Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Cats, China, Culture, Emotion, EvilGenius, Family, Fatherhood, Happiness, Hong Kong, Jill, LaLaLand, London, Love, Loyalty, New Zealand, Nottingham, Otis, Parents, Relationships, Rosie, Shanghai, Singapore, Stubborness
So on Saturday, it will be our cat – Rosie’s – 16th birthday.
Sixteen. For a street cat from Singapore, that’s amazing.
What’s also amazing is that she’s still in pretty good nick.
Yes, you can tell she’s getting old.
She’s slower … less mobile and definitely sleeps more.
But by the same token she remains cranky, vocal and remains as demanding as ever.
And if another cat comes anywhere near our house, she goes full gangster mode … hissing, growling and acting like she’s ready to fight despite the fact she’s behind a glass door.
Like those TikTok videos that show men loving family dogs they didn’t originally want their family to have … I was in a similar situation.
I didn’t really want us to have a pet.
Not because I’m a bastard, but because Jill and I were living in Singapore and I didn’t know how long we’d be there and I just was worried about the hassle of bringing it with us.
But Jill had always had pets and I wanted her to be happy, so while she originally wanted a dog, we settled on getting a cat.
She threw herself into the search.
It wasn’t just about getting any cat, she had to feel a connection to it … so after visiting various pet shops with their over-priced, pure-bred snooty moggies, she came across a little street cat that had been found by a family and was wondering if anyone wanted to adopt.
Jill went to see it and it is here that street cat did the best move of their life.
As Jill lifted her up to her face, Rosie moved her head forward so their noses touched.
Despite the fact Rosie would not show such love and tenderness for about 6 years, that ensured the deal was done and we were now a cat family.
I still remember sitting in a cab outside the apartment as Jill went to pick her up.
I was a bit anxious and nervous and eventually the door opened and there she was, in her little cat bag, where we both wondered what the fuck we had in store for each other.
And while there have been some annoying, painful and scary moments … it’s been generally nothing but joy.
Put it simply, I bloody love that cat.
There’s things I’ve done for her that I wouldn’t do for anyone. Literally anyone.
What things? Well how about some of this …
In HK we paid someone to pat her so she didn’t feel lonely. I did a project for an airline on the condition they flew her in the crew quarters rather than the cargo hold. We built ‘penthouses’ for her to hang out in. I gave an entire presentation about what a client can learn from her and her ways. I even got my office painted with her – and some of my colleagues moggies. And that’s just the tip of the sad-cat-bastard iceberg.
That said, every year I worry this is the year … the one where we have to say goodbye.
And while I know that will happen eventually, she’s doing OK.
Yes she needs some blood pressure medication, but apart from that, she’s in pretty good nick.
That said, I remember when we were moving to NZ I was worried that would be it.
Despite having flown from Singapore to HK … HK to Shanghai … Shanghai to LA and LA to London … London to Auckland is a whole different beast.
But bizarrely it wasn’t just the distance that worried me, it was that there was a stopover in Singapore – and given she was originally from there, my nihilistic side told me it was written in the stars that if there was any place she would reach the end, it would be where she started, like some fucked-up circle of life. Which – to be fair to me – is kinda what happened when Otis was born and my wonderful Mum died a few months later. Which – given I knew she was ill – was something my nihilistic side had also started to feed into my head.
Except with Rosie, it thankfully didn’t happen. [Fuck you, nihilism brain]
Better yet, we knew it hadn’t happened at the time because we had paid for a service that ensured at every stage she was checked and photographed.
Hell, even when we ended up in MIQ in NZ – where we spent longer in quarantine than she did – we got bombarded with pics of her and she looked to be having the time of her life.
Jetlagged … but happy, thanks to brushes and treats that I had already got sent to the quarantine place before our arrival.
But if you think this proves how much she means to me, you’re only partially right.
You see, at her age – which is 80 in human years – my attitude is she’s earned the right to do whatever she wants to do.
Which is why I’ll get up at 3am if she decides she wants a treat at 3am.
Which is why I’ll give her my chair if she decides she wants to be under the aircon.
Which is why I’ll buy her an extortionately expensive outdoor beanbag because she loves sitting outside in summer.
If we were her servants before, we’re her slaves now and I’m OK with that.
NZ is good for her.
She has a lovely, comfortable peaceful life.
Lots of places to go hang out, a big deck to sit and watch the birds and loads of food and water. And treats.
And where in the past you always felt she was disappointed in you, now you feel her gratefulness.
A cuddle here. A lick there. Meows, headrubs and sleeping on your hip.
Hell, she’s even totally chill that Sky – Otis’ budgie – is in the house.
It’s a lovely feeling.
A family feeling.
And while we give her so much, she’s given us – and me – more.
Happy Birthday my dear Rosie. Keep proving the critics wrong and us on our toes.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Confidence, Culture, Emotion, Empathy, England, Environment, Football, Fulfillment, LaLaLand, Mum & Dad, Nottingham, Nottingham Forest, Parents, Shanghai
For reasons not worth discussing, I recently saw this …
Yes, it’s from a very, very long time ago … but it’s still a bit bizarre to see ‘Electronic Mail’ being touted like it is the cutting edge of tech.
But of course, once upon a time, it was.
A dawn of a new future with new possibilities.
Where – according to an Apple ad of the time – mail would travel at the equivalent of 670,000,000mph to anyone and anywhere in the World.
Even now, that sounds impressive … but back then, it was revolutionary.
Prior to email, if you wanted to send a card … a letter … a document or whatever, the only way was to trust the competence of the mail service.
And if you were writing to someone in another country, then it would take weeks before you had any chance of it being received.
We call it ‘snail mail’ now … but back then, it was just mail.
The reason I’m writing this is that time always creates change.
We might not like where it takes us.
We might find it hard to adapt or embrace.
We might not like the time-frame it’s working to.
But whether it’s good or bad, the thing you can be sure of is things will change.
The reason I’m saying this is because I recently read something on The Athletic.
Not only was it about my beloved Nottingham Forest, it was written by someone who is also living in NZ. That means there’s 2 of us here – which is the same amount of fans as there were when I lived in Shanghai and Los Angeles, haha.
Anyway, they wrote this:
“The past two seasons need putting in a box marked “Vintage”. It’s only so often in football fandom that circumstances gel to give you a gift like this period. Dramatic, successful, joyous but mainly the sense of togetherness and belonging. All praise to Steve for being the key man that’s made it happen and in particular the way it’s felt.
History suggests it won’t stay this way, maybe another year or two if we’re lucky, because expectations get in the way and start twisting the behaviour and attitudes of all parties. Sad but hey it’s all part of the cycle.
The positive point I’m making is that this has been as good as it gets really, outside of unexpectedly rising to the absolute top (e.g. Forest 78-80; Leicester winning the league), so let’s be sure to savour it while we’re in the moment! And hopefully the moment has another couple of years to run.”
I loved it.
Not just because that’s exactly how following Forest over these past 2 years have felt, but because life often follows a similar path.
The reality is we often never realise we’re living in a golden period of our life.
Often, we only realise it as we sense it passing us by.
And then we panic … trying desperately to hold on to something that is only partially – if we’re lucky – in our control and likely already has left the station.
Worse, we can end up putting all our effort trying to recreate something we had, rather than create what can be next.
That doesn’t mean our focus should be blindly running forward and ignoring – or not valuing – what is happening around us, but it does mean we should appreciate we can’t stop time … because as ‘electronic mail’ has shown, even the most exciting times of our life can end up becoming the most mundane.
Life is hard.
It’s not fair.
Sure, for some, it way harder than for others and effort doesn’t always translate to achievement or progress, which is cruel as fuck. But as I have got older, I’ve learnt to appreciate something my parents used to say to me when I was young.
“The more interested you are in life, the more chance you have of enjoying a good one”.
First of all, note they said ‘chance’.
No blind promises, more an attitude to life.
Secondly, when they said ‘interested’, they meant ‘invested’.
Not just in terms of being curious about what’s going on, but committing to being in it.
Trying stuff.
Exploring stuff.
Appreciating what you learn from it – good, bad or indifferent.
And finally, their version of a ‘good life’ was – as I’ve said many times – a life of fulfilment rather than contentment.
Where you go after the stuff that makes you feel alive, rather than what makes life comfortable and easy.
It’s why I adore they said ‘enjoy’ rather than ‘have’.
Not just because it acknowledged time will continually challenge and change our contexts and beliefs … but because it means you recognise, embrace and value the good moments while not letting yourself get so lost in them that you are removing yourself from the possibilities of the future.
Nottingham Forest spent too long being lost in the past.
Always judging themselves by it, which meant never being able to live up to it.
An invisible hammer continually bashing everyone down.
But Steve Cooper has changed that …
Sure, he’s not achieved a fraction of what Clough did, but apart from the fact he’s only 4 years into his managerial career, he has done stuff even Clough wasn’t able to achieve.
For example, the togetherness between fan, club and manager is – even in the eyes of ex-Clough players – better than it ever was at our European peak.
In essence, he took the values of the club to liberate the future of it … enabling a new generation of fan to take the club to somewhere new and exciting. Something that represents their future, not just a recreation of another generations past.
It’s so exciting to see it.
It’s so exciting to share it.
It’s so exciting to be a part of it.
Now I know what some of you will be thinking, I’m reframing achievement to set lower expectations. But that’s the point …
When you try and hold on to things already past, you’re stuck in limbo.
It’s why I’m revelling in what Forest are doing right now.
I know it won’t last forever, but to experience something so magical is more than I ever dared to dream.
Sure, it’s not the same as last time.
But that doesn’t mean it’s any less wonderful.
Even more so that it is happening in the present not in my memory.
When Forest won the playoff final to get back into the Premiership after 23 long and painful years, some genius played the track ‘Freed From Desire’ by Gala. It wasn’t just the perfect choice of song for us, it conveys one of the most valuable lessons for life.
Filed under: Advertising, America, China, Collegues, Planners, Planners Making A Complete Tit Of Themselves And Bless, Shanghai, Wieden+Kennedy
So a little while ago, the wonderful human that was Dan Wieden sadly passed away.
A lot of amazing things were written about this amazing man.
And I added my own little story to the compendium as well.
But there was one that was not published.
Mainly because it was a conversation between some people who worked at Wieden about how sad we were that Dan had passed..
It’s possibly the weirdest tribute written.
Not specific to Dan, I mean ever … and yet, it is a tribute that was expressed with as much love and respect to the man and the legacy he built, as any of the others.
I should point out Dan – and I – are not guilty as charged. The person in question is simply referencing the fact that I sent them to Portland for a W+K meeting and Dan happened to have started W+K in a city where this particular form of ‘entertainment’ was everywhere.
Don’t be hard on the person who wrote it.
They were young.
They were from China.
This was their first overseas trip.
And he was given these experiences by people who wanted to ‘introduce them to the West’.
I personally would have chosen a different approach, but each to their own and I know the intent was to explode this visitors mind in good ways, not damaging.
Given he still remembers his trip so vividly – maybe 10 years+ after it happens – I guess this means they succeeded.
Which results in Dan getting the most unique, but well intentioned tribute ever written.
I think he may have liked it.
Or the sentiment of it at least.
Miss you Mr W.
And you LL.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Authenticity, China, Colenso, Communication Strategy, Confidence, Creative Brief, Creative Development, Creativity, Culture, Effectiveness, Insight, Loyalty, Management, Marketing, Marketing Fail, Martin Weigel, Metallica, Nike, Planners, Planning, Point Of View, Positioning, Relevance, Resonance, Respect, Shanghai, Sport, Strategy, Wieden+Kennedy
I’ve written a bunch about clients who have gone out of their way to make me feel valued.
Like the signed Wayne Rooney shirt I was given to give to a cab driver I met in Atlanta.
Or the green M&M’s so I could live out my Van Halen fantasies when they asked me to do a talk with little notice.
Or the years supply of Coke Zero because they knew I really, really love it.
Or the amazing custom built guitar with unique detailing to say goodbye when I left China.
Or – most recently – that photograph at the top of this post.
Of Rick Rubin with the Beastie Boys outside Radio City in NYC by Josh Cheuse.
From 1985.
Autographed by all.
Which was a gift from the management team of musical gods.
Like, what the hell?!
Yes, I know this means I have a lot of clients that are obviously bonkers, but the most valuable thing they did with all this was teach me the difference between valued and value.
Because with all these clients, I was a pain in the arse to them.
I demanded a lot from them.
We would ‘debate’ over stuff.
And yet, rather than complain about me, they let me know they appreciated it.
Because they knew the reason for it was because I wanted them to win better.
And I did. And do.
Because win better is not about simply ‘fulfilling the requirements of the client brief at a price that represents value for money’ … it’s about pushing for change, standards and possibility.
Because when you do that, you open the door to work that can take you to totally new places with totally new possibilities.
Now I’m not saying it’s easy.
Nor am I saying I’m the only one who does it.
Weigel is the master of it.
Wieden was built on it.
And Colenso haven’t won agency of the decade twice in a row by accident.
But what is common to all is dealing in truth rather than pandering to ego.
Playing up to standards rather than down to compromise.
Having the hard conversations rather than the convenient ones.
And with this means sometimes having to deal with gut-wrenching fails.
But here’s the thing, I’ve learned …
Great clients want great. Great thinking. Great ideas. Great results.
But it’s more than just wanting it …
They actively encourage it and help it through their systems.
They are transparent and honest while being open and ambitious.
They rely as much on their experience and taste as they do their research processes.
So even if things don’t quite end up where you all hoped, they understand, appreciate and protect what you did together and keep internal minds focused on what it achieved rather than just what it didn’t.
And they do this by not just looking at the numbers, but the audience.
And when I say that, I don’t mean they define their ‘customers’ in some faceless, colour-coded, generic set of terms.
They know and invest in understanding the sub-culture of their category and brand.
Not just what they buy.
Or how they use product.
But what the hell is going on in their life.
Because it’s not just about ‘shifting product’, it’s also creating change.
Something that opens up the future rather than just continually trades from the middle.
My old Nike client, Simon Pestridge – who I’m so happy is my client again – said something to me once I’ve held on to.
“Middle management want to be told they’re right, senior management want to know how to be better”
Because he is so good, he didn’t realise how he behaves is not representative of all senior management. But in my experience, it is of the truly great.
And that’s why they don’t look at value simply in terms of ‘economic return x input cost’, they look at it in terms of ‘are you making us better’.
The industry seems to have forgotten that.
Too many appear to have chosen pandering as a business model.
Too many bosses demands compliance rather than curiousity.
And that’s what we need to change …
Because challenging the client doesn’t mean you are an asshole.
It means you give a fuck.
Play to be valued.
Filed under: A Bit Of Inspiration, Advertising, America, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, China, Chinese Culture, Context, Crap Products In History, Creative Development, Creativity, Culture, Distinction, London, Marketing, Marketing Fail, Membership, Shanghai, Wieden+Kennedy
One of the things I hated when I lived in China was hearing people slag off the country for all manner of things.
While some of the accusations were true, the reality was China was not the only country that participated in such behaviour but people chose to ignore that.
Not that I’m defending what was going on, because even though I rarely saw any of it – in fact I saw more in the US and UK when I lived there – I knew it was going on.
However there were some claims that showed people didn’t know what the fuck they were going on about.
The amount of people who would come to Shanghai from America and say, “let’s do ideas that force the government to deal with the pollution crisis”.
They’d say it like they were the very first people to identify China had a problem with pollution – which is possibly the greatest sign of arrogance you could have. So we would tell them.
China knows there is a pollution problem.
They are actively fighting it.
They’ve been the biggest investor in green tech for decades.
Proportionally, they still pump out less pollution into the air than America.
In fact, up until the last few years, they pumped out less pollution than America full stop.
America had been doing that for decades.
And there’s parts of London with a higher pollution index than most parts of China.
Then they’d stop acting like they’re a superhero and start understanding their perspective had been driven by media bias not cultural understanding.
But there were some things that were accusations. The lack of respect for copyright being one.
Of course, it’s not just in China this happens, but it definitely happens there. A lot.
Even now, I still think Uncle Martian is peak-plagiarism … mainly because they didn’t just make replicas and sell them as originals, they created a whole new brand based on the intellectual property of brands including Jordan and Under Armour.
I say that because I recently saw another version of this.
Maybe not quite as bad as Uncle Martian, but pretty terrible al the same.
But not from China … so you can keep your prejudiced thoughts to yourself.
It’s that brand at the top of this post that looks awfully like this …
I am an enormous fan of Liquid Death.
I love what they’re doing and how they’re doing it.
Not only are they the true embodiment of a cult brand – with some amazing cult behaviours, such as their $100,000 country club membership … or buy a slab of Liquid Death – they have made drinking water in public cool for men.
That’s something no other beverage brand has pulled off.
So while I am sure they would think someone ripping them off is a sign they’re doing something right, it’s also a sign some lazy, parasitic pricks are ripping them off.
Though as George once said when we once pitched an idea to a client who said, “but what if we just asked another agency to do your idea for cheaper?”
If you choose to go with someone copying someone else’s idea rather than the people who actually came up and created the idea, then you deserve all the disappointment and confusion you get. Including the lawsuit.