Filed under: A Bit Of Inspiration, Anniversary, Dad, Death, Family, Love, Parents

OK, so we got to the end of the first week of 2026.
Or should I say the 3rd week … but you know what I mean.
Anyway, I started the TWENTIETH year of this blog with a couple of nice posts.
Then I followed it up with a couple of things that were frustrating-the-fuck out of me.
And now I am going to end it with something deeply personal to me.
Today is the 27th anniversary of my dad dying.
That not only means he has been out my life for just under half my life, but in just 5 years – I’ll be the age he was when he died.
As I’ve written before, when I turned 50 I went through a real emotional wobble believing that meant I only had 10 years before I too died … and while I’ve thankfully got past that, it increasingly shocks me how young he was when he passed.
Now I’ve written a lot about how much my Dad meant to me … how much he means to me … so this time I’m going to post something else altogether. Not because I don’t want to celebrate my Dad, but because I think this celebrates him in a way he would both want and respect.
To do that, you need to watch this …
This not only hit me, it made me really think hard.
And I get it and I think my Dad would have loved it.
Don’t get me wrong, I wish my Dad was still alive with all my heart and soul.
I miss him every single day and I hate I haven’t been able to share any of the past 27 years of my life with him.
But while he is still in my life and still relevant in my life, I know he would want me to refer to him as dead rather than ‘passed away’… not just because he wasn’t religious in any way, but because the word ‘death’, honours him and acknowledges him with greater dignity and love than any of the more ambiguous terminology that is often used to soften the reality rather than respect it.
Put simply, ‘passed’ sounds temporary and death represents permanency … and the reason that is so important is – as Labi Siffre so brilliantly articulates – the permanency of death not only justifies, but enables the full expression of grief because ultimately, grief represents the deep love you had for someone and the importance they played in your life.
And my god, did I love him.
So here’s to you Dad.
Dead, missed but absolutely not forgotten.
Filed under: A Bit Of Inspiration, Auckland, Community, Context, Culture, Food, Love, Loyalty, Pride, Professionalism, Small Business
This is the last week of blog posts for 2025.
I know … I know … it’s the Christmas gift you’ve all wanted.
And it gets better, because not only is this post relatively short, it’s also relatively harmless.
But like a scammer trying to lull someone into giving them their credit card number, I should warn you … the rest of the posts this week are long.
Like seriously long.
And while I am in no doubt you won’t read them, they’re actually quite good. Or at least one of them is … hahaha.
So with that warning now formally announced, I’ll leave you with a post about Amy and her ‘Fig’ delivery company … and what we can all learn from it.
I appreciate the last couple of posts have been a bit serious, so I thought I would tone it down a bit. Even though, underpinning it all … is a serious point.
If you look hard enough.
So recently, on a walk, I saw this …

Now, I get figs are delicious.
I get restaurants often need and use them.
But an ‘on-demand’ delivery service for them?
It may initially sound bonkers but I love it exists.
So many people only value ideas ‘with scale’ that they ignore the power of servicing niche.
Sure, it may not make them trillions but they know specifically who they are, what they do and who they are for which is more than many companies who spend tens of millions desperately trying to ‘be something for everybody’ and finding out they’re nothing for no one.
I suppose the point of this post is that while there are many definitions of success – scale is, contrary to what many say, only one of them. Which is why if you have an idea for a business … don’t evaluate it simply by ‘how big can it be’, but think in terms of how important it can be to someone and how happy it will make you.
There’s a lot of celebration for big talking, big names … but frankly, Amy at Figs Direct is more inspirational to me than most of them.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Complicity, Confidence, Conformity, Corporate Evil, Humanity, Love, Management

They say you get wiser when you’re older.
I’m not so sure of that.
You just get more efficient at doing the bits you know, over and over again.
The other stuff? Well that hides, waiting to make a grand entrance. To knock you off your feet or grapple you to the floor.
Sometimes you’re aware of what that thing is through the years spent trying to hide or run from it. But some can be a total surprise …triggered by an event or situation you didn’t even know was an event or situation. And then, seemingly without warning, you find yourself suddenly caught between the glaring headlights of others derision and judgement and the bright spotlight of your own despair and mortification.
We are all fucked up in our own little ways.
The failing is not in our inability to be perfect; it’s the energy we waste pretending we all are.
Someone I met recently admitted to me they were “fucked up” … and said it in a tone that suggested they truly feared the consequences of sharing their secret.
And while they didn’t go into detail regarding the burden they carry, I know some of its impact has been the complete rejection of things that made them feel good and alive. I know, it sounds counter-productive … it IS counter-productive … but when you face this level of pressure, the mind works in mysterious ways and you convince yourself you’re doing the right thing even though you are burning much of what could be good, down to the ground..
There are so many people who are in this situation.
Trying to pretend they’re OK while not dealing with the trauma they probably experienced at some point in their childhood and/or are experiencing right now in their adulthood. Often through – and because of – work.

The amount of young people I met in China recently who are literally exhausted is terrifying.
Sure there are a number of contextual elements that have contributed to it.
The first generation experiencing a slowed-down China economy.
The over-reliance on social media for both identity, community and belonging.
The lack of jobs but with the same high filial expectations.
They are all real reasons and the result is this generation of young, talented kids don’t know how to cope, mainly because they never were taught how to cope – both because they were brought up by parents who never had to deal with things like this as they were economically fortunate – either personally or because of the times – plus they weren’t exposed to technology that made the pressure to achieve even greater. Add to that a schooling system that is far more functionally orientated than emotional and you get this horrible, perfect storm.
Anyway, back to this person I met – who is not from China, but reflects the same mindset.
Since I met them, I’ve discovered just how deeply the impact of their situation has been on them and the people around them – and it has devastated me to be honest. They are a brilliant, talented individual who needs help but feels having that would invite failure into their life. Why? Because platforms like Linkedin tell them – thanks to all the bullshit ‘opinion leader’ pieces – careers and reputations are built on seamless, intellectual perfection, which is obviously bollocks but to young people out there, that is all they know.
Which is each and every one of us is complicit in the situations so many young professionals experience. Which is why if I could relive the moment I met then once again, I would reply with a much more articulate answer.
“We all are”.
I hope they read this post. I hope they reach out. Or I hope they let me reach them.
Look after our young … they’re going to run our future and if we want a good one, we need to give them good habits, good skills and a good understanding of emotion not just function.
Filed under: 2025, A Bit Of Inspiration, Advertising, Agency Culture, Anniversary, Attitude & Aptitude, Career, China, Colleagues, Creativity, Friendship, Love, Loyalty, Management, Planning, Professionalism, Relationships, Resonance, Respect, Shanghai, Wieden+Kennedy
One of the most special times of my life – not just career – was working at Wieden+Kennedy.
Specifically Wieden+Kennedy Shanghai.
Of all the adventures and experiences I’ve had in my life, it stands out highest simply because I feel a deeper sense to China and its people than any other place I’ve ever lived.
It helped that I was there during a time where the World needed China more than China needed the World – so I found myself invited into meetings and situations that frankly, few people – let alone strategists – would ever get to experience.
Wieden were amazing to me personally and professionally but I paid them back in droves.
But that said, leaving was very difficult.
They wanted me to stay.
A big part of me wanted to stay.
But I’d been there for a lonnnnnng time, I’d done pretty much everything that could be done – including starting and running The Kennedys – plus I had a young boy who needed a different environment to grow up in.
So with very bitter sweet tears, I said goodbye to a magical place in a magical country. Except I said it in a way where they would forever remember me. Specifically as the pain-in-the-fucking-arse I’d been to every single person in that place for seven fucking years.
You see about 6 weeks prior to leaving, I had 600 of these stickers made.

I then proceeded to spend the next 5 weeks hiding them everywhere.
From the – then – refurbished Shanghai office to all the local W+K hangouts, like Baker & Spice, Jamaica Blue, Little Catch and, of course, Nike HQ.
It made some people furious. Specifically one person. Which made me especially happy because in terms of making a final decision whether to stay or go, they were the determining factor on why I left.
And over the years, people would send me a photo where they had come across one or two.
And despite it now being 8 years … there’s still some there.
In fact, there’s now more than just some.
You see a few weeks ago, I was in Shanghai and was invited to visit the office.
I had not been in the place since I left … but given I’d now been away longer than I was there, it felt OK to go in.
And it was lovely and familiar.
But then it was a place where I did a lot of growing up.
And made a lot of friends … friends who are with me for life.
Which is why it was extra special for me to see some familiar faces from my time there.
And because of this, I wanted to honour the place and give them something new to show my gratitude and love.
So I gave them this:

That’s right, I made a new sticker to accompany the old ones.
“But how many stickers?” I hear you cry.
Well I couldn’t possibly divulge that information because it would ruin the fun of finding all of them, but in the interests of friendship, here’s a clue:

Now I fully appreciate this act of ‘love vandalism’ may result in them never inviting me back, but I do hope they see it as my own special way of showing my deepest and sincerest respect to a place and country I truly love.
Because Wieden Shanghai and China wasn’t just a place I lived and worked …
It was where I was reborn.







