Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Ambition, Aspiration, Attitude & Aptitude, Career, Collaboration, Colleagues, Context, Corporate Evil, Corporate Gaslighting, Craft, Creative Development, Creativity, Culture, Distinction, Effectiveness, Emotion, Empathy, Fulfillment, Loyalty, Luck, Management, Mediocrity, Only In Adland, Perspective, Planners, Professionalism, Relationships, Relevance, Reputation, Resonance, Respect, Ridiculous, Strategy, Success
We live in a time where the idea of ‘having a career’ is becoming more and more resigned to history.
Not purely because of technology, but also corporate culture.
Where everything is for sale in the quest for profits and bonuses.
Values.
Reputation.
Distinction.
Differentiation.
Companies will kill any baby and sacred cow in a bid to look like they have a plan – even if that plan is becoming more and more short-term, next-quarter focused.
Meanwhile, they still splutter out the platitudes of ‘our people are our best asset’ while continually reducing roles, outsourcing training, lowering salaries and demanding complicity from whoever is left.
It’s the classic story of ‘biting your nose to spite your face’ and what is tragic is we all end up losing.
Employees.
Shareholders.
Clients.
Customers.
Society as a whole.
Hell, at some point we may all be living in a world of parity products that no one can afford because no one has an income that lets them buy anything.
Worse, it feels people at the top of many of these companies know this and so their whole approach to life is ‘make as much as I can then get out before it all falls down’.
Am I being bleak as fuck? Yep.
Do I really think it will end up this way? Quite possibly.
Not soon, but eventually … hell even Elon Musk has accepted a future where society needs ‘universal credit’ to survive and you can be sure-as-fuck his version of that is giving people just enough to stay afloat rather than challenge or thrive.
Which is why the concept of a career is potentially going to be consigned to the dustbin … or at least what a career used to be.
Because rather than meaning you have worked in one industry for your entire life – slowly working your way up the hierarchy – soon, it will evolve to being about using your skills across different industries and companies … finding the optimum moment to jump to gain the maximum value from your skills. I mean, it’s already happening that way but soon it will probably be the only way.
And while this will be the new definition of ‘career’, there will be one thing that remains the same and it’s this:
You won’t be able to say you’ve had a career, if you’ve not had to deal with loss and disappointment.
Loss and disappointment are rarely talked about in terms of career.
There’s this unspoken narrative that your evolution is always a perfect, singular, straight rising line. No detours. No backward steps. No mistakes or leaps. No bad choices and no changing of minds.
And frankly, that is utter bullshit.
Maybe 50 years ago this was the case, but even then I doubt it..
Not just because humans don’t aspire to ‘evolve’ at a constant, universal rate.
Not just because companies don’t elevate their people at a constant, universal rate.
Not just because there are people – and leaders in companies – who are fucking assholes, who actively mess with plans, promises and aspirations.
But because of all those reasons.
Having a career is as much about resilience as it is about talent.
Hopefully you can do it without having to endure too much of the bullshit that so many people have shared on the Corporate Gaslighting site … but we will all face disappointment and loss.
And while we all have the right to feel sad, upset, bitter about it when we experience it, the reality is what you do next ultimately defines who you are.
I’ve personally had a pretty great career.
I’ve generally worked for and with some amazing companies, colleagues and clients.
But not all.
There have been mistakes … little ones, temporary ones, one or two missteps and a couple of great big, fat, bastard ones.
And while I acknowledge some were absolutely of my own making, some were definitely due to people and/or companies actively – and in one case, willingly – wanting to systematically undermine my confidence and ability to do my job.
And while it fucked me up for a while – which I wrote about here – I was able to get through it and past it, ensuring that while my trajectory may have had some bumps, every step still had some big wins.
Which to me is what a career really is about.
Not title, but growth.
I know others may have a different point of view but mine was forged years ago by something a friend said.
Once upon a time, I was talking to a mate about a leader we both knew. We were talking about the work they’d done – specifically one campaign – when my friend said:
“That was 9 years ago, what’s he done since?”
Now while he was being overly dismissive, he did have a point – because the work this leader was universally known for, was something they’d done in the past, not the present.
Sure it was amazing work. Sure it was still talked about. But the reality is they hadn’t done anything in the intervening years that came close to making that sort of impact … and it was at that point I realized what a real career was.
Always building your portfolio of work, rather than just resting on one thing you’ve done.
And that has been both how I define ‘success’ as well as what has driven my choices and actions ever since.
Whether I have achieved this is up to others to decide, but I’d say I’ve got a good case for saying I’m doing OK … especially because I’ve worked bloody hard to try and make it happen.
Sure it has manifested in a lot of different ways – from books to ads to new products to stage set design.
Sure it has been with a lot of different people, companies and clients in a lot of different ways.
Sure it has been in a lot of different countries and cultures.
But I am pretty proud that wherever I’ve worked, I can point to something that was pretty special – either to the subculture, the country, the client, the agency, the department or the industry.
Again, I appreciate others are the ultimate judge of whether I’ve pulled it off … but for me, I’ve always wanted a career of highs rather than titles which is why I’m proud I’ve been able to do it in a way where I can look at myself in the mirror and feel I have stayed true to who I am and what I believe as well as be in the fortunate position that – despite my age – I’ve been able to continue to evolve and grow, as demonstrated by the fact that over the past few years I’ve been able to enter a new chapter of my creative career with the work I do for a small number of very high-profile artists.
If truth be told, that came about by luck rather than talent … but I didn’t take it for granted, I ran at it. Not because I wanted to be able to say I work for Rockstars, but because I wanted to be able to do stuff I never could have imagined I’d do.
Creative highs, not professional titles.
Or as my parents always drilled into me, fulfillment over contentment.
Yes, I appreciate I have a pretty senior position … but as much as I love the job and helping teams of talented individuals create their own creative highs … the thing I love most is that I continue to face loss and disappointment, because at the end of the day you only experience that if you’re still doing what you love.
Filed under: A Bit Of Inspiration, Advertising, Anniversary, Attitude & Aptitude, Birthday, Comment, Communication Strategy, Creativity, Culture
Bloody hell, it’s the 1st September. Already.
This year has gone so quickly, which takes me back to this post I wrote about ‘the speed our kids grow up‘ and I am close to begrudging September before it’s even begun.
But hey, it’s Monday and no one needs more shit to deal with than that, so instead I’m going to swiftly move on before we all reach for the kitchen drawer and look for the sharpest knife.
Or maybe that’s just me.
So this post is about birthday cards.
No … it’s not April Fools, it really is.
I swear there have only been 2 sorts of birthday cards ever created: The sincere ones and the ‘sarcastic’ ones.
The former is an expression of how much someone means to you and the best wishes you have for their special day. The latter basically takes the piss about how fucking old you are.
That’s it.
A tried and tested formula through the ages.
Which is why I was pretty surprised when I saw this:
Sure, it’s funny.
Sure, it’s original.
But it’s also something else …
Validation.
Validation for the members of society who are saying the economy is bad while too many politicians try to claim it isn’t.
It may seem a small thing, but it’s also big … because the only reason the card industry would step away from their tried and tested birthday formula is when they see a big enough commercial reason to do it.
And it appears that the harshness of the economy is – apparently – a big enough reason.
So while I wouldn’t base all my argument on this fact, sometimes its the circumstantial evidence that is the most damning.
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One last thing:
Today is my 18th wedding anniversary and I GUARANTEE my wife has – consciously or subconsciously – forgotten about it.
So … as she never reads this blog, I will show her this post to prove I remembered and she didn’t, allowing me to ‘lord it’ over her in a rare moment of triumph and glee.
Oh who am I kidding, but it’s worth a try … it can’t be any more stupid than when we decided to have a ‘Diet Coke’ fountain at our wedding that turned into one giant, bubble of stupidity – as captured in the photo below, with my wonderful Mum peering over, ready to capture the idiocy with her camera.
Happy anniversary Jill. At least its important enough for one of us to remember ; )
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Creativity, Culture, Gaming, Humanity, Technology
A while back I was walking past a bus-stop near the office and saw this:
I don’t know why but I found it a bit sad.
The dismissal of a staple piece of 70’s life … even though the fact it was carefully placed on the nondescript bin, suggested the last owner hoped someone would pick it up to use in their home, because otherwise why not just break it in two so it could fit inside the bin?
But of course these days we have technology to play these games with.
Hell, I remember when the first ‘computer chess sets’ came out and it seemed like we were jumping a 1000 years in the future.
Playing chess against a computer?! What the actual fuck.
But for all the online games … for all the AI friendships and advice … games with people in the same room hits differently.
It may be able to be replicated by tech, but it never quite has the same finesse.
It’s why I still love the quote of Nora Ephron who – when describing things she’ll miss when she dies – said:
“Dinner with friends in a city none of you live in”.
From the first time I heard that, it captured my imagination and emotion … and having been lucky enough to experience that many times over the years, she’s right. Which is why as much as I love tech – and boy, do I fucking love it – it’s always ends up being a slightly lesser experience than playing with humans … because while the end goal may be the same, it’s the beautiful and unexpected shit that goes on in the interactions between start and finish that makes it a moment, rather than simply a fast-track to the end.
The problem with the tech bros is they’ve convinced us life is about optimization when really it’s about rabbit holes.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brands, Cliches, Collegues, Communication Strategy, Complicity, Consultants, Corporate Evil, Creative Development, Creativity, Culture, Delusion, Distinction, Effectiveness, Leadership, Management, Marketing, Marketing Fail, Mediocrity, Perspective, Planners, Planning, Relationships, Relevance, Reputation, Research, Resonance, Respect, Standards, Success
It’s been a while since I’ve had an all-out rant, but here we go.
So recently, I saw a quote recently I loved.
It was by Arnold Glasgow, the American businessman and satirist who said:
“Consider how hard it is to change yourself and you’ll understand what little chance you have trying to change others”.
I say this because too many brands – and agencies – think they can.
Worse, they think they can with an ad … an ad that either tells people specifically what to do/what they should do and/or a list of product attributes that they believe will make someone immediately stop whatever it is they have been doing for decades and change tact because they’ve suddenly been ‘enlightened’.
Of course, this is not entirely the fault of agencies and clients.
Too often, it is backed up by some for-profit research group who has said their findings prove – without any possible doubt – this is what people will do and, even more importantly, want to do.
Now this is not an anti-research stance. Or an anti-agency or client diatribe.
The reality is we need some sort of foundation of information to make choices and decisions and research – when done well, like everything in life – is a universally established way to achieve that BUT … and it’s a big but … the definitive and delusional nature of how our industry talks borders on bonkers.
I get we don’t like risk.
I get what we do is bloody expensive.
I get there are big implications on getting things wrong.
But nothing – and I mean nothing – can be guaranteed and yet so much of the business acts like it can be, conveniently choosing to ignore the landfill of failings from organisations who have researched every part of everything they do for in every aspect of their life.
Sure, it can increase the odds of success … like advertising.
Sure, it is better than not doing anything at all … like advertising.
But everyone acting like whatever they are going to do is ‘a dead cert’ is an act of commercial complicity and co-dependency that borders on Comms Stockholm Syndrome.
A long time ago, when I was maybe a bit more of a menace, a media agency told a client – with me in the room – that they could guarantee they’d HIT their sales target if a particular amount was invested.
I asked, “but you don’t know what the idea is yet and surely that has a role in the level of impact and/or investment that needs to be made?” … to which they said their ‘proprietary data’ gave them the commercial insight that helped their clients achieve their goals.
So back at the office – pissed off – I sent them an email saying this was the work.
Obviously, it did not go down well, but then neither did their ‘strategy’ of just throwing money at the wall until they hit the magic number.
Again, I appreciate we all need information to base choices and decisions on, but we’re getting way too generalistic, simplistic and egotistic in our approaches and methodologies – which is why the sooner we remember how hard it is for us to change any part of who we are, the sooner we may start accepting it takes far more than a business goal … a focus group commentary … a marketing methodology or an ad to get people to even consider doing what you want them to do and so maybe – just maybe – it will encourage us all to start playing up to a new standards rather than down to complicit convenience.
But I wouldn’t hold your breath, which is why I finish this rant with a post that I saw recently I also loved – albeit with ‘paraphrased interpretation’.
Thankfully not everyone is like this.
As proven by the fact, they tend to be the ones behind the stuff we all wish we were behind.
Or as my friend said recently, ‘they’re the ones who play to create change, not communicate everything exactly the same’.
Oh, I feel better for that. Thank you for [not] reading, hahaha.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Bands, Brand, Cannes, Colleagues, Contribution, Creativity, Culture, Diversity, Emotion, Leadership, Legend, London, Management, Metallica, Music, Relevance, Resonance, Respect
There’s a lot talked about the ‘ad community’ but so much is lip-service.
Not all of course … but a lot.
Acts or statements designed to look like generosity while really being done to elevate an individual/organisations position, standing or commercial success from likeminded audiences.
But then, as much as I love the industry, I also hate so much of what we do.
Robbing the meaning of words to upsell what we do.
Like ‘brave’.
Or ‘revolutionary’.
Or – as I said – ‘community’.
It’s why this story of Metallica serves as a reminder of what community really means.
Looking broad, not narrow.
Allowing privilege to open doors, not close them.
Going out your way for those who share the same values as you, even if not the same tastes.
[Albeit, EDM is the metal of dance music]
It wasn’t easy, but that’s kind of the point of what community is … a commitment to the inconvenient so that others can succeed.
That’s quite different to getting pissed with each other at the Gutter Bar.
