Filed under: Attitude & Aptitude, Brand, Brand Suicide, Complicity, Context, Corporate Evil, Creativity, Culture, Innovation, Management, Marketing, Marketing Fail, Teamwork, Technology
I always laughed when people blamed Microsoft Powerpoint for bad presentations.
The idea that this program was purely responsible for you choosing to write 15,000 pointless words on a page in small font.
Sure, it had limitations … sure, it could encourage a certain ‘look’ for what you wanted to present … but fundamentally, that was on you, not it.
Don’t get me wrong, for a tech company … I’m shocked at how bad their user experience is.
If you think their classic platforms are bad, you should see the utter shit show that is a parents account on X-Box.
Or Microsoft Teams.
Oh my god, how can a company that can so carefully and considerately design an X-Box controller for those with disability make such a shit show of everything else.
I literally don’t understand it. Honestly.
Teams is the most user un-intutitive experience I’ve ever had.
Things don’t make sense. Things are unnecessarily complex. Things are hidden.
And yet, instead of fixing this – it seems their focus is to land-grab the video collaboration market, regardless if people like working with it or not.
You can’t go a week without being told Teams now offers a new feature.
Some – as you can see from the photo above – are relatively big things.
Most, aren’t.
A range of tools/functions that seem to only cater to the most niche or nerdy of Teams users.
It all feels like Samsung phones.
When you start one up, you see a bunch of apps that seem to serve no purpose whatsoever other than to be able to say you can do something with it that no one will ever want to do something with.
Ego rather than value.
And here lies the problem with Microsoft …
They claim all they do is about aiding collaboration, but in practice, it appears they have no understanding of how teams – or humans for that matter – actually work together.
For all the efficiency they claim they want us to be able to operate at, they are – arguably – making us more inefficient, either by making things more difficult than it should – or needs – to be, or trying to push us to answers without any capacity for giving the situation some thought to make things better.
And maybe that’s the next gen of their business model.
A desire to make efficiency about quantity than quality … a way to help their corporate clients keep their staff costs lower by not allowing any one individual to rise while also giving them more opportunities to sell tools, like their new AI model which will be incorporated in many of their products.
Yeah … I know, I sound like a conspiracy nutcase and I don’t really believe this is the reason, which means it’s something far worse.
They make for what they wish we did rather than who we actually are.
Or said another way, innovators of control, rather than efficiency.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Childhood, Confidence, Context, Creativity, Differentiation, Education, Effectiveness, Emotion, Empathy, Experience, Fatherhood, Food For Thought, Jill, Mediocrity, My Childhood, My Fatherhood, New Zealand, Otis, Parents, Prejudice, Relevance, Resonance, Respect, School, Trust
A few weeks ago I wrote about Otis and his love of the Rubik’s cube.
His ability to solve them blindfolded.
How he’s found the cube community to be nurturing and inclusive.
Well recently Otis reminded me of kids endless capacity to be more than just curious … but committed.
You see over the past few weeks, two new things have entered his world.
Yoyo’s and Table Tennis.
I don’t just mean passing interest, I mean a full commitment to see what he can do with it.
Now I appreciate this is a bit easier for him than it was in my day … because he has YouTube to help educate and inspire him.
But my god, his focus and energy has taken my breath away.
In a matter of weeks, his abilities have gone crazy. I appreciate this is the sort of thing you would expect a Dad to say about their kid, but I promise I’m being as objective as I can be.
I’ll have to write about his Yo-Yo chops another day … but it’s unbelievable what he can do [though the innovation of the product is also mind-blowling] however it’s his love of table tennis that is a sight to see.
Part of this is because he’s not really into sports.
He does like tennis, but has no interest in things like football or – that school nemesis – cross country.
But what is great about loving sport that involves hand/eye co-ordination is that it develops his motor skills, which will be permanently affected because of his diagnosis of dysgraphia.
For a while, he’s been hitting a table tennis ball against a window at home with a bat.
So far so good.
But this weekend we took him to the NZ Table Tennis association so he could see what it is like on a full sized table.
And rather than be intimidated or nervous, he loved it.
More amazing, after a bit of getting used to the new dynamics and environment, he was pretty good at it.
Of course I’m talking about the basics of table tennis, but it is his ability to throw himself into things and desire to get better that is fantastic … not so he can beat others, but so he can see how good he could be at something.
I’ve written about this before, but there’s far too many adults who are focused on speed rather than substance.
A desire to take short-cuts to move up than to build a solid layer of ability and experience.
I don’t blame them for doing this – the system is against them – but it also means the people who will be in-charge of the next generations development will be people who may not fully appreciate what development really is. Or can be.
And that’s why I’m proud of Otis. He wants to do it right.
He gets massively frustrated when his ability doesn’t match his ambition … but he works at it till it surpasses it.
His focus and desire is a joy to witness.
His pride of achievement.
His fast-track of growth through the unrelenting focus and commitment of an 8 year old. An 8 year old with dysgraphia.
And while his neurological situation may mean he has to learn in ways that are different to normal approaches, that does not mean his abilities or potential are less.
Not in the slightest.
And that’s what I wish schools and governments understood.
That some kids learn – or have to learn – in personalised ways.
Sure, a lot of schools find that hard because of a lack of resource … but there’s still too many who see teaching about group standardisation than individual potential.
At a time where there is a lot of talk of kids being lazy or under the spell of social media [which is not necessarily true but convenient for older generations to use to mitigate blame] … maybe it’s worth remembering that by not creating and funding a system that recognises, appreciates and encourages individual needs, it’s not their fault they don’t want to follow a path that works against them, its ours.
Add to that the disappointment and disillusionment they see in the adults who blindly followed this ‘one-size-fits-all’ system and ideology, and I’d argue they’re smarter than us.
So while Otis is just doing what he loves, I hope one day he realises he’s a quiet revolutionary … one who shows his focus, dedication and desire to be better can break down barriers.
For him. And the millions of kids who have so much to offer and give, like him.
Filed under: Attitude & Aptitude, Brand Suicide, Corporate Evil, Egovertising, Embarrassing Moments
So a few weeks ago, Elon Musk posted this.
What the hell …
The irony is anyone who tries to claim penis size is a symbol of status and superiority is an idiot … most often while being in possession of an appendage that is the size of a drawing pin.
As if losing billions on Twitter wasn’t embarrassing enough … his ‘feud’ with Zuck just makes him look like a more desperate version of Tom from Succession, just with less quality one-liners. Hell, he has made Zuck look good, which up to 6 weeks ago, seemed as likely as making Putin look a cuddly, compassionate grandpa.
I’m not doubting Musk is smart in some things, but the more he acts like a petulant child, the more I am in doubt what those things are.
Seems like he may be the billionaire in this story …
Filed under: Advertising, Attitude & Aptitude, Business, Corporate Evil, Creativity, Culture, Embarrassing Moments, Finance, Grifting, Marketing, Marketing Fail, Money, Scam
Scams.
They’re bloody everywhere.
SMS. Email. People knocking on the door.
There seems to be three types …
The hopeful … which is sending the same thing to tons of people and see if it will stick.
The too-good-to-be-true … which is promising untold riches for a fraction of investment.
And the invisible … where it has been so well planned, you may not realise it’s happened until its happened.
While I understand how the latter works – having once been a victim of it – it’s amazing how often the first 2 do.
Part of that can be down to blinkered greed.
The belief we’re all ‘special’ and while friends may think it’s a scam, they stick with it as it reinforces what they’ve aways felt about themselves.
Until it doesn’t.
The other group are people who are desperate – whether financially or lonely – so they take part in a desperate bid to escape their own personal hell.
So while its easy to laugh at people who we think have been stupid, the reality is there are always mitigating circumstances that add to the scammers success.
And nothing shows how successful the crims are by their exaggeration. Look at this …
For just NZ$400, you can get a ‘guaranteed’ NZ$7800 every month.
EVERY MONTH … where do I sign?
But the scammers aren’t completely stupid, so they’ve added a picture of Elon Musk.
Now whether that’s because he’s super rich or is OK with losing billions – as demonstrated with Twitter – is anyone’s guess, but given they’ve bought a ton of ads all over Facebook and other social media channels means they think it makes what is one of the most ridiculous financial investment promises in history, legitimate.
And you know what, it seems it has … which is a great reminder for the marketing community that while customers are often much smarter than we give them credit for, they rarely adopt the logic we like to think/claim they do because ultimately – and here’s the big reminder – they buy for what they’ve need, not what we want them to need.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Colleagues, Communication Strategy, Content, Context, Craft, Creative Development, Creativity, Culture, Customer Service, Differentiation, Emotion, Empathy, Experience, Food, Happiness, Honesty, Imagination, Innovation, Italy, Leadership, Love, Loyalty, Management, Marketing, Mischief, Packaging, Resonance, Singapore, Social Divide, Standards, Strategy, Viz, Wieden+Kennedy
In the UK there was an adult comic called Viz.
It was filthy, hilarious and – for a long time – very successful.
And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details.
Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine. Most people wouldn’t even see it, let alone read it … but if you did, you found magic in that small print.
Mischief. Personality. Information.
Nothing told you how much this was a labour of love for the people behind the magazine than their dedication to instilling their personality into every nook and cranny they could find … whether people would see it or not.
Brilliant stuff.
I say this because I saw a label a friend had put on a product they were selling at their shop.
Ai Ming was a planner in my team at Wieden+Kennedy.
She was very good … but decided one day, it was time for a change and so she went back to Singapore to open a Cheese Shop.
I know … sounds a bit random … but wait, it get’s better.
You see Ai Ming had an idea.
A way to combine her love of cheese and travel and be paid for it.
So she started The Cheese Ark … a cheese shop in Singapore, dedicated to selling cheeses from small, independent makers across Europe.
Oh but that’s nowhere near the end of the story …
So when she left Wieden – and before she returned to Singapore – Ai Ming went to work on a small farm in Italy for a few months. [I think]
While there, she discovered how amazing cheese tasted when it was made by people who loved and nurtured their product.
To her, it was a whole new world of taste and made every other cheese she had tried, feel unworthy of being labelled as such.
But she also learned something else …
You see she discovered many of these small, independent cheese makers were in danger of going under, because they didn’t have a way to compete with the big boys.
Said another way … this incredible tasting cheese could become obsolete.
So rather be sad, she decided to do something about it.
Enter The Cheese Ark … a shop that only sells cheese that originates from these small independent farms. A shop that is one of the only places in the World where you can get your hands on this incredible produce. A shop that charges enormous amounts of money to own a piece of their incredible cheese … not simply so you can have your taste buds tingled in ways you could never imagine … not simply because it allows you to show off to your friends about your good taste and status … not simply because it pays for Ai Ming’s travel, shop, employees and profit … but because by buying so much from each of these small farms across Europe, she can ensure that these small, independent cheese farms not only survive, but thrive.
Hence it’s called ‘The Cheese Ark’ … because its literally saving the lives of cheese.
How fucking incredible is that?
But Ai Ming is not just a creative business thinker, she’s full of personality and passion … which leads me to the point of this post.
You see I recently saw something that reminded me of those Viz publishing details I loved.
Something that communicated more than just the necessary details.
It was this …
How good is that?
I bloody love it.
A notice on a packet of cheese that’s more interesting, engaging, compelling and charming than 99% of ads – or any marketing material – out there.
Sure, not many people will see it.
Most may actively choose to ignore it.
But for those who do, they’re not just rewarded with the thrill of discovering something as enjoyable as the product inside it, they know they’re dealing with someone who really cares about what they do.
And they do. Because what Ai Ming has created is the Noah’s Ark of Cheese.