’m not the most social of humans … so seeing people in the flesh [so to speak] was pretty wonderful.
As I’ve said before, COVID was good to me.
I absolutely loved staying at home with my family and having breakfast, lunch and dinner with them every single day.
Of course, I appreciate we were very privileged in our situation … but that still doesn’t take away the specialness of the times.
At least for me.
But seeing all these people I knew … and hanging out with the people I love … acted a bit like a reset to me.
A reminder of how I feed off the energy of others. That it makes me feel better and happier and hungrier to do good stuff.
To be honest, that was one of the reasons I wanted to come to Colenso.
Yes, part of it was because they are one of the great creative agencies of the times.
And yes, it meant I could finally repay Jill for her generosity in following me around the World by bringing her closer to her Mum after all these years.
But another part was that the idea of being surrounded by a talented team was so enticing.
Put simply, I love it.
I love building a gang.
I love creating our own strategy identify on how we see the world and create for it.
You see after I got made redundant from R/GA, … I was fortunate to be given work that immediately made up the salary I had lost. Better yet, I could do that without having to leave the house as the clients funding me were mainly based in China and America.
I was, as they say, sorted.
But working on your own, is hard.
Even more so when you live in a village surrounded by nothing.
And even more so when you live in a village during COVID so you can’t meet anyone even if you wanted to.
Yes, I get compared to the issues many people face, it’s nothing – but it doesn’t mean it’s not real. At least for me.
Of course I could work on my own if I needed to. The reality is I’ve always done side projects through my career, so there’s been lots of times where I’ve done just that. But moments of working on your own is very different to always working on your own … so when Colenso reached out – knowing I’ve always loved them as I almost joined them in 2016 – the idea of being a member of something was immediately appealing.
Trouble was I loved the projects I was doing … working directly with music, gaming and fashion royalty.
Basically, doing stuff I’d never done before that was incredibly exciting, challenging and creative with people who were incredibly exciting, creative and demanding.
So being a greedy bastard/only child, I asked if they’d be open to me doing both.
And they said yes.
There are many reasons for their decision – from knowing there would never be a conflict with the day-to-day work Colenso do through to knowing the timezones I’d be working in, would require my time at night, not during the day – but I am eternally grateful to them for being so open-minded and encouraging, because right now, I feel I have the best of many worlds.
To be honest that’s been a rare feeling for me.
My life seems to have either been great personally or professionally but rarely both at the same time.
And right now, I’m having that.
This is all coming across like I’m a smug-bastard and that’s the last thing I wanted to do.
It was more a reminder that if you want to do something, you should ask rather than assume and being with people – whether friends, family or colleagues – is a special thing.
Yes, I appreciate that should be obvious, but it wasn’t for me … and this past few weeks, similar to the year before … has reminded me of that.
Of course it highlights what an idiot I must be, but I’ll take that for the lesson it’s just given me.
Which is why I both understand and am confused by those who actively don’t want to work in an office again.
I get it from a balanced life or health perspective – especially if you’re spending a lot of time and money on commuting – but I don’t from the benefits of people and connections.
Of course there are a million reasons that can influence this, but while technology does allow us to be close when we’re not … physical space enables happy accidents and incidental conversations to happen which aren’t just sometimes great for the work, but also the soul.
And mine is full for now.
So thanks to all who helped remind me – and refilled me – over the past couple of weeks.
Let’s see how long it lasts before the grumpiness comes back.
Though, sadly, the long posts are definitely going to remain.
Filed under: A Bit Of Inspiration, Anniversary, Attitude & Aptitude, Birthday, Cannes, Creativity, Culture, Dad, Daddyhood, Emotion, Family, Friendship, Holiday, Jill, Love, Martin Weigel, Metallica, Mum, Mum & Dad, My Fatherhood, Nottingham Forest, Otis, Parents, Paul, Paula, Planners, Planning, Queen, Shelly
So let’s start with the good news …
This is my last post until the 26th June.
That’s over 2 weeks of peace and quiet!!!
You lucky people. [Though who knows if anyone reads this now comments have stopped]
The bad news is this post is going to be loooooooong. Proper long.
And possibly ‘jealousy inducing’ … or at least insult igniting, given the blagging I’ll be acknowledging.
But there are valid reasons behind it all. Honest.
First up is that I have a bunch of birthday’s to acknowledge …
First of all is mine, because on Monday, I turn 53.
FIFTY FUCKING THREE!
This means I am closer to 70 than 30 …
Normally that would be depressing as fuck, but I was recently given the best present ever when Metallica’s management said I was, “immune from maturity”.
Of course, I appreciate under normal circumstances this would be a big diss, however at my age – and when they represent genuine Rockstars – this may be the best compliment ever.
Let’s be honest, it’s going to have to be because there’s not many more reasons to be happy.
But 3 days later, it’s my darling Jill’s birthday.
Whereas I get more immature with age, she gets more wonderful.
I wish that was simply my attempt at being a romantic husband … but she really is.
I would love to detail how, but as I’ve mentioned before – she hates the attention on her, especially on this blog – so just know it makes me very happy to see because she’s the best thing that has ever happened to me and is more than I deserve.
Happy birthday my darling Jill, I hope you have a wonderful, wonderful day.
Now you may think I have suddenly become a soppy-sod – and I am OK with that – but you may feel a bit differently when I tell you that on the night of Jill’s birthday, where most people would be having a celebratory dinner – I will be waving goodbye to her, getting on a plane and flying to England because the next day it’s …
Paul’s birthday.
That’s right, for the first time since 2020, I’ll be spending Paul’s birthday with him and seeing him and Shelly for the first time in over a year.
I’m so, so happy I can do that. I’m also so excited to see them.
The older I get, the more I want to be closer to them – even though I appreciate how ironic it is to say that when I have chosen to live just about as far away from them as I possibly can.
Who knows what will happen in the future to change that [actually, I do, I just don’t know when] but I’m thrilled I’m going to get to spend Paul’s special day with him and hang out with him and Shelly for a few days.
That I get to be with 2 of my most special and treasured people on their birthday .. means that however hard 2023 is, it is going to be a great year for me.
Thank god for horrific timezone difference between NZ and UK.
Which all leads to the final journey of my blog silence …
And that is me leaving Nottingham to fly to Cannes to present on stage with 2 more special and treasured people – Paula Bloodworth and Martin Weigel.
Like Paul, the last time I saw them in person was a year ago, so to not just see them … but present with them … is an utter thrill.
I say that, but at the time of writing this post, we have only written 4 slides so unless we pull our finger out, it may be a case of being happy to see them but a total nightmare to present with them – hahaha.
And finally, as much as Cannes can drive me nuts, it gives me an opportunity to see a bunch of old friends from my past which will be bloody wonderful – especially as George and Lee will be there and so it can feel like I’ve let comments back on this blog, haha.
So there you have it.
That’s why I’m not writing any posts for a couple of weeks.
And while some of you will claim its a massive holiday, it’s actually me reconnecting to life.
That’s honestly how it feels.
I appreciate that sounds overly dramatic … after all, it’s not like I don’t talk to them all pretty much every week.
And obviously, in the case of Jill, I get to see here every single day.
I also appreciate the privilege of being able to fly over there to see the rest of them – not to mention I am the one who put myself in the position of being away from them.
But this is more than just being in their physical company – which will be special in itself – it’s about the undivided time.
No zoom time limits … or snatched moments before the next interruption … actual time.
Time to go on endless tangents.
Time to go down multiple rabbitholes.
Time to enjoy the pregnant pauses.
Time to talk shit … rather than maximise the time allocated. Or allowed.
Time to be cocooned away from the other stuff that likes to interrupt and dictate.
And while many may think they get this every day, I’m not so sure.
Yes, being physically close to people you care about does – in theory – make this easier to do.
But proximity doesn’t automatically equate to intimacy.
You have to want it. Demand it. Not be satisfied with a different version of it.
And most of the time that’s not the case …
We don’t even realise it’s happening because we get so caught up in the whirlwind of life.
Dealing with the pressures, demands, expectation and – for some – the self-importance of our own lives.
And that’s why there is something to be said about living away from those that matter.
I know … that sounds the opposite of what I’ve just written … but hang in there.
You see I used to think the benefit of living around the world was that you could discover and explore possibilities you never knew even existed … let alone were actually possible.
And it’s true.
I’m not exaggerating when I say everything I have in my life – outside of Paul and Shelley – is because I chose to explore the world rather than stay in Nottingham,.
Every. Single. Thing.
That doesn’t mean people who stay where they are from can’t also discover new possibilities, but it’s definitely going to be harder which is why I will be forever grateful for the opportunity – and my naivety – to go and explore what life was made of, despite not having the faintest idea of what I was doing.
It’s why I always tell people who have been offered the chance to live overseas that they shouldn’t let the things they’ll miss, hold them back … instead, they should think about all the things they may discover.
And I still stand by that.
But of course, missing the people you love is a big thing.
A huge thing.
I definitely missed my parents every single day and I went through a lot of emotional challenges on that journey.
But I was also extremely lucky my parents wanted me to explore.
Of course they missed me.
Of course they would have loved me to be closer.
But they wanted me to forge my own life, not be restrained by theirs, which is an act of love that still takes my breath away.
Even more so when they could have – and maybe should have – asked me to stay, given my Dad’s health situation that happened 6 weeks before I was due to leave for Australia.
I offered.
I meant it.
But they said no … and I swear it’s because they knew if I didn’t go then, I may never go at all.
That’s just so typical of my parents … always wanting the best for me while also understanding the reality of me.
And while part of this was them having faith in the values they’d taught me – for example, chase a life of fulfillment, not contentment – I think another part is they realised something I’ve only just started to discover.
Distance doesn’t make the heart grow fonder, it makes your relationships more present.
Greater focus, awareness and understanding on what makes you work together. The confidence to dismiss the differences that stand in the way of your connection. The willingness to be vulnerable – not just to enable greater intimacy – but to acknowledge their desire to want to help you, even if you feel they shouldn’t need to. And an openness to the uncomfortable in the knowledge, you’re not being judged … you’re reaching out.
I appreciate this all sounds like a post-rationalisation for being away from the ones I love and care about.
And maybe a bit is.
But as I’ve said before, creating space so the people who matter get the best of me rather than what is left of me is important.
It’s not easy.
It comes with challenges and sacrifices.
But while proximity keeps you near, maybe – just maybe – distance helps close the gap.
See you in a couple of weeks.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Comment, Context, Emotion, Friendship, Love, Mum, My Childhood, Parents, Paul, Television
I know, the title of this post must freak you out.
Frankly, it freaks me out as well.
Seriously … what is going on?
First I have lost a ton of weight.
Then I have started wearing shoes. AND SOCKS. COLOURFUL SOCKS.
And now I’m being positive? What the absolute fuck?!
The good news is all you have to do is look at the posts of last week and see that my default remains a sentimental, sarcastic, mischievous piece of shit.
Thank God.
But today is about being nice … and let’s face it, we all need it on a Monday.
So as a kid, I grew up watching the TV show, ‘Happy Days‘.
Many of you who read this blog – if there’s any of you – may be too young to know what the hell I’m talking about, but if you recognise the picture at the top of this post, or the name ‘The Fonz’, then that’s what I’m talking about.
While Happy Days was set in the 50’s, it was from America [which immediately made it cool in my eyes] and bridged the gap between kid and adult entertainment.
I used to watch it with my Mum and I still remember one episode where she laughed at a scene in the restaurant to the point tears were rolling from her eyes.
For that alone it would always have a place in my heart … but the reality is, like The Wonder Years that came along later, it was about relationships.
Relationships with family … friends … maturity … individuality … responsibility and life.
Sure, it did all this in a more light hearted, less poignant way than Wonder Years … but it was still there and I loved it.
The reason I am saying this is because of this …
That picture features one of the characters from Happy Days called, Potsie.
He was a funny character … good natured, enthusiastic but also undeniably naive.
Anyway, the photo shows him – aged 73 – getting married.
If that wasn’t lovely enough, he had recently beaten cancer, so it was a double celebration.
But even those 2 pieces of brilliant news aren’t the reason I love this photo so much.
The reason is that the other man in the photo, is his best friend Don Most … who was also his best friend in Happy Days when he played the character Ralph.
This news made me happier than I ever imagined.
Sure, I’m a sentimental old fart … but I was quite emotional reading this.
Maybe it’s because I am about as far away as I have ever been from my best mate, Paul.
Maybe it’s because the conflict in every aspect of life is starting to get me down.
Maybe it’s because it connects me to the times I would watch that show sat next to Mum.
Or maybe it’s just because it’s lovely and reassuring to see that good, gentle and long-lasting things can still happen – but whatever the reason, seeing ‘Potsie’ happy in love, life and health has also made me very happy.
Especially for a Monday, when it’s needed most.
Now let’s hope tomorrow sees me getting back to my usual cynical-bastard-self … because I can’t deal with this sickening level of positivity either.