Filed under: 2025, A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Brand Suicide, Cakes And Pies, China, Colenso, Colleagues, Comment, Confidence, Creativity, Culture, Deutsch, England, London, New Zealand, R/GA, Shanghai, Wieden+Kennedy
Over the years, I’ve introduced a number of behaviours and/or rituals into the places I’ve worked.
Some have been serious … like the cultural research studies and books I’ve done, such as Dream Small or America in the Raw [to name but two] and some have been errrrrrm, less serious, like the pie-making competitions.
I say less serious, but people don’t act that way.
In fact, regardless of whether I’m talking about the teams in Shanghai, LA, London or Auckland … they all reveal they’re as competitive as fuck.
And in some cases, delusional as hell. Hahaha.
At Colenso, I introduced the Fuck Off And Pie.
Basically we define a theme – or an ingredient – and people have to make something that reflects it.
It’s all blind-tested and then we vote on who is best over a number of categories before the overall winner is revealed to great fanfare.
Or some fanfare.
Anyway, last month the Fuck Off And Pie theme was ‘birthday’s’.
Over the space of 2 hours we witnessed – and ate – a glorious celebration of creativity, gastronomy, insanity and revenge. Put it this way, as bakers … we’re great planners.
From a personal point of view, I had a lot to prove.
Despite being my idea, the last 2 occasions had seem my submission come second-to-last. This was devastating, given I had won first place at R/GA with my totally breakthrough [cough cough] ‘Breakfast Pie’.
The good news is my entry – entitled, ‘Give Birth, Day Cake’ came a highly credible 3rd.
The bad news is I probably have another HR violation.
Here’s why … followed by some other pics of the day. A day that will long live in our memory, and our bowels.
[It’s a public holiday in Auckland on Monday – I know, I know – so see you Tuesday]
Filed under: Age, America, Attitude & Aptitude, Cats, China, Death, England, Family, Hong Kong, Jill, LaLaLand, London, Love, Otis, Rosie, Shanghai, Singapore
I want to apologise to someone.
Her name is Denise and I worked with her for a few months back in 1996.
While I don’t remember much about her, I do remember this …
1. She was a freelance media strategist.
2. She was a wonderful human.
3. She had amazing ginger hair.
4. She loved her cat.
The reason I want to apologise is that one day, we heard she wasn’t coming into work for the week because her cat had passed away. And frankly, I was a prick. Not because I said anything to her or about her – but because I distinctly remember thinking her reaction was a bit extreme.
A week off?
For a cat!
But of course it wasn’t just ‘a cat’ and it wasn’t just ‘a pet’. It was family.
I know some people may think calling a pet, ‘family’ is a silly statement to make … but unless your pet is a ‘working animal’, I can only imagine the reason you think that way is because of how you treat it, rather than how it treats you.
Because pets love you.
And they want you to love them.
Sure, they show it in a myriad of ways, but to them – you’re most definitely family.
Even those independent, demanding, constantly judging beasts-on-four-legs known as cats.
They may make you work hard for affection.
They may turn their back the moment they get what they want.
But they love you … almost as much as you will likely love them.
So why do I want to apologise 28 years later to a person I have no knowledge of where they’re at and who I only knew fleetingly?
Well, even though the moment I had that thought I was angry at myself for how fucked-up selfish I’d been letting that thought enter my head even for a second, I want to apologise because it breaks my heart to say I now have first-hand experience how losing your precious pet feels because earlier today, we had to say goodbye to our wonderful, cranky, seven-country-living, Singaporean street cat: Rosie.
We’re all devastated.
Totally adrift in grief.
And even though we know she had an amazing 17 years of pampered, spoilt, and deeply-loved-and-cared-for life – which is much, much longer than the average tenure of a street cat [which is 2 years] – it still doesn’t feel long enough.
No where close.
While she’d had a kidney problem for a long time – as well as some arthritis in her back – it was being managed by a special diet and us putting little steps around the house so she could climb on whatever she wanted. But that aside, she was generally in good health. In fact it wasn’t that long ago the vets were surprised how old she was as she seemed so much younger in her spirit and overall well-being. And over these 17 years, there had only ever been one occasion where she had become properly ill so she was a strong little thing.
But then one day recently – about a month ago – things changed dramatically and suddenly.
Loss of appetite. Her meow sounded like she was smoking 70 cigarettes a day and she was restless. The vet had given her an injection to relieve the arthritis pain and some meds to help with her kidneys and it worked for a few days but – even though her spirit, meow, calmness and complaining returned with gusto – her loss of appetite kicked in again.
We took her back to the vet and her blood test showed a huge decline in her kidneys function – far more in a month than we’d seen in almost a decade – so we took her to the cat hospital for a few days to see if more intense treatment could help.
It was very sad in our house because while we hoped for the best, we feared for the worst.
For me, it all felt a bit like the last days of my Dad. I described it at the time of someone walking around their big, old house and closing all the windows, turning off the lights, closing the doors. One by one. Bit by bit. Getting ready to depart for the last time.
And that’s what it felt Rosie was doing.
Still loving – in her own, unique way – but spending more time in her own world.
Ironically, in the days leading up to her going into the hospital, she was more loving than maybe she’d ever before. Wanting us to wrap our arm around her while she slept next to us in bed rather than adopt her normal practice of balancing precariously on our hip. Like she was trying to say goodbye. A final loving cuddle. I even thought that at the time but I tried to put that idea out of my mind, not wanting to contemplate it or consider it in case I tempted fate. But the reality is, I knew things had changed and nothing reaffirmed that more than when we went to see her in the hospital and it was obvious the treatment wasn’t working.
She was happy we were there.
She came out for a cuddle and a brush.
But she was not great. Not just because of the sedatives, but because she was not well.
And maybe, that was the first time, we accepted we had to make a decision.
A decision no one wants to make.
A decision where you actively have to fight your instinct to be selfish and keep them around.
But while she was not in pain, her lack of eating – and the increasing effects of her kidney disease – meant she was getting very thin and her quality of life was starting to be impacted and that was the very last thing we would ever want for her. Would ever do to her. So after a call from the hospital, we brought her home today, Monday 12th, … spoiling her with love, kisses, brushes and walking her all around the house, including the deck outside, where she loved to be for hours, in the sun, in nature, watching the birds fly by … before gently letting her go this afternoon, at 2:15pm, surrounded by us by her side.
And we’re inconsolable …
For her loss and the feeling of confusion and pain we felt making this decision.
Knowing it was the right thing for her, but hating it at the same time … all while trying to fight off the feelings of guilt that we knew when her last day would be, before her.
And even though it honestly feels like she knew it was time and wanted it to be, it still feels so wrong and hurts so deeply … to the point I feel sick thinking about it, physically sick. That’s how much our wonderful little Rosie meant to all of us.
I mean Otis had had her in his life, his whole life.
Even my Mum had met Rosie, that’s how long she’d been part of our family unit.
Hell, anyone who has read this blog at anytime over the past 17 years, would know her as she made her first appearance within days of her coming into our lives.
And yet for someone so small, it’s amazing how much she filled our house.
Her presence. Her sounds. The little signs she left to make sure we knew this was ‘her house’.
Without her, it all feels quieter, emptier, less welcoming now.
Every corner reminds us of her. Every little place and piece.
Of all the places she lived – and there were a lot, from being a street cat in Singapore to HK, China, America and the UK – she loved this place most.
She loved the peace, the nature, the hiding places and the opportunity to run out the front door when we would come in and then annoyingly sit under my car until finally being tempted out with Friskies.
In fact, to remember her we’re going to make a decal of her, as mocked up above, that we’ll place on the window at the side of our front door. The place where she would come sit, meow and greet us whenever she heard our cars come down the drive. And we’ll also scatter some of her ashes in the trees she loved to look at from the deck at our house as well as get another tattoo in her honour to go with the one I’ve got of her nose and whiskers from years ago.
If you think this is all a bit over-the-top, I don’t care … because I cannot put into words how much I loved that cat.
I cannot tell you how grateful I am to Jill for finding her and bringing her into our life.
And while she was my first proper pet, she was more than that to me.
She was a member of my family.
Crazy I know, but she was.
Hell, I even turned down a job – ironically at Colenso – because of her. Well, partly because of her, because the New Zealand authorities wouldn’t let people based in China bring their pets to the country. Fortunately, having moved from China to the US and the UK, it was all good.
In many ways, I don’t want to end this post because then it means it’s final. Official. The end. And while I know her memory will stay with me/us forever, the reality is our wonderful Rosie has gone. Which is why I end the last post for this week with this …
Rosie. I love you.
You made an old man very happy – even when you made me bloody annoyed.
Like the time you broke my brand new X-Box. Or destroyed that expensive lamp.
But you always did it with style.
Just like the way you would find new places to hide.
Giving me a heart attack thinking you’d got out and run away.
Like when you made Jill climb up onto the roof of a block of flats in London … only for you to be found an hour later sleeping in our wardrobe, having purposefully stayed quiet while watching us run frantically around, shaking a bag of treats shouting, “Rosie, where are you?”
I am so grateful for all you were.
I am so glad we could give you the most loving of homes.
But most of all, I’m so grateful for all we were together.
We’ll never forget you.
Please don’t forget us.
And please forgive us.
Because we love you so much.
Always will.
Thank you for everything you gave to us.
We send you off with hugs, kisses, brushes and Friskies.
Sleep well our dear Rosie.
Sleep well.
Rosie. 1st July 2007- 12th August 2024.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Colenso, Colleagues, Context, Culture, Dad, Distinction, Dysgraphia, Effectiveness, Emotion, Empathy, Equality, Fatherhood, Football, Jill, Leadership, London, Loyalty, Management, Marketing, My Fatherhood, Nottingham Forest, Otis, Parents, Perspective, Police, Relevance, Resonance, Respect
I hope I’m a decent leader.
While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do.
Because – believe it or not – I try hard to be.
Sure, I make some mistakes.
And I can definitely be a pain in the ass.
But I am committed and invested in being the best boss I can be.
I consider myself fortunate because over the years, I’ve had incredible ‘teachers’.
From my parents to mentors to some old bosses … and of course, a few who were so shite, they taught me what not to do, haha.
And while there are many things I believe, adopt and hold dear, one of the most important is: always back your team in public and resolve disputes in private.
It sounds obvious … and it is … but it’s not always followed.
I’ve heard some shocking examples on Corporate Gaslighting … stuff that doesn’t just sound vicious, but the act of megalomaniacs.
But in terms of backing the team, there were few better than football manager legends, Brian Clough and Sir Alex Ferguson.
Yes, I accept they may have had some usual ways of doing this – and demonstrating this – but players knew that unless something exceptionally terrible had happened, their managers would always back them should they face public or managerial scrutiny.
Of course, there was a cost for this …
A cost that was simple but exhaustive.
And it was that the gift of being backed was reciprocated with dedication, focus and effort.
And that – to me – is key.
It’s OK to make mistakes.
It’s alright to sometimes mess things up.
But it can’t be because you were lazy or distracted.
I’ve said it many times, but I believe my job is to ensure that when someone in my team leaves, as they all will at some point, they go because they have a better job than they ever could have imagined.
Chosen for who they are, not just what they do.
Known for what they’ve created, not how well they’re known.
Chased for what they’ve changed, not what they maintained.
OK, there are some exceptions to that – mainly personal reasons, like love or a chance to chase something they’ve always wanted – but I believe I have a responsibility to them to help develop their natural talent, find and release their distinct strategic voice and move things out the way so they can create the most interesting shit of their lives.
It’s why my absolute worst scenario is someone leaving for a sideways move.
Oh my god, I would honestly feel I’d failed them.
And that’s why I place so much importance in backing them and showing my belief in them.
That doesn’t mean it’s blind faith.
We have very honest conversations a lot.
From gentle chats to bi-annual check-in/reviews … but they’re in private and focused on being through the lens of me wanting them to win.
Whether I achieve this is something only they can say. I hope most would agree with it [even those when we’ve parted ways] but if not, then I can assure them I’m working harder to be better.
The reason I say all this is because I saw something recently that I thought was a perfect example of backing the team.
It’s from the British Police.
Now they are getting a lot of stick at the moment. A lot totally deserved.
But this time it’s not them trying to justify an indefensible act … it’s something that resonated with me, because of Otis’ dysgraphia.
It was this.
The British Police – or maybe it’s all Police these days – have a bad reputation.
It’s manifested in mistrust and a lack of people wanting to sign up.
And while I fully appreciate they have a tough job and want to get better [as we saw with West Midland’s Police hiring my mate, Kay, to be their ‘artist in residence’ to better understand and connect to youth culture] … it’s acts like this that are more likely to help the public see the human side of the force as well as the compassionate side.
Anyone who runs a team knows it can be a painful job.
Some days it can feel more like being a cat-litter tray.
But when they know you’ll back them, they’ll back you with their talent, focus and commitment.
Well done Carlisle Police … we need more backing of people with neuro-diversity. Because the more we back those who are different, the more they will show the difference they can make.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Cats, China, Culture, Emotion, EvilGenius, Family, Fatherhood, Happiness, Hong Kong, Jill, LaLaLand, London, Love, Loyalty, New Zealand, Nottingham, Otis, Parents, Relationships, Rosie, Shanghai, Singapore, Stubborness
So on Saturday, it will be our cat – Rosie’s – 16th birthday.
Sixteen. For a street cat from Singapore, that’s amazing.
What’s also amazing is that she’s still in pretty good nick.
Yes, you can tell she’s getting old.
She’s slower … less mobile and definitely sleeps more.
But by the same token she remains cranky, vocal and remains as demanding as ever.
And if another cat comes anywhere near our house, she goes full gangster mode … hissing, growling and acting like she’s ready to fight despite the fact she’s behind a glass door.
Like those TikTok videos that show men loving family dogs they didn’t originally want their family to have … I was in a similar situation.
I didn’t really want us to have a pet.
Not because I’m a bastard, but because Jill and I were living in Singapore and I didn’t know how long we’d be there and I just was worried about the hassle of bringing it with us.
But Jill had always had pets and I wanted her to be happy, so while she originally wanted a dog, we settled on getting a cat.
She threw herself into the search.
It wasn’t just about getting any cat, she had to feel a connection to it … so after visiting various pet shops with their over-priced, pure-bred snooty moggies, she came across a little street cat that had been found by a family and was wondering if anyone wanted to adopt.
Jill went to see it and it is here that street cat did the best move of their life.
As Jill lifted her up to her face, Rosie moved her head forward so their noses touched.
Despite the fact Rosie would not show such love and tenderness for about 6 years, that ensured the deal was done and we were now a cat family.
I still remember sitting in a cab outside the apartment as Jill went to pick her up.
I was a bit anxious and nervous and eventually the door opened and there she was, in her little cat bag, where we both wondered what the fuck we had in store for each other.
And while there have been some annoying, painful and scary moments … it’s been generally nothing but joy.
Put it simply, I bloody love that cat.
There’s things I’ve done for her that I wouldn’t do for anyone. Literally anyone.
What things? Well how about some of this …
In HK we paid someone to pat her so she didn’t feel lonely. I did a project for an airline on the condition they flew her in the crew quarters rather than the cargo hold. We built ‘penthouses’ for her to hang out in. I gave an entire presentation about what a client can learn from her and her ways. I even got my office painted with her – and some of my colleagues moggies. And that’s just the tip of the sad-cat-bastard iceberg.
That said, every year I worry this is the year … the one where we have to say goodbye.
And while I know that will happen eventually, she’s doing OK.
Yes she needs some blood pressure medication, but apart from that, she’s in pretty good nick.
That said, I remember when we were moving to NZ I was worried that would be it.
Despite having flown from Singapore to HK … HK to Shanghai … Shanghai to LA and LA to London … London to Auckland is a whole different beast.
But bizarrely it wasn’t just the distance that worried me, it was that there was a stopover in Singapore – and given she was originally from there, my nihilistic side told me it was written in the stars that if there was any place she would reach the end, it would be where she started, like some fucked-up circle of life. Which – to be fair to me – is kinda what happened when Otis was born and my wonderful Mum died a few months later. Which – given I knew she was ill – was something my nihilistic side had also started to feed into my head.
Except with Rosie, it thankfully didn’t happen. [Fuck you, nihilism brain]
Better yet, we knew it hadn’t happened at the time because we had paid for a service that ensured at every stage she was checked and photographed.
Hell, even when we ended up in MIQ in NZ – where we spent longer in quarantine than she did – we got bombarded with pics of her and she looked to be having the time of her life.
Jetlagged … but happy, thanks to brushes and treats that I had already got sent to the quarantine place before our arrival.
But if you think this proves how much she means to me, you’re only partially right.
You see, at her age – which is 80 in human years – my attitude is she’s earned the right to do whatever she wants to do.
Which is why I’ll get up at 3am if she decides she wants a treat at 3am.
Which is why I’ll give her my chair if she decides she wants to be under the aircon.
Which is why I’ll buy her an extortionately expensive outdoor beanbag because she loves sitting outside in summer.
If we were her servants before, we’re her slaves now and I’m OK with that.
NZ is good for her.
She has a lovely, comfortable peaceful life.
Lots of places to go hang out, a big deck to sit and watch the birds and loads of food and water. And treats.
And where in the past you always felt she was disappointed in you, now you feel her gratefulness.
A cuddle here. A lick there. Meows, headrubs and sleeping on your hip.
Hell, she’s even totally chill that Sky – Otis’ budgie – is in the house.
It’s a lovely feeling.
A family feeling.
And while we give her so much, she’s given us – and me – more.
Happy Birthday my dear Rosie. Keep proving the critics wrong and us on our toes.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Aspiration, Attitude & Aptitude, Brand, Brand Suicide, China, Cliches, Clothes, Comment, Communication Strategy, Complicity, Consultants, Context, Craft, Crap Products In History, Creative Development, Creativity, Culture, Cynic, Delusion, Distinction, Equality, Fake Attitude, Imposter Syndrome, London, Perspective, Planning, Point Of View, Professionalism, Relevance, Reputation, Resonance, Respect, Wieden+Kennedy
This is a post about naming strategies.
Yes, I know I’ve talked about this before.
A lot of times before.
The processes.
The considerations.
The complications.
… but mainly it’s been about how certain branding consultancies charge an absolute fortune to come up with some utter nonsensical bullshit that they back up with 1000’s of pages of self-serving pseudo-science bullshit and still end up creating something pants. Kind of like the explanation of the Pepsi rebrand from 15 years ago. Or most Linkedin ‘guru’ pontification.
But the other side of this is when people choose to put no effort in whatsoever.
Hiding their recommendation behind terms such as ‘colloquial context’ or ‘cultural vernacular’.
Don’t get me wrong, there are times where a stripped back approach can be powerful.
A way to connect to society by taking their cultural references and contexts head-on.
Hell, cynic used to embrace an approach that we literally called, ‘unplanned‘.
However, while this was about removing any element of pomposity, it still had to elevate how people saw or connected to what we did. Any fool can churn out lowest common denominator stuff … but it takes a certain amount of skill and flair to develop something that not only connects and engages the masses, but does it in a way where the value of the product/brand is increased and improved to all.
We used to call this ‘massperation’ … which still makes me feel sick even today, hahahaha.
I say all this to justify something I saw recently.
Or should I say something Otis saw recently.
You see down the road from us there’s a house being built.
It’s in full-on construction mode and as it is on the way to Otis’ school, he passes it every day.
Anyway, one day he came and told me he’d seen the building site loo and was shocked with its name.
It was this:
That’s right, it’s called the ‘Shitbox’.
To be honest, I’m not sure if Otis should have been more surprised at the name or the fact it proudly states it’s a ‘high viz’ toilet box.
HIGH FUCKING VIZ!
Is the toilet going to be walking along the street late at night? Do builders have such bad eyesight they can’t find a 6 foot high toilet without it being painted bright orange? Are construction workers such bad drivers they need to be warned of where the portaloos are so as not to hit them?
WHAT THE ACTUAL FUCK?
Anyway, I digress.
The point is that while calling the portaloo a ‘shitbox’ may make sense … I can’t help but feel it is also playing into the builder cliche. Sure, cliches happen because they represent a common behavior or attitude that is played out over a sustained period of time … but often this is only a ‘perceived’ behavior or attitude [usually promoted by an individual or organisation who have found a way to monetise the acceptance of this view] that victimizes anyone who does not live upto the cliche.
I appreciate you may think I’ve gone full-on woke … but apart from the fact I don’t think considering others is a bad thing, I see this behaviour over and over again.
Hell, even Jaguar – with their ‘interesting’ rebrand did it by revealing their new concept cars in pink and blue.
PINK AND FUCKING BLUE.
They made such a big deal about how they ‘delete ordinary’, ‘break moulds’ and ‘copy nothing’ and then they actively, loudly and proudly reinforce the most basic of gender stereotypes. On the World fucking stage!
I totally appreciate you can go over-the-top with this stuff – especially given this whole post was inspired by a building site portaloo. I also get people may think I am suggesting we should name products/brands with words that offer no defining characteristic to avoid any potential stereotype. But neither of those are what I’m trying to say.
All I am attempting to point out is that words matter. And while I fully appreciate naming is a difficult task, I find it fascinating companies spend millions on ‘solutions’ that tend to fall into either pompous, basic or made-up.
Or said another way, names that define, limit or pander rather than celebrate those who use them and the reasons they do.