Filed under: 2026, A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Business, Childhood, Clients, Comment, Confidence, Creative Development, Creativity, Dad, Effectiveness, Emotion, Empathy, Experience, Family, Friendship, Loyalty, Marketing Fail, Mum, Mum & Dad, Tom Stoppard
First of all a huge thanks to all the people who got in touch about my good eye news yesterday. Given how much your support through the challenge of last year meant to me, you just added the icing on the top.
So back to the post …
A while back, the great playwright, Tom Stoppard, died.
His death affected me because he was someone my family didn’t just respect highly, but knew well.
Especially my Auntie Silvana, who first met him when they worked at the iconic Aldwych theatre, London.
If truth be told, I’d not thought about Tom for years but on hearing he had died, I realized the people in my life who would be the most upset at this news – namely my Mum, Dad and Aunt – had all gone, and somehow that made the news the more potent.
Unsurprisingly, news of Tom’s passing led to many stories about him being told in the international media.
Stories about his talent.
Stories about his stories.
And stories about his integrity.
The word integrity is one that is often overused and incorrectly used.
Too often used to justify a one-off decision and/or a small act of consciousness within a big pattern of complicit acts.
But Tom wasn’t like that.
Even those who would label his decisions as ‘stubborn’ would grudgingly acknowledge – and respect – he was simply being Tom. Doing what he said he would do, regardless of opportunity, pressure, money or fame.
At a time where people and companies will seemingly destroy any relationship, promise or agreement for the ability to squeeze out $1 more than they had before … it’s beautiful Stoppard would never entertain doing such a thing.
Nothing sums this up more than this story of when Spielberg wanted him to write the screenplay for Jaws …
Isn’t that amazing?
It was also smart … because not only did it make Spielberg want to work with him even more, it had the same effect with the people at the BBC.
As I wrote a while back, our industry loves to talk about integrity and relationships but rarely seems to understand what those words actually mean, let alone how deeply entwined and interconnected they are.
As I wrote a while back about a private client of mine – the biggest street fashion investor and most profitable retailer on the planet – powerful, valuable and sustainable relationships aren’t built on convenience, but on inconvenience … and how your actions, honesty, transparency and focus continually demonstrate how you never lose sight of what you’re building together, how you want to build it and what each other is able to do because of it.
Also known as integrity.
Thank you Tom. We need more people like you … or at least acting like you.
Filed under: 2025, A Bit Of Inspiration, Advertising, Agency Culture, Ambition, America, Attitude & Aptitude, Auckland, Augustine, Authenticity, Bassot, Blogosphere, Bonnie, Business, Cannes, China, Clients, Colenso, Colleagues, Comment, Community, Context, Creative Development, Creativity, Culture, Death, Doctor, Dolly, Dream Bigger, Education, Emotion, Empathy, End of Year, Experience, Family, Friendship, Happiness, Health, Hope, Human Goodness, Imagination, Jill, London, Love, Loyalty, Luck, Management, Marketing, Marketing Fail, Metallica, Miley, Mischief, Music, New Zealand, Nottingham Forest, OnStrategy, Otis, Paula, Perspective, Planes, Planners, Planning, Presenting, Professionalism, Relationships, Relevance, Reputation, Resonance, Ridiculous, Shanghai, Singapore, Standards, Stories, Strategy, Sydney, Tattoo, Wieden+Kennedy
So I know that I’ve only just got back to writing this blog after being away for my eye-op, but today is going to be the last post of this year. Yes, it’s earlier than it normally is. Yes, I will miss reporting on some stuff like the shitshow that was Fuck Off And Pie ’25 [which happened yesterday and was renamed to ‘Fuck Off And Die’ … because the theme was ‘hot spice’] but there’s 2 main reasons why I’m ending this year’s blog today:
1. My eyesight is still pretty bad so typing takes me a bloody age. [Don’t get excited, this blog will be back when I’m back – which is the 19th Jan – over a month away]
2. It’s Otis’ 11th birthday tomorrow and so the rest of this week is all about him.
That said, this will be a long post … not because it needs to make up the 5 weeks or so this blog will be quiet or because I think people want to read what I’m spouting [let’s be honest, does anyone even read this blog anymore?!], but because it serves as a reminder for me of what I’ve done over the past 300+ days.
The reality is, while this years been dominated by my health, it’s been a generally good year.
Yes, there have been some incredibly hard moments … from the tragic passing of 8 people I knew and cared about – that bizarrely all occurred around the same, short period of time – that still deeply affects me to this day through to the individual I once valued and respected highly, who ended up showing me how fragile trust becomes when someone stops meeting you with the same honesty, then denies it, takes no accountability for it, then runs from it.
But even with all that – and it was pretty shit, made more painful by the fact I was contending with my own health dramatics – I feel very fortunate that I still experienced more high points in 2025 than sad. And given how tough this year has been for so many people, I appreciate how fortunate I am to say that.
And what high points they were …
Getting Bonnie … who has not just added such joy to the family, but has helped Otis in ways we could only dream of.
Watching the family thrive, shine and be happy makes everything worthwhile.
I got some lovely new tattoos.
Finding a brilliant new school for Otis that specialises in kids with his particular contexts and conditions.
Seeing some old friends I’ve not seen for years … topped-off by not just seeing Paula after 2 years away, but speaking with her at Cannes, which was extra-special.
Getting a new car … which I appreciate is as indulgent as hell, but it made me very happy until I had to stop driving it because of my eye. Fucking karma, ha.
My Life Vs Time thing that seemed to touch the nerve of a lot of people all over the place.
Wednesday, September 24th … where I found myself sitting on the steps outside Wieden+Kennedy Shanghai on a very warm night – around midnight – chatting to someone I’d met on that trip that turned into one of the seminal memories and moments of my life, despite the fact all we did was chat for a couple of hours and I’ll never see or talk to that person again. But grateful for that moment.
Talking of Wieden+Kennedy …
I went back to see them after 8 years and not only was it lovely – and surprising – to see some old faces, I got to leave some new stickers all over the place.
Now back to other stuff …
I bought a suit. A good suit. Which surprises me as much as it likely shocks you.
Seeing Ange Postecoglou get fired after 39 days of destruction and arrogance.
Working on some incredible projects for people who are truly wonderful, talented and creative humans.
Being overwhelmed with the kindness and generosity of people and clients in relation to my health and wellbeing … with special thanks and gratitude to Peter, who – on behalf of his clients – organized the surgeon who invented the surgical procedure I was going to have, to be part of the team who took on the drama and trauma of my operation. While we are still waiting to see if it was as successful as we all hope, I know I would not be even in this situation without him, the surgeons, the medical staff, my GP – Stephen Sohn – and the optician at Specsavers in Glenfield Mall … who all contributed to this having a shot of a happy ending.
Hanging out with some of the most famous and talented people in the World. Yep … at various points in the year, I found myself having dinner with a music/fashion superstar, an international model, one of the World’s most famous and iconic humans, a Hollywood screenwriter, the family behind one of the World’s most powerful and desirable Italian luxury brands, some Rock Gods and – on a wild 16 hours in NYC – gatecrashing the birthday party of the wife of one of the music industry’s most famous managers where I spent the evening sat between the wives of 2 different Rockstars who were so welcoming and epic before Taylor Swift entered the restaurant. [Culminating in a gift from one of them which was their way of telling me I was now ‘family’, which still blows my mind]
Having Metallica come to NZ after over a decade away, including a cup of tea at my house for some special guests.
Travelling a lot … including FOUR visits to my beloved China where, on one trip, I got to show some of my Colenso colleagues around for their first time there.
Talking of Colenso ….
We made some properly good work [of which, I’m particularly proud of the Family Roast stuff we did for Medibank for a whole bunch of different reasons and you can see the ad here, and the game here] , launched the brilliant ‘Dream Bigger’ book, won a bunch of international awards [though seeing us not win, we should have, was annoying – ha] and got to host/meet Fergus and his OnStrategy podcast in NZ.
In addition, while it was sad to see Martin and Augustine leave Colenso, I got to see them do great things on their new adventures while also getting to welcome James and Miz – who fitted in like they had been here for years. [Not to mention the wonderfulness of the team at large, who kept me learning, thinking]
As you can see, that’s a lot of good things … more than I probably deserve … but I am grateful for all of them.
Almost as grateful as I am for my son Otis.
Tomorrow, he turns 11. ELEVEN!!!
How the fuck has that happened? And while he has gone through many schools and classes in Shanghai, LA, London, Hundson and Auckland … the fact he is about to end his ‘primary school’ journey seems particularly momentous.
And yet, despite all these changes … and despite his dysgraphia challenges … he has handled it all so brilliantly of which one thing I am very proud of, is his ability to express when it is all getting too much for him.
I appreciate that may sound weird for a parent to be proud of … but I am.
Because if he feels comfortable enough to say when stress and anxiety is beginning to take hold, not only we can help him deal with it – in collaboration with his teachers who have generally been very supportive – it means we have created an environment where he feels safe and seen, and that means the World to us. And hopefully to him too.
He’s such a good kid, surrounded by other good kids.
Cheeky, mischievous, supportive, funny, passionate, compassionate. honorable, curious and independent.
And while they will all be going to different schools in the new year, I am confident they will maintain their friendship. Part of that is because of the way New Zealand works … but part of that is because of the bond they have. One built on more than just proximity, but a real connection based on shared interests, values and energy.
It took me a long time to realise how much energy plays into just how much you connect and relate to people.
Maybe that’s because I’m slow and stupid … but energy matching seems to be the real heart of connection. At least deep connection. And while Otis has met kids who share that with him in every country we’ve lived – most notably, his beloved Elodie in LA – he’s met more in NZ.
Of course, part of that is because he’s older and exposed to more … but for a kid that doesn’t really love the ‘outdoor life’ as is celebrated by all Kiwi’s [which, to be fair, is just like his old man] he’s definitely met his ‘peeps’ here. Maybe that’s why he has said that – while he knows we will leave NZ at some point in the future – he will want to come back and live here. And if that’s not the biggest compliment to the people of NZ, I don’t know what is. Which explains why that as much as my heart belongs to China, my gratitude will forever be with NZ.
So to my dear Otis …
Happy birthday my wonderful son.
I can’t put into words how much I love you but I can say how proud I am to be able to call myself ‘your Dad’.
I hope you have a wonderful day playing Geometry Dash and I can’t wait to celebrate your birthday with you and your friends this weekend.
Big love, hugs and laughs from your Dad, Mum and pooch.
Love you.
Rx
I’ve probably missed stuff to celebrate but this post is already too long so let me end it by saying a big thank you to everyone who has played a part in the good parts of my year as well as those who have popped by to read my rubbish on here.
Without wishing to sound too sentimental, but I am more grateful to you than you may ever know and I hope – whatever you are doing or celebrating – it soothes any pain you are feeling and/or elevates any happiness you’re experiencing.
Just don’t have a better time or better presents than I hopefully will receive over this period – hahaha.
And with that, I’ll see you on the 19th Jan 2026, and here’s to it being a better year than the shitstorm it has been for so many.
Hopefully … with almost 6 weeks of blog freedom, I’m starting it off on a positive.
See you on the other side.
Rx
Filed under: A Bit Of Inspiration, Apple, Attitude & Aptitude, Cars, Colleagues, Craft, Culture, Customer Service, Emotion, Experience, Fake Attitude, Japan, Luxury, Marketing, Mercedes, Money, Packaging, Resonance, Respect
Over the years I’ve written a lot about brands who spend time and money ensuring their customers feel they’ve purchased something of significantly greater value than the functional cost of the item they’ve purchased.
The original ‘brand experience’ as it were.
There’s Tiffany with their iconic ‘little blue box’.
There’s Apple with their packaging and attention to detail.
Hell, there’s even Absolut with their special edition bottles – though I accept that’s more a satisfying novelty than something that builds real additional value for the brand.
But what I find interesting is for all the talk of ‘brand experience’, most brands – except those truly in the luxury space – suck at it. And that’s not counting the masses of brands who don’t even bother with it – often believing their customers should consider themselves fortunate for owning whatever it is they’ve just handed over their cash to buy.
But that aside … the problem with a lot of ‘brand experience’ is it’s starting point is the cost to do it, not the emotion they ignite because of it – so we end up with countless Temu versions of whatever it is they want to do or what they think people want to get.
Now I am not saying that these approaches don’t work or aren’t liked, but we end up in parity status very quickly – which has the result of completely nullifying whatever ‘value’ you hoped you would get from it in the first place.
The reality is experience is less about what you do and how you do it …
Not just for distinctiveness.
Not just for memorability.
But because it conveys what you value and the standards you keep.
This should be obvious as hell – but the problem is, when companies evaluate it against the cost – or time – many view it as an expense rather than an investment in their brand and customer relationship, so before you know it, they strip things back to its most basic form.
It’s why I love how Japanese brands tend to approach brand experience.
As a society, care and attention seem to be built into the DNA.
You just have to see how they package anything to realise they – if anything – over engineer brand experience.
It’s a culture that places high importance on standards, respect and consistency – which is why I like this video of someone picking up their new Lexus car.
On one level, it’s not that different to a lot of car manufacturers around the world who place a bow or blanket over a car when it’s about to be picked up, however when they do it – you know the amount of effort involved in executing is minimal, whereas this – whether part of a fixed process or not – requires commitment and time.
Is this overkill?
Yep.
Is this more culturally influenced than category?
Undoubtedly.
And is the whole thing a bit awkward?
For many, it absolutely would be.
However, the point of the Lexus example is less about what they do and more a case of showing a brand who are committed to expressing who they are and who they’re for – because where brand experience is concerned, too many companies approach this key part of the ‘sales process’ with passive energy whereas Japan is almost aggressive in ensuring its point of view in expressed in an active and engaged manner.
Filed under: Clients, Colenso, Colleagues, Doctor, Emotion, Eye, Family, Health, Metallica, Nurses
So this is going to be the last post for a while.
To be honest, I’m not entirely sure when they will start again – hopefully in a couple of weeks, as I have a bunch of shit to write to close the year out with.
However the reality is this is the first time since I started this blog, where there’s no pre-written posts whatsoever.
Zilch. Nada. Nothing.
Now I appreciate this must be the perfect Friday news for you, but for me it’s less positive because its driven by the fact I have my eye operation on the 12th and what happens after that, dictates a lot about how a lot of things in my life then turn out.
I’ve written a bunch about the issues and implications of the eye condition I have had to deal with this year and while I appreciate this post makes it all sound very dramatic, for me it is.
The good news is there’s some hope. Not masses, but some.
The other good news is whatever happens, at least we’ll know where we stand pretty quickly so I can start planning – or hopefully celebrating – within a day or two after the op. Well. I say that, but there’s 4 critical time periods of which one is seven bloody months away thanks to the optic nerve working in slow-mo, or something.
But the reality is I’m pretty nervous about it for a whole host of reasons.
One is because a lot is riding on it …
Two is you don’t get the chance to know when a week could change your life very often, and I do … which just adds to the anxiety I already am feeling.
And finally, the last time I was in a situation like this – that resulted in me writing a post like this – the result was my life turned to shit. At least for a bit.
Now the situation between then and now is very different, but it still has me feeling really unsettled however one thing that has really helped is the support I’ve received from all of my doctors and nurses, family, friends, team, colleagues, clients and – bizarrely – strangers on different platforms of social media.
I say ‘bizarrely’ because my experience of a lot of social media platforms these days is it’s full of horrible, judgemental, egotistical rude pricks … and yet, when I have talked about my situation, I’ve been met with nothing but compassion and kindness and I can tell you, not only did that shock me, it also has made a real difference to me.
That said, it has also revealed some people who haven’t been all I thought they were or would be.
Most have had their heart in the right place, they just lack awareness of when to shut-the-fuck-up, hahaha … but some.
Well, put it this way … it’s the equivalent of discovering someone you went to school with is a raging racist and after the shock, you just realise they’re a pretty ugly human fullstop.
But that’s the minority because – as I said – most have been amazing.
The thing is – and I get this may come as a surprise to some, given I’ve shared all manner of personal stuff on this blog over the past 2 decades – the reality is I never tend to share stuff like this, I tend to keep it to myself … at least until it’s all well and done. However this time was different – probably because the impact of it made it impossible to hide – so I’ve had the very unusual experience of not just feeling most people wanting to help, but liking it too.
Jesus, what does this say about me, hahaha.
On top of all this, I have is the Metallica boys coming to this part of the world for the first time in a very, very long time and I am supposed to be doing some stuff for that.
While no one is expecting me to do it – given the eye situation – I really want to.
My involvement with their tour work has always been basically zero – I’m simply their cat-litter tray for their other projects – however given the last time I saw them was in LA, back in September 2023, and all the times they’ve played where I’ve lived, I’ve found myself overseas … this is a chance for me to be part of something extra special given the time they’ve been away from NZ and the situation with my sight.
That said, they have played a role in my health that I can’t go into but will be eternally grateful for … so whatever happens, I am eternally grateful they are in my life and I will even make sure Lars has his fave tea when he comes round to check on me.
Maybe, Haha.
What this all adds up to is that I am going to be quiet for at least 2 weeks and we’ll see what happens after that.
It could be longer, it all depends on the op … but I am going to isolate myself from the world in that time.
Anyway, I really want to end this miserable bastard of a post on a bit of a positive, so to do that I’m going to leave you 2 things …
First, here’s a picture of me in a suit.
No, that’s not AI, it’s real.
I’m in a suit. A suit I bought. That cost me a bloody fortune.
Given I didn’t even wear a suit for my wedding or my parents funerals, this is a VERY big deal.
But if you thought that was the funniest part, wait a second … it gets better.
Because rather than this being undeniable proof the condition of my eye has made me lose my mind … the reality is I bought the suit for a very special dinner I was supposed to have with a very special person in London back in October. Except – as I wrote here – they only went and bloody moved it to 2026 didn’t they!!!
See, told you it got better. Or for me, worse.
OK, so that’s step one of my ‘mood lightening’ agenda.
Step two is something altogether different …
It’s a clip of one of the most wonderful performances I’ve watched in a very long time.
It features Stephen Wilson Jnr. singing the Ben E King classic, ‘Stand By Me’.
There’s so much to love about it, but performance aside, I have to say I love how the host looks increasingly bewildered as the song unfolds … as if he cannot fathom how this incredible majesty of sound is unfolding right in front of his eyes.
It’s a reminder that while anyone can sing a song, only a few can truly own a song – and they don’t do that through technical ability, but emotion.
Talking of emotion, I just want to say thank you all again. You’re ace and I hope I get to ‘see’ you all soon … literally and metaphorically.
Filed under: 2026, A Bit Of Inspiration, Advertising, Agency Culture, Ambition, Aspiration, Attitude & Aptitude, Audio Visual, Authenticity, Bands, Cannes, Comment, Communication Strategy, Community, Complicity, Content, Context, Corporate Evil, Creative Development, Creativity, Culture, Differentiation, Diversity, Effectiveness, Egovertising, Emotion, Empathy, Entertainment, Friendship, Influencers, Interviews, Management, Marketing, Music, Perspective, Planners, Planning, Point Of View, Relationships, Relevance, Resonance
Following on from Wednesday’s post …
One of the great pleasures that walking has given me is listening to podcasts.
To be honest, prior to walking I never really enjoyed them.
Sure, part of that was because the podcasts available in the early days were – generally – fucking terrible, but more than that … I just have always enjoyed the act of reading.
Still do.
But the beauty of a podcast is it lets me take my mind off the pain/boredom of walking and instead, let’s me lose myself in the joy of the story. And because I have an addictive personality, it means I rarely stop walking until I’ve heard the end of whatever the hell I’m listening too. Podcasts have literally ensured I’ve walked hundreds of kilometers further than I would otherwise have walked.
However for me to really love a podcast, it needs to be about true stories.
Don’t really care what – or who – the subject is about, it just has to be real.
Interestingly, the companies/individuals who do them best – or at least in terms of what I find ‘best’ – are the ones who have always told stories. Who know the craft of it. Who appreciate the importance of space and pace. Who see is as an expression of who they are, rather than simply the business they’re in.
Which is why I have recently been enjoying Rockonteurs with Gary Kemp and Guy Pearce.
Rockonteurs is a music podcast, hosted by ex-Spandau Ballet guitarist Gary Kemp and session bassist, Guy Pratt. Each episode hears them listening to different icons from the music industry. Not just in terms of artists and performers … but producers, promoters, songwriters and managers.
Now obviously I love music and a lot of the people they interview are individuals from my era … but that’s not why I like it or why you should listen to it.
The thing that stands out most of all is that regardless of decade, genre, country-of-origin, level of success … there is a camaraderie, respect and overall interest in what each person has done and how they approached it that is severely lacking in our industry today.
Right now, in our industry, it feels like everyone is desperate to be seen as ‘the ultimate one’.
The person with all the answers.
The person with all the knowledge.
The person who defines how everything should be done.
There’s not much humbleness in our industry these days – and what there is, comes across as contrived-as-fuck.
That doesn’t mean people shouldn’t be proud of what they believe or what they’ve done … but it does mean they shouldn’t speak with a condescending tone or a desire to belittle or destroy anyone who thinks differently to them.
But it’s happening all the time.
Sure, some of that is amplified by the Linkedin algorithm – not to mention the conference industry – that rewards this sort of bullshit … but everywhere you look you see and hear people making some pretty outrageous, self-serving, blinkered claims.
What makes it worse is that in many cases, the things they feel OK with publicly judging/criticising/labelling are things they’ve never actually made/done themselves … though my personal fave is when you hear them repackage well established approaches/rules/campaigns and then try to claim they have ‘invented’ something new.
Even more bizarre is how this behavior is as prevalent with ‘senior leaders’ as it is with people just starting out … who you can at least understand are trying to stand out from a crowd of sameness.
Just last year, I listened to a very, very well-known and successful leader tell a global audience they had identified ‘the secret to success’ … without once acknowledging everything they said was [1] literally information that was decades old, [2] it is how good agencies have always operated.
Now I appreciate they have millions of dollars of reasons why they have to speak with the authoritative tone of God, but that doesn’t make them right – regardless how smart they may be – but what makes it sad is they have no willingness or openness to acknowledge there are other ways, even if they prefer/believe in theirs most.
And maybe that’s why I really enjoy the Rockonteurs podcast … because there’s none of that.
OK, I appreciate all the guests who appear have achieved a certain level of success, so there’s less to prove. I also accept many of the guests are looking back on their career – rather than ahead – so there is less of a commercial demand being placed on them to ‘win people over’. And finally, I completely understand all the guests have a direct connection to one – or both – of the hosts, so they’re talking to a friendly audience.
[Though I have to say the hosts aren’t great – sometimes bordering on annoying – as they often interrupt their guests in a desperate bid to either show public association with them or remind them that they too were once famous. It’s a bit yuck to be honest.]
But that aside, for an industry that still overflows with fragile egos … the one thing that came through once I’d listened to a few of the interviews – especially the first season – was how united they all were in terms of what they value/d … even though most of them all had radically different styles, views and interpretations of what that is and how to get there.
Underpinning this was that regardless on the level of success each guest achieved, they had been successful.
Maybe in terms of popularity.
Maybe in terms of a single song/album/concert.
Maybe in terms of their influence in a particular genre/fan of music.
Maybe in terms of simply having a career, despite never having a breakthrough hit.
But they had pulled something off against the odds and for that, there was something to hear, something to learn and something to respect.
That doesn’t mean they are not competitive.
That doesn’t mean they like everything each other does/did.
But it does mean they appreciate how hard it takes to make something you feel proud of – even if you don’t like it or understand it – and maybe, just maybe, if our industry adopted this stance a bit more, we’d not only be a nicer place to work, we might end up being a place that makes a lot more interesting work.
Because as I’ve said before [or should I say, what Ferdinand Porsche said before]: It’s better to mean everything to someone than be anything to everyone.
Check out Rockonteurs wherever you get your podcast.
I promise, whatever music you’re into.
Whatever era you’re from or adore.
There’ll be something you’ll like. And learn.
________________________________________________________________________
Please note:
There’s a public holiday here on Monday – I know, I know – so see you on Tuesday.
You lucky, lucky people – hahaha.