The Musings Of An Opinionated Sod [Help Me Grow!]

Some have been serious … like the cultural research studies and books I’ve done, such as Dream Small or America in the Raw [to name but two] and some have been errrrrrm, less serious, like the pie-making competitions.

I say less serious, but people don’t act that way.

In fact, regardless of whether I’m talking about the teams in Shanghai, LA, London or Auckland … they all reveal they’re as competitive as fuck.

And in some cases, delusional as hell. Hahaha.

At Colenso, I introduced the Fuck Off And Pie.

Basically we define a theme – or an ingredient – and people have to make something that reflects it.

It’s all blind-tested and then we vote on who is best over a number of categories before the overall winner is revealed to great fanfare.

Or some fanfare.

Anyway, last month the Fuck Off And Pie theme was ‘birthday’s’.

Over the space of 2 hours we witnessed – and ate – a glorious celebration of creativity, gastronomy, insanity and revenge. Put it this way, as bakers … we’re great planners.

From a personal point of view, I had a lot to prove.

Despite being my idea, the last 2 occasions had seem my submission come second-to-last. This was devastating, given I had won first place at R/GA with my totally breakthrough [cough cough] ‘Breakfast Pie’.

The good news is my entry – entitled, ‘Give Birth, Day Cake’ came a highly credible 3rd.

The bad news is I probably have another HR violation.

Here’s why … followed by some other pics of the day. A day that will long live in our memory, and our bowels.

[It’s a public holiday in Auckland on Monday – I know, I know – so see you Tuesday]