Filed under: A Bit Of Inspiration, Attitude & Aptitude, Confidence, Content, Context, Creativity, Culture, Distinction, Diversity, Family, Happiness, Imagination, Innocence, Innovation, Jill, Mum, Mum & Dad, My Fatherhood, Otis, Paul, Relevance, Resonance

Can you imagine what it must have been like growing up in the 1920’s and living in the 1960’s?
The things you have seen, endured, been challenged by?
The advances in technology, social mobility, medicine?
Wars, depression, liberation, love.
It must have been amazing …
Well, the reason I say this is because it’s exactly the same if you were a kid in the 80’s but are around today.
OK, it’s not identical … but the cultural shifts have been, in many ways, just as dramatic.
Wars. Economic highs and lows. Medical and transportation revolution. The internet.
Huge shifts in expressions of creativity – from music, art, film and TV to fashion, food, technology and sport.
An endless journey of exploration, discovery and adventure.
And while it can all feel daunting, the reality is the changes are rarely night and day.
More like a steady stream of progress, even if not always in a straight line or done with fairness or equality.
Throughout her life, my Mum was very much about embracing the present.
Not in the sense that she was trying to mimic Cher [though I also love Cher] … nor that she didn’t value the experience and lessons of the past … but because her view was that if you embrace the times, you live a more fulfilling life.
It’s why she was always interested in what others were interested in.
Music. Art. Film. Culture.
Because even if she didn’t always understand it or like it, she felt it was important to appreciate it. Though, you would be amazed how much she did like it. Love it even.
It amazes me how many people don’t seem to follow this view.
Who think that actually, you can turn back time.
Like Republican/Tory voters. Or Daily Mail readers.
Stubbornly trying to maintain or recreate a time where they felt more ‘in control’. More important or valuable.
And while I appreciate change can be scary, it can also be exhilarating and that’s why the idea of living in the equivilent of the 1920’s to 1960’s has never made me feel so old, it’s also never made me feel so lucky.
I hope with all my heart I get to experience the World when Otis has gone through the same period of time.
It’s unlikely, but I hope he embraces it.
Not just for his happiness, but for what it could inspire him to do.
To discover.
To learn.
Thank you Mum.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Audio Visual, Childhood, Content, Creative Brief, Creative Development, Creativity, Culture, Daddyhood, Design, Fatherhood, Health, Home, Imagination, Love, My Fatherhood, Otis, Peace, R/GA
When Corona happened and we were all asked to stay at home, the first thing I thought about was the impact it would have on Otis.
It was bad enough he wouldn’t be seeing his friends for god knows how long, so the last thing I wanted was for him to start thinking the outside and people in general were dangerous.
All this led to an idea about creating a storybook to help kids understand the situation … help parents talk about it in a way that wouldn’t be scary and maybe let everyone ask questions or talk about things without freaking each other out.
A small team, predominantly Ed, James, Igor, David, Dre, Becs and Anna came up with the story, the design, the visuals and the animation – while all in individual quarantine – and 10 days later, From My Window was born.
To be honest the inspiration for all this came from the way Sesame Street handled the death of Mr Hooper – one of the human lead characters.
When he died the producers didn’t know what to do.
Do they recast the role? Do they explain his departure as the character moving away? Do they say he quit or just retired?
Instead the writers and producers decided to create an episode that taught their young audience about the difficult topic of death – not just because they felt that was the best way to respect the character, but because they assumed many kids in their audience may have experienced a loss of a loved one and this could help them better understand what it means and find some inner peace.
The episode was written by the shows head writer and aired on Thanksgiving, 1983. Even now it is regarded as having set the standard for dealing with difficult topics on children’s television and remains the highest rated episode in the shows history.
You can read more about it here: https://en.m.wikipedia.org/wiki/Mr._Hooper
While ‘From My Window’ obviously is not Sesame Street, we hope it can help kids maintain their love for the outside and help parents deal with a situation they never could have imagined would ever happen to them.
From My Window is available for parents to read with their kids [on a smart phone or tablet] at www.frommywindow.rga.com and includes a colouring-in book. The animated version – like the one below – is also available to enjoy here.
I have to say the animated one – below – is my favourite because all the voices are from kids of parents from R/GA London.
And yes, Otis is in it … he makes his debut at the end, when he takes the story on from the beautiful rainbow … which is appropriate because he drew the one at the top of this post.
I’ve got to be honest, I love we did this. I hope in its own small way, it helps. We know it won’t change the world but it may help your kid to keep looking out the window and see wonder and excitement.
No posts till Tuesday because of the Easter holidays. Enjoy the break. Stay safe.
Filed under: A Bit Of Inspiration, Advertising, America, Attitude & Aptitude, Audio Visual, Authenticity, Childhood, Comment, Communication Strategy, Content, Creativity, Culture, Daddyhood, Emotion, Empathy, Equality, Experience, Fatherhood, Honesty, Human Goodness, Innocence, Jill, Love, My Fatherhood, Otis, Parents, Prejudice, Relevance, Resonance
One of the things that is a beautiful nightmare for parents is watching the speed of their children grow up.
At each stage of their development, you think they have reached ‘peak perfect’ and you want them to stay that way forever … but you can deal with their growth because they bring an even more delightful element into their behaviour and, as a byproduct, your relationship.
It’s utterly, utterly magical.
That said, it still doesn’t stop the fact it all happens in the blink of an eye, so while you want to always encourage their development, you just wish it would slow down a little.
The reason I say this is that I recently read about a graphic designer was so appalled at the cover of a young girls magazine, that they decided to release what they thought it should be.
Now I must admit, my first impression to this story was that the graphic designer was probably a self-righteous individual who wanted kids to grow up in the same conditions as they did.
That was until I saw this …

The original cover of the magazine is on the left, their version is on the right.
I’m going to ignore their cover – because you can read how it came about and the story behind their idea, here – however the magazine they redesigned is a real magazine and, according to their own website, supposedly stands for:
Girls’ Life (GL) magazine was founded in August 1994 (yes, we’re ancient, we know) by Karen Bokram. Since then, GL has grown from a 23-year-old’s pipe dream project to a best-selling and award-winning platform for tween and teen girls.
Tweens and teens.
An incredibly impressionable age.
Now look at that cover.
Look at those story headlines.
Now I appreciate I am an old, white male … but they seem to place huge subliminal pressure and expectations on young women.
Wake Up Pretty.
Dream Hair.
Fashion you need to own.
Boyfriends.
If young women want to explore any of those things, then that is wonderful, but I wonder how much of it is because they are being made to feel that way rather than being something they are naturally interested in. Of course, there is something wonderful about learning to develop and grow … but this seems less about personal growth and more about playing to stereotypes – and advertising dollars – so that they can then be judged by broader society.
Of course parents have a big role to play in managing the environment their children play in, but at a time where the World is finally waking up to fighting the prejudice, oppression and stereotypes women have had to face for centuries, it becomes increasingly difficult to achieve this when the World they are surrounded by continues to push an agenda of compliance … especially when they’re titles supposedly designed for the betterment of young women.
Of course this is not limited to content for young women, young boys also have stereotypes of behaviour and aspiration shoved down their throats that are unrealistic and add incredible pressure to their development.
I get children will always grow up too fast for parents, but it is scary how even that isn’t fast enough for media outlets.
What makes it worse is so many of them say their ‘purpose‘ is to inspire brilliance in their readership.
Girls Life specifically say their role is ‘dedicated to informing, inspiring and entertaining girls around the globe—and that includes everything from starting your business (we LOVE spotlighting smart, successful teens) to putting up with periods to styling a personal look you’ll love’.
Which is why I look at the Graphic Designer who screwed with their cover and say ‘well done’ … because I now realise what they did was not act like a judgmental parent, but simply show Girls Life how their cover should look if they are serious about what they claim they represent.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, China, Chinese Culture, Creativity, Culture, Home, Jill, My Fatherhood, Otis, Wieden+Kennedy

So I’m back.
I survived and no one died.
I have to say that while I love China, Beijing is not my favourite place in the World.
It’s also one of the most user-unfriendly … with everything located miles apart and the heat being utterly oppressive.
But that country still has my heart.
Every time I go there, I leave with an ache.
It will forever be a very special place to me.
Not just because Otis was born there.
Or that – in some ways – it changed my career forever.
Or my wife found a group of people that gave her a greater sense of community than she’d had in decades.
Nor even the fact I was there at one of the pivotal times in its modern history.
It’s just because in all the crazy of the country, I felt I found my spiritual home.
I appreciate that sounds mental.
Even my Chinese friends can’t work out why I love it so much.
But I do.
The people are warm, fascinating and interesting.
The culture is rich with history, modernity, complexity and beauty.
The hunger and ambition is unparalleled with anywhere I’ve been to prior or since.
I love the sense of connection and isolation that China makes me feel about myself.
That sense of returning to a place I truly felt was home for 7 wonderful years while also realizing that period might as well have been 10,000 years ago given how quick the country has changed.
And while I acknowledge there are some very questionable decisions being made by the leaders right now – decisions that undermine the potential of millions – the people within the country have been nothing but kind and compassionate to me and my family and for that, they will always have my heart.
Wherever my family are will always be the definition of home for me.
But China is the one place where that rule has some flexibility in it.
Which is the greatest compliment I could ever give a country, though if I still dislike Beijing.




