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The fragrance industry is fascinating.
I’ve written a bunch about this in the past [here, here and here for example] but nothing reinforces my view than the new fragrance bottle from Moschino.
Have a look at this …
On one hand I admire how the industry uses creativity to design distinctive bottles and packaging – mainly because the smelly liquid inside has little value – and I love the fearlessness they tend to embrace all they do, but there’s few industries as pretentious as the fragrance industry. Hell, they’re even more pretentious than a Swiss finishing school run by a Victorian father.
Now I accept some are being ironic – or have evolved to be that way, like Gucci for example – but the vast majority continue to have their heads so high up in the clouds, that even the biggest dope smokers couldn’t reach them.
I’m not sure which side Moschino are on, but anyone who makes a perfume bottle to look exactly like a disinfectant spray and proudly puts the words ‘toilette’ on it, suggests either the biggest misstep or act of fragrance genius I’ve seen in years.
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That is pisstaking genius.
Comment by Bazza August 11, 2020 @ 7:34 amTrue luxury doesn’t care about the implications.
See Supreme brick.
Comment by Rob August 11, 2020 @ 8:37 amI imagine a lot of men will be buying disinfectant bottles for their wives/girlfriends this holiday and claiming it’s perfume. So I imagine a lot of divorces and hospital visits.
Comment by Bazza August 11, 2020 @ 7:35 amFinally Rob writes a useful post. No more dinners and flowers for dates, just a bottle of Lysol.
Comment by Billy Whizz August 11, 2020 @ 7:41 amSince when did you pay for the dinners and flowers?
Comment by Pete August 11, 2020 @ 8:06 amI think Billy believes his company is worth paying for.
Comment by George August 11, 2020 @ 8:26 amIt is. To get away from Billy’s company. Everyone would pay for that.
Comment by Rob August 11, 2020 @ 8:38 amI think Billy only dates his reflection these days.
Comment by DH August 11, 2020 @ 11:56 amI like this. I think it’s a perfume bottle that would appeal to men so they buy the perfume for their partners. Not sure their partners would like it but it is the thought that counts.
Comment by Pete August 11, 2020 @ 8:09 amI imagine there would be a lot of skeptical raised eyebrows from partners.
Comment by George August 11, 2020 @ 8:25 amI know I would stand a distinct chance of being karate chopped in the neck by Jill if I bought her this.
Comment by Rob August 11, 2020 @ 8:39 amI’m going to send a bottle to Jill under your name.
Comment by Bazza August 11, 2020 @ 8:46 amYou may struggle to do so Bazza as it appears that this happened in 2015.
Comment by John August 11, 2020 @ 9:04 amActually, it does seem to still be available. I withdraw my snark and rejoice in the return of this blog to it old normal of historic analysis.
Comment by John August 11, 2020 @ 9:11 amActually they’re re-releasing it so the post you thought was behind the times is actually ahead of them. Kinda. For once.
Comment by Rob August 11, 2020 @ 10:01 amThe futurist’s futurist.
Comment by John August 11, 2020 @ 10:11 amWhen you say they’re re-releasing it, is that the Disney tactic or is something else going on?
Comment by john August 11, 2020 @ 10:30 amThis may be bad, but didn’t you write about a perfume that smelt of a woman’s vagina? Please tell me I didn’t imagine that.
Comment by DH August 11, 2020 @ 11:55 amFortunately for you and all future relationships you may or may not have, you did not imagine it.
It was this: https://tinyurl.com/y282grbe
Comment by Rob August 11, 2020 @ 1:16 pmI think it’s worse you remembered it rather than imagined it David.
Comment by George August 11, 2020 @ 1:41 pmAn excellent observation George.
Comment by Pete August 11, 2020 @ 3:44 pmyes its fucked up but its more fucking interesting than anything else im fucking seeing.
Comment by andy@cynic August 11, 2020 @ 3:18 pmI am sure you know but “eau de toilette” is the common name in french to say everyday-use, light/diluted version of a fragrance (“eau de parfum”). Anyway, stay classy Moschino..
Comment by JB August 11, 2020 @ 5:35 pmthe italians are trying to fuck with the french again.
Comment by andy@cynic August 11, 2020 @ 7:49 pm