Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, Business, Chaos, China, Colenso, Comment, Communication Strategy, Creativity, Culture, Deutsch, Diversity, Emotion, Empathy, Experience, Family, Imagination, Innovation, Insight, Jill, London, Management, Marketing, Martin Weigel, Metallica, Nike, Otis, Planners, Planning, Point Of View, Purpose, R/GA, Shanghai, Singapore, Social Divide, Sport, Technology, The Kennedys, The Kennedys Shanghai, WeigelCampbell, Wieden+Kennedy
When you’re my age, you get to look at your career and see the different phases that it passes through.
I remember one year at Wieden, we seemed to make more beautiful, highly-crafted physical books on culture than we did ads.
Now I’m a huge fan of these – and still do them – but that year I think we made about 10, which was frankly ridiculous.
Then there was the year I got told I’d spoken at more conferences than anyone at Wieden.
It wasn’t said as a diss, more a fact – though I do remember Luhr looking at me with the face of someone who couldn’t work out why anyone would want me to talk at their event.
He wasn’t wrong.
Then there was the year I seemed to be in every bloody Asian marketing book or article and then of course, The Kennedys.
It happens. It’s rarely an intentional thing, but the nature of the business means it can be like that … and while I’ll always prefer to be involved in creating stuff, it does let you feel things are evolving and that’s a good feeling.
Well this year is another one of those years.
Part of this is because of the situation the World is in and part of it is because of the situation I have found myself in.
However, whereas previous years have seemingly had singular focuses, this year has had two.
Icons of culture and podcasts.
Both have been pretty awesome.
Musicians … Fashion superstars … Gaming Royalty … Billionaires.
Frankly people who should know a lot better than to ever want me to work with them … and yet, for reasons I don’t understand but am utterly grateful for, they have.
It’s certainly very different to the work I’ve done in the past, but it not only is introducing me to a whole new world of creative expression – from developing new concert experiences to video game design to stuff that is genuinely almost impossible for me to describe as it’s just plain beautifully bonkers – it’s letting me work with people who are recognised as being the best in their field so to be in this position … and to have Colenso to look forward to in addition … feels like winning the lottery.
I know this all sounds like humble bragging – but that’s not the intent.
To be honest, it’s more about me writing it down so I never forget this feeling.
This moment.
Because as tough as it is for people all around the World, I am very, very fortunate so many good things have come my way.
But that’s not what this post is about, it’s about the other thing I’ve been doing a lot of.
Podcasts.
I’ve done a ton this year.
[Here and here and here for example]
Why people want to hear from me – especially when I write so much bollocks about my life on here – is another thing I don’t get … but it’s been fun.
Recently the lovely/stupid people at Colenso had chat with me for their Love This podcast …
We cover all manner of subjects … from running a planning gang to developing creativity in a pandemic to how to be a fucking idiot … so if you’re bored, an insomniac or are jealous of Colenso’s brilliance and are looking forward to the pain they’ll experience with me in the building, you can listen to it at one of these places.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Audio Visual, Brilliant Marketing Ideas In History, Creativity, Culture, Digital, Innovation, Insight, Management, Marketing, R/GA, Relevance, Resonance, Technology
One of the things I loved about R/GA was they were one of the few agencies who truly understood creative tech.
It was never an add on. It was never just about the ‘shiny, new thing’. It was central to the creative process … enabling ideas to explore places you may never have thought about.
It was one place where I really felt I might be able to be part of something that outlived me and while I’m not there anymore, I still think that’s pretty cool.
I say this because in the world of innovation – and I mean this in the broadest sense of the word, not just within the marketing industry – so much of it seems small.
Yes, I know innovation can be executed in multiple ways.
The process.
The technology.
The integration.
But for the people on the street, if innovation doesn’t result in an experience or product they’ve never seen before, too often they end up dismissing it out of hand.
That’s hard for companies.
Especially when the moment they do make something new, the public fawn in delight for half a second, then go off in search for the next new thing.
It’s this situation that paralyses a lot of companies.
They know they have to innovate to keep moving forward but the financial risks involved – both in terms of development, application, competition and audience adoption – mean it’s far more ‘sensible’ to make degrees of change.
So we end up with ‘new features’ that serve little or no purpose because they’re not innovative enough to make people pay attention and not useful enough to make people value what it does for them.
And it’s for this reason why I bloody love this piece of tech madness from Amazon/Ring.
Yes, I know it’s an evolution – albeit an evolution on steroids – of a home security cam.
Yes, I know it’s being sold as a solid and sensible piece of technology.
BUT IT’S A SECURITY CAM ON A DRONE!!!
How nuts is that?
I would have loved to have been in the meeting where that idea came about.
Not to mention the meeting where they had to ask for R&D funding from Bezos.
I wonder if it was a brainstorm and someone just threw the idea out there as a pisstake and then, after everyone laughed, someone said, “that could work”.
Do I think it’s a good idea?
Yeah … maybe.
I mean, they do make other security products that, arguably, are much better protection for the home because [1] you can see them outside the house which [2] acts as a deterrent, so a criminal is less likely to smash a window or door to get in.
But even then I still love it.
Even with one of the worst product demo films I’ve ever seen.
Because at the end of the day, the idea it got made.
An idea, that is frankly utterly bonkers, got produced … and in this world where too many companies are putting the no into innovation, that’s infectiously intoxicating.
But before you accuse me of celebrating creative tech security indulgence … there’s another important thing here.
Because almost regardless how well this sells – though I think it will do brilliantly, simply on ridiculous novelty – it has just opened the door to so many more things.
Not just in terms of what the next iteration of that product will be.
Not just in terms of what the competition will now create.
But in terms of what is possible.
From home security to medical supervision to stuff we haven’t considered yet.
A few years ago I read an article by a tech journalist who said the biggest thing he needed to remember was to not judge new technology by the standards of the established. He had to acknowledge things may not be seamless. That products may not be perfect. Because if he didn’t, he may contribute to killing an idea before it’s had a chance to become what it could be.
It’s an important lesson because all ideas start off fragile.
They need space and time to grow. To get strong. To evolve.
They need nurturing, crafting.
Hell, in some cases, they need humanity to catch up to where the idea already is.
While I fully expect Amazon/Ring to cop a load of piss-taking from people and the media, it’s worth remembering that Fuel Band – another product widely questioned by media and society when it came out – opened the door to creative uses of tech that directly led to NIKE being able to make products that are now relied upon – and loved – by millions of athletes all around the World.
Or said another way.
Without Fuel Band – developed by R/GA – we may be living in the athletic dark ages.
So here’s to more crazy creative tech ideas.
Because as mad as they may seem at the beginning, they might just be the things that push us all to somewhere greater.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Content, Context, Culture, Embarrassing Moments, Management, Only In Adland, Planners Making A Complete Tit Of Themselves And Bless, Presenting, Professionalism, R/GA
So after the rather big news for me and my family on Friday, I thought I’d write a post that gives my new gang at Colenso an idea of what they have got to look forward to.
A few weeks ago, I was messing around on YouTube when – by utter chance – I came across a video of one of my old planning gang from R/GA.
It was unbelievable.
In fact, I had to watch it twice as I couldn’t believe I had been so lucky … I mean, fortunate.
Not only were they young.
Not only were they smartly dressed.
But they were in full-on corporate toady mode.
Fortunately for them, I am a kind, caring and considerate person … so rather than let this piece of video suicide hide in plain sight for any innocent person – or client – to stumble across, I decided to take the selfless path and notify them of what I had found.
Sure, I might have done it with a bit too much glee.
Sure, I might have milked it a little too much.
But it’s the thought that counts.
Or at least I thought it was, until I got their reply …
Oh I can’t tell you how much I loved this reply.
It literally made me spit out the drink I was having at the time.
It’s not just that he thinks I was doing some z-grade CIA check on him in an attempt to get material to humiliate and Ambar as him, it’s the fact that while I haven’t shown the celluloid car crash to anyone else [which even I’m surprised about], he knows that I know it exists.
I believe it’s called, ‘leverage’ … though I think they would refer to it as blackmail.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Australia, Authenticity, Brilliant Marketing Ideas In History, Cannes, Chaos, China, Context, Creative Development, Creativity, Dad, Daddyhood, Emotion, Empathy, Experience, Family, Fatherhood, Grand announcements, Happiness, Health, Home, Insight, Jill, London, Love, Loyalty, Management, Marketing, Metallica, Mum, Mum & Dad, My Fatherhood, Nottingham, Otis, Parents, Paul, Planners, R/GA, Relevance, Resonance, Rosie, Shanghai, Shelly, Wieden+Kennedy
Before I start, I need to warn you this post is long.
It may be the longest post I’ve ever written, so there’s a TL;DR at the very end.
Anyway, this post is about my Mum. And my wife.
Two amazing people who provided the foundation that allowed their husbands to go all over the place.
I’ve written about how my Dad had a bunch of radically different careers.
Not degrees of change, whole fucking protractors worth.
And while my career has been more ‘stable’, in so much it has pretty much revolved around the same industry … the fact I’ve been able to live and work literally all around the World is as much down to my wife as it is to any opportunity I have been given.
Put simply, none of what Dad or I have done could happen if Mum or Jill hadn’t enabled it.
And enabled is the perfect word … because this is more than just ‘supporting’ someone’s quest for adventure.
They actively enabled it to happen by choosing a path that offered them – and the family – a greater level of stability and consistency so their partner could follow the path of curiosity.
What an amazing act of generosity and love.
It is something I have been aware of for a long time …
And while Jill has loved the adventure we have been on, it has come at some personal sacrifice.
She is far from her family.
She built her career as much around the environment she was in as the interest she had in a particular area.
And while she did brilliantly with all of it – especially with her cake design business in Shanghai – I am perfectly aware she could well have gone on to even more amazing things if we had just stayed in one place rather than moved all around the World.
She has never complained about this.
She has always embraced the journey and the countries we have lived in.
But the reality is I took her away from her family supposedly for a year, which turned into 16.
Or said another way, she has shown me a level of love and support that I find hard to fathom.
So now it’s time to pay things back a little. Kinda.
You see when I got made redundant, I was inundated with generosity.
Some of it was words of support.
Some of it was offers of projects.
Some of it was even offers of jobs – albeit all overseas in America, Europe, Asia and Australasia.
Frankly, it was overwhelming and wonderful.
And while all the gigs were amazing opportunities, our first reaction was to say no.
Part of it was because of the wonderful family home we had just bought. Part of it was our desire to set down real roots for the first time. And part of it was because two famous rock bands, a wonderfully eccentric Chinese billionaire, an amazing German home appliances brand and the World’s most notorious/desired video game company stupidly asked me to work with them on long-term creative projects, meaning I could continue to earn a good living in the country my family now considered home.
Hell, in the last 9 weeks I’ve done presentations to the boards of TikTok, Rockstar, a fashion superstar and a Silicon Valley VC while also helping some mates on 2 pitches … one in Australia, one in Italy … and we won both of them!!!
As weird as it is to say, unemployment – for me – has been amazing.
Now, don’t get me wrong. I know what I’m saying is the definition of privileged-as-fuck.
I absolutely acknowledge I’m in an extremely fortunate position and, if I’m being honest, I’ve found that hard to reconcile with, given how many people – many my mates – are having a hard time right now. To help deal with that, I’ve been finding ways to bring some of them into the projects I’m on because not only do I want to share the good fortune I’m experiencing, they all make me – and the work I do – so much better.
But it also revealed something I had forgotten.
As much as I love the work I’m doing and who I’m doing it for, I love it more when I’m doing it with a team. If I’m being honest, I suck when I’m on my own and given the personal projects I’m doing will never demand 8 hours a day – let alone 5 days a week – there’s a lot of ‘on my own’ time, I have to deal with.
I know, that sounds like the dream doesn’t it?
And it is. But while I absolutely love spending so much time with my family and adore working with Rock Stars and eccentric billionaires, I also love – and probably need – to collaborate with other creative people on other creative things … which led us back to the ‘real’ jobs people were talking to me about.
Frankly they all offered something unique, interesting and valuable to my career, my family and our overall future.
And, importantly, they all involved working with interesting, passionate, creative people.
Plus – in theory – I could still deal with the crazy ideas and needs of rock stars and billionaires.
So Jill and I discussed them again.
Some were pretty easy to decide …
Not because the job or the companies were bad – they were all wonderful – but they were based in the US and frankly, given all that’s going on there right now, that’s not somewhere we wanted to go back to at this time.
But there was one opportunity that caught Jill’s attention.
Not just because of the job, but because of the place.
Jill knew I was already excited by it because the company involved was one I had revered and raved about for years. In fact I had almost joined them a few years ago, but Mum had just died so I was in the wrong frame of mind to make any big changes in my life.
So why did this place catch Jill’s attention?
Because, in simple terms, it was nearer to her Mum, who lives in Australia.
You see while she talks to her daily, it’s obviously not nearly the same as seeing her a bunch of times a year.
I totally understood this, not just because I had been in a similar situation with my parents … but because now we were so close to my beloved best mate Paul and his epic wife Shelly, I felt an even deeper connection with them, simply because we got to hang out a shit load more than we had for the past 25 years.
And so this got us talking.
As I said, I absolutely adored the company. And I loved Jill could be closer to her Mum. And we loved the idea Otis could spend his primary school years in an environment that is safe, natural, liberal, creative and culturally diverse. Plus I loved I could do something that would – in a super small way – repay Jill for all the love, consideration and sacrifice she had given to allow me to keep us moving forward … not to mention I loved that I would have a whole new list of people I could make Facebook friends.
[OK, not that last bit, more like a whole new list of people I could be an instagram terrorist to]
Are you wondering what the fuck I’m going on about?
Well this is my very convoluted way of saying Jill, Otis, Rosie and I are all moving to Auckland in New Zealand, and I‘m pathetically happy to announce I’ll be the head of strategy for one of the most wonderful agencies in the World – in fact, one of the Cannes agencies of the decade – the utterly brilliant, beautifully ridiculous, infectiously creative … Colenso.
I have loved this agency for so long.
They’ve consistently made work that I’ve not just been insanely jealous of, but I’ve not seen anywhere else.
From creating a radio station for dogs … to stopping speeding by letting kids design the speed dial in the family car … to making drinking a beer the most romantic thing you can do on Valentine’s Day – or an alternative fuel for cars – they’re imaginative, audacious and wonderfully bonkers.
While saying ‘no’ to them 5 years ago was the right decision because of my state of mind after Mum died, I always felt I’d missed out on an opportunity that could be very special for me, so to be offered a second chance is … well, put it this way, it’s something I’ll always be eternally grateful to their idiocy for making happen.
Frankly, when I got made redundant, I never imagined something like this could happen … but, as I said at the time, the last time this happened to me, it led to one of the most creatively rewarding times of my life and in my post, I wondered out loud if lightning could strike twice.
Amazingly, it seems it can … but that’s the best thing about life, because if you’re open to everything, anything can happen.
That said, being in England has been amazing, far more than I imagined or hoped.
I don’t mind admitting when we came back I had a sense of trepidation.
Part of it was because I never thought we’d live in England again, part of it was because I didn’t want it to signify ‘the end’ of the adventure [and yet so many people thought it did] and part of it was that I felt guilt coming home after Mum and Dad died … because if I was going to do that, what didn’t I do it when they were both still here.
But as we spent more and more time in England, those concerns were replaced by feelings of belonging and connection that I thought I’d lost the ability to feel or experience, regardless where we lived … so while the UK may a complete basket-case of a nation, it’s my basket-case and I can take that newly formed sense of connection with me wherever we go.
But what about our new home?
The one I’d written so much about when we got it?
The one we moved into SEVENTEEN DAYS AGO!
Well, the fact of the matter is we’re in it and we love it and we don’t want to lose it … so while we will taking a detour via a wonderful adventure in New Zealand, I can categorically say we will be back living in it at some point. Don’t know when – we never make plans about timing – but we just know we will one day.
You see the reality is the house was always more to us than just an asset.
We wanted somewhere where we could settle … a place where our roots could grow and become established and entwined. It’s why I took the decision to sell Mum’s home, not just because it helped us be able to afford it, but because it was the sort of place Mum would want for us.
A family home rather than a house my family lived in.
I look forward to continuing to enjoy that until we go.
I look forward to continuing to enjoy that when we eventually come back.
But when do we go?
Well, that’s an interesting question with COVID … but hopefully in the first part of 2021.
If you asked me if we would ever live in New Zealand in the first half of 2020, I would have laughed and said no … and then added., “not unless Colenso offer me a job again”. But here we are, about to do just that … and I have to admit we are all hugely excited about it.
Not just for the reasons I’ve mentioned, but because living in another country and culture is an amazing privilege and we’re excited that the journey we’ve been on for the last 25+ years, still has a few more chapters to be written.
[That said, our cat is not happy as this this will be her SIXTH country in 13 years]
I’m so grateful to Colenso for giving me – and my family – this opportunity.
I’m so grateful to Jill for thinking of me even when this is supposed to be more about her.
I’m so grateful to R/GA for giving me – and my family – this experience in England and, by making me redundant, opening the door to exciting and rewarding things I never imagined could happen.
I’m also so grateful to all the people who have been so kind with their generosity and support while I’ve been in England, especially when I was made redundant. There’s loads and I’ll write a post about them when we leave but quickly, a massive thanks to …
My old planning gang at R/GA. Nils, Lucy and the incredible team at Uncommon. Matt Tanter. The Brixton Finishing School. John Dodds. Joel Keene. Emma Clark. Jonathan Nwauzu. Phil Jacobson. Judd Caraway. Caroline Seifert. The delightful nightmares Mike and Sam. Claire Pickens. David Tiltman. Munraj Singh. Kay and the team at SMILE-ing Boys Project. Michael Roberts. Karrelle. Louise Jack. Nick Ellis. Paul C. Nick Hirst. Richard Greene. Jed Hallam. Ms Bloodworth [although technically she is now in PDX]. Trudie McNicholl. Omar at The London Business School. Larissa. Sam Clohesy. Hanan. Giles Edwards. Asher. Tom Roach. Tarik at On Road. Sara Tate. Stefano. My beloved Mr Weigel. Ally McKenzi. Vince Aidoo. Neil Perkin. Graeme Douglas. Nick Owen. Nic Owen. Sam Brookes. Dave Alberts. Ayo and Group Think.
There’s tons I’ve missed but as I said, I’ll write a proper thing about them closer to the time we go [even though I appreciate this is turning into a Ms World acceptance speech] but I would be wrong if I didn’t give a mention to my oldest, dearest friend – Paul – and his wonderful wife Shelly, who made – and are making – this chapter better than I dared imagine.
I can’t really put into words how wonderful it has been being close to them again. While it had been 25 years since we were in the same country, it never felt like it – though being so close definitely made things even better. [The photo above, taken in our new garden when they came to visit, is one I’ll always treasure]
The one really sad thing about going is not seeing them as much as we have been able to over the past 2 years … but I keep reminding myself we’ll be back and I know when that happens, it will be exactly like it has been – wonderful and silly – because that’s exactly what happened when we came back after a quarter of a bloody century.
I know this has been a super long post. Like, Gwyneth Paltrow Oscar-speech long.
And I know most of you won’t have read most of it.
Or you just skipped to the TL;DR at the bottom.
But that’s OK, because it’s not for you, it’s for me.
And for Otis. For when he’s older. So he can properly understand the reasons behind his childhood, family adventures.
However even I’m getting over it so with that I’ll leave you with this …
Once upon a time, Dan Wieden asked me if I would ever live in Portland.
My response resulted in him saying, “I should fire your ass” and repeating it every single time he saw me from there on in.
I never had anything against Portland.
It’s an absolutely lovely place, but for me – especially as I was living in Shanghai at the time – I felt it was too small, too quiet, too natural and just too nice.
Well, we’re going to find out who was right.
I’m pretty sure we’ll find Dan was. As usual.
TL;DR
Bought a house in England but moving to NZ.
Off to play at the wonderful Colenso and let my wife be closer to her Mum.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Comment, Confidence, Context, Creativity, Culture, Design, Distinction, Emotion, Empathy, England, Goodbye America, Imagination, Innocence, Innovation, Insight, Legend, Love, Marketing, Martin Weigel, Metallica, Paul, Perspective, Planners, Purpose, R/GA, Relationships
When I first started working in London – just as I was starting out in this industry – I commuted about 5 hours a day.
A DAY!
To be fair, that was of my own making because the company thought I lived in London because I’d given them my aunts address when I applied and got hird.
When they eventually found out I lived with my parents in Nottingham, they were livid.
And they had every right to be.
But as they were giving me the first of my long history of written warnings, I asked the question: “would you have hired me if you knew I lived in Nottingham?” … and didn’t hear a word back.
And while I knew I deserved it, what pissed me off was that I generally was always the first person in and last out. Driving up and down the M1 in my shitty Ford Fiesta with one wing mirror and a radio that couldn’t drown out the sound of my engine. But the fact was, I was a bloody idiot and as much as they probably wouldn’t have hired me if I’d be honest with them from the start, I was fortunate not to be kicked out of an industry I still love.
Well. Most of the time.
And while I was young and having a car felt amazing … even then I knew 5 hours a day – 25 hours a week on a good week – was too much.
Winter was the worst.
Bad weather meant it could take almost double the time to get there and back and many a time I slept on a friends couch or a motorway service station, in my car under a mountain of coats and blankets I kept in the boot ‘just in case’.
My parents were not happy about it, but I think because my Dad’s brother-in-law was travelling 8 hours per day [he was head of traffic control at Gatwick airport] it somehow made them feel a bit better about it.
What’s interesting is that after that job, I vowed never to be more than 30 minutes from work.
And I wasn’t.
Until, of course, I came back to London.
Even though I was in a much better position personally and professionally than I was the last time I worked – and eventually lived there – no one drives into Central London anymore. And while I genuinely enjoyed catching the tube or the bus – helped by the fact that the stations I got on at meant I generally always got a seat – it still was a 80+ minute journey each way, each day.
Given our house was only 7 miles from work, that made my old 2+ hour journey over 120 miles, look positively effective.
And this was life for me.
Out the house before the family woke up.
Back at home as the family – or at least Otis – was going to bed.
And while we made it work and weekends were sacrosanct, the fact I was spending a minimum of 13+ hours a week going to and from work was – and is – ridiculous.
So when COVID started and we all started working from home, I was – for the first time in my life – able to have breakfasts, lunches and dinners every day with my family and I can honestly say I found it pretty confronting.
You see I loved it.
Absolutely loved it.
It was – and still is – one of the most wonderful times of my life.
And while I enjoy working, I started to question what the hell I was doing spending so much time away from them just to get to and from work.
Then R/GA did the nicest thing they could do for me.
They made me redundant.
And while there are things I could say about how they did it and why they did it, the fact is, I’ll always be grateful to them for the opportunity they gave me to come back to England, develop the team I got to work with and then – at the end – hand me my redundancy so I could rediscover and reclaim my priorities, passion and creativity.
Right now, I feel more fulfilled and excited than I have in a long time.
I’m spending more time with my family than ever before while working on a range of global projects that are some of the most creative I’ve ever been involved with.
Mad, mental stuff – from ads to products to art installations – which involve some of the most talented creative people in their field … from an icon of dance/electronic music to the most notorious developers in the gaming category and a bunch in-between.
Then, of course, I have the brilliant excitement of NZ and Colenso to look forward to, too.
It’s all simply amazing.
While I appreciate I am in an exceptionally lucky and privileged position, I can’t help thinking about this quote:
“The problem with life is we sacrifice what we really want to do with what is available right now.”
We all do it.
We might have different reasons causing it, but we all do it.
And while there are many considerations, situations and expectations that push us down these paths, I hope if anything comes out of the craziness of 2020, it’s that we think why we’re doing it rather than just blindly following it.
Because it’s only when we question our choices can we start seeing where we’re going.
And then we have a little more control. Or choice. Or even peace. We all deserve that.