Filed under: A Bit Of Inspiration, Advertising, America, Attitude & Aptitude, China, Comment, Complicity, Context, Creative Development, Creativity, Culture, Diversity, Empathy, Government, Insight, Marketing, Marketing Fail, Perspective, Politics, The Kennedys, The Kennedys Shanghai, Wieden+Kennedy
Recently I read a comment on a post Zoe Scaman had written about democracy.
Her point was – with social media companies bending to Trump’s will – we were witnessing the crumbling of established and vital democratic systems. Most people were in violent agreement until someone wrote this comment:
“Can you elaborate on ‘democratic systems are crumbling’ please? My in-laws were born and raised in Russia, and they believe Venezuela is doing great and Cuba is heaven”.
It was not just a good point, but an important point one. Not said to insult or embarrass, but to simply remind us that context is everything and rarely is it experienced equally.
I say this because it reminded me of a similar situation I experienced a few years back… except, unlike Zoe, there was no legitimate reason not to have considered this from the beginning given I’d been living in China for a long time.
You see, back when Trump was running for his first Presidency, I was running The Kennedys at Wieden+Kennedy Shanghai.
Because the election was a hot topic, I set them the challenge of creating a campaign to tell voters Trump was a monster.
For a few days The Kennedys went about researching more about who Trump was until one day they asked if they could have a chat to me.
“We don’t get the assignment” they said with genuinely confused and harassed looks on their faces.
I must admit, my first impression to this was consternation, until they added:
“Maybe Trump is a bad person but America gets to vote who they want to run their country and that seems amazing”
Basically, they couldn’t understand the task because as bad as Trump may be, the brief was still about democracy and democracy is good. Especially when you don’t have it.
[As an aside, a young, brilliant Chinese planner once described the Government as ‘Rock n’ Roll’ and when I asked why, they replied, “you told me Rock n’ Roll is doing what you like and not caring what others think and there’s no better description of the Chinese Governments attitude and behaviour”]
Anyway, when they said that to me, I realized just how badly I had fucked up – not them.
That I’d made the cardinal sin of taking my context for granted. That I’d assumed everyone understood and appreciated the context and situation I was asking them to embrace and communicate.
And I was obviously wrong.
I’d made the most basic of fucking mistakes – albeit one practiced by most companies and marketing departments around the World.
And I hated myself for it ….
But as they say, it’s only a mistake if you don’t learn from it and I learned from it. Big time.
A lesson that I remind myself – or remind my colleagues/clients/researchers – literally everytime we talk about people, situations and contexts.
And while Zoe wasn’t as naïve as I was – because for her, it was more about how she phrased her point rather than being ignorant to the wider issue – she has also likely learned from it. A lesson that will make her even better than she already is – which is more than can be said about the people who voted for Trump again, even though I have far more understanding and even respect for why they did it rather than just assuming ignorance and racism.
Anyway, the reason for this post is that I recently saw a tweet that reflected how young Chinese people see Americans – in relation to the most recent election – and I found it fascinating. Because rather than viewing ‘democracy’ as freedom of choice, they now see it as something else … something that not only may be the best take on what modern democracy is, but also explains why all the social media companies have been so desperate to bend to the will of the new administration and why Trump [as much as I hate to admit this] probably understands how modern communication works more than most media and ad agencies.
Have a look at this and remember, what’s normal for you may be abnormal for everyone else.
Filed under: A Bit Of Inspiration, America, China, Colenso, Communication Strategy, Creativity, Culture, Cunning, Cynic, Dad, Daddyhood, Death, Deutsch, Embarrassing Moments, Emotion, England, Family, Grand announcements, Jill, LaLaLand, London, Love, Marketing, Mum, Mum & Dad, Nottingham, Otis, Paul, Planners, Planners Making A Complete Tit Of Themselves And Bless, R/GA, Relationships, Stubborness, Sunshine, The Kennedys, Uncorporated, Wieden+Kennedy
I’ve written this blog consistently for 15 years.
FIFTEEN!!!
My god …
But it gets worse.
Because bar a few weeks of holiday, it is something that has been written every single Monday to Friday.
That means there has been over 3,900 posts of utter gibberish for over 780 weeks.
And as tragic as that all sounds, there’s an awful lot of people who comment on here who have been here pretty much all that time.
LOSERS!!!
Now, I have to say there are some lovely benefits to long term blog writing.
In some ways it’s like a diary … capturing what I was thinking or doing at any given time.
It also is a lovely way to see how my opinions and thoughts have evolved over time.
Plus there’s the hope that when I’m gone, Otis will still feel his Dad is close.
OK … OK … there are some posts I definitely DON’T want him to read, but there’s others I’d be glad for him to keep going back to.
Putting aside I basically write the same 3 or 4 posts over and over again … there is a lot of my life contained in these pages.
From getting married to losing my Mum to having my son.
Proper life-changing stuff … and that doesn’t even cover the moves to different countries, jobs and homes.
The best and worst of my life is detailed here which is why – despite all these big life events being sandwiched between endless amounts of shit – I still like it.
Occasionally I randomly click on a date and just see what I wrote.
Recently I did this and was reminded what a little shit I was.
OK, can be.
It’s this.
Yep, it’s the time I tried to auction off Martin Sorrell’s business card so people could send him stupid messages or texts.
On the plus side, I was offering to give any money to charity.
On the negative, I was working for WPP at the time.
If you think that’s stupid, there was the time I wrote a post featuring a photo of Sir Martin with a picture of Toad of Toad Hall under the caption ‘Spot The Difference’.
And the weird thing is that while I don’t agree with his approach to creativity, I do respect him. I have met him on a number of occasions and he was very, very impressive.
Though it’s fair to say that respect was only one way, Especially when there was an agency Q&A and I asked him ‘what do you spend all your money on?’
So Sir Martin … even though I know you would never read this blog [more proof you’re clever] I would like to take this opportunity to apologise for my stupidity. It was ridiculous … but if it’s any consolation, at least it wasn’t as bad as this.
I know … I know … this was a terrible post even by my standards.
So celebrate in the fact that tomorrow is Good Friday so I’m off till next Tuesday and you’re not going have to deal with any more of this shit till then.
I don’t know about you … but it’s the sort of news that makes you almost believe in God, doesn’t it.
Happy Easter, enjoy the sugar rush.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, China, Comment, Creativity, The Kennedys, The Kennedys Shanghai, Wieden+Kennedy
In 2016, I started the inaugural Kennedys at Wieden+Kennedy Shanghai.
9 strangers – only united by a love and talent for creativity – spent 9 months having to deal with me pushing, challenging and giving them a safe place for creative danger and stupidity.
We did a lot over that time.
From bleaching hair to making an arcade game from scratch to filming a movie about Romeo and Juliet featuring bananas and apples as the lead characters to name but a few.
In fact, over that 9 months, they graduated having made over 140 pieces of wonderfully bonkers creativity … which you can read/see and learn more about it here.
In many ways it was one of the most special times of my life, let alone at Wieden.
To think I only ended up agreeing to start/run it because I didn’t like/trust the person they were going to ask if I said no to it, blows my mind – especially as it had a major impact on what my ambitions and plans for the future were.
I think a lot of you know I thought I was going to do something with MIT who were incredibly generous to me in terms of letting me ‘train’ while still working at Wieden. But after seeing how much I loved guiding the chaos of pure creativity, I realised that journey was not for me … which ultimately led me to things I never imagined could ever have happened, from Metallica and Billionaire street fashion owners to Colenso and NZ.
Anyway, a while back, I received this …
That pic features 5 of the guys from The Kennedys who still live in Shanghai.
Quentin, Felix, Meng, Wenshu and the amazing Juni, who not only humoured my stupid ideas for assignments, but found ways to make them happen and not get anyone arrested.
They met up for dinner and I have to say, it made me so happy.
Not just because I miss them and it was great to see their faces, but because they went through an experience that few could ever imagine or hope for … so to see it result in bonds that last – despite them going on all manner of creative tension rollercoasters – is especially pleasing, as that was one of my unspoken hopes for the program.
Contrary to what a lot of people may think, while you meet and work with a lot of people in the industry – you don’t always make deep bonds.
A lot can be quite transitory so when you do find it, you really treasure it.
I’m fortunate I have that with quite a few people I’ve worked with.
Bonds built on respect, experience and working together to get out of the tightest corner in the most provocative, creative, interesting of ways.
It’s why so many of those people are folks I worked in China with.
Because you found yourself in very strange situations there.
All. The. Time.
And while it was stressful and mad, it was also exciting, infectious and utterly amazing and I hope that’s part of the reason why the guys at The Kennedys have that.
The Kennedys is a very special thing.
If you have the chance to apply, especially in Amsterdam or London, you should.
It’ll change your life.
It definitely changed mine.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audio Visual, Authenticity, Chaos, China, Colenso, Comment, Confidence, Craft, Creativity, Culture, Emotion, HHCL, Imagination, Innovation, Insight, Marketing, Marketing Fail, Martin Weigel, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Relevance, Resonance, Shanghai, The Kennedys, The Kennedys Shanghai, WeigelCampbell, Wieden+Kennedy
A while back, I did a presentation for the Brazilian APG about the dangers of perfect.
Or more precisely, the boredom of it.
It was my usual rambling mess of random pictures that goes off on tangents a protractor would find hard to calculate … but I still liked the underlying point that perfection stops possibilities whereas acts others may view as stupid … creates them.
[If you’re mad, you can see a static version of the presentation here]
I say I liked the underlying point until I saw this.
I really, really like this.
I love the idea that flaws help us connect.
I love that imperfection can make us feel normal. That it is something to aspire to.
Of course, the reality is perfection is just an illusion.
One persons definition of what is the ultimate expression of an idea.
A temporary moment, where they believe nothing better has been explored or revealed.
The problems start when that definition starts being challenged.
While some embrace it – seeing it as a way to push the boundaries of what they thought was possible – many fight it.
Using their definition to control, limit or devalue the work of the challengers.
Sometimes it’s due to ego.
Sometimes it’s due to money.
But everytime it aims to oppress rather than liberate.
It’s happening everywhere.
From technology processes to agency ‘proprietary’ tools.
And while there is a lot to be said for being proud of what you have done, when you use it to stop people creating their own version, it’s not.
I’ve seen too many people in too many companies follow the orders of their bosses simply because it’s easier to do that. Where they know expressing a different point of view will be seen as an attack rather than an attempt for everyone to be even better.
So while perfect might be nice and shiny and make you feel good, it also has the power to stop progress.
Or as the brilliant chart at the top of this post states, stop feeling you can relate.
Not because it’s so far ahead, but because of the speed society evolves, it’s too far behind.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Ambition, America, Amsterdam, Asia, Attitude & Aptitude, Auckland, Australia, Bands, Billionaire, Birkenhead, Bonnie, Campaign Magazine, Canada, Career, China, Colenso, Colleagues, Comment, Context, Corporate Evil, Creativity, Culture, Dog, Dream Small, Easter, Empathy, England, Experience, Family, Fashion, Fatherhood, Hong Kong, Japan, Jill, LaLaLand, London, Management, Martin Weigel, Metallica, Michael Jordan, Miley, Mr Ji, Mum, Mum & Dad, Music, My Fatherhood, New Zealand, Nike, Otis, Paul, Paula, R/GA, Relationships, Rockstar Games, Rosie, Shanghai, Singapore, Sunshine, Sydney, The Kennedys, The Kennedys Shanghai, UK, Virgin Atlantic, WeigelCampbell, Wieden+Kennedy
I have written before that apart from my friend Paul, I owe almost everything in my life to the fact I left the UK and went on an adventure.
Without that, I would not have met my wife … would not have had my son … would not have had my pets … would not be working with rock stars … would not have had all the life experiences and adventures I’ve been fortunate to enjoy and almost certainly would not have the career I currently enjoy.
That’s pretty huge when you think about it and while there’s a whole list of people I need to thank for making it all possible, one of them is an old boss.
Who was a prick.
I had a rather complex relationship with this individual.
Because while they were pompous, petty, condescending and rude, they were also smart, knowledgable and experienced.
On top of that, they gave me a shot on a couple of projects that they probably shouldn’t have. I should point out that wasn’t because they necessarily believed in me – it was more there was no one else to do it – but I appreciated it all the same.
Anyway, when I decided to leave – to go explore opportunities in another country – they were pretty pissed off with me.
While I’d love to say it was because they didn’t want me to go, the reality was they were frustrated I was leaving after they’d agreed to give me a payrise.
That this ‘rise’ was still below market rate and they’d fucked me around for literally 2 years, seemed to have completely slipped their mind … which is maybe why on the day I left, they thought it would be ‘funny’ to write the following comment in my leaving card.
“You’ll be back. Come crawling”.
I remember watching him going around telling people what he had written, laughing hilariously at his own ‘joke’ and while I didn’t take it too much to heart – because everyone knew he was a bit of a prick – it still hurt.
Little did I know then, how those 5 little words would play such an pivotal role in how my career would turn out.
You see, when I ended up in this other country, I initially found it very difficult.
Not just because I didn’t have friends, contacts or a job … but because my Dad was very ill back in the UK.
In all honesty, the temptation to go back was huge but there were 2 reasons I stuck it out.
1. I wanted to show my gratitude to my parents for supporting and encouraging me to go, despite them going through a terribly tough time because of my Dad’s major stroke.
2. Those 5 little words.
While I’d like to think the former was the biggest motivator, I fear it may have been the latter.
That’s pretty pathetic isn’t it … especially as I could have gone back without having to go back to that old job.
But I wasn’t going to let him have the satisfaction directly or indirectly.
And so I persevered.
Pushed, prodded, walked the streets, did shitty, temporary roles … anything that kept me from gaving to go back with my tail betweeen my legs.
And it everntually worked out.
Not because of any talent I did or did not have, but because of my perseverence.
And willingness to take any bullshit salary … hahaha.
But for me, getting a break was my main objective … because while I knew I was not the smartest strategst, I knew my work ethic meant I could out-work most.
Now don’t get me wrong, I appreciate that is a toxic trait – but it is my trait – and back then, it was a way for me to prove my worth to agencies/clients who didn’t have to give me a chance or keep me on board.
Of course, over the years, my motivation for continuing to explore the possibilities of the World and my career have evolved.
These days it is far more about wanting to feel I’d be making my parents proud than it is me reacting to 5 little words from a toxic, little manager.
But I also have to acknowledge that without that persons toxic motivation, it is unlikely I would be in the situtation I currently enjoy.
So thank you AC … you were a strange little man, but for all the fucked up shit you did – and there was plenty – you did one thing right, even if it was wrong.
And while I doubt you even remember me – let alone care what I’ve done – it doesn’t matter.
Because I didn’t come back and didn’t come crawling and so for that, I won, so there.
It’s Easter long-weekend that then leads into a big week for me/Colenso – from us hosting Fergus and his OnStrategy podcast to me saying goodbye [for the second time] to someone who is very special to me … so have a great weekend, overeat Chocolate and Hot Cross Buns and I’ll see you Tuesday.
Till then, this is for you AC.
With thanks.