The Musings Of An Opinionated Sod [Help Me Grow!]

even mrs c has probably seen the shitty pepsi doc by now so this post was a waste of your time wasnt it but at least it helped you achieve some more fucking procrastination time.

youre saved by the simple fact your anger levels are at a scale I find appealing and your gravitational force photo made me spit my beer all over the fucking monitor.

youre not a complete waste of breath and to show I actually like you a little I have adopted arnells design methodology and created an icon for you based on your individual gravitational fucking force

🙁

thats 3 million bucks please

Maybe cynic should open a packaging design arm because Andy seems to have grasped Arnell’s system and I am sure we’d come in cheaper.

I love this post and I adore Andy’s comment. Thanks for putting a smile on my miserable face.

If Pete is ugly then George Clooney is hideous. We all love you Pete but not enough for Sarah to worry.

Jemma x

Hilarious !

It did remind me though of clocks being set at 10 past 10 in watch and clock stores to stimulate a happy environment…

It would be funny if it wasn’t true.

Excellent photo Robert and Andy has captured your gravitational pull perfectly.

Anger really is your energy isn’t it Robert. I agree with every word you have written and if you see the mess Arnell have made with Tropicana’s recent redesign, you’ll know you’re not the only one who thinks Landor has a major competitior in the bullshit process stakes.

If the output was something revolutionary you might give them a bit of a break, but when it is basically Pepsi’s original logo “slightly twisted to the left” you realise they’re a bunch of overpaid cowboys.

And your photo is brilliant. I laughed out loud when I saw that.

You can tell this Arnell process is bollocks because according to your photo your balls have the most powerful gravitational pull and theres no way that’s true. I just have to ask every woman in Nottingham to prove that. Or Jill.

As I mentioned yesterday, it absolutely stink of creating convoluted bullshit to justify an exhorbitant fee.

It’s frankly as ridiculous and comically bad as a marketing document could be. It’s wank of the highest order. It looks so magnificently bad as to suggest its a parody, and then gets even worse.

Interesting post Robert.

The process being presented by Arnell is certainly eye opening but are you telling me there has never been an occasion where you haven’t oversold your companies credentials or solution?

I am not suggesting you would have been as flamboyant as the example you detailed here, but an exaggeration is still an exaggeration.

the only people who oversell are the ones who think their clients are too fucking stupid to realise it. we dont have or want stupid clients or are you trying to tell us otherwise paul? 🙂

Andy,

would you then demand (if you ever decided you wanted the pepsi account) that the person who ok’d this be fired, before you’d do any work for them?

could an agency as an act of self protection demand that client be up to par, or is it more get them in and change them during the proces?

of course most agencies will point out flaws in current affairs, or else they’d not be able to “add their own value”, but does it play a major part in your decision making proces when going after work?

Paul Charles – I’ve heard at least one client of ours complain that other agencies took them for fools by claiming to do things above their capabilities.

George,

would better education be the answer to prevent money wasting like this?

a hybrid form where agencies like Cynic, train client side juniors/students?

I ask this because you did (i am guessing here) train your own, Bazza. he is now client side but able to impact better decicions from that side, because he knows better.

A cynic, droga, naked, mother business/ethics course at Wharton or Stanford would def help a crop of young’s get some sense into their thinking..

at the end of the day we can’t always change all the rules of the game, but we can try to educate the players in fundamentals..

Hello Niko, that’s a very nice idea but I don’t think too many business schools would be open to it. It’s not about a prejudice towards advertising, its more to do with the level of % profit most communication companies achieve which is comparisson to the more typical corporate organisations is embarassingly small. Like in many things in life, size matters and no more so than in business.

You should talk to Robert because he has an idea about getting business schools to teach CEOs the economic value of personality. It’s complicated but he somehow got some guys at Google to prove this was a potential secret weapon for multinationals.

As for Bazza. He was a freak who ended up teaching us more than we gave back and seeing him do well is wonderful but it’s not too surprising that the organisation he went to is one that has personality, belief and attitude.

Thank you for your comment and suggestion, I hope I am not too much of a stick in the mud.

As for ethics courses in business school – they’ve existed for a long long time but they miss the point being discrete and compulsory. They become an easy module that you have to endure/sleep through whereas ethics and other issues alluded to here need to be inculcated into every course and case-study.

Design rule #1

Good design doesn’t need justification because it speaks for itself but mediocre design needs mountains of it.

Jemma x

Well haven’t I missed out on all the fun …

To be honest there’s nothing to add to Paul’s comment … I think my partners-in-grime did it all … though I also believe Paul’s intentions have been misunderstood because he is a client of ours and just having a friendly little dig.

Or else. 🙂

Where are you Baz? You’re either in a different part of the World or working very late. I’d of thought you were stateside with yesterdays announcement but who knows, maybe you’ve invented the new iTeleporter.

Any news on Mr God?

Any news on how you’ll cope when Andy reads your sickeningly creepy note to George?