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I know, that’s quite the title isn’t it.
Some would even say it’s ‘clickbait’.
Well, while I readily admit it’s slightly exaggerated, hang in there …
So years ago, Jill rang me to tell me she’d discovered Otis – who was about 4 years old back then – had made a shopping list of things he wanted to order on Amazon through Alexa.
Loads of stuff.
Fortunately for us, this included a range of items even Amazon can’t source.
Stuff such as: Eyeballs … Polar Bears … “Poo Poos” … and countless other weird shit his mind decided would be fun to own.
Putting aside the fact this proved he was most definitely my son, hearing his little voice recite all the things that were on his ‘ownership bucket list’ was wonderful, which is why we have never deleted it.
Not just so we can forever relive his childhood curiosity, but because it will be brilliant to play it when he has his 21st birthday – hahaha.
I say this because I recently read another evil genius use – or should I say, abuse – of Alexa.
This.
Why the hell had I never thought of doing this before?
On the positive, it has shown how mature I have become over the years. On the negative, it has highlighted how I am a groupie for mischief because you can be sure-as-hell I will be finding ways to do this to people from here on in. No wonder the guys at Q-Prime called me ‘immune to maturity’.
And while you may shake your head and call me a ‘sad bastard’ for wanting to do this, think of it as an act of revenge against the tech-bro boys.
Because as much as Alexa may have many uses and benefits … it has also fucked humanity. Teaching us to expect instant gratification for whatever we want, whenever we want it.
No moment for pause.
No time for consideration.
No appreciation of nuance.
Where the only thing that matters – and you are judged on – is the speed of the response.
It’s probably why so many brands love influencers.
Not simply because of their audience.
Not simply because of their popularity.
But because they will say EXACTLY what they want … without challenge, opinion or rearticulation.
I don’t blame the influencer for this, because not only are they making bank out of it, why should they give a shit … for them, the relationship is purely transactional and what they’re selling is access, not authenticity.
But I tell you who should care …
Clients.
But in these days where the main topic of conversation seems to be about ‘shouting at scale’ – read: believing media is way more important than working with people who know what to say and how to say it – is it any surprise that despite spending over US$1 TRILLION dollars on advertising last year, the industry feels like one homogenous, barren contrived-as-fuck blob?
Or as a client of mine recently said, “we’re past the brand building age and now in the brand shrinking era”.
I get instant answers are convenient.
I appreciate having people push back on you can be a pain.
But we need to get back to normalizing the value of objectivity.
Because the point of it is not to frustrate, but to stop you shouting into an echo chamber and building something that people helps people become something.
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Finally – as if it being Friday wasn’t good enough – I am away again for 11 days.
ELEVEN!!!
However it’s not all good news because if you’re in Perth, Western Australia … then Paris, France … then Beijing, China … I’m going to be in your hood so watch out.
Actually, it’s even worse for the people in Perth because I’m going to be shouting swearwords at the brilliant State Of Social conference.
That’s right, the wonderful, generous, kind idiots have invited me again … which means some people just never learn from their mistakes.
So have a good weekend/week. Unless you’re in Perth, Paris or Beijing.
See you around the 3rd Sept.
There’s a lot of debate about gender at the moment.
Everyone seems to have an opinion … which then triggers more opinion about the people who expressed an opinion.
It’s become an endless loop of people shouting at each other, rather than listening to each other. As usual.
Which may explain why I loved this story I heard recently.
If you like tomatoes, you must be OK with the trans community …
Because how else can you explain liking something that was born a fruit but identifies as a vegetable?
And I like tomatoes.
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A few weeks ago, I went to Sydney where I had the very real honour of spending a few days mentoring a bunch of talented people who were all relatively new to the industry.
One of the things that I heard from quite a few of them was the pressure they felt to build their reputation as a ‘thought leader’ on platforms like LinkedIn.
After telling them that a good 90% of what you read on there is nothing more than ego landfill [of which I am perfectly placed to make that statement given I’ve been spouting rubbish on the internet for over 20 years] … the reality is the best reputations are built on what you do, not what you say.
But I get it.
When you’re starting out, you’re desperate for professional acceptance and/or validation so you can find yourself blindly following whatever or whoever is currently popular amongst your peers – even more so if you’re based outside of the big cities where so much of the industry focus is concentrated.
Don’t get me wrong, I am not saying there is anything wrong with expressing your thoughts and ideas.
Frankly, it can be a brilliant way to learn, evolve and grow.
Hell, one of the best things about doing this blog for so long is seeing how some of my opinions have changed or been honed through the feedback/commentary/abuse I’ve received from so many people on here.
Of course, it helps that most were/are very smart and talented, but I fully acknowledge their input to my output has had a huge impact on what I do and how I think. But – and it’s a very big but – you only get real value out of expressing your thoughts and ideas if you’re doing it because [1] you want to – rather than feel you have to – and [2] you never adopt a tone of self-righteous, condescending, smugness.
If you do that, you may as well have a blinking neon sign over your head that screams, ‘Delusional, egotistical, blinkered dickhead’.
[I say ‘dickhead’ because, sadly, 95% of these sorts of people are men. White men.]
And yet, despite this, there’s still a hell-of-a-lot of people out there who adopt a tone that suggests they believe everything they do – and I mean EVERYTHING – is ‘unquestionably and undeniably right’ and anyone who dares to have a counter point of view, regardless of their experience, success or knowledge of their industries history, is automatically wrong.
A certain academic is a poster child for this sort of behaviour.
With these people, I always remember something my old man used to say, which was: “if someone needs to let others know how smart they are, they’re not that smart” – or said another way – if you meet someone who wants to be seen as a thought leader, they’re probably not and they probably won’t be.
Which is why the best advice I can give is to say ‘be you and no one else’.
I get the desire to feel like you belong.
I appreciate popularity has seemingly become more important than experience these days.
But if you ever feel pressured into writing on Linkedin because that’s what ‘thought leaders do’, remember this quote from Dennis Thatcher and save your energy for when you do have something to say or explore.
“It’s better to remain silent and be thought a fool than to speak and remove all doubt”.
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A few weeks ago I wrote about Otis and his love of the Rubik’s cube.
His ability to solve them blindfolded.
How he’s found the cube community to be nurturing and inclusive.
Well recently Otis reminded me of kids endless capacity to be more than just curious … but committed.
You see over the past few weeks, two new things have entered his world.
Yoyo’s and Table Tennis.
I don’t just mean passing interest, I mean a full commitment to see what he can do with it.
Now I appreciate this is a bit easier for him than it was in my day … because he has YouTube to help educate and inspire him.
But my god, his focus and energy has taken my breath away.
In a matter of weeks, his abilities have gone crazy. I appreciate this is the sort of thing you would expect a Dad to say about their kid, but I promise I’m being as objective as I can be.
I’ll have to write about his Yo-Yo chops another day … but it’s unbelievable what he can do [though the innovation of the product is also mind-blowling] however it’s his love of table tennis that is a sight to see.
Part of this is because he’s not really into sports.
He does like tennis, but has no interest in things like football or – that school nemesis – cross country.
But what is great about loving sport that involves hand/eye co-ordination is that it develops his motor skills, which will be permanently affected because of his diagnosis of dysgraphia.
For a while, he’s been hitting a table tennis ball against a window at home with a bat.
So far so good.
But this weekend we took him to the NZ Table Tennis association so he could see what it is like on a full sized table.
And rather than be intimidated or nervous, he loved it.
More amazing, after a bit of getting used to the new dynamics and environment, he was pretty good at it.
Of course I’m talking about the basics of table tennis, but it is his ability to throw himself into things and desire to get better that is fantastic … not so he can beat others, but so he can see how good he could be at something.
I’ve written about this before, but there’s far too many adults who are focused on speed rather than substance.
A desire to take short-cuts to move up than to build a solid layer of ability and experience.
I don’t blame them for doing this – the system is against them – but it also means the people who will be in-charge of the next generations development will be people who may not fully appreciate what development really is. Or can be.
And that’s why I’m proud of Otis. He wants to do it right.
He gets massively frustrated when his ability doesn’t match his ambition … but he works at it till it surpasses it.
His focus and desire is a joy to witness.
His pride of achievement.
His fast-track of growth through the unrelenting focus and commitment of an 8 year old. An 8 year old with dysgraphia.
And while his neurological situation may mean he has to learn in ways that are different to normal approaches, that does not mean his abilities or potential are less.
Not in the slightest.
And that’s what I wish schools and governments understood.
That some kids learn – or have to learn – in personalised ways.
Sure, a lot of schools find that hard because of a lack of resource … but there’s still too many who see teaching about group standardisation than individual potential.
At a time where there is a lot of talk of kids being lazy or under the spell of social media [which is not necessarily true but convenient for older generations to use to mitigate blame] … maybe it’s worth remembering that by not creating and funding a system that recognises, appreciates and encourages individual needs, it’s not their fault they don’t want to follow a path that works against them, its ours.
Add to that the disappointment and disillusionment they see in the adults who blindly followed this ‘one-size-fits-all’ system and ideology, and I’d argue they’re smarter than us.
So while Otis is just doing what he loves, I hope one day he realises he’s a quiet revolutionary … one who shows his focus, dedication and desire to be better can break down barriers.
For him. And the millions of kids who have so much to offer and give, like him.
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I’ve been watching a lot of movies that made a big impression on me in the late 80’s/early 90’s.
What a massive mistake.
Apart from Die Hard, Terminator and Point Break … everything else has been pretty horrific.
Seriously, either we had really, really, really low standards back then, or someone was putting something in the water.
Face/Off, Bad Boys and The Rock are particularly bad.
I LOVED those movies when I was younger. I thought they were amazing … but zoom forward 30 years and you want to scrub your eyes and brain with a wire brush.
It’s not the bad effects – I can understand them being rubbish – it’s everything else.
The lack of subtlety. The horrific dialogue. The insane levels of over-acting.
It is obvious that directors back then thought audiences were as thick as shit because the way they signpost every moment in the movie with overt ‘clues’ is insane.
From clunky dialogue that attempts to explain the implausible, to off-centre camera angles to highlight the ‘bad guy’, to music that blatantly tries to communicate how you’re supposed to feel or what you should be ready to experience.
One of the worst of all the moves I’ve seen recently is the 1991 Julia Roberts movie ‘Sleeping With The Enemy’.
I remembered this movie as one that tackled domestic violence at a time where it was hardly ever discussed.
That might be the only bit of it I remembered correctly.
Quite simply, it’s pants.
Filled with more holes than Edam cheese and more over-acting than an episode of ‘Crossroads’ from the 70/80′ … the only positive elements are the name of the film, Julia Roberts amazing smile and the house that features heavily in it.
What makes it all worse is the trailer doesn’t give any of that away.
I know trailers are designed to do exactly that, but the difference between what they set up and what you get is dramatic.
Here’s the trailer.
OK, so you either have to trust me this is setting you a false experience or you have to watch the movie for yourself and know it with all certainty … but none of this is actually the point of this post.
You see when I watch movies, I have this annoying habit of having to investigate their history while watching it.
The thing that caught my eye when I was watching Sleeping with the Enemy was that house.
Look at it.
So grand. So imposing. So much a symbol of wealth.
And while I saw places like that when I lived in the US, I was surprised to learn it was made just for the movie.
Of course I know this happens, but they tend to be on a set, not on a real beach … but here we were, with that exact situation.
And while it looks the home of the wealthy from the front, when seen from behind – it left a different impression.
That’s right, it looks like the sort of rubbish they used to make on Blue Peter with some cardboard and sticky black plastic.
And while this shouldn’t surprise me, it does highlight how much of life is an illusion.
From the social media we read to the pitches we embark on to the relationships we forge to the jobs we covet.
Of course, not everything or everyone is like this.
Some are like the famous Steve Jobs quote, “paint behind the fence”. … where their standards, values and attitude means they will do things others may not ever know or see, but is important to them as it not only gives them confidence of a job well done but let’s them feel they’re working for a company they can believe in.
However they are sadly the exception, even if they should be everyone’s ambition.
So as we enter 2021 with our hopes and dreams, it may be worth remembering so much of life is like the Sleeping With The Enemy house. Where what we are asked to see is not a true indication of what it going on.
And while that doesn’t mean it’s all bad, it does mean you can go into things with open eyes, you can avoid disappointment, you can set some boundaries, you can identify the real opportunity that will excite you, you can stop feeling bad if you have questions or doubts and you can be OK if you’re not living up to what others claim they’re living up to.
Because when we talk about a healthy work/life balance, it’s worth remembering it’s not just about time, it’s about attitude.