Filed under: A Bit Of Inspiration, Advertising, America, Attitude & Aptitude, Audio Visual, Authenticity, Childhood, Comment, Communication Strategy, Content, Creativity, Culture, Daddyhood, Emotion, Empathy, Equality, Experience, Fatherhood, Honesty, Human Goodness, Innocence, Jill, Love, My Fatherhood, Otis, Parents, Prejudice, Relevance, Resonance
One of the things that is a beautiful nightmare for parents is watching the speed of their children grow up.
At each stage of their development, you think they have reached ‘peak perfect’ and you want them to stay that way forever … but you can deal with their growth because they bring an even more delightful element into their behaviour and, as a byproduct, your relationship.
It’s utterly, utterly magical.
That said, it still doesn’t stop the fact it all happens in the blink of an eye, so while you want to always encourage their development, you just wish it would slow down a little.
The reason I say this is that I recently read about a graphic designer was so appalled at the cover of a young girls magazine, that they decided to release what they thought it should be.
Now I must admit, my first impression to this story was that the graphic designer was probably a self-righteous individual who wanted kids to grow up in the same conditions as they did.
That was until I saw this …

The original cover of the magazine is on the left, their version is on the right.
I’m going to ignore their cover – because you can read how it came about and the story behind their idea, here – however the magazine they redesigned is a real magazine and, according to their own website, supposedly stands for:
Girls’ Life (GL) magazine was founded in August 1994 (yes, we’re ancient, we know) by Karen Bokram. Since then, GL has grown from a 23-year-old’s pipe dream project to a best-selling and award-winning platform for tween and teen girls.
Tweens and teens.
An incredibly impressionable age.
Now look at that cover.
Look at those story headlines.
Now I appreciate I am an old, white male … but they seem to place huge subliminal pressure and expectations on young women.
Wake Up Pretty.
Dream Hair.
Fashion you need to own.
Boyfriends.
If young women want to explore any of those things, then that is wonderful, but I wonder how much of it is because they are being made to feel that way rather than being something they are naturally interested in. Of course, there is something wonderful about learning to develop and grow … but this seems less about personal growth and more about playing to stereotypes – and advertising dollars – so that they can then be judged by broader society.
Of course parents have a big role to play in managing the environment their children play in, but at a time where the World is finally waking up to fighting the prejudice, oppression and stereotypes women have had to face for centuries, it becomes increasingly difficult to achieve this when the World they are surrounded by continues to push an agenda of compliance … especially when they’re titles supposedly designed for the betterment of young women.
Of course this is not limited to content for young women, young boys also have stereotypes of behaviour and aspiration shoved down their throats that are unrealistic and add incredible pressure to their development.
I get children will always grow up too fast for parents, but it is scary how even that isn’t fast enough for media outlets.
What makes it worse is so many of them say their ‘purpose‘ is to inspire brilliance in their readership.
Girls Life specifically say their role is ‘dedicated to informing, inspiring and entertaining girls around the globe—and that includes everything from starting your business (we LOVE spotlighting smart, successful teens) to putting up with periods to styling a personal look you’ll love’.
Which is why I look at the Graphic Designer who screwed with their cover and say ‘well done’ … because I now realise what they did was not act like a judgmental parent, but simply show Girls Life how their cover should look if they are serious about what they claim they represent.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, China, Chinese Culture, Creativity, Culture, Home, Jill, My Fatherhood, Otis, Wieden+Kennedy

So I’m back.
I survived and no one died.
I have to say that while I love China, Beijing is not my favourite place in the World.
It’s also one of the most user-unfriendly … with everything located miles apart and the heat being utterly oppressive.
But that country still has my heart.
Every time I go there, I leave with an ache.
It will forever be a very special place to me.
Not just because Otis was born there.
Or that – in some ways – it changed my career forever.
Or my wife found a group of people that gave her a greater sense of community than she’d had in decades.
Nor even the fact I was there at one of the pivotal times in its modern history.
It’s just because in all the crazy of the country, I felt I found my spiritual home.
I appreciate that sounds mental.
Even my Chinese friends can’t work out why I love it so much.
But I do.
The people are warm, fascinating and interesting.
The culture is rich with history, modernity, complexity and beauty.
The hunger and ambition is unparalleled with anywhere I’ve been to prior or since.
I love the sense of connection and isolation that China makes me feel about myself.
That sense of returning to a place I truly felt was home for 7 wonderful years while also realizing that period might as well have been 10,000 years ago given how quick the country has changed.
And while I acknowledge there are some very questionable decisions being made by the leaders right now – decisions that undermine the potential of millions – the people within the country have been nothing but kind and compassionate to me and my family and for that, they will always have my heart.
Wherever my family are will always be the definition of home for me.
But China is the one place where that rule has some flexibility in it.
Which is the greatest compliment I could ever give a country, though if I still dislike Beijing.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Chaos, China, Chinese Culture, Creativity, Culture, Cunning, Devious Strategy, Fashion, Love, Marketing, Marketing Fail, Otis
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Of all the places I’ve lived, China is the one that has left the strongest mark.
Frankly I absolutely and utterly loved my time there.
Sure part of that was because of Wieden – I loved and will always love them – but it was more than just that.
It was the people, the madness, the history, the chaos, the energy, the values …
Yes there were some things that bothered me immensely, but overall, I was intoxicated with the place and will always be that way.
I believe you can tell how much a place gets into your soul by how you react when it’s under attack. Not by guns, but by media and politicians.
If I look back on my 7 years there, I was very quick to jump to its defense when Western media decided to take an isolated incident and claim it represented the beliefs, behaviors and values of over a billion people.
Were there some shit things that happened there when I was there?
Absolutely.
Were there moments of madness and sadness that will never leave my memory?
100%
Are there some terrible restrictions on people lives and opinions there?
Sure.
But these are not isolated to China … every country has bad people doing horrific things, every country is creating an increasing division between rich and poor and in terms of government, countries either are doing their own version of ‘inflicting their will on the people’ or wishing they could get away with the stuff the Chinese government get away with.
I’m looking at you UK, Australia and the land of ‘the free’.
And that’s why I can still truly love the place and feel privileged for the experience it gave me.
I have absolute pride my son was born there.
Whatever happens in his life, he was born in China and for me, that means our links to the country will always be strong.
And while I will always be passionate in the pursuit of changing Westerners perceptions about the Middle Kingdom, there are some things that I just stand back and accept will just reinforce certain prejudices.
Some – like Uncle Martian – are terrible, especially as it was a conscious decision.
Some – like this, below – are perfection, especially as they were done in innocence.
[And if not, that’s even more genius]

China, I love you.
Lose the bullshit but please never lose your beautiful madness.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Anniversary, Attitude & Aptitude, Authenticity, Comment, Creativity, Culture, Cynic, Dad, Daddyhood, Deutsch, Differentiation, Emotion, Empathy, End of Year, England, Family, Fatherhood, Friendship, Goodbye America, Goodbye China, Grand announcements, Happiness, Hello America, Holiday, Home, Innocence, Insight, Jill, LaLaLand, London, Love, Martin Weigel, Mum, Mum & Dad, My Fatherhood, Otis, Parents, Paul, Planners, Planning, R/GA, Relationships, Rosie, Sentimentality, WeigelCampbell, Wieden+Kennedy
https://upload.wikimedia.org/wikipedia/commons/d/d9/Tardis_BBC_Television_Center.jpg
So this is the final post of the year.
It’s been a big year for me and the family.
Then again, it was a big year for the family last year too.
However, whereas 2017 saw us leave Shanghai and Wieden+Kennedy – something that was truly emotional for all of us – 2018 has seen us go from sunny LA, working at Deutsch, living in a house by the beach and driving a custom made Audi to being citizens of cold and rainy London, living in a much smaller house in Fulham, working at R/GA [with some sprinkles of Metallica madness in-between] and traveling by tube to and from everywhere.
And we haven’t been this happy in ages.
Don’t get me wrong, there are things we definitely miss from our life in the US – people, the weather, Otis’ school, free soda refills and bacon mainly – but this move was right for us for a whole host of reasons, personal and professional, and we enter 2019 with the full expectation we’ll still be here when 2020 comes around.
I hope.
It’s funny, when I read the final post I wrote for last year, it is apparent that change was in our minds. We didn’t think that openly, but it seems it was there.
Of course, moving to a country and then leaving in just over a year is not the best thing.
It’s financial stupidity for one.
But these things happen and we are very happy for the amazing experience, though I must admit I’m even happier my wife, son and cat are still talking to me.
Fools.

But while our environment has changed, some things have stayed exactly the same.
Your ability to trash everything I write on here, for one.
And to you all, I say a huge thank you.
Sure, being told I’m a bad dressing, musically ignorant, gadget tosser every-single-day can get a bit tiring, but I wouldn’t have it any other way.
Because amongst the insults, there’s often pearls of gold in there.
Stuff that makes me think about things a different way.
Stuff that influences how I think about things I never thought about.
Stuff that just keeps me on my toes and interested about stuff.
And I love it.
I love that people come here and share a bit of their time and opinion with me.
Yes, I appreciate moving to the UK and still posting at 6am is screwing up the flow of the comments given the East Coast of America is asleep and can’t insult/join-in until much later … but the fact so many people still write makes me feel very fortunate.
While I have loved the ability to move countries and cultures so many times – and hope to continue doing it, just not for a bit – the reality is that is makes your friendship network difficult.
Don’t get me wrong, I’m very fortunate we have technology to keep me in touch with the wonderful people I’ve met in every country we’ve lived [whether they like it or not] and this year I got to catch up with people I’ve not seen in years – from Freddie to Paula – but there is something about having a level of constancy that makes you feel settled.
Bizarrely, this blog has provided me with a bit of that.
Even with people I have still yet to meet.
[Though I met Marcus and Neil Perkin this year and that made me so happy]
While I would never suggest I am your friend, you have been to me – in many ways and at many times, both at moments of darkness and happiness – and I want to take this opportunity to say thank you.
To all of you.
Even you Andy.
When I started this blog way back in May 2006, I never expected anyone to read it, let alone comment so the fact some of you still are – regardless that many Police officers would call it abuse – I’m grateful.

I’m excited about next year.
It will be big.
Not because we’ll be moving … or I’ll changing job … but new things will be entering my life.
From my beloved Otis starting proper school – which literally is screwing with my head – to the much-talked-about-but-not-much-actually-done Weigel/Campbell officially doing its thing in addition to the exciting adventures and exploits my wonderfully beautiful family, my bloody amazing friends and fantastic new planning team will get up to that will make me feel even luckier than I do already.
Being back in England has had a much bigger effect on me than I ever imagined it would.
I am grateful for it.
I am grateful for all I have.
I hope this holiday season and 2019 is one that is wonderful for you all too.
See you in a few weeks. [Yeah, don’t think you get so lucky to not have me come back]

Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Anniversary, Attitude & Aptitude, Australia, Authenticity, Cannes, Comment, Communication Strategy, Content, Creativity, Culture, Daddyhood, Embarrassing Moments, Equality, Fatherhood, Friendship, Goodbye America, Goodbye China, Holiday, Home, Innocence, Innovation, Insight, Jill, London, Loyalty, Management, Marketing, Martin Weigel, Metallica, My Fatherhood, Nottingham, Otis, Paul, Planners, Planning, Point Of View, R/GA, Relationships, Relevance, Resonance, WeigelCampbell, Wieden+Kennedy
So this is it, the last post of 2019.
Congratulations, you made it.
Yes, I know it’s early given there is still a couple of weeks to go in the year – including the inaugural R/GA London Planner Pie-Off – but despite what you may all think, I’ve had a big year and quite frankly, I need a rest from here as much as you do.
When I look at 2019, it’s been pretty good.
Of course there have been a few sad events – my dear Aunt Silvana dying and Justin’s wonderful wife, Ella – but overall, things have been positive.
Even the Beijing Hotel incident was amusing.
But most of all, the fact my family are good, healthy and happy makes it a good year, especially when you think of all the changes that have happened in our lives.
For Otis in particular, he has embraced all of it like a champion and watching him have his first day at ‘proper school’ made me feel incredibly emotional and very, very proud.
Quite frankly, the fact we have managed to stay in the same country for over 12 months is something we feel like celebrating – but not as much as my bank managers is doing – and we’re super excited that we have bought our first family home, even if we’ve not yet moved into it and it meant saying goodbye to the home I spent the first 25 years of my life in.
In fact ‘settling in’ has been a great plus of 2019.
We have a house, cars, some friends and finally feel part of a community … I’ve got to be honest, it’s a lovely feeling … and while I know there will be other changes in our life at some point in the future, this is a time I’m eternally grateful for.
There’s other stuff I’m grateful for too …
Without doubt, doing the Warc talk at Cannes with Martin was a wonderful highlight.
We were quite nervous about it but it seemed to have gone down well and I will always remember it and for that, we owe a debt to the wonderful Mercedes – Martin’s fiancé – who told us to get on with doing our school because she was sick to death of hearing us talk about doing more things together.
Love you Mercedes! And Martin. But more Mercedes.
Another thing – which is a bit weird, but seems to have helped some people – is when I wrote my post about being bullied at work. The response was phenomenal which led to Corporate Gaslighting. And while the amount of stories people are sending in – or agreeing to have published – on there has reduced, I know it has helped some people and I am happy I did it and will continue to do it.
Then there’s the fact I’ve been able to spend a bunch of time visiting China.
I love that place. In fact I would regard it as my ‘home’, despite having left there over 2 years ago.
To be able to spend so much time there and be energized by the city while connecting to new – and old – clients, has been magnificent.
Talking of returning to old things, having Otis’ beloved Elodie visit from LA was awesome.
Seeing them fall into their old, caring friendship was wonderful.
As I have said previously, taking him away from her was one of the hardest things about leaving LA – and while I know distance makes things harder, technology has obviously allowed their friendship to continue, which is the best ad for tech I can think of.
While I understand being emotional about Otis and Elodie being back together, I was surprised how emotional I felt when I went back to LA – especially when I visited Otis’ old kindergarten – but I suppose even the shortest time living in a place, leaves its mark on you.
There’s a bunch of other stuff I’m grateful for this year …
Nottingham Forest … for actually making me start to believe again.
I know it will end in tears, but it’s a nice feeling all the same.
There there’s the Brian May Guitar I bought after only 35 years of waiting.
Seeing Rod Stewart and Concorde were nice, as was getting a comment from Queen producer, Mack, and his son on the post I wrote about Freddie Mercury going to a birthday party dressed in the outfit he wore for the ‘It’s A Hard Life’ video.
That the gods of metal, Metallica, decided to extend the project that I’m doing for them for another THREE YEARS was a major plus. To be honest, I’m still not sure what I’m doing for them or if they like what I’m doing for them, but it keeps Otis in free Metallica t-shirts, so it’s worth doing.
I also got a bunch of new people in my life that I did not know previously.
From the brilliant students at the Brixton Finishing School, to the talented – but totally bonkers – creatives of Dayoung, Mike and Sam and not forgetting the wonderful Joel, Erika, Amar, Megan, Ed and Hannah who all stupidly decided to become members of the delightfully talented gang of planners at R/GA.
Before I end this utterly boring – but important [for me] post, I just want to say thank you to 3 more people.
First is the wonderful Paula Bloodworth not only got engaged – to a man from Nottingham no less [hahahaha] but she got asked to move to Portland to run strategy for NIKE globally at Wieden.
She will be brilliant.
More than people know – and they already know she will be brilliant.
I have had – and have – the great privilege of being able to call Paula a friend. I’ve worked with her, argued with her, laughed with her and caused havoc with her and through it all, her talent and humanity has shone through.
Wieden are very lucky to have her. Nike are very lucky to have her. I am very lucky to be able to call her a friend.
Second is the brilliant Severine Bavon.
Sev has been a part of my team from the beginning and this month she leaves us to strike out on her own.
Not as a freelancer … but to start a company that offers a new model for creativity and strategy for agencies and clients.
I’ve said many times that everyone should start their own company at some point and I am incredibly thrilled and proud that she is going to do just that.
Of course I’m going to miss her.
She’s brilliant, tenacious, smart and a million things I am not.
But I believe a bosses job is to help their people go on to bigger and better things. Bigger and better things they may never have imagined. Bigger and better things where they are chosen for who they are not just what they do.
And while I don’t think I did anything specific to help Sev make this decision, I have a vested interest in watching her do her thing and cheering her as she does it.
Which she will.
Sev, thank you for everything … believe in your talent, follow your gut, burn everything down that stands in your way.
So that leaves the final person … and as usual, it’s anyone and everyone who has written or visited this blog.
Ranting. Arguing. Swearing. Complaining. Caring. Debating.
It’s all meant a lot to me and after this length of time of writing basically the same 5 posts over and over again, I don’t take it for granted that you pop by and pass on your wisdom/insults.
I hope you all have a great festive season and may 2020 be epic.
Hopefully not as epic as I hope mine will be, but epic all the same.
I’m off to Australia for some sun and warmth and I’ll see you on Jan 6th cold, miserable and wondering how the holiday season passed by so fast.
Ta-ra.