The Musings Of An Opinionated Sod [Help Me Grow!]

Why Nike Win …
July 18, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Agency Culture, Creativity, Empathy, Nike, Wieden+Kennedy

When I left Wieden+Kennedy, my stupid lovely clients at Nike decided that instead of having a party to celebrate me going [which they probably did later] they would give me a present.

Now that is nice in itself, but when you receive a custom made cigar box guitar featuring little symbols that represent me as a person … from my Birkenstocks to the Forest logo to the Owl that represents my Mum, well that takes things to a whole different level.

I shouldn’t be surprised by their generosity because they’ve shown over and over again that they give a shit about people who give a shit about sport, but given [1] I’m hardly the most athletic of souls, [2] I support Forest, a team who challenges the definition of sports and [3] I gave them nothing but pain and attitude for 7 years [which I was reminded of on a daily basis] … this gesture goes beyond anything I could ever hope for, let alone imagine.

I am a firm believer that you can tell a lot about people – and companies – by the way they treat others when there’s little in it for them and what NIKE did for me explains why I feel it was an honour to work with them and why I genuinely hope to do it again one day.

Thank you Swoosh folks, you are a bunch of wonderful fools.

17 Comments so far
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I think that’s a gift celebrating you’ve gone not a gift saying goodbye.

Comment by DH

That did cross my mind, but then they added an Owl for my Mum and it seems they really did give a shit about me. Mental.

Comment by Rob

good fucking point. they must be sicker than uncle dan and you proved he was fucking super sick.

Comment by andy@cynic

Still more than most would do.

Comment by DH

its nice they let the woodwork class of the local nutcase school make you a gift.

Comment by andy@cynic

You mean the equivalent of me don’t you.

I can see through your veiled insults.

Comment by Rob

i dont do veiled.

Comment by andy@cynic

maybe it was meant to be an axe to smash you round the fucking head with. that makes a lot more fucking sense.

Comment by andy@cynic

Total sense.

Comment by DH

What a beautiful gesture. Though they would not have done it if you hadn’t had a huge impact on their business. Well done to both of you.

Comment by George

I’ll try to ignore that I have never had a client be so generous towards me.

Comment by George

Apart from all those holidays on Necker.

Nice move by nike.

Comment by Bazza

well fucking said baz. im the only fucker who didnt have his nose in the trough. what a fucking idiot.

Comment by andy@cynic

I’m with Baz and Andy. You didn’t – and don’t – do so bad George.

Comment by Rob

We are happy to see that Nike are following our lead in recognising your achievements.

Comment by APAC Insider Magazine


Comment by Lee Hill

[…] in all seriousness, this – and the other stuff I’ve had from them [and lets not forget NIKE too] – shows why those hippy buggers that were born in Portland are so […]

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