The Musings Of An Opinionated Sod [Help Me Grow!]

By ‘lighten’ I mean, go even more superficial than normal.

So recently, I saw a guy wearing this shirt …

… and I couldn’t help wondering if it was an animal sanctuary or a Donald Trump ‘alternative truths’ factory.

On the positive, I paid more attention to it than I do most of the ‘dot-to-dot, cookie cutter, social landfill’ marketing-practice advertising that floods our every channel [and – ironically – ends-up triggering our internal firewalls more than our emotional desires or interest] because not only do all of them look, say, sound and behave the same as everyone else, they annoy the fuck out of us with their desperate attempt to shove their ‘brand asset’ down our throats when they’re not even a feature let alone an asset.

God, someone got out of bed the wrong side this morning didn’t they.