Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, Business, Chaos, China, Colenso, Comment, Communication Strategy, Creativity, Culture, Deutsch, Diversity, Emotion, Empathy, Experience, Family, Imagination, Innovation, Insight, Jill, London, Management, Marketing, Martin Weigel, Metallica, Nike, Otis, Planners, Planning, Point Of View, Purpose, R/GA, Shanghai, Singapore, Social Divide, Sport, Technology, The Kennedys, The Kennedys Shanghai, WeigelCampbell, Wieden+Kennedy
When you’re my age, you get to look at your career and see the different phases that it passes through.
I remember one year at Wieden, we seemed to make more beautiful, highly-crafted physical books on culture than we did ads.
Now I’m a huge fan of these – and still do them – but that year I think we made about 10, which was frankly ridiculous.
Then there was the year I got told I’d spoken at more conferences than anyone at Wieden.
It wasn’t said as a diss, more a fact – though I do remember Luhr looking at me with the face of someone who couldn’t work out why anyone would want me to talk at their event.
He wasn’t wrong.
Then there was the year I seemed to be in every bloody Asian marketing book or article and then of course, The Kennedys.
It happens. It’s rarely an intentional thing, but the nature of the business means it can be like that … and while I’ll always prefer to be involved in creating stuff, it does let you feel things are evolving and that’s a good feeling.
Well this year is another one of those years.
Part of this is because of the situation the World is in and part of it is because of the situation I have found myself in.
However, whereas previous years have seemingly had singular focuses, this year has had two.
Icons of culture and podcasts.
Both have been pretty awesome.
Musicians … Fashion superstars … Gaming Royalty … Billionaires.
Frankly people who should know a lot better than to ever want me to work with them … and yet, for reasons I don’t understand but am utterly grateful for, they have.
It’s certainly very different to the work I’ve done in the past, but it not only is introducing me to a whole new world of creative expression – from developing new concert experiences to video game design to stuff that is genuinely almost impossible for me to describe as it’s just plain beautifully bonkers – it’s letting me work with people who are recognised as being the best in their field so to be in this position … and to have Colenso to look forward to in addition … feels like winning the lottery.
I know this all sounds like humble bragging – but that’s not the intent.
To be honest, it’s more about me writing it down so I never forget this feeling.
This moment.
Because as tough as it is for people all around the World, I am very, very fortunate so many good things have come my way.
But that’s not what this post is about, it’s about the other thing I’ve been doing a lot of.
Podcasts.
I’ve done a ton this year.
[Here and here and here for example]
Why people want to hear from me – especially when I write so much bollocks about my life on here – is another thing I don’t get … but it’s been fun.
Recently the lovely/stupid people at Colenso had chat with me for their Love This podcast …
We cover all manner of subjects … from running a planning gang to developing creativity in a pandemic to how to be a fucking idiot … so if you’re bored, an insomniac or are jealous of Colenso’s brilliance and are looking forward to the pain they’ll experience with me in the building, you can listen to it at one of these places.
Filed under: America, Attitude & Aptitude, Australia, China, Chinese Culture, Comment, Culture, Dad, Daddyhood, Family, Hong Kong, Jill, Love, Mum, Mum & Dad, Otis, Parents, Paul, Relationships, Rosie, Sentimentality, Shanghai, Singapore
Today would be my Dad’s 82nd birthday.
That means he’s been gone 22 years.
In a few years, I will have lived longer without him in my life than in it.
Yes, I know that he is still in my life, but I just find that fact so hard to deal with.
I live in fear that one day, I will only think of him when a significant date occurs.
That he will become a figure of my past, rather than my present.
Of course I don’t believe that will really happen, but to be coming up to the point where I will have spent more of my life without him in it, is really tough to take.
What’s worse is he died just as my life was getting started.
The only thing he knew – mainly because he and Mum pushed me to continue with my plans, despite his stroke – was that I moved to Australia.
While both my parents missed me so much, they were adamant I had to go.
I had planned it for a long time.
They saw it as an opportunity and an adventure for me.
And they also – and rightfully – knew that if I didn’t go, I’d never go.
Of course there was nothing wrong with where I was.
I loved – and continue to love – Nottingham. But both my parents knew the possibilities for me outside of my home city were probably bigger than were in it, and they just wanted me to have a chance of exploring what it could – regardless what turned out.
That’s unconditional love.
A level of support and encouragement that – now I am a father – takes my breath away.
Oh the things I wish I could talk to my Dad about.
The adventures – good and stupid – I’d love to discuss with him.
I think he would be proud. He might raise his eyebrows at a few things, but I think he would be happy with the choices and decisions I’ve made.
He would love to meet Jill.
He would be delighted to meet Otis.
He would be thrilled to know my friendship with Paul is still rock solid.
He may even be happy to meet Rosie – the most well travelled cat in the universe – despite never really liking cats.
And when I was to tell him that journey to Australia led to me living in countless other countries – including Shanghai – he would be so happy.
He always found China fascinating.
Part of it was because back then, China was still an unknown quantity.
A huge place that was kind-of invisible to the World.
For me to have lived there … had for his grandson to be born there … would be a topic of conversation for years.
And I would love it.
Watching his eyes twinkle with curiosity.
Watching his brow wrinkle as he processed my responses.
Watching his smile as he held Otis and said, “Ni Hao” as if a local.
Oh Dad, I wish you were here.
What I’d give for one more conversation, one more hug.
What happened that night in Hong Kong is still etched in my heart … but I want more.
I’m greedy, but you were gone too soon.
For you, for Mum and for me.
Happy 82nd birthday Dad, I know none of us believed in God, but I do hope one day we can have that conversation.
Love you.
Give Mum a big kiss from me too.
Rx
Filed under: A Bit Of Inspiration, America, Anniversary, Attitude & Aptitude, Birthday, China, Cunning, Embarrassing Moments, Family, Goodbye America, Goodbye China, Home, Hong Kong, Jill, Legend, Love, Otis, Shanghai, Singapore, The Kennedys, The Kennedys Shanghai, Wieden+Kennedy
So today, Rosie is 13.
THIRTEEN!!
Yes, she’s slower than she was.
And definitely more bad tempered.
But overall, she’s in pretty awesome nick for someone who was once a Singaporean street cat.
Of course, part of this wellbeing is she got the best adoption ever.
Her life, since that day we got her back in 2007 has all been first class.
Not just in terms of the life she has gets to enjoy – which has seen us do all manner of things, from building her penthouses for the home to importing her favourite snacks – but also in the fact that she has lived in 5 countries and has entered each one in pampered luxury.
Hell, I even did freelance jobs just to ensure she moved to countries in more style than any other pet could dream of.
And you know what? I don’t begrudge a second of it.
Since the moment we got her, she’s given us nothing but joy.
OK, there have been a few headaches …
When she almost strangled herself to death with an elastic toy.
When she was so dehydrated they thought she might die.
When I turned down an amazing job in New Zealand because immigration wouldn’t let us bring her due to being based in China.
And when she broke my lamp and my X-Box all at the same time and I wanted to kill her.
But overall, she has been nothing but an absolute joy … which is pretty amazing when you remember she’s a cat.
Let’s be honest, cats are assholes.
They are the masters of manipulation.
They can become the cuddliest bundle of fluff when they want something and can be the coldest fuck when they don’t.
And yet you come back for more because you want their acknowledgement … which only encourages them more.
Which is why they end up thinking they can sit wherever they want because they think everywhere is theirs.
They’re not our pets, we’re there’s … and I hope we have many more years of being her servant because while many may regard her as an animal, I see her as family.
So happy, happy birthday my dearest Rosie … and to sign off I thought I’d show you a video I made when I was running The Kennedys.
I had given everyone an assignment to ‘make a video on their smartphones about a family member and their dirty little secret’.
I could have done one about Jill.
I could have done one about Otis … even if he was months old.
But no, I did it about you. THAT’S how much I love you.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Birkenstocks, China, Crap Products In History, Culture, Customer Service, Experience, Food, Marketing Fail, Singapore
You might just be getting over the shock of yesterdays post, where I showed the world I was wearing shoes.
Real shoes.
Proper, proper shoes.
Well hold on to your hats because it’s going to get worse.
As many of you know, I have had a long, long, long, long, long time love affair with Taiwanese restaurant, Din Tai Fung.
I have been there so many times.
Literally hundreds.
The food is amazing.
The service is amazing.
The whole thing is amazing.
It’s the first restaurant I took my son to.
It’s the first restaurant we went to when we moved to LA.
It’s the first restaurant I looked forward to going to when we moved to the UK.
Now, to be honest, the food wasn’t quite the same in LA compared to China/Asia.
Don’t get me wrong, it was nice … but some of the ‘classics’ had been adapted to American tastes.
A bit sweeter.
A little less spicy.
But I could deal with it because apart from the free soda refills, it’s Din Tai Fung and that’s all that matters.
OR SO I THOUGHT.
You see when we moved to London, the restaurant had not yet opened.
In the 3 months between moving here and the doors opening, I had told everyone – and I mean EVERYONE – how this was going to change their life.
Well, we went … and I was right, it did change my life.
FOR THE WORSE.
I know … this is possibly even more shocking than the Birkenstock situation.
You see, while they had food that was on all their menus around the World, it was a poor imitation of it.
Worse, the sizes were smaller … it was less well cooked … it was served by people who were severely lacking in the kind, seamless service I had come to expect and a shedload more expensive.
As you can see from the receipt, a meal for my wife, 4 year old son and me was over £100.
ONE HUNDRED POUNDS.
No booze … no excessive amounts of ordering … and yet it cost about twice as much as my biggest ever order in China and trust me, that was a huuuuuuuuge order.
Now I get London is more expensive than China.
I get people in London may not have a frame of reference for what Din Tai Fung should be.
But it utterly destroyed me.
I went in their with such high hopes and came out disappointed and dismayed.
OK, so they have just opened and may still be having teething problems … but sadly, I doubt that is the real reason. As in the fashion with many companies trying to duplicate the success of one thing, they tend to focus on the ‘big things’ to copy and completely miss – or ignore – the small.
The details that make the big things sing.
While I’ll give them one more chance, the reality is I fully expect I won’t be back until I am back in Asia and while that might not sound a big thing, the fact they have lost such a massively loyal customer should be of concern to them.
Sadly I doubt they’d even care.
Filed under: A Bit Of Inspiration, Advertising, America, Apple, Attitude & Aptitude, Audio Visual, Australia, Authenticity, Business, Chaos, Charinee, China, Chinese Culture, Colenso, Comment, Confidence, Creative Development, Creativity, Culture, Differentiation, Diversity, Emotion, Empathy, England, Equality, Experience, Facebook, Innovation, Insight, London, Management, Marketing, New Zealand, Paula, Planners, Planning, Point Of View, Politics, Relevance, Resonance, Rodi, Ros, Shanghai, Singapore, The Kennedys, Wieden+Kennedy
I recently saw the above quote in The Athletic magazine.
The idea that Manchester City – albeit during their less successful period – had to provide ‘rain charts’ to show potential signings that their city was not wetter than London surprised me.
Then I came to my senses.
Society has an incredible knack of trying to lift themselves up by putting others down.
Obviously racism is the work example of this, but we do it everyday in lots of little ways.
From blanket attitudes such as …
“People from the North are backwards”.
To city affirmations such as …
“Manchester is the musical capital of England”.
To hierarchy comparison such as …
“I may be from Nottingham but at least I’m not from Derby”.
It’s not only bollocks, it’s also often stated by people who have never gone anywhere near the cities/countries they are negatively judging. Now I know people will say it’s all a bit of a joke – and I appreciate between mates, it can be – but there’s a lot of perceived truth in those sorts of statements, which has been exploited by all manner of organisations, especially politics.
When I lived in China, I was shocked how hard it was to recruit people from outside of Asia to come and work at Wieden+Kennedy.
OK, it may have been because they didn’t want to work with me … but even then, the amount of people who started off claiming to be interested and then said ‘it wasn’t for them’, was incredible. [Though maybe you will still find it understandable. Bastards. Ha]
There was a time where I almost gave up wanting to hire people from outside the region due to it being so much hassle. But the reality was I always felt it important to have a real mix in the gang. Sure, the vast majority of them had to be from the country/region – but by incorporating people from outside of it, I felt it created a tension that led to better and more provocative thinking. In addition, it could also help stop the blind and blinkered views we kept seeing and hearing from the West … because the more Westerners we got to experience the crazy, infectious magic of the nation, the more positive voices we would infect the rest of the world with.
But many people we talked to weren’t interested in changing their blinkered opinion.
So many didn’t even bother to investigate more about China, they were just happy to keep making their false judgements.
Oh they were all very happy to work for Wieden+Kennedy, they just didn’t want it to be in China and would often say, “but if you could connect me to people in London/Portland/NY/Amsterdam” etc.
And if they were really interesting and had a valid reason to not leave their country, I would.
Didn’t happen often.
I find it amazing that people – especially planners – don’t want to explore the World.
Planners go on about curiosity but what they mean is they are curious under certain conditions of personal comfort.
Behind a desk.
Surrounded by people and things they know.
Never venturing outside of the bubble they’ve created.
Of course not everyone is like this, but there’s a lot who are. Viewing the world and passing judgement on it via Twitter rather than experience.
In the case of China – as with anywhere I’ve lived – if the issue became about the country we were in, it probably wasn’t going to work. Of course it was OK to have concerns and questions, but if I sensed you saw it as a hardship rather than an opportunity or you thought you knew everything when you would have to relearn everything, you were not going to be someone I wanted on the team.
I was, and still am, eternally grateful to everyone I’ve had the honour to work with – and I’ve been incredibly fortunate with the incredible and diverse talent I’ve inherited and nurtured – however those in China will always have a unique place in my heart.
Because whether they were from China, Asia or further afield, all of them knew what they were taking on with the job. Not just in terms of the standards and expectations of Wieden+Kennedy, but the inherent perceptions, prejudices and lies that existed in society – and the ad industry as a whole – towards China and Asia.
And it’s for this reason that I fucking loved seeing them do work others could only dream about, especially when the industries perception was ‘China doesn’t do great work’ or ‘there’s no good planning in Asia’ … often muttered by people who have neither been to China or done great work.
But even that doesn’t make me as happy as seeing where they have all ended up …
Not just in terms of the level they’re at – from running departments, big pieces of business or companies – but the actual organisations they work with or have worked with.
Nike. Ideo. Tik-Tok. Wieden. Mother. 72. Anomoly. Supreme. Playstation. Bill & Melinda Gates Foundation. Facebook. Google. Net-A-Porter. Instagram.
Not just in China but in countries that include America, Taiwan, Holland, UK, Singapore and Australia. Not forgetting the mob who decided to start their own thing and are now working on a bunch of fascinating projects from gaming to research.
I’m not just proud of them, I’m excited for them … because I truly believe they will do stuff that is interesting, intriguing and valuable for the rest of us.
And while most of their achievements are down to their talent and graft, another part is because of what China gave them.
Unique knowledge, experience and understanding of people and situations.
Some will never understand that.
Some will never value that.
But for those who were there – and the companies who hired them – they absolutely do.
Because while some make choices based on not wanting to leave things behind, this group of wonderful fools made their decisions based on what they could gain … and they didn’t need a rain comparison chart to convince them.
Thank you to all of them.
Thank you to anyone who runs towards the challenge not the comfortable.