The Musings Of An Opinionated Sod [Help Me Grow!]


The Final Countdown … Again.

So today is the 1st Feb.

That means today is the first day of our final month living in England.

Or at least living in England for a period of time.

We will be back for a whole host of reasons, we just don’t know when.

And while I’ll be writing another long, drawn out post listing all the things I’ll miss and all the things I’m grateful for … the reality is there’s a chance COVID will fuck our plans and instead of boarding a plane to New Zealand on the 3rd March, we’ll be in our beautiful home, trying to work out how to get our furniture off a boat and our cat out of quarantine.

It’s a strange feeling to think you have a time limit on what you have come to consider ‘home’.

A mixture of fear and excitement.

Of course we have done it a ton of times – and we’re really thrilled to be off on another adventure – but there’s a bunch of things that have got their teeth into us.

Being near Paul and Shelly after 25 years is a huge one.
Our beautiful new home with our beautiful garden is another.
Not to mention the wonderful new friends we’ve made in the time we’ve been back.

But as I say to many people who ask me about moving overseas, while it is easy to focus on the things you’ll miss, you need to focus on the things you’ll gain.

And we can’t wait for that.

The things we know, the things we hope for and the things that will just crash into our life.

I owe so much of my life to having lived around the World and I’m very excited to discover what new chapters this adventure will write.

So as this is a month where a lot will be going on, this blog will end on Friday till we are either in NZ or being told we have to wait longer to get into NZ.

Though whatever is the outcome, while not hearing my rubbish on here for a few weeks sounds like a delight, let me remind you – when I’m in quarantine in NZ with literally nothing to do, there’s a good chance I may be writing 100 blog posts a day.

So be careful what you wish for.



A Year Like No Other …

So this is it. The final post of 2020.

Congratulations on making it to here. Especially after a year like this one.

I have to say it feels kind-of bitter sweet for me, because as I’ve written before – this year has been pretty special for me and my family.

Sure I turned 50.

Sure, Forest still fucked up the promotion hopes they’d held onto all season in the last 15 minutes of the last game of the whole season.

And sure I lost my job

But even though they’re all pains in the arse, compared to what others have – and are – suffering, it was nothing. Hell, even turning 50 gave me the chance to do this.

When I originally wrote this post, I’d listed all the things that had happened to me this year.

It was a very, very long list.

And while I am super grateful for each and every one of those things – from new jobs to new houses to family happiness to Paul doing Frothy Coffee full time – it just felt wrong.

Not just because there’s a whole host of people going through a terribly shit time right now. Nor the fact I’m a over the self-promoting, self-congratulatory, soapbox shouting by people on social media. Or even because the brilliant Mr Weigel wrote it better than I ever could achieve [as usual] … but because of something I read in The Guardian Newspaper a few weeks ago.

Specifically the very first sentence.

Which was – utterly bizarrely – about me.

No seriously, and it went like this.

On a sunny Tuesday afternoon in July, Rob Campbell, 50, received a Zoom call from his boss at the advertising firm where he worked as a head of strategy.

When I read it, the number 50 stood out.

Like it was 50 stories high.

It confused and confronted me.

Part of it was because I don’t think I am that age.

Part of it is knowing I am.

And maybe it was at that point I realised just how lucky I am.

Not that I was naive to it before, but it became more apparent.

Because losing your job at 50 is shit.

It doesn’t mean it’s all over, but it’s unusual to have so many good things happen and frankly, it all made me feel a bit embarrassed which is why I deleted the list of stuff.

It happened. I just don’t need to share it because I lived it.

And while it would only have been there to act as a reminder of all that happened should I – or Otis, later in his life – wanted to jog our memory about it, the spirit of this post and those before it say all that needs to be said.

So instead, I want to use the rest of this post to say thank you.

There’s so many people I am grateful to have in my life.

So many people who made the worst year, in many respects, one of my best.

People on here.
People in the industry – some I knew, some I didn’t.
People who just read my instagram and got in touch.

You may not realise it, but it made a huge difference to how I saw the future.

Then there is my amazing family. Their unconditional belief and support meant I never had to panic. I never had to worry. I mean, I did have moments of it – but that was all because of me, never them. Jill never expressed concern. She gave me confidence by simply being confident in me so the whole experience never felt scary – which is incredible when you think about it. Then there’s Otis. God, I love that kid. Seeing him come home from his new teeny-tiny school in the country filled with stories and giggles meant the house never had a chance to feel bad.

My mates were ace. A check-in here, a word of advice there, a dollop of pisstaking and a whole lot of love. They ensured I never felt alone, and while I was perfectly fine with the situation I found myself in, they made sure I stayed perfectly fine with the situation I found myself in.

Of course I can’t forget my old colleagues. Not just from R/GA … but also Deutsch, Wieden+Kennedy and Cynic. So many got in touch. Offered to help. Made me laugh. They didn’t have to do that – especially the way I had treated them when we worked together, hahaha – but they did and it meant more to me than they may ever know.

I want to give a particular shout out to Blake Harrop.

Not only is he the most handsome, clever man in the whole universe but he is also the MD of Wieden Amsterdam.

When he heard what had happened, he sent me an absolutely epic note. I’ve always regarded him as a special man, but this just took it to another level and I will keep that note forever.

And then my clients.

Past. Sort-of present. And now, future.

Fuck me … what an impact they had on my confidence.

Not just in their kind words, but in their actions. Signing long-term contracts, introducing me to others and – in the case of two in particular – collaborating with me to start Uncorporated. As I’ve noted in other posts, the work it has let me be a part of is unprecedented and I cannot say thank you to them enough.

Finally to the wonderful folk at Colenso.

To have one of the agencies I’ave always loved reach out and ask me to join them was simply the icing on the cake. They were open, warm, encouraging and honest throughout the process before topping it off with most well written job offer letter I’ve received in my life. Seriously, it was a work of art and if there was an award show for this sort of thing, it would be a Black Pencil winner for sure. I can’t thank Scott and the team enough for the opportunity to play with them and I can’t wait to be there in March and cause some trouble.

What all this means is that I have been surrounded by wonderful people.

Not just the ones I know, but people who just reached out to see if they could help.

I don’t know what I have done to deserve it all to be honest [it must be Jill and Otis] but I totally get why people say it’s better to be lucky than rich.

So to each and every one of you, I want to say thank you.

Jill, Otis, Paul, Michelle, Mr Weigel, Mercedes, Paula Bloodworth, David Lin, Carina, Winson and Wanshi, Nils, my wonderful old planning team at R/GA London, Lesley Cheng, Ryan and Sam, Mike and Sam, Trudie, Matt Tanter, Group Think, Scott and Levi and all at Colenso, Blake Harrop, Karrelle Dixon, John Rowe, Mr Ji, Richard Green, everyone at Q-Prime, Metallica, RHCP, Richard David James, Paul Colman, Flash, Rodion, Charinee, Debbie, Leon, Jorge Calleja, George, Andy, Baz, Lee Hill, Simon Pestridge, Steve Tsoi and PT Black, Patrick the Dirty Ram fan, Michael Roberts, Ben Major, Holly Day, Lindsey Evans, Dan Hill, Rach Mercer, Donn the grandpa jumper wearer, Ben Perreira, Maya, Chelsea, Bree, James Thorpe, Lani, Tarik at Onroad, Leigh, Nic Owen, Bassot, Judd Caraway, Gareth Kay, Pickens, Wes, Hoala, Brixton Finishing School, Mark Lester, Ros and Hiro, Lea Walker, Phil Jacobson, Maria Correa, Sam Clohesy, Ian Preston, Doddsy, Lee Hill, the inspirational Murray Calder, Wendy Clark and every single person who has insulted, laughed or ridiculed me on here.

While I am sure I’ve forgotten some names, I assure you I haven’t forgotten your kindness.

To be able to have all this at 50, in one of the worst years the World has seen is insane. I definitely feel some guilt over it so I hope that in 2021, everyone out there gets lucky … and if I can do anything to help that, give me a shout – because it COVID has reminded me of one thing, we’re better together than separate.

May you all have an amazing holiday season. Or as amazing as it can be.

I send you thanks, love and best wishes.

And I leave you with the 3 ads that gave me hope that creativity still is a more powerful and deadly weapon than all the frameworks, funnels and optimisation put together.

See you on the other side. Specifically on the 11th.



Finally, I Give You A Way To Shut Me Up …

When you’re my age, you get to look at your career and see the different phases that it passes through.

I remember one year at Wieden, we seemed to make more beautiful, highly-crafted physical books on culture than we did ads.

Now I’m a huge fan of these – and still do them – but that year I think we made about 10, which was frankly ridiculous.

Then there was the year I got told I’d spoken at more conferences than anyone at Wieden.

It wasn’t said as a diss, more a fact – though I do remember Luhr looking at me with the face of someone who couldn’t work out why anyone would want me to talk at their event.

He wasn’t wrong.

Then there was the year I seemed to be in every bloody Asian marketing book or article and then of course, The Kennedys.

It happens. It’s rarely an intentional thing, but the nature of the business means it can be like that … and while I’ll always prefer to be involved in creating stuff, it does let you feel things are evolving and that’s a good feeling.

Well this year is another one of those years.

Part of this is because of the situation the World is in and part of it is because of the situation I have found myself in.

However, whereas previous years have seemingly had singular focuses, this year has had two.

Icons of culture and podcasts.

Both have been pretty awesome.

Musicians … Fashion superstars … Gaming Royalty … Billionaires.

Frankly people who should know a lot better than to ever want me to work with them … and yet, for reasons I don’t understand but am utterly grateful for, they have.

It’s certainly very different to the work I’ve done in the past, but it not only is introducing me to a whole new world of creative expression – from developing new concert experiences to video game design to stuff that is genuinely almost impossible for me to describe as it’s just plain beautifully bonkers – it’s letting me work with people who are recognised as being the best in their field so to be in this position … and to have Colenso to look forward to in addition … feels like winning the lottery.

I know this all sounds like humble bragging – but that’s not the intent.

To be honest, it’s more about me writing it down so I never forget this feeling.

This moment.

Because as tough as it is for people all around the World, I am very, very fortunate so many good things have come my way.

But that’s not what this post is about, it’s about the other thing I’ve been doing a lot of.

Podcasts.

I’ve done a ton this year.

[Here and here and here for example]

Why people want to hear from me – especially when I write so much bollocks about my life on here – is another thing I don’t get … but it’s been fun.

Recently the lovely/stupid people at Colenso had chat with me for their Love This podcast …

We cover all manner of subjects … from running a planning gang to developing creativity in a pandemic to how to be a fucking idiot … so if you’re bored, an insomniac or are jealous of Colenso’s brilliance and are looking forward to the pain they’ll experience with me in the building, you can listen to it at one of these places.

Apple.
Spotify.
Soundcloud.



Nature’s Prozac …

When I was growing up, our back garden was a disaster.

Overgrown.

Tall grass.

Brambles.

Bushes.

Beautiful mayhem.

As a kid, I thought it was amazing.

Me and Paul would run in there and it felt like we were in the jungle.

From playing hide and seek to pretending we were soldiers, it could all happen there.

Then around the age of 5, Mum and Dad had an extension put onto the house and because the loan they took out for it was a bit more than they needed to have it built, they spent the rest on the garden.

Oh how they loved it.

They spent hours there.

Creating it. Cultivating it. Nurturing it. Admiring it.

My god, the way my dad treated his ‘sweet peas’ was enough to make me think he loved them more than me sometimes.

And while I still could play softball tennis with Mum on the patio, I always felt I had had something robbed from me – despite the fact there was a massive park down the road and huge fields of nothingness around the house.

So from there on in, while I could appreciate a nice garden, I always saw them as something that pushed me away rather than welcomed me in.

Until now.

I readily admit I had nothing to do with the garden we have in the home we have just bought.

I readily admit part of its appeal is that it’s mature, so feels natural rather than contrived.

And I readily admit I am still as shit and unenthusiastic about gardening as I ever was.

But my god, I am shocked at how much I love it.

I can stare at it for hours.

Sit in it for days.

Doing nothing but looking at it’s beautiful vibrancy and shades.

Seeing Rosie the cat stretch out on the deck like she has just hit ‘peak cat life’.

Watching Otis play on the swing hanging from the tree then looking at Jill picking up all the apples that have fallen from Otis’ adventure. Turning them into pies that we scoff or give to the neighbours in an blatant attempt to mitigate the mayhem we’ve caused in the first few months of living here with huge moving trucks blocking the road and electrical blackouts that we absolutely, definitely did not cause.

The idea of all this is about as foreign to me as you could get.

I’m a city person.

I like noise and bustle not nature and quiet.

Yet … yet … this is something very special.

Something I feel a real privilege to experience, which I acknowledge is only possible because of the privileged position I am in.

And while all these feelings could all be because of my age or because this house is our family home – regardless of the incoming NZ adventure – the impact of a simple garden has been far more than I ever imagined.

Which makes me think it could also have something to do with making me feel closer to Mum and Dad.

You see while our little garden at home was nothing like this, it was incredibly special to them.

Sure it was beautiful. Sure it was the fruits of their hard work and care. But it seemed to be a place that let them feel everything was going to be OK, regardless of the challenges.

And over the years, our wonderful little family faced many – but that garden always gave them comfort and joy.

A little piece of heaven.

Blossoming into radiant beauty and colour even after the harshest of winters.

Reminding them that the darkest times will always welcome a new spring.

And while as a kid I didn’t really like how that garden had robbed me of my jungle, I grew to appreciate it.

I saw what it did for my parents.

I still remember how my Dad stared in wonder at it after his stroke.

He’d been in hospital for months and was finally allowed home.

And while he needed a lot of care from Mum, that garden was like medicine for him. Helping him forget the pain he was in. Helping him forget the turmoil he was going through.

No longer able to talk.

No longer able to walk properly.

But here, facing the fruits of his love and labour, all was forgotten.

He was safe.

He felt nourished.

He was connected to something his body was not able to let him enjoy anymore.

He and Mum could transport themselves to a time and place where everything was OK.

And while I hope I never face the tragedy my Father suffered – and acknowledge this garden is from the toil of others hands – I feel I get what nature was able to do for Mum and Dad.

Because it isn’t just what grows in the garden, but what it helps blossom within yourself.



Grow Old Stupid …

So this is it.

Today I’m 50.

I’m also on holiday.

Well, I say holiday, but I’m just going to be hanging out with the family for the next 10 days.

Yep, I’m going to be doing exactly the same as I have for the last couple of months thanks to quarantine.

Christ, this is the weirdest holiday I’ve ever had.

Literally doing more of the same, albeit without the zoom calls.

But I’m happy – as I know you will be given there won’t be any blog posts for all that time.

OK, as I wrote last week, I’m not exactly ecstatic about reaching my half century … but the fact is, I know I have little to complain about.

The life I have is one that is totally different to the one I imagined. Even aspired for.

When I look back at what my ‘goals’ were when I was in my late teens, it’s unbelievable how mundane they were.

How unambitious.

There are some reasons for that which reflect the times my family were going through – but even so, they’re pretty beige.

Of course, there’s nothing wrong for that, but when I compare it to the life I’ve had and the life I intend to have … they’re about as different as you can get.

That’s not meant to sound some ‘bigging up’ of myself, simply a reminder that your ambitions are a reflection of the World you live in which is why I will be forever grateful to my parents that they were so supportive of me going on an adventure when they could have so easily encouraged me to stay … especially as Dad had his stroke just as I was about to leave and basically the entire family was thrown into disarray.

Dad couldn’t talk or walk.

Mum had to leave her job immediately.

She didn’t drive and so for months, she had to catch the bus to the hospital.

And then, when he did come home, she had to do the majority of the care on her own.

In fact, when Dad got ill, I immediately said I was staying but Mum and Dad insisted I go, because as much as they loved me and would miss me, they were worried if I didn’t take this opportunity after months of planning, I may never go.

And they were right. I wouldn’t.

I’d have stayed in England forever.

Possibly never even left Nottingham.

And while there would be absolutely nothing wrong with that, they knew exploring the World would help me discover who I am.

To encourage that at the very worst time of their life is the definition of unconditional love and I hope if I am ever in that situation with Otis, I would do the same.

To be honest, it’s their encouragement to go explore and discover that became my biggest driver in life.

Basically, if I was going to go away – leave my family to deal with the terrible hardship of Dad’s illness – then the least I could do was embrace the opportunity they gave me. To never take it for granted and chase down the things that interested, challenged, intrigued and inspired me.

I’d like to think I did that and do that but I know I went through a lot of soul searching when came I back to England after they had died. I kept asking myself why did I do it then when I could have come back when they were still here.

Of course there’s many reasons for that – and there’s a good chance we won’t be in England forever – but I know for a fact that as proud as Mum was about all the places I lived [Dad only knew I was going to Australia and he would have be blown away if he knew all the places I’d lived and seen] she would be so happy I was back. For however long that may be.

From seeing others turn this age, it appears this is the moment where they tend to evaluate where they’ve been and where they’re going.

And while I’ve done a little bit in this post, the fact is I do it on a daily basis.

It’s as much about what pushes me towards the unknown as it is that keeps me focused on what matters to me.

Hence the title of this post …

Because when you don’t look for security in everything, you remain open to anything.

So now it’s time to wrap this post up.

You will be relieved to hear I am going to resist the urge to be overly nostalgic and sentimental, so will leave with this:

While they will be in my heart and mind throughout the day, I don’t mind admitting that I wish Mum and Dad were here to celebrate with me.

That said, I am so happy my beautiful wife and son are here to share my special day with me.

And I genuinely feel so lucky that the most important person from my earliest days – Paul – is still the most important friend in my life today.

As I said, overall, it’s been a pretty fucking amazing run so far – and while I have worked hard for it [contrary to what many will say] I’ve also been bloody lucky along the way too … and I intend to keep that run going – at least in terms of adventure and exploration. I still owe that to my Mum and Dad.

So happy birthday to me and I’ll see you in 10 days …

Older, but not wiser.

Exactly as I like it.

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